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Walton-Wikipedia
Commencement
of Operations 2008
Manufacturing
Capacity
Walton Hi-Tech
Walton Micro-Tech 1 million Televisions (3D LED, LED, LCD, CRT)
Corporation
Website www.waltonbd.com
Walton manufactures very high quality and durable refrigerators, freezers, air-
conditioners and motorcycles at its state-of-the-art plant at Chandra in Kaliakoir of
Gazipur district, some 40 km (25 miles) north of the capital Dhaka. It started its
commercial production and marketing since 2008 with the slogan ‘Walton at Every
Home.’ Walton consistently applies leading global technologies in manufacturing of
its products.
Walton is an ISO 9001:2008 QMS and ISO 14100:2004 EMS certified company. It is
endeavouring to translate its dream of becoming one of the leaders by manufacturing
superior quality electrical and electronics products using the best technologies.
Walton product line also includes mobile phones, generators, washing machines, iron
etc.
Walton has also planned to manufacture automobiles where a large number of local
people are likely to get employment opportunities.
Contents
Walton is greatly indebted to S.M. Nazrul Islam, a visionary business leader and an
extraordinary entrepreneur, for its today’s name, fame and success. Mr Islam, also the
founder chairman of R.B. Group and Walton, was born in an aristocratic business
family of Tangail in Bangladesh in 1926. He has acquired all the techniques of trade
and commerce from his businessman father S.M. Atahar Ali Talukder (1901-1982).
Mr Islam joined his father’s business after Britain had left the Indian sub-continent in
1947. His joining marked a significant turning-point in his family business. In his long
and eventful life, Mr Islam has brought many innovations and diversifications in his
business. He formed Walton’s parent company Rezvi and Brothers in 1977 and
moved it forward through his dynamic, farsighted and stronger leadership.
One of the unique characteristics of S.M. Nazrul Islam is that he can still take
decisions very quickly in any situation. He remains a great source of inspiration for all
in R.B. Group. All in Walton share the great privilege and responsibility of translating
his dreams into reality.
Afterward, R.B. Group was formed and Rezvi and Brothers merged with it. In the
meantime, his two sons S.M. Nurul Alam Rezvi and S.M. Shamsul Alam joined R.B.
Group and took over the charges of its Chairman and Managing Director respectively.
Besides, S.M. Nazrul Islam’s other three sons--S.M. Ashraful Alam, S.M. Mahbubul
Alam and S.M. Rezaul Alam-- joined the R.B. Group as Directors.
S.M. Monjurul Islam Ovee, eldest son of S.M. Nurul Alam Rezvi, joined R.B. Group
as Director in July 2012.
R.B. Group’s sister concern Walton Hi-Tech Industries Limited was formed in 2002
and S.M. Ashraful Alam took over the charge of it as Managing Director. Walton’s
manufacturing plant was built at Chandra in Kaliakoir, Gazipur near Dhaka in 2006
and it went into commercial production in 2008. Since then Walton has been moving
forward.
Walton has now turned into a leading home appliances, electronics and automobiles
manufacturing company in Bangladesh. It manufactures refrigerators, freezers, air-
conditioners, motorcycles, mobile phones, DVD players, microwave ovens, washing
machines, diesel generators and irons. Besides, Walton brand of 3-dimensional LED,
LCD and CRT televisions are manufactured under Walton Micro-Tech Corporation,
another sister concern of R.B. Group.
Walton has the largest marketing network across Bangladesh and it sells its products
through more than 5,000 outlets, including 140 plazas or company owned showrooms,
and exclusive distributors’ and dealers’ showrooms.
Walton has directly and indirectly employed more than 30,000 people in Bangladesh.
They include engineers, technicians, officers, employees and workers. It takes pride
being one of the largest and preferred employers in Bangladesh. On an average, five
people are dependent on each of these employees. So, Walton has been contributing to
the livelihoods of an estimated 150,000 people in the country.
Walton provides committed, reliable and excellent after-sale services to its customers
through its service centres all-over Bangladesh.
The management of R.B. Group firmly believes that if Bangladesh moves forward,
Walton will also move forward. To them, the interest of the country should get first
priority. They also believe that Bangladesh will be able to get rid of the shackles of
hunger, poverty and unemployment only through the rapid industrialization.
Walton’s Products
Walton has recently launched world-class refrigerators and freezers using the
nanotechnology to keep food fresh and intact for a longer period of time. All the
Walton models of refrigerators are manufactured using the silver nano particles which
helps keep food free from many harmful bacteria and unpleasant odours.
Some 600,000 units of refrigerators and freezers are being manufactured at Walton’s
factory annually. Besides, its new production line is going to produce 800,000 units of
refrigerators and freezers soon.
Walton brand of refrigerators and freezers hold 70-75 per cent market share of
refrigerators and freezers in Bangladesh.
At present, Walton has the capacity of manufacturing 1.4 million refrigerators and
freezers annually.
Walton has the capacity of manufacturing one million television sets annually. It
offers 3D LED, LED and LCD televisions at affordable prices. It lasts long and
consumes less electricity. Improved digital technology is used in all models of Walton
brand of television.
Worldwide Marketing
Demand of Walton products is now growing in different countries of the world apart
from Bangladesh, for their outstanding quality, reliability and durability. Walton
exports its products to 20 different countries of the world. With this success, Walton
looks to extend its marketing coverage towards other international market. This would
bring it into direct competition with other globally established brands. In the context
of
unprecedented growth in demand both at home and abroad, Walton has planned to
Walton has a plan to export its products to 50 countries of the world by 2015.
Walton as a Brand
Walton has emerged as the most popular brand among all consumer brands of
electrical, electronics and automobiles products in Bangladesh. Now, Walton brand is
known at every household of the country. It proves that Walton has achieved a degree
of success which is unparallel in the country’s business domain.
‘It’s Our Product’ (in Bangla: Amader Ponno)—a major slogan of the brand, leaves a
strong impression about Walton’s commitment to deliver the best with Bangladesh
identity.
Walton brand of refrigerators has been adjudged the best among all local and foreign
brands of refrigerators for their quality, affordability and durability at the just
concluded Best Brand Award 2011 giving ceremony in Dhaka recently.
Bangladesh Brand Forum and Nielsen Bangladesh Ltd jointly organised the event in
the second week of July 2012.
The brands were ranked following an extensive survey carried out by Bangladesh
Brand Forum, in collaboration with Nielsen Bangladesh Ltd, a subsidiary of the
world`s largest survey research company of the United States, among 5,000
households across the country in May 2012.
Besides, Walton brand of televisions has been judged as the second best brand in the
brand ranking race. Walton has also been ranked as the 5th best brand among all best
local brands, while the 18th best brand among all local and foreign brands of
Bangladesh.
Walton’s motto is ‘Service First.’ Walton provides after-sale services for its products
from its extensive servicing networks, which is the largest in Bangladesh. Walton
customers of home appliances, electronics and automobiles receive after-sale services
at free of cost from any parts of the country within only two hours. Known as ‘Walton
Service Management System,’ Walton Service Centers are the only service centers in
Bangladesh which has ISO Certification. Equipped with full-fledged computerized
system and latest technology, these service centers remain open for customers seven
days a week. Even these service centers remain open on holidays. More than 700
engineers and technicians work round-the-clock at these service centers where all
kinds of spare parts of the Walton products are available. Customers are highly
satisfied receiving after-sale services from Walton Service Centers.
Walton also offers replacement warranty for its products, particularly for all kinds of
refrigerators and freezers.
Besides, Walton will manufacture both smartphones and feature phones of various
configurations, designs and prices. Walton smartphones are likely to have the latest
mobile operating system, with more advanced computing capability and connectivity.
They will also have high-resolution touchscreens and web browsers that display
standard web pages.
Moreover, Walton has also planned to manufacture Desktop, Laptop, Tablet PC and
Notebook computers under Walton ElectroComp Limited, another sister concern of
R.B. Group. The company is now actively working on the issue. Walton has already
launched an initiative of market survey to know about the demand, supply and size of
the market of Laptop, Tablet PC and Notebook computers in Bangladesh.
References
3. "Walton will be global brand by 2015: Its MD reiterates in exclusive interview with
daily sun" (http://www.daily-sun.com/details_yes_29-01-2012_Walton-will-be-
global-brand-by-2015_40_1_3_1_29.html);
External Links
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