CPU BUSINESS AND INFORMATION TECHNOLOGY

COLLEGE
DEPARTMENT OF PROJECT MANAGEMENT MPM
PROGRAM
FUNDAMENTAL OF PROJECT MANAGEMENT

INDIVIDUAL ASSIGNMENT
SWOT Analysis for Ethiopian civil aviation academy and Abyssinia
civil aviation academy

Prepared by: YETMGETA AMTATE

Id: MPM/484/15

Summitted to: DR. Ashenafi K.

Submitted date: 10 December 2022
 INTRODUCTION
What Is SWOT Analysis?
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to
evaluate a company's competitive position and to develop strategic planning. SWOT analysis
assesses internal and external factors, as well as current and future potential.
A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the
strengths and weaknesses of an organization, initiatives, or within its industry. The
organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or Gray
areas and instead focusing on real-life contexts. Companies should use it as a guide and not
necessarily as a prescription.
SWOT analysis is a strategic planning technique that provides assessment tools.
Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis,
fresh perspectives, and new ideas.
A SWOT analysis pulls information internal sources (strengths of weaknesses of the specific
company) as well as external forces that may have uncontrollable impacts to decisions
(opportunities and threats).
SWOT analysis works best when diverse groups or voices within an organization are free to
provide realistic data points rather than prescribed messaging.
Findings of a SWOT analysis are often synthesized to support a single objective or decision
that a company is facing.
I have comparing two companies that have on the same filed. The first company is Ethiopian
civil aviation academy, and the second company is Abyssinia civil aviation academy
Ethiopian civil aviation academy has more than 1000 students currently and Abyssinia
aviation academy private company it has less students in many cases for example training
place is limited, the cost of the training infrastructure and the lecturer is very expensive. both
have their own strength, weakness, opportunity, and treats.
Firstly, we have to see the SWOT Analysis of Ethiopian airlines
Strength of Ethiopian Aviation Academy
More competitive all over the world
Have variety of departments like Leadership, Customer service, Flight Operation,
Marketing, Crew, Pilot, maintenance …
It expands its aviation market by giving training for foreigner
It has full training materials, simulation rooms
It supported by latest aviation technologies
It has good name in Africa
The management of the academy is very qualified and their managing style
competence
It makes the students come out qualified in terms of education, ethics, and skills
It has globally famous brand name
It creates job opportunities for many people
It brings a lot of dollars to the country
It has become a pride not only for Ethiopia but also for Africa
Professional excellence
Integrity, respect, self-discipline commitment and teamwork
Learning Institution with the objective for continuous quality improvement,
innovation, and knowledge
sharing Highest customer satisfaction and service
Innovation and creativity
Located in the capital city of Africa – Addis Ababa
Located near the main hub of African airlines fleet
Gives IATA and ICAO signed Worldwide certification
Job opportunities in ETAG - Mostly recruits its graduates
Has discounts for domestic and ETAG employee and Family applicants
Attractive school environment
Have a very experienced and technically well fit instructors
Latest curriculum and Demonstration instruments and simulators

Weakness of Ethiopian aviation academy

It has no more weakness that compared from Africa and Ethiopia, but we compared from the
world it has some weakness
It has no branches out of the country
It has some authorization issue on the licence for example it does not have Air traffic
controller training program.
The service provided is not focused on everyone, the opportunity mostly for the son
of rich persons
Far from the centre of Africa
To near to the main Airport and Aircraft sound issue
Costly tuition fee
Opportunity of Ethiopian civil aviation academy
Brand – well known and tremendous experience in the area
Becoming well known and proudly company in African nations
Fast growing local and continental aviation industry
Fastly growing aviation related trainings demand
Purchased and Inservice technologies and simulators
Becomes aviation university
Global advertisement regarding the academy
Found in the Tourist destination and Capital city of AU
Code share and Bilateral agreement with most African airlines

Threat of Ethiopian civil aviation academy

Private Aviation schools opening in the city and across other airlines HQ
Unstable security in the country
City Living cost (rent, food, and transportation)
They won’t have work opportunities for the trainers there is many graduated students
in the country specially cabin crew and aviation marketing professionals

Abyssinian Aviation Academy is a private institution that was started in 2006. Approved
by the Ethiopian Civil Aviation Authority (ECCA) to train Pilots to FAA standards, AFS AA
have got Approved Training Organization (ATO) certificate from the Ethiopian Civil
Aviation Authority. AFS AA offers the following Licenses and ratings.

Strength of Abyssinia civil aviation academy

It is establishing the first private Pilot Training school in Ethiopia and compute from
governmental academy.
It has many graduated students on international aviation sectors.

Weakness of Abyssinia civil aviation academy

Financial: The price of the training is very expensive, so it is not easy to get more
students
Recourse: The training material is very expensive in this case they don’t use latest
technologies.
It is not giving the training for other country, or they are not externalizing out of the
country.
Have variety of departments like Leadership, Customer service, Flight Operation,
Marketing, Crew, Pilot, maintenance …
It hasn’t globally famous brand name
The training place is very limited.
It hasn’t many experiences compared from other academy.
 It has lack of promotion on social media.
Job opportunities, do not recruit its graduates
Not attractive school environment
Costly tuition fee

Opportunity of Abyssinia civil aviation academy

They easily find students who have not had the opportunity from another academy.
There is no other competitive private company in the nation.
The lack of the qualified students in Africa

Threat of Abyssinia civil aviation academy

It doesn’t get many students because they go to other academy like Ethiopian civil
aviation academy
The brand name of the academy is not known out of Addis Ababa so there is no other
opportunity to get more student out of the city.
The change of the training materials and technologies repeatedly.
The awareness of the people that teaching their child in private academy is less.