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Strength of Retail industry in Pakistan

• Pakistan is the world’s 6th most populous
country, and Punjab, it’s most populated
province, is the retail investment destination
for thousands of local and foreign investors.
• Nearly 73% of the Pakistani population is
below 35 years of age, increasingly become
active income earners of society and
expanding the middle income class in the
country.

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Potential in Retail industry in Pakistan

• Both urban and total population are on the

rise in Pakistan, indicating greater demand for,
and access to, goods and services.
• At a broader level, factors likes globalization
and liberalization of trade are fueling
consumerism in Pakistan.
• Easy availability of credit, convenience of
online shopping and increased access to social
media by small and large retailers

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 Potential in Retail industry in Pakistan
• Pakistan is becoming home to new retail
formats with the progression of time –
trending away from traditional retail clusters
of small sized businesses and ‘mom and pop’
stores.
• Retail developments are also fueling the
demand for commercial real estate.

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 Investment Opportunities
Retail industry in Pakistan
• Innumerate retail investment opportunities exist
in a range of sectors in Pakistan like food, apparel,
footwear, health & beauty, consumer electronics,
home furnishings etc
• Lucrative real estate investment opportunities
exist in the construction of large shopping
complexes in Lahore and other major cities of
Punjab with thousands of square feet of floor
area to attract international chains

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 Drivers of retail change in Pakistan
• Socio- Economic factors
• Changing Income profiles
• The age factor
• The changing role of women and evolving
family structure
• The changing consumption basket
• Increased credit friendliness
• Geographical dispersion of market potential

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Retail in Marketing Channels

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Classification of Retailing Formats

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 Types of Pakistani Retailing

• Local trade
• Traditional trade
• International Modern Trade (IMT)
• Departmental Stores
• Discount Stores
• Supermarkets
• Warehouse Stores
• Mom and Pop Store (Kiryana Stores)

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 Classification of Retailing Formats

• Specialty Stores
• Convenience stores
• E Retailers
• Other retail channels
• Multi format retailing

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