MAKALAH

PENGARUH PELAYANAN TERHADAP MINAT BELI KONSUMEN

Untuk Memenuhi Salah Satu Tugas

Matakuliah Bahasa Inggris

Disusun Oleh

Moh Yazan

JURUSAN ADMINISTRASI BISNIS ( NIAGA)

SEKOLAH TINGGI ILMU ADMINISTRASI BANTEN
2018
INFLUENCE TOWARD SERVICE ON CUNSUMER BUYING INTEREST

MOH YAZAN

Business Administration Faculty

High School Administration Science Banten

Email : mochyazan@gmail.com
 ABSTRACT

In this global world, business so important. In the business world, service

is very important to increas sales. Especially regarding the quality of good
service, because it can provide encouragement to customer to build a very strong
relationship with the company and that will have a direct impact on the
company’s image. Therefore, there must be a good strategy to improve service
quality so that customers are satisfied with the services provided. In this paper,
the author limits his analysis to two parts : 1) role of technology services for
customer satisfaction. 2) fast service response to satisfy customer. The method
used in this analysis is descriptive. Beside that, we must have the capacity to
capture and strategy to provide guarantees and improve service quality. The
result is by having good service quality,we can benefit and provide satisfaction to
our customer’s so that our sales will increas.

Keywords : service
 INTRODUCTION

A. Background Of The Problem

In the business world, service is very important to improve the quality of
sales, because service is an effort to inform or offer products. With the aim of
attracting consumers to buy or make costumers interested in the products we
offer. Because after our service is known, many people who are interested in
coming and buying and selling results also increase.
Service is very influential on sales. Because service is also very clocely related
to sales. The better the service we provide and we do, the more likely it is to
increas sales an services and will be satisfied with the services provided. Likewise
too, if the services we provide is weak, it is likely to reduce consumer
attractiveness and make descreas in sales.

B. Limitation Of The Problem

Based on the scope of the problems above, the writer views the need to limit its
scope. The limitations of this problem is :
1. The role of technology services for customer satisfaction
2. Fast service response to satisfy customers.

C. Theoretical Framework
1. Service Definition
Service is need fullfiller process to through activity of people other directly.
To join in Konter (1994), service is activity or the result that can to be offered by
an institute to other side used to ones not eye kasat, and succeed can not to be
have by other side mentioned.

2. Service Quality
Service quality Term to own various the definition that different, and
variationy from conventional ones until that more strategical. Quality consist from
a lot of specialnesses product, good of specialness direct also attractive
specialness who fulfill customer willing, with such to give it satisfaction on that
 product usage or can be told that quality consist from all something free ones from
substraction or damage. Serving quality Definition also centery to need fullfiller
effort and customer willing also its delivery stillness to to balance consumer's
wish. To join in Wyckof, serving quality can to be defined as the superiority level
that to be expected and operation on level of the mentioned superiority to to fulfill
consumer's willing.
From understanding be oned so service quality is a necessity that must to
be have by good company who product stuff also service service. Consumption
Pattern and society life style to prosecute company to able to give it a qualityy
service. Company Succeedness in to give it a qualityy service can to be
determined with approach service quality that had to be developed by
Parasuraman.
Service quality is comparison between statement and wish consumer, if its
statement obviously that diterimah more than that to be wanted so the service that
to be gave can be told qualityy and consumer will feel satisfy, and on the contrary
if statement obviously less from that to be expected so the service is stated not
qualityy. So can to be concluded that consumer's service is activity of service that
to be gave to consumer, good before transaction, while transaction and after
transaction. Service can to be differred become three groups that is:
a) Core service, is the service that to be offered to consumer that is its main
product.
b) Facilitating service, is addition service facility to consumer. Facilitating
serviceini is adding service is existence service of need eat, drink and need the
other.
c) Supporting service is addition service (supporter) to to level it service
value or to to differ it with services from his competer's side.
In service process there are three matter that must to be watched, that is:
a) Serving His
serving His is the side that can to give it a surest serving to consumer, facy
good serving in form him and stuff surrendering or service.
b) Serving Accepter
 serving Accepter is they who be mentioned as consumer or customer who
accept serving from the hises serving.
c) Type and form serving
The serving Type that can to be gave by serving his to side who need it
serving consist various kind, between facy other serving that related with :
1) Giving of the services just.
2) Serving that related with his and distribute stuff stuff just.
3) Serving that related with second-its two

3. Service
Service to the base can to be defined as activity someone, group or
organization direct good also not direct to to fulfill need. Moenir To tell that
service is need fullfiller process to through activity of people other directly.
Standard in service is the size that have been determined as a the good service
standarding. In this service standard also got standard of quality service. As for
quality is condition dynamic that have communication with product, service,
human, process and environment who fulfill or more wish side that to want it.
From some understandings ditas so can to be concluded as to followed:
 Existence the good service activity-sequence facy of attitude and behavior.
 The good Communicate with consumer.
 The Activity that have go to to to assist to serve and give it satisfaction in consumer.
So service to the base is the activity that to be offered by organization or to
consumer, attitudy ones not formy and can't to be have.

4. Way To level it Service

That is a waiter must to own :
 fast Service and reactive
 To own call center
 Listen to sigh of customer
 To watch patience
 To watch politeness
 To find a correct solution
 Confess mistake
 Must correct jani
 Ask feedback from customer

D. Method : Descriptive
The Method that to be used this analysiical is descriptive like what is be
aimed with service, service in consumer, connection of service with consumer,
sale service and the good service quality to to level it sale.
 DISCUSSION

A. The Role of Technology Service For

At this time dogotal's system very is important to customer, especially in this
day is development like computer, inside computer has many soft peripherals to to
plan, until we can to give it a good service and the correct service. With such, so
will more and more many consumers who come until sale result will better.

B. Fast Service Response to Satisfy Cutomers

With us to level it quality the fast service, consumer will happier until when
needing customer what is he want it us will fast to know its will and we will faster
to take it need mentioned. Different when service that we give it to saint,and to
let it so just and there is no the polite addressing. until to consumer also will feel
not comfort when expensy.
 CONCLUSION

By because that, digital's system to play it important eaching in service. To

begin from service who pull,the polite service,the fast service who make
consumer to feel comfort and to buy our product. This to own a good impact and
can to level it sale. With to exploit it technology will include all country and
possibility big will more and more many who buy our product. Two matters
mentioned can to give it benefit that is in to level it sale and to get it benefit
especially to give it satisfaction to customer until will level.
 REFERENCES

Kotler, Philip. 2002. Marketing Management. Jakarta : PT. Ikrar Mandiriabadi

Kotler, Philip, Amstrong, Gary. Marketing Principles. Jakarta : Erlangga
Https://www.dewaweb.com