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Global Market Growth more women are encouraged into the sport and
the younger riders move into the older age
Mountain biking is a major sport that is groups as they continue to participate.
witnessing an increase in the number of
Data shows that mountain bikers are a
participants and competitive events
lucrative demographic to target. In general
worldwide. The global market is expected to
they are younger men with higher than average
increase by 9.84% annually during the period
levels of household income and education. The
2018-2022. The sale of electric mountain
amount that bikers are willing to spend and the
bikes, more women and children entering the
extent to which they are treating themselves
sport, and better media coverage at major
are increasing, which bodes well for the sport.
competitions are fuelling this growth. The
sport has flourished in Europe and North Health Benefits
America with surging sales of mountain bikes.
Both areas have vast and scenic mountain Health issues such as obesity, heart disease
ranges with Canada having some of the best and diabetes are on the rise and physical
mountain bike trails in the world. Asia Pacific exercise, especially in the outdoors, is essential
is the fastest rising and most lucrative market for health and well-being. Studies have found
due to the growing disposable incomes of that people who cycle regularly have a life
people in the area, particularly in the nations expectancy two years above average and enjoy
of India, China, Australia, South Korea, a level of fitness equivalent to someone ten
Singapore and Taiwan. years younger. Mountain biking is an aerobic
activity that gives the heart, blood vessels and
Demographics lungs a thorough workout. It is a fun and
exciting way to enjoy the many health benefits
Most mountain bikers are aged between 20
of regular exercise including:
and 40, with the average age being 26. The
sport is dominated by young males with only increased cardiovascular fitness
7% of participants being female. Most female improved joint mobility, muscle
riders are aged between 30 and 39. Men and strength and flexibility
younger participants enjoy the gravity oriented better posture and co-ordination
disciplines such as downhill, whilst women strengthened bones
and older riders tend to participate more in reduced body fat levels
cross country and all mountain disciplines. lower blood pressure
The predominance of younger riders may be strengthened immune system
explained by the relative newness of the sport, reduced stress levels, anxiety and
or may be due to the demanding physical depression.
nature of the activity which is less attractive to At any age there is no better way to improve
older sports enthusiasts. These demographic overall physical, mental and emotional health.
patterns are expected to change in time as
Mishal babar 2
One reason many people choose mountain the forecast growth rate in the number of cross
biking as a hobby is the potential for it to country events:
become a lifelong adventure.