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Amna Faheem, SX138, 20230532 1

Mountain Bike Study


Revised by: Amna Faheem
Mountain biking is a popular and exciting off-road adventure sport and recreational pursuit. Over the
years it has diversified into many different riding disciplines including cross country, trail riding, all
mountain or enduro, downhill, freeride and dirt jumping, each requiring a unique mountain bike
design, kit and trail type.
Mountain bikes are designed for riding in rough terrain with features to enhance durability and
performance. They are typically ridden on mountain trails and natural landscapes which have hard
rocks, loose dirt, muddy or grassy tracks, and steep slopes. Electric mountain bikes are battery-
assisted bikes that are less exhausting for the riders. These bikes have broadened the appeal of
mountain biking and attracted a wider age range to the sport.
Global Market Growth riders move into the older age groups as they
continue to participate.
Mountain biking is a major sport that is Data shows that mountain bikers are a lucrative
witnessing an increase in the number of demographic to target. In general they are
participants and competitive events worldwide. younger men with higher than average levels of
The global market is expected to increase by household income and education. The amount
9.84% annually during the period 2018-2022. that bikers are willing to spend and the extent to
The sale of electric mountain bikes, more which they are treating themselves are
women and children entering the sport, and increasing, which bodes well for the sport.
better media coverage at major competitions are
fuelling this growth. The sport has flourished in
Health Benefits
Europe and North America with surging sales Health issues such as obesity, heart disease and
of mountain bikes. Both areas have vast and diabetes are on the rise and physical exercise,
scenic mountain ranges with Canada having especially in the outdoors, is essential for health
some of the best mountain bike trails in the and well-being. Studies have found that people
world. Asia Pacific is the fastest rising and most who cycle regularly have a life expectancy two
lucrative market due to the growing disposable years above average and enjoy a level of fitness
incomes of people in the area, particularly in the equivalent to someone ten years younger.
nations of India, China, Australia, South Korea, Mountain biking is an aerobic activity that
Singapore and Taiwan. gives the heart, blood vessels and lungs a
Demographics thorough workout. It is a fun and exciting way
to enjoy the many health benefits of regular
Most mountain bikers are aged between 20 and exercise including:
40, with the average age being 26. The sport is ▪ increased cardiovascular fitness
dominated by young males with only 7% of ▪ improved joint mobility,
participants being female. Most female riders muscle strength and flexibility
are aged between 30 and 39. Men and younger ▪ better posture and co-ordination
participants enjoy the gravity oriented ▪ strengthened bones
disciplines such as downhill, whilst women and ▪ reduced body fat levels
older riders tend to participate more in cross ▪ lower blood pressure
country and all mountain disciplines. The ▪ strengthened immune system
predominance of younger riders may be ▪ reduced stress levels, anxiety
explained by the relative newness of the sport, and depression.
or may be due to the demanding physical nature
At any age there is no better way to improve
of the activity which is less attractive to older
overall physical, mental and emotional health.
sports enthusiasts. These demographic patterns
One reason many people choose mountain
are expected to change in time as more women
biking as a hobby is the potential for it to
are encouraged into the sport and the younger
become a lifelong adventure.
Amna Faheem, SX138, 20230532 2

Competitive Racing championship was 83, proving that age is no


barrier to this sport.
Competitive mountain biking is a relatively
new sport which originates from America
Mountain Biking Tourism
where the first national mountain bike Mountain bike tourism is booming worldwide
competitions were held in 1983. The sport and is the second highest grossing outdoor
gained in popularity and the discipline grew recreation category in America. The market has
quickly around the world. It took seven years been driven by growing demand for active
before the first World Championships were holidays, an increased interest in ‘green’
held in 1990 and the sport debuted at the 1996 tourism and the continued global development
Summer Olympic Games in Atlanta. The first of cycling infrastructure. Bikers are attracted by
electric mountain bike race was held in the scenic and rugged landscapes and the
California during 2016 with the European opportunity to explore and ride new trails. They
Cycling Union introducing professional e-road can stay based in the same location with daily
and e-mountain bike races to its calendar in mountain bike trails in the surrounding
2019. countryside, or travel as a tour staying in
different locations and cycling between
Most races are organised destinations.
into different categories Research has shown that mountain
and level of skill so the bikers take two mountain bike
competition is balanced holidays each year and tend to stay
between riders with longer and spend more per day than
comparable age, skill and experience. In multi- other tourists. On average they will
lap courses the number of laps to be completed ride for 4 hours 45 minutes each
will depend on the type of race and rider ability day and cover 55.5 miles per trip.
category. Some races are time trials raced
against the clock with riders released at set Mountain bike tourism helps to generate
intervals, in other competitions there is a mass revenue for the host community and can act as
start or riders are released in groups. a catalyst for economic development. An
The number of competitive events staged each example of how such tourism can change lives
year has grown rapidly and current trends for the better is the Mama Rumi trail in
indicate a continued annual growth rate of 10 to Ecuador. This was an old Inca trail traditionally
15%. New sponsors are keen to endorse large used as a bootleg smuggling route. It was lost
scale events and competitor numbers continue to the jungle for many years until villagers
to rise. The following chart outlines the forecast worked tirelessly to clear and re-open the trail.
growth rate in the number of cross country It is now a 12km adventure mountain bike trail
events: with a downhill descent of 1920m. The trail
attracts visitors all year and this tourism has
Growth in Cross Country given a huge economic boost to the area. In
Events 2015 the Downhill Mama Rumi race attracted
284 participants and over 600 visitors which
10500 10303
has financed a water system to bring potable
Number of Events

10250 10003
10000 9710 9807 water to villages located along the route.
9750
9500
9250
9000
2020 2021 2022 2023

One reason many people choose mountain


biking as a hobby is the potential for it to
become a lifelong adventure. The youngest
world championship winner was just 16 years
of age and the oldest rider to win a national

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