SPONSORSHIP

PROPOSAL

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 About Grand Rapids Triathlon
We are a group of triathletes who are passionate about growing our community healthy. As
we ourselves have progressed in the triathlon sport and as triathlon participation continues
to hit all-time highs across the country, we felt it was time to bring a USAT Sanctioned Sprint,
Olympic and Half-Iron to Ada and Cascade, MI. There are no other events of this caliber in
the area. This is the fifth year for this event.

This triathlon event is a chance for athletes of all skill levels to compete on a scenic riverside
course, perfect for the novice to the seasoned triathlete. This USA Triathlon
sanctioned event promises heart pounding excitement from start to the finish. JUNE 14
2015

Mulitple Discipline Events Increase Participation

Grand Rapids Triathlon features:

- Sprint Triathlon RaceDistances
- Olympic Triathlon Sprint 600 20 5
- Half Iron Triathlon
- Aquabike Race in all 3 distances
- Relay teams for all 3 distances Olympic 1500 40 10
- Clydesdale National Championship
- Athena National Championship
- Kids Splash-n-dash race Half Iron 1.2
mi
56
mi
13.1
mi

RaceDirectors

ANDY and ANN VIDRO

USAT Certified Race Directors

WWW.GRANDRAPIDSTRI.COM 2015 USAT CLYDESDALE ATHENA NATIONAL CHAMPIONSHIP

 TriathleteDemograpics
Triathlon is among the fastest growing sports!
Approximately 150,000 people participate in multi-sport in the US each year, and the numbers
continue to grow! It is difficult to pinpoint the exact causes of the continued growth, but
according to USAT, the following factors all played a part:
• Society’s interest in fitness and living a healthy lifestyle
• Media attention on the sport
• Growth in the 30-49 age groups who are looking for varied outlets for fitness
• Peer pressure from friends who have tried the sport
• The ego reward of saying you “are a triathlete”
• Increase in clubs, which create a community concept
• Increase in resources that provide assistance/education in getting started
• Growth in multisport shops and triathlon specific training and racing gear

riathletes demographically are high income earners, highly educated,

responsive to marketing and are highly mobile people.
AFFLUENT MOBILE
Average household income of a triathlete 97% of triathlete households own a
is $161,300. Triathletes spend an average computer and 100% use the internet
of $3,500 on sporting goods/athletic daily
purchases per year.

HIGHLY EDUCATED GENDER/AGE

97% of triathletes have attended college Age: 40-44 (largest percentage of USAT members)
and 50% have post graduate degrees 59.6% Male
39.5% Female

Position your Organization with Healthy Living!

Position your brand with a healthy lifestyle and lifelong fitness associated with swimming,
biking and running. Like no other, triathlon embraces the concept of maintaining a healthy
and active lifestyle. You can often see participants at local races that range in age from 10-85
years old! All three sports require aerobic power, excellent endurance and tactical thinking.
What sponsors hope to gain from Sponsorship
Increase brand loyalty 72%
Create awareness of brand 70%
Change/Reinforce Image 66%
Show social reponsibility 43%
Stimulate Sales 42%
Drive Website traffic 39%

WWW.GRANDRAPIDSTRI.COM 2015 USAT CLYDESDALE ATHENA NATIONAL CHAMPIONSHIP

 CharityPartnership
Kids’ Food Basket is a nonprofit organization attacking childhood hunger to help young people
learn and live well. We began over ten years ago by serving 125 kids each school day through our
Sack Supper program and now serve over 6,000 kids each week day in greater Grand Rapids and
Muskegon. Sack Suppers are evening meals that provide a well-rounded nutritious meal —nutrition
that’s critical to the development of kids’ brains and bodies.

A portion of all event proceeds are donated

to Grand Rapids Kids Food Basket.

One in four Michigan children goes hungry

every day, and Kids’ Food Basket is working
to change that.

Sack Suppers Work is driven

are distributed by support of
within class- the community,
rooms or at local with over 175
parks, meaning volunteers
every child who packing and
needs one can delivering Sack
get one easily Suppers each
and safely. week day.

Photos and informiation from kidsfoodbasket.org

CommunityPartnership
In addition, you be supporting the communities
of southeast Grand Rapids, Cascade and Ada,
affording yourself direct exposure to one of most
concentrated areas for decision makers and busi-
ness owners in Western Michigan.

In Ada, the median household income is $83,000

and median age is 37.5 years old (according to FIZBER.com).

Photo by Lecia Selzer

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 RaceDayExposure

1500
volunteers

1500
athletes

Logo placement on course, transition and finish

Race Day tents available

4000 VIP area for complementary food and beverages

spectators Logo placement in race brochure

Logo placement on race shirts

Race Day Exposure Reaches 7,000 People!!

SocialExposure
We continually use paid promotions to build our social audience thus improving YOUR exposure!

Facebook Twitter E-mail

2,500+ 450+ 5,000+
likes followers contacts

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 SponsorshipPackages
Every sponsorship package includes:

logo placement on the sponsorship page of our website

basic social media acknowledgement and thank you
acknowledgement by announcer on race day
invitation to our pre-race networking dinner
opportunity for customized packages and a la carte sponsorships

SILVER GOLD PLATINUM

Advertisement in race brochure 1/4 page 1/2 page full page

Feature article in race brochure 1/4 page
Booth space at pre-race expo 1 table 2 tables 3 tables
Banner Placement on race day where available transition and on finish, transition,
course on course
Free Race Entries 2 3 4
Free Race shirts 5 10 15
Race Day Tent (30 day notice) included included included
Logo size on shirts and postcards small medium large
Access to VIP tent on race day included included included
Customized social media postings 2 5 10
Product placement in race bags** with approval with approval
Logo in Triathlete Magazine included included
Industry Exclusivity included included
Feature story in e-newsletter included
Opportunity to Fire Starting Horn included
Acknowledgement in live marketing included
interviews when available
Hospitality including hotel and included
transportation on race day
** Please note: we find paper advertising in athlete bags is often discarded. Instead, of inserting advertising material in paper form in
athlete bags, we provide an option to place an ad in our race catalog. Only pre-approved product is placed insided athlete bags.

Sign on early for YEAR-LONG sponsorship benefits!

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 NextSteps

Let’s get acquainted.

It’s an excellent time to forge a partnership, while the Grand Rapids Triathlon is the 2015
USAT Clydesdale Athena National Championship Race!

With a more formal discussion, we can narrow down your company goals for event partner-
ship and create a customized package that not only improves the event for the community
and athletes, but also gets your brand in the spotlight

Let’s make this a valuable partnership for all.

Kari Stuart

ThankYou
for your consideration of our event!

Kari Stuart
Sponsorship Manager

Phone: 616 914-0627

Email: kari@tris4health.com
Website: www.grandrapidstri.com

WWW.GRANDRAPIDSTRI.COM 2015 USAT CLYDESDALE ATHENA NATIONAL CHAMPIONSHIP