Answer to the Question no 1:

One of the major keys of selling a product is advertisement. 3 advertising execution styles are
given below:

Slice of life: this is an advertising technique where a real life problem is presented in a dramatic
situation and the item being advertised becomes the solution to the problem.

So, the new line of Bata for newborns can be represented in a dramatic way. Now a day’s person
tends to be very stylish and likes keeping their babies that way too. So the advertisement can be
placed, how a baby is all dressed up but is lacking shoes. So the stylish new shoe of Bata ties the
whole outfit together and gives the newborns a lift of fashion. They look very cute and trendy.

Lifestyle: This is an advertising technique for arranging a product or service to own the ideals,
aspirations, and aesthetics identified by the targeted audience. If we can tie our product with
someone famous and show our audience how their life can turn out to be, then our customer will
be inspired and end up buying our products.

If we can get a famous actress who is newly married or pregnant or just had a child preferring
Bata as their first choice for their children, that might influence or inspire people on buying Bata
shoes for their newborns. Suppose, they can be looking at the new shoes and thinking about
putting it on their newborns, or can put on their newborns and feel safe as they are very
comfortable for babies.

Personality symbol: A personality symbol is a type of advertising execution. It involves

developing a central character for the brand to provide its benefits. It also allows brands to build
their identities and differentiate themselves from their competitors.

In this advertisement we can highlight how comfortable the shoes are for babies. They can spend
hours wearing the shoes. The add can show how the babies wear it through out the day without
complaining. With that also show how cute they look with their cute little shoes.
Answer to the question no2:

Bata is also planning on offering sale promotions. 3 of the sale promotion tools are given below:

Coupons: A coupon is a certificate that a buyer gets savings when he or she purchases a
particular product. Coupons are usually issued with the product. They give the owner the right to
give either the specified savings or cash refund of the product.

They can offer customers coupons for buying a product. They can attach coupons with
magazines and customers can cut it take it to the stores and avail the discounts.

Cash refund offer: A cash refund offer is a rebate allowed from the price of the product. This is
an offer to refund a portion of the purchase price of the product to consumers who send proof of
purchase to the manufacturer. If you are not satisfied, we will refund you in full or in part. Cash
refund offers are listed on the package.

They can offer a partial reduction of price for first purchase of the product. And can offer refund
for a specific time if the customer is not happy with the product.

Contest: Contests are promotional events that give consumers the opportunity to earn cash,
travel, merchandise and more. The contest is held to attract new customers. They introduce new
products by asking prospects to state the reasons for purchasing the product. The purchaser
purchases the product and submits proof of purchase along with the contest entry form. The entry
form will be formally completed by the buyer. The jury will choose the best and the buyer will
be awarded a prize.

Bata can offer a luxury trip as raffle draw. Every customer buying a Newborn shoe will be given
a form to fill it up. At the end of 6 months 3 lucky winners will be able to go to a luxury trip for
3 days. that will instigate buyers more to buy shoes.