Presented by:

Shafaq Sewani (10135)

Fariha Ali (9882)
Noon Un Nisa(10222)
Saad Silat(10665)
Huma Zafar (9914)
Goods Pakistan
Introduction of the industry

 0.8 million rupees of exports in late 40s.

 Steps taken by Pakistani Government.
 The Pakistan Standards Institute,
responsible for maintaining quality
standard.
 Sialkot is the main hub.
 Major sources of foreign earnings,
contributing 16,533 (97-78) million
rupees to the exports.
 About 99% of sports goods exported by
Pakistan are prepared in Sialkot.
 Careful selection of raw materials.
 The basic raw materials required are
leather, wood, glue, nylon guts, rubber
and chemicals.
 Leather and various kinds of wood are
abundantly available in Pakistan.
Historical background
 The basis of sports industry dates back
to Sialkot during the British Era.
 The first record of manufacturing can be
traced back to 1883.
 The products manufactured were
wooden in nature and included cricket
bats, hockey sticks, polo sticks.
Objective
 Facilitate in sustaining Pakistan’s position in International
market of inflatable balls in general and soccer ball in particular.

 Develop proto type balls for the industry.

 Training of skilled workers for industries in mold/rubber

technologies / mechanized ball.

 Provision of manufacturing facilities for SMEs to secure their

export orders for mechanized inflatable balls.

 Developing quality vulcanization and pasting molds.

 Help develop imported machinery locally through reverse

engineering.
Economic Brief
Production
 Annual production amounts to nearly US $ 210
million of the total GDP of $210 billion of
Pakistan.
 Sports industry adds approximately 0.10% to
the GDP.
 At present, there are more than 3000 units,
mostly on small scale in operation.
 They have an installed capacity of Rs. 20
billion per annum
 Has 50 hi-tech well established industries
functioning in Sialkot.
Employment
 The industry is labor intensive in nature and
provides job opportunities both direct and
indirect to around 60,000 workers.
 1) Large manufacturers-cum-exporters (more
than 250 employees)
 2) Medium manufacturers-cum-exporters
(100250 employees)
 3) Small manufacturers-cum-exporters
(10100 employees)
 4) Commercial exporters (19 employees)
Exports
 Recent exports of sports good have fallen to
an average of $290 million (2011) from $343
million (2007).
 Overall industry is declining because of:
1. Law and order situation in the country
affecting both the business activities and the
customer demand.
2. lack of interest of the government in opening
new play grounds for the general public
3. Decline in international market share.
Exports included
soccer balls volley balls rugby balls beach balls exercise
balls
cricket balls hockey balls baseball tennis balls shuttle cocks
balls
nets gloves hockey cricket bats baseball
sticks bats
protective pads sportswear gloves other sports
guards wear
accessories polo sticks
 In 1922, the industry was awarded the first
Export Award by the British Empire.
 The soccer balls manufactured in Sialkot
came in lime light when the “Tango Ball”
from Sialkot was used in the 1982 FIFA
World Cup.
 Pakistan earned the prestigious award of
being the official soccer balls supplier in
the year 1994 and 1998.
 This led to many international sporting
giants (brands), such as Adidas, Nike,
Puma
 Initial players in the market
United Alpha Sports Co.
Depict Impex.
Vafir Industry.
Bhutta Enterprises.
Jamez Sports.
Fighteq International.
Smart Buyers Industry
Leather Star International.
The Famous Sports.
A-One Sports.
 Sialkot Sports and Surgery
Sky Sports.
Euromex Sports.
Queen Sports.
Sports 1000.
Kohinoor Sports Co.
Current situation

 3000 SMEs in the Industry

 Employs about 6000 workers.
 Suffered a serious downfall due to child
labour.
 Decrease in sales due to Chinese
machine made footballs.
 Gradual growth in the share of exports,
majorly gloves.
 Sports goods worth US$261.15 million were
exported in last fiscal year.
 Industry presently enjoys a markup as low as
7% on loans.
 Has an easy access to EU and US markets.
 However, has been recently effected by
cheaper and advanced goods by China and
Korea due to their investment in R&D.
Firms operating in the market
 the local manufacturer’s that have been
manufacturing sports goods in Pakistan
include; A.Wahab Enterprises, A.G.O.
Industries and AAA Recent International.