Professional Documents
Culture Documents
Laura E. Ditto
Abstract
Communicating technical topics like science can pose some issues, especially when being
written for an audience outside of the scientific community; however, there are plenty of ways to
improve scientific writing that will result in higher comprehension. This literature review brings
together six different authors and their works that cover important facets of writing which help
create greater understanding in a public audience. These authors cover topics such as font choice,
outlining writing, the use of language, and writing style. As writers implement advice from the
literature covered here, technical writing can become more inviting to the reader and aid them in
grasping complex subjects. Using the methods provided by these authors could influence the way
public audiences interact with science and create a higher level of understanding outside
resources on the subject can be hard to find and tend to cover niche topics. In this literature
review, I have compiled useful articles, papers, and books that contain valuable information
public audience. Within the literature, three major themes emerged: structure and composition,
language and word choice, and writing science as a story. These three themes have multiple
elements that can be implemented together to create writing that is easier for audiences to
The section on structure and composition will give important insight to shaping technical
writing. This includes information on outlines, headers, and fonts, and how they can affect the
reading experience.
The topic of word choice is emphasized by Hirst (2003, 2013), Van Woerkum (2007),
and Baron (2010), which shows how influential the language of a paper can be. Most authors
have a strong focus on how to correctly utilize technical jargon, while others touch on the use of
Lastly, writing science as a story is a theme that pertains to how science can be written in
a more exciting way that engages the audience better than a classic scientific paper.
Outlines
The structure and composition of a piece should be kept in mind from the very beginning
of the writing process depending on how the author wants to display information and how that
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information should be conveyed. At the start of the writing process, it is important to have a
strong idea of what the final piece will look like, and Baker (1994) encourages the use of an
As Baker (1994) suggests, the structure of writing helps guide a reader from beginning to
end, and having a clear outline helps the audience receive and store information more efficiently.
Baker endorses creating an outline before writing a paper, as it helps improve the quality of
writing. Creating an outline and applying clear headers can aid readers in creating a mental map
of the paper, and therefor make the information easier to process (Baker, 1994). Baker uses three
quick steps for creating an outline: (1) write a functional title, (2) determine the categories
required for the paper, and (3) organize the selected categories. Baker suggests creating a
working title to focus the information within the writing. In creating categories for longer
documents, Baker suggests splitting up main sections into smaller categories for ease of reading.
According to Baker, “longer documents need more categories because readers comprehend better
if they can read smaller chunks of material rather than one huge mass of information” (1994, p.
3). Lastly, it is important to arrange the categories in a hierarchy that helps support the purpose
Using an outline does not automatically ensure that the writing will be improved; first,
one must check that the outline makes sense. Baker introduces an important aspect of outlining
that is referred to as the “Structured-Text Evaluation Process” (1994, p. 3). STEP covers the
importance of ordering sections and subsections so that writing has a meaningful organization
and allows writers to double check the quality of their outline before implementing it into their
paper (Baker, 1994). STEP has five parts that Baker defines for ensuring the quality of an
outline. First there is the “inclusion test” that makes sure all subjects are present. Second is the
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“exclusion test,” which reminds the writer to check for topics that do not belong within the text.
The third test checks that all categories are within a reasonable hierarchy, and any subcategories
are placed in an appropriate sequence. The fourth test looks at the sequence of categories and
explains different structures that create logical order. Lastly there is the “language test,” that
checks to make sure the wording within the headers of sections is parallel to one another (Baker,
1994). Once STEP has been completed, Baker has further information for how to aid readers in
Within the actual writing, there should be frequent reminders of the outline by using
headings and other devices (Baker, 1994). Using clues within writing to reveal the structure can
help aid reader comprehension and retention. Baker suggests using clear, complete headings;
typography formatting to show heading hierarchy; addressing the structure of the paper early in
the writing; frequent reminders of the structure; and paragraphs that only cover one developed
topic. Even small sentences that serve as transitions between topics can serve the reader by
indicating how the information ties together (Baker, 1994). By using a mix of these cohesion
techniques readers will be able to recognize the structure and understand the material with ease.
Typefaces
While outside the realm of structure and often overlooked, an important aspect of
composing a piece of writing is finding an appropriate font. MacKiewicz (2004) introduces how
different fonts can affect reader comprehension, and the author gives insight to the nuances of
choosing a suitable typeface. Fonts carry different personalities and can convey feelings and
moods based on the styles that are chosen (MacKiewicz, 2004). While typefaces could seem
inconsequential, MacKiewicz points out that some fonts carry history with them and may want to
be avoided. Examples of this include Fette Fraktur and Helvetica, used for Nazi propaganda and
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IRS tax forms respectively; as such, these should be avoided due to the negative emotions tied
It is also important to think of the readability of a font; if words are hard to make out,
then the font should be avoided—especially for long passages. MacKiewicz (2004) shares a
helpful pointer that ties the use of fonts into Baker’s information on outlines. MacKiewicz
explains that serif typefaces are commonly used for long stretches of body text, as they help lead
the reader’s eye onward for extended amounts of time, while the plain sans-serif fonts are saved
for headings, diagrams, or tables (2004). Combining this information with Baker’s outline format
would help create a paper that easily conveys a tactful structure and keeps writing organized and
readable.
An aspect of science writing that Hirst (2003, 2013), Van Woerkum (2007), and Baron
(2010) agree on is the use of technical language. Hirst argues that while technical language can
be useful for professionals in the field, it must be adapted for the intended audience (2003). Van
Woerkum tends to agree, describing technical writing as a “translation task” (2007, p. 183).
When writing science to communicate with the general public, the average reader may not have
background knowledge on the subject and likely requires a simpler version without heavy use of
Furthermore, the excessive use of jargon could come off as pretentious or burdensome
(Hirst, 2013). Hirst suggests that the reduction of technical language diminishes the mental labor
of reading and will help create a more human voice. The idea of finding a more engaging writing
voice is also discussed by Van Woerkum (2007). This author encourages reading writing aloud
to help understand how the audience will interpret it. Van Woerkum comments that writers
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should take the reader’s orality into account. When thinking of an audience, make note of words
that could be outside their common vocabulary, what previous knowledge they might have, and
what reader’s interests are. When a reader has access to writing with their active vocabulary,
they can process it faster and more effectively (Van Woerkum, 2007).
Limiting the use of jargon does not only help readers decode the writing, but also helps
them relate writing to a “we-group” rather than a “they-group.” Writing from a more personal
perspective often creates a more positive response and will be perceived as more relevant and
understandable (Van Woerkum, 2007). The consensus is to keep the reader in mind and opt out
of using language that could be confusing to the audience, as this will help make the writing
One topic that branched away from the other themes but was mentioned by two different
authors was the idea of finding a story within science. Schimel (2012) suggests that finding a
story within science could create a greater connection with readers. Schimel makes it clear why
“ignored, misunderstood, or misrepresented in the public arena and in policy decisions” (2012, p.
10). Writing about science in a format that grabs readers attention can create higher public
While Schimel’s (2012) writing talks more about the idea of needing a story, there are
also some small bits of advice that could help scientists find the story within their work. Schimel
suggests that lead characters can be found from the questions and issues covered in the study,
and the data become the supporting actors. Schimel provides several exercises to aid with the
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discovery of the story such as analyzing published papers and writing a short article on one’s
Baron (2010) delves further into the methods of how to create a science story worth
reading. Baron brings forward the perspective of journalists in writing science, and how applying
the mindset of a journalist could help create technical writing that is more intriguing to the public
(2010). Journalists often begin their writing with a punchy lead before going on to explain how
the information can be applied, which catches readers attention. Baron also suggests that
understanding journalism practices could help ease tension between scientists and public
communicators. According to Baron, a science story should include one or more of the following
conflict, or a wow factor (2010). Within the text, Baron breaks down these facets to explain why
Beyond numbers and methods, people are interested in why the science matters (Baron,
2010). This ties into what Van Woerkum (2007) suggests about finding elements of the reader’s
interest. Van Woerkum says that writing “must fit in with existing manifest interests (or raise
latent interests)” as it will heighten reader engagement (2007, p. 187). Baron suggests the use of
a “message box” which breaks down a complicated subject into five sections: the issue, the
solution, the benefit, the problem, and why it matters (2010). Van Woerkum touches on this as
well, stating that contextualizing the topic and words can hold reader’s attention, else they may
feel lost or out of place (2007). Together, Schimel (2012), Baron (2010), and Van Woerkum
(2007) conclude that effective writing must be understandable, memorable, and relevant.
Conclusion
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communicating technical topics such as science. While applicable literature on the topic can be
difficult to find and parse through for valuable information, there are resources available that
inform writers how to make their writing more effective. Within available literature, points arose
around the topic of improving scientific writing that ranged from typeface to writing style.
Baker (1994) suggested the use of an outline for aiding in reader’s retention. MacKiewicz
(2004) wrote on the importance of choosing a suitable typeface that imparts the nature of a
project to a reader. Hirst (2003, 2013) and Van Woerkum (2007) both touched on how to be
more inclusive with writing by taking out excessive jargon and applying the lens of a reader
while you write. And lastly, Baron (2010) and Schimel (2012) created comprehensive guides to
rethinking how we write science to make it more intuitive to a public audience. However,
Baron’s book covered many of these topics, not just writing science as a story; this includes
insight on word choice within technical writing, and new ways to structure scientific literature.
These topics can be brought together by scientific writers to enhance the way the world
converses, and aid in the comprehension of difficult topics. By broadening the understanding of
how a public audience interacts with writing, a better communication system can be born that
brings to light the importance of science, why it matters to the public, and how we can exact
change from research. Hopefully, there will soon be a surge within scientific communication that
helps involve the public in worldwide change and reinvigorates people’s interest in scientific
research.
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References
http://www.jstor.org/stable/43088473
Baron, N. (2010). Escape from the ivory tower: A guide to making your science matter. Island
Press.
Hirst, R. (2003). Scientific jargon, good and bad. Journal of Technical Writing and
https://doi.org/10.2190/TW.43.4.e
MacKiewicz, J. (2004). What technical writing students should know about typeface
https://doi.org/10.2190/NMDQ-XBVH-Q79J-M749
Schimel, J. (2012). Writing science: How to write papers that get cited and proposals that get
Van Woerkum, C. M. J. (2007). Orality and the process of writing. Journal of Technical Writing