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DEFINING THE TARGET AUDIENCE FOR ADVERT

Primary Audience
. 13-19 years’ old
. female
. actual or potential mental problems
. uses social media frequently

Secondary audience
. 13-19 years’ old
. male
. has an existing mental health problem
. is online a lot

Character Audience Profile


. Female
. 16
. currently studying in secondary school
. spends her time alone (distance herself from the public)
. stays at home
. on her phone most of the time

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