DEFINING THE TARGET AUDIENCE FOR ADVERT

PRIMARY AUDIENECE

PRIMARY AUDIENECE

 13-19 Years old

 Female
 Actual or pontential mental problems
 Uses social media quite a lot

SECONDARY AUDIENCE

 13-19 years old

 Male
 Has an existing mental health problem
 Likes to play football

CHARACTER AUDIENCE PROFILE

 Female
 17
 Studying in secondary school
 Spends her time at the library by herself