Nuria

Codes and conventions of print Advertisements

Different forms o Advertisements.

Newspapers
Magazines
Directories
Television
Radio
Mobile advertising
They all use different methods to advertise their products but they are all very effective fo
example the main difference between a magazine print advert and a billboard print advert
is that the image and the text is way more bigger on the billboard print advert also there is
less writing so for the billboard print advert the main way of catch the audience attention is
the image as is the one that stands out the most however magazine print magazine print
adverts may have more copy with extra information about the product. There may be links
to the website or social media.
Also there are many differences between a radio advert and a
television advert for example radio advert only use their voice to
promote the product which means that for a customer to buy the Rule of thirds
product their talks have to be very simple but very convincing
also it is easier to hear the advert on thee radio as we all know
we’ve all done this, switched channels to avoid adverts, in the other hand television
adverts has also their pros and cons because they
can reach a bigger mass of audience with a singles
ad spot although television advertisements are more
costly promotional material on television is the most
influential because consumers trust it above
other mediums these differences effective in
targeting the audience because they define more
the promoting material in different ways so that the
customers sees it from different points of view.
Nuria
A)
Slogan

Package
shot
Secondary image
Main image

Brand name/Logo
 Nuria
B)
Slogan
Second image

Main image

Package

Brand name (name)/ Logo

image A) the main image is the perfume as it is the product that they are promoting however the other image
that also stands out the most is Beyonce (a celebrity singer). The image is striking and used to capture the
attention of the female target audience and advertise the perfume
The packshot is included to provide a visual of the product that is being advertise which in this case is the
perfume. This also helps to entice the target audience into purchasing the product when they see it in the
shops
The Slogan is written in capital letters nd is the text that stands out the most however there is a smaller
phrase under the main Slogan which says the main fragrance for women which ones again involves the
female audience and also makes women to buy the product even more it doesn't really mentions what
women should consume it like what age would be the best so this mean that any age is acceptable.
The logo/brand name the brand name is featured above the bottom of the front cover above the slogan it is
a bit more smaller that the slogan so that it do not distract from the main image which is the selling point of
the advert .
The rule of the this has been used in the layout design of the advert to draw key attention to the main image
and the packshot
Image B) The main image is the shoe therefore is the product that have to stand out the most this advert is
very interesting as the second image is also very eye catchy as it is one superhero from marvel this will
benefit the promoter as their main target audience will be men/childs and therefore this will increase their
sales the pack shot is the shoe.
The slogan is written in capital letters (The sneaker gives you leadership) I feel like this slogan matches
perfectly with what the company nike is promoting as leadership is a strong word that everyone will want to
have , The logo/brand is a the bottom of the front cover is quite small but that’s because almost everyone
know what Nike is .
For image A ) they have constructed he overall advert to sell the product to the target audience as for
example we observe that Beyonce is the main image and she is very famous pretty also she is a very
confident women and strong therefore this mens that she is an example for all women that if they ant their
dream to come true they should fight for it so many women will want to buy the product also the slogan on
the front cover helps the product to catch their target audience attention.
in Image b ) what helps the advert to sell their product to their target audience by using their message is by
using superheroes everyone knows who they are and for this product they have use this to capture their
attention as superheroes tend to be very loved by everyone as they save lives in films so this makes the
shoe very powerfulll almost unique so therefore more people will want to wear it.