Professional Documents
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Environment,
Relationships between culture, and
environment, culture, and management
management control systems
219
Luciane Reginato and Reinaldo Guerreiro
Department of Accounting, University of Sao Paulo, Sao Paulo, Brazil Received 21 February 2011
Revised 8 July 2011
Abstract 18 October 2011
Accepted 29 February 2012
Purpose – The objective of this study is to investigate the relationship between external environment
and organisational culture, and the subsequent relationship of organisational culture with the adoption
of management control systems in large Brazilian companies.
Design/methodology/approach – The research involves 109 of the “Best and Biggest” companies
in Brazil, as designated by the Brazilian financial magazine Exame. Data are collected by a research
questionnaire distributed electronically to senior managers of the sample companies. The data are
analysed by multivariate structural equation modelling.
Findings – The results show that a significant relationship exists between the constructs of “external
environment” and “organisational culture”, thus indicating that the environment exerts a significant
influence on planning, execution, control elements, and managers’ characteristics and skills. The
results also show a significant relationship between the constructs of “organisational culture” and
“management controls”, thus indicating that organisational culture has a strong influence on the
choice of management control systems in practice in the companies.
Originality/value – Although isolated studies have investigated various aspects of the external
business environment, organisational culture, and management control systems, few studies have
explored the relationships among them.
Keywords External environment, Organizational culture, Management control systems, Brazil
Paper type Research paper
1. Introduction
Every business must adapt to its external environment if it is to obtain the resources it
needs to produce goods and services for its customers, and thus maintain itself as a
going concern ( Jones, 1995; Covaleski et al., 1996). However, virtually all of the
variables in the external business environment are characterised by a high degree of
uncertainty, over which the company exerts little or no control. In particular, the
behaviour of the major economic, political, social, technology, and legal variables in the
external environment are often quite unpredictable (Hitt et al., 2008; Wright et al., 2000;
Certo and Peter, 1993; Stoner and Freeman, 1985). Nevertheless, the potential of these
environmental factors to threaten a company’s stability in its chosen market sector
demands that managers make every effort to monitor environmental dynamics
continuously with as much accuracy as it is possible to achieve when dealing with
notoriously unpredictable variables.
Apart from the threat posed by the external business environment, a company’s International Journal of
stability can also be influenced by factors related to its own internal environment Organizational Analysis
Vol. 21 No. 2, 2013
and organisational culture. Because the personal beliefs and values of individual pp. 219-240
organisational members do not always converge, the norms and values of q Emerald Group Publishing Limited
1934-8835
the organisational culture, which are essentially those of the company’s leaders, can DOI 10.1108/IJOA-02-2011-0477
IJOA be vital in inducing concerted action towards a common goal. This organisational
21,2 culture can be the most important internal factor in determining people’s behaviour;
indeed, according to Kotter and Heskett (1992, p. 10), organisational culture is “[. . .]
bigger than all factors most frequently discussed in the business literature [including]
strategy, organisational structure, administrative systems, financial analysis
instruments, leadership, etc.”.
220 These external and internal environmental factors invariably exert a significant
influence on the management controls that a company adopts to guide the
decision-making and performance-assessment procedures within its overall business
management (Anderson et al., 1989). Such management controls include various
instruments to measure process activities, monitor data processing and information
flow, and facilitate the inflow of resources and the outflow of goods and services
(Anderson et al., 1989; Louderback et al., 2000; Chenhall, 2003). In choosing appropriate
management instruments for these purposes, each company must take account of its
needs and goals in the context of its particular internal and external environments.
Against this background, the objective of the present study is to examine:
(1) the influence of external environmental variables on organisational culture; and
(2) the consequent influence of organisational culture on the choice of management
control systems in large Brazilian companies.
Although isolated studies have investigated various aspects of the external business
environment, organisational culture, and management control systems, few studies
have explored the relationships among them. It would seem that no study has
specifically examined the themes addressed in this research in terms of establishing
mutual correlations among variables in business environment, organisational culture,
and management control systems.
Whereas there are few empirical studies that examine associations of the three
analyzed constructs (external environment, organisational culture, and management
control systems), the major contribution of this work is to strengthen the theoretical
knowledge and specialized academic literature on this topic. In addition, these results
contribute more specifically to identify variables that are most important within each
construct when explaining the level of association of the constructs. It is also possible to
recognize the behaviour of each element of the culture featured in the surveyed
companies, at what level these elements are associated with the variables of the external
environment and types of management control systems adopted by them. One should
also consider that this type of study is seminal in the context of Brazilian companies.
The remainder of this paper is organised as follows. The next section provides a
theoretical framework for the study. This is followed by an explanation of the
methodology of the empirical study. The results of the study are then presented. The
paper concludes with a summary of the findings and suggestions for future research.
2. Theoretical framework
2.1 External environment
Hofstede et al. (1990) observes that many studies have addressed the relationship
between organisational culture and industry characteristics. Many other studies have
examined the general relationship between the external business environment and the
internal business environment. One of the first was that of Woodward (1965),
who concluded that the way in which a company acts is largely determined by the Environment,
effect of technology in the external environment. This finding was subsequently culture, and
supported by Thompson (1976), who demonstrated that technology and the
environment in general affect the format of company structure. management
Sisaye (2005) mentions that environmental changes affect organisational systems,
structure, strategy, functions, procedures, and day-to-day activities. Organisations as
systems are bound to be affected by environmental changes. They are always in flux to 221
attain a state of equilibrium to preserve system characteristics. The continued
interaction between an organisation and its environment introduces the idea of
“environmental control”, which requires management to initiate changes or alter goals.
Lawrence and Lorsch (1969) found that business structures are moulded by
variations in the surrounding external environment, and Burns and Stalker (1977)
showed that the pattern of management practice depends on the existence of an
adequate structure for each type of external environment. In a similar vein, Chandler
(1990) found that the market in which a company is operating determines its structure
and the strategies it adopts. Apart from these general studies, several studies have
investigated the relationships between the environment and more specific business
functions. These studies have commonly examined the relationship between
environment and various aspects of business structure, technology, and strategy.
In respect to relationships between the external environment and internal functions,
Ritchie and Marshall’s (1993) show a model for strategic decision based on economic,
social, technological, legal, financial, central and local government, interest groups or
agencies within the community. According to them these variable are important for
analysis of the company’s environment.
In particular, one of the factors that can be directly affected by environment
variables is the organisational culture, which is discussed in greater detail below. With
regard to the relationship between external environment and organisational culture,
Schein (1991) contended that beliefs arise as lessons are learned as a result of a group’s
efforts to survive in its external environment and solve its internal integration
problems. As learned behaviours are found to resolve issues in a reliable and
repeatable way, they are considered valid and worthy of retention.
Hofstede (1980) also studied the influence of external environment on organisational
culture when he applied his dimensions of national culture (distance from power or
hierarchical distance; aversion to uncertainty; individualism/collectivism; and
masculinity/femininity) to comparable organisational cultures.
Kwan and Walker (2004) addressing the insights of Svyantek and DeShon (1993) that
propose organisational culture as having two components – the self-sustaining component
and the adaptive component, observing that an organisation should be externally adaptive
to its contextual environment in order to compete with other organisations.
Zhu (2000) emphasizes the impact of environmental variables on organisational
culture, observing that no culture, from a long-term point of view, can escape from
encounters with others cultures, no culture can remain unchanged in the cultural
ecology, and cultures changes, especially in times of intensive economic growth or fall.
The classification of external variables can be presented in different ways,
considering the revised literature, and the adopted classification is presented next:
.
Economics. This is the crucial variable for most companies, because changing
economic conditions can act as important constraints. They can drive important
IJOA indicators of priorities. This variable incorporates the following: gross national
21,2 product, inflation, employment rates, interest rates, savings rates, trade deficits
or surpluses and budget of the country, exchange rate, among others aspects
(Certo and Peter, 1993; Hitt et al., 2008; Wright et al., 2000; Jones, 1985; Daft and
Macintosh, 1978; Catelli, 2001; Stoner and Freeman, 1985).
.
Social. This variable reflects relevant social characteristics of the environment in
222 which the company operates, incorporating aspects of the educational level and
culture of the population, availability of human resources and appropriate
technical training (Certo and Peter, 1993; Hitt et al., 2008; Catelli, 2001; Stoner and
Freeman, 1985).
.
Legal. This variable concerns the characteristics of current legislation.
Organisations need to cope with federal, state or local, which set several
conditions for the operation of an enterprise (Catelli, 2001; Certo and Peter, 1993).
This variable emphasizes the complexity of legislation and the speed of change.
.
Technology. The technological environment variable includes new approaches to
the production of goods and services, their availability and degree of innovation,
also involving issues related to the administration and information processing
(Jones, 1985; Certo and Peter, 1993; Daft and Macintosh, 1978; Hitt et al., 2008; Catelli,
2001; Barney and Hesterly, 2007; Stoner and Freeman, 1985). Along these lines,
Bissell and Keim (2008) proposed a model for conducting business diagnosis, noting
that one of the main steps to be followed is to understand the company and its
environment, the general goal, and the influence of the culture. It can be seen in
this statement that culture is highlighted as a contributing factor in the business
process.
Rashid et al. (2004) realized that culture consists of some combination of artifacts. In
this research we are considering some of these artifacts as presented below:
.
Planning. The characteristics of the planning process of company, its
formalization, disclosure of the selected strategies among the managers,
association between budgeting and planning and the degree of participation of
managers in this process.
.
Execution. How the planned activities are performed, involving the degree of Environment,
manager autonomy, prioritization of objectives and whether the budget is used culture, and
as parameter for assessing performance.
. Control. How the results are monitored against the planned results, involving
management
understanding of the degree of commitment by management and the
accountability process.
.
Characteristics and skills of managers. The characteristics of academic and
225
professional training of managers and their technical capacity.
3. Methodology
3.1 Hypotheses
According to the literature review, many quoted authors emphasize the impact of
environmental variables in the organisational culture. Other authors highlight the
organisational culture’s influence on management tools. Although there are few
empirical studies demonstrating the relationship between external environment and
organisational culture, it was not found any research about the relationship between
organisational culture and management control systems.
The main assumption of this study was about the existence of relationships
between each of the three main constructs (external environment, organisational
culture, and management control systems), as shown in Figure 1. Two hypotheses that
underlie the conceptual design of this research were established, according the
previous text:
Figure 1.
Conceptual design
H1. There is a significant association between variables of external environment Environment,
and elements of organisational culture. culture, and
H2. There is a significant association between elements of organisational culture management
and management control systems.
Economic
EE 1 – degree of association of the economy with the process of business planning.
EE 2 – degree of association of the economy with the implementation of corporate
planning.
EE 3 – degree of association of the economy with the control process of company
results.
EE 4 – degree of association of the economy with the characteristics and skills of
managers of the company.
IJOA Technology
21,2 EE 5 – degree of association of technology with the planning process of the company.
EE 6 – degree of association of technology with the implementation of corporate
planning.
EE 7 – degree of association of technology with control process of the company’s
228 results.
EE 8 – degree of association of technology with the characteristics and skills of
managers of the company.
Legal
EE 9 – degree of association of the legislation with the planning process of the
company.
EE 10 – degree of association of the legislation with the implementation of
corporate planning.
EE 11 – degree of association of legislation with control process of the company’s
results.
EE 12 – degree of association of the legislation with the characteristics and skills of
managers of the company.
Social
EE – 13 degree of association of the social environment with the process of business
planning.
EE – 14 degree of association of the social environment with the implementation of
corporate planning.
EE 15 – degree of association of the social environment with the control process of
company’s results.
EE 16 – degree of association of the social environment with the characteristics and
skills of company managers.
Planning
OC 1 – the process, involving the preparation of strategic planning, is formal and
has clearly established steps and timeline.
OC 2 – all managers are involved in all stages of the preparation of strategic
planning.
OC 3 – the main strategies of the company are disclosed to all their managers.
OC 4 – the budget is prepared in a participatory manner, with the participation of
senior and operational managers.
Execution Environment,
OC 5 – implementation of the actions of managers are driven by the budget. culture, and
OC 6 – managers have full autonomy to make decisions necessary to implement the management
budget in their areas.
OC 7 – decisions that affect the company as a whole are made after prior
consultation with all managers. 229
OC 8 – when implementing the budget, managers always emphasize the central
objectives of the company, even if it means “losses” for their own areas.
OC 9 – the numbers of the budget are used as parameters for evaluating the
performance of managers in the company.
Control
OC 10 – there is strong commitment of managers to monitor and control the
achievement of results considering the planned targets.
OC 11 – managers must justify to their superiors deviations between the planned
and achieved results.
OC 12 – the company holds specific meetings with the participation of managers to
evaluate the results.
Besides the analysis provided by the structural equation model, the collected data were
also analyzed through a qualitative approach. Thus, the discussion of results is carried
out considering both approaches.
4. Results
4.1 General study model
Figure 2 shows the general study model, including the major constructs of “external
environment”, “organisational culture”, and “management control systems”, together
with the items constituting these constructs and their results.
In general it was verified that the relationship between the construct of “external
environment” and that of “organisational culture” was significant, as was that between
“organisational culture” and the construct of “management control systems”. The high
levels of association indicate that the external environment did influence elements in
the organisational culture, which, in turn, influenced management control systems.
In other words, organisational culture in the respondent firms was modified according
to changes in the environment, such that the companies could sustain their positions in
their markets; moreover, these changes in organisational culture were associated with
changes in management controls.
According to Figure 2 the level of influence between external environment and
organisational culture is above 0.5 (0.570), that it shows a high level of association of
theses constructs. Similarly, it is possible to note a level of 0.569 between organisational
culture and management control systems. Furthermore, it is clear that indexes of each
construct were also in 0.7, which demonstrates the significance of variables within their
constructs and between the own constructs.
231
Figure 2.
Results
Figure 3.
Structural analysis
Note: Obs: t-values higher than 1.96 indicate that the coefficient is significant at: 5 per cent
IJOA 5. Conclusions
21,2 This study has investigated the relationship between external environment and
organisational culture, and the relationship between organisational culture and
management control systems (Figure 1).
The findings have shown that factors of external environment have strong
relationship with organisational culture and H1 can be accepted. The study has also
236 shown that there is a strong relationship between organisational culture and
management control systems and H2 can be accepted. It is thus apparent that the
elements of organisational culture present in any given company are important in
determining the management control systems adopted by management.
With regard to individual items within the constructs, the “social” item was most
prominent in the external environment (although significance levels for all items were
similar). With regard to the construct of “organisational culture”, “control” was the most
prominent item. The results indicate that the Brazilians companies in the present sample
emphasized planning and control in the organisational culture, which is plausible because
their activities are complex and therefore need adequate planning and control.
It is apparent that organisational culture has a significant influence on the types of
management control systems that companies adopt. The controls most commonly
adopted were (in order): EVA, ABC, standard costing, target costing, BSC, simulation
systems, and variable costing. However, it was apparent the sample companies did not
frequently use simulation systems and variable costing for control; rather, these
techniques predominantly appeared as support systems in the execution of their activities.
Regarding the type of culture, findings indicated that a substantial part of Brazilian
companies have formalized planning and control processes. Managers at all levels are
involved in this process, with autonomy to make their decisions, encouraged to reach
better decisions through a system of performance evaluation, with educational support
for improving their skills and driven by incentives to develop ideas inside a
harmonious environment. According to the profile of these companies, we can infer
that they tend to adopt management control systems. It was possible to come to the
conclusion that the need for companies to have control over their activities makes them
natural “adopters” of management control systems.
The results show that among the researched Brazilian companies, variables of the
external environment (e.g. economic, technology, legal, and social) are associated with
all investigated elements of culture, especially with planning and control. This result
proved to be consistent as the company pointed to a culture of formalization of the
planning and budgeting process. In such condition, it is natural to take into account the
analysis of the variables of external environment.
The literature indicates that companies should analyze the external environment
variables, considering that these variables may influence the internal elements. In addition,
there are also studies showing that organisational culture influences operational processes
and internal controls in companies. This study aimed at comprehending these themes,
showing evidences that there is a significant relationship between them, including the
relationship with adopted management control systems. The study demonstrates academic
relevance and innovation through seeking the association between the three studied
constructs. Regarding its practical relevance, the study highlights the importance of the
influence of external environment variables in business management, emphasizing that
managerial aspects can influence the adoption of management control systems.
This study makes a solid contribution demonstrating empirically the relationship Environment,
between the three constructs and their elements, proving what isolated studies have culture, and
shown over time. Future studies could further investigate other items and factors of the
external environment, organisational culture and characteristics of management control management
systems.
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