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Intent averages

  Price 65 Price 45
A 2.2 4.35
B 3.9 3.8

A
5 Segment A seems to have the highest average intent for price 45 which
4 might be able to translate to a higher demand once price is set to 45,
3 however this segment will be very responsive to an increase in price.
2
1
0
Price 65 Price 45

Segment B shows similar intent to purchase at both prices and might


B not be very responsive to changes in price which could be an added
3.9 advantage.
3.9
3.8
3.8
3.8
3.8
3.8
3.7
Price 65 Price 45

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