Nan - Poem - 2019 2

BRAND NAN fill this in
MARKET Vietnam fill this in
MONTH 4 fill this in with the current month number, e.g. 1= January, 2=February, etc.
paid media
1. Your brand has spent 0 on digital media in 2018, YTD.
owned media
2. There has been an average of #REF! interactions per month across your websites, mobile apps
and PCE programs this year.
Trend line for digital owned media interactions, month on month:
350,000
300,000
250,000
3. Your brand has a total of 200,000

0 members in its PCE database
You have added
150,000
0 members since the start of the year
100,000
Trend line for new CRM/PCE members added to database
50,000
-
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1
1
1
1
1
1
earned media 0
0
4. There is an average of 33,772 positive/neutral mentions of your brand per month.
0
0
Trend line for monthly positive/neutral mentions of your brand name
-
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
50,000
45,000
40,000
35,000
30,000
25,000
20,000
5. Your brand has a total of 15,000 0 reviews on top e-Retailers

10,000
You have added 0 reviews since the start of the year
5,000
-
6. There is an average of Jan Feb Mar 0Apr May Jun searches
Jul Aug forSep
yourOctbrand
Nov per month
Dec
Trend line for monthly searches of your brand name
1
1
1
1
1
1
0
0
0
0
-
7. Of your total views on YouTube this year #DIV/0! is organic.

1200.00%
Trend line for percentage of monthly organic views on YouTube

1000.00%
800.00%
600.00%
400.00%
200.00%
0.00%
120.0%
100.0%
8. Of your total reach on Facebook this80.0%

year 100.00% is organic.
60.0% Trend line for monthly organic reach on Facebook
40.0%
20.0%
0.0%
Metric Jan Feb Mar
PAID Digital investment - - -
Number website sessions 37,649 54,925 301,929

Number of mobile app sessions - - -
Number of CRM / PCE opens - - -
OWNED
Interactions with owned properties 37,649 54,925 301,929

Number of CRM / PCE members added - - -
Number of CRM / PCE members added [CALC] - - -
Number of CRM / PCE members total - - -
Number of brand name searches - - -
Number of positive/neutral brand mentions 19,060 25,752 44,947

Number of reviews on top e-Retailers added - - -
Number of reviews on top e-Retailers added [CALC¨] - - -
Number of reviews on top e-Retailers total - - -
% Organic YouTube & Facebook video views #DIV/0! #DIV/0! #DIV/0!
EARNED
% Organic Facebook reach 100.0% 100.0% 100.0%

Organic YouTube video views - - -
Paid YouTube video views - - -
% Organic YouTube views YTD
Organic Facebook reach 87,739 95,631 133,720
Paid Facebook reach - - -
% Organic Facebook reach YTD 100.0% 100.0% 100.0%
Apr May Jun Jul Aug Sep Oct Nov
- - - - - - - -
221,366 189,046 - #REF! - - - -

- - - - - - - -
- - - - - - - -
221,366 189,046 - #REF! - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
27,850 17,480 - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
100.0% 100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
- - - - - - - -
- - - - - - - -
119,189 321,479 - - - - - -
- - - - - - - -
100.0% 100.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Dec Total
- -
- #REF!
- -
- -
- #REF!
- -
-
- -
- -
- 135,089
- -
-
- -
#DIV/0! #DIV/0!
#DIV/0! #DIV/0!
- -
- -
#DIV/0!
- 757,758
- -
100.00%
Metric This Month
Digital Investment (YouTube & Facebook)

PAID
Paid YouTube views
Paid Facebook reach
Metric This Month
Number website sessions 37,649
Number of mobile app sessions

OWNED
Number of CRM / PCE opens
Number of CRM / PCE members (total)
Number of brand name searches
Metric This Month
Number of positive/neutral brand mentions 19,060

EARNED
Number of reviews on top e-Retailers (total)
Number of organic YouTube Video Views
Organic Facebook Reach (not unique Reach) 87,739

Quick Instructions
Source - Fill in all blanks highlighted in yellow at the end of each mont
- Use this report to track owned and earned performance, with
aim of sustained or improved metrics month-on-month.
Media Agency -Use local currency. Use absolute numbers.
YT Analytics- Paid views
FB Insights - 28 days paid reach
Source
Google Analytics
Google Analytics
CRM / PCE Data
CRM / PCE Data
Google AdWords
Source
Social listening
Top 1-2 e-Retailers in Market
YT Analytics- All views except Paid
FB Insights - 28 days organic reach

Quick Instructions
- Fill in all blanks highlighted in yellow at the end of each month.
- Use this report to track owned and earned performance, with the
aim of sustained or improved metrics month-on-month.
-Use local currency. Use absolute numbers.
2015 Data
Metric This Month Last Month
Digital Investment (YouTube & Facebook) -

PAID
Paid YouTube views -
Paid Facebook reach -
Metric This Month
Number website sessions 54,925
Number of mobile app sessions -

OWNED
Number of CRM / PCE opens -
Number of CRM / PCE members (total) -
Number of brand name searches -
Metric This Month
Number of positive/neutral brand mentions 25,752 19,060

EARNED
Number of reviews on top e-Retailers (total) -

-

Change This Quick Instructions
Month vs Last Source - Fill in all blanks highlighted in yellow at the end of each month
Month - Use this report to track owned and earned performance, with
the aim of sustained or improved metrics month-on-month.
#DIV/0! Media Agency -Use local currency. Use absolute numbers.
#DIV/0! YT Analytics- Paid views
#DIV/0! FB Insights - 28 days paid reach
Source
#DIV/0! Google Analytics
#DIV/0! CRM / PCE Data
0% CRM / PCE Data
#DIV/0! Google AdWords
35% Social listening
0% Top 1-2 e-Retailers in Market
#DIV/0! YT Analytics- All views except Paid
#DIV/0! FB Insights - 28 days organic reach

n yellow at the end of each month.
ed and earned performance, with
ved metrics month-on-month.
ute numbers.
Digital Investment (YouTube & Facebook) -

PAID
Metric This Month
Number website sessions 301,929 54,925

OWNED
Metric This Month

EARNED
Number of organic Facebook &YouTube Video Views

-

Source
450% Google Analytics
3244600% CRM / PCE Data
75% Social listening
0% Top 1-2 e-Retailers in Market
#DIV/0! FB Insights - 28 days organic reach

ute numbers.
Digital Investment -
PAID
Metric This Month

OWNED
Number of CRM / PCE members (total NAN sampling registration) -
Metric This Month

EARNED

-
Organic Facebook Reach (not unique Reach) 119,189 133,720

Source
-27% Google Analytics
- CRM / PCE Data
-38% Social listening
- Top 1-2 e-Retailers in Market
-11% FB Insights - 28 days organic reach

ute numbers.
PAID
Metric This Month

OWNED
Metric This Month

EARNED

-
Organic Facebook Reach (not unique Reach) 321,479 119,189

Source
-15% Google Analytics
- CRM / PCE Data
-37% Social listening
- Top 1-2 e-Retailers in Market
170% FB Insights - 28 days organic reach

ute numbers.
Metric This Month
Digital Investment
PAID
Paid YouTube views
Paid Facebook reach
Metric This Month
Number website sessions

OWNED
Number of CRM / PCE members (total NAN sampling registration)
Metric This Month
Number of positive/neutral brand mentions

EARNED
Organic Facebook Reach (not unique Reach)

Change This Month vs Quick Instructions
Last Month Source - Fill in all blanks highlighted in yellow at t
Last Month
- Use this report to track owned and earne
the aim of sustained or improved metrics
- #DIV/0! Media Agency -Use local currency. Use absolute number
- #DIV/0! YT Analytics- Paid views
- #DIV/0! FB Insights - 28 days paid reach
Source
189,046 -100% Google Analytics
- #DIV/0! Google Analytics
- #DIV/0! CRM / PCE Data
- - CRM / PCE Data
- #DIV/0! Google AdWords
3,040 -100% Social listening
- - Top 1-2 e-Retailers in Market
- #DIV/0! YT Analytics- All views except Paid
321,479 -100% FB Insights - 28 days organic reach

structions
ll blanks highlighted in yellow at the end of each month.
s report to track owned and earned performance, with
of sustained or improved metrics month-on-month.
al currency. Use absolute numbers.
PAID
Metric This Month

Number website sessions -
OWNED

Metric This Month

Number of positive/neutral brand mentions -

EARNED

-
Organic Facebook Reach (not unique Reach) -

Quick Instructions
Change This Month - Fill in all blanks highlighted in yellow at the end of each month.
Source
vs Last Month - Use this report to track owned and earned performance, with
YT Analytics- Paid
#DIV/0!
views
FB Insights - 28
#DIV/0!
days paid reach
Source
- CRM / PCE Data
#DIV/0! Social listening

Top 1-2 e-Retailers
-
in Market
YT Analytics- All
#DIV/0!
views except Paid
FB Insights - 28
#DIV/0!
days organic reach
each month.
mance, with
n-month.
Metric This Month
Digital Investment
PAID
Paid YouTube views
Paid Facebook reach
Metric This Month

OWNED

Metric This Month


EARNED

Quick Instructions
Change This Month - Fill in all blanks highlighted in yellow at the end of each
Last Month Source
vs Last Month - Use this report to track owned and earned performanc
the aim of sustained or improved metrics month-on-mo
- #DIV/0! Media Agency -Use local currency. Use absolute numbers.
YT Analytics- Paid
- #DIV/0!
views
FB Insights - 28
- #DIV/0!
days paid reach
Source
- - CRM / PCE Data
- #DIV/0! Social listening

Top 1-2 e-Retailers
- -
in Market
YT Analytics- All
- #DIV/0!
views except Paid
FB Insights - 28
- #DIV/0!
days organic reach
ute numbers.
Metric This Month
Digital Investment
PAID
Paid YouTube views
Paid Facebook reach
Metric This Month

OWNED

Metric This Month


EARNED

Quick Instructions
Change This Month - Fill in all blanks highlighted in yellow at the end of each
Last Month Source
vs Last Month - Use this report to track owned and earned performanc
the aim of sustained or improved metrics month-on-mo
- #DIV/0! Media Agency -Use local currency. Use absolute numbers.
YT Analytics- Paid
- #DIV/0!
views
FB Insights - 28
- #DIV/0!
days paid reach
Source
- - CRM / PCE Data
- #DIV/0! Social listening

Top 1-2 e-Retailers
- -
in Market
YT Analytics- All
- #DIV/0!
views except Paid
FB Insights - 28
- #DIV/0!
days organic reach
ute numbers.
PAID
Metric This Month

OWNED

Metric This Month


EARNED

-
Organic Facebook Reach -

Quick Instructions
Source
YT Analytics- Paid
#DIV/0!
views
FB Insights - 28
#DIV/0!
days paid reach
Source
- CRM / PCE Data

Top 1-2 e-Retailers
-
in Market
YT Analytics- All
#DIV/0!
views except Paid
FB Insights - 28
#DIV/0!
days organic reach
each month.
mance, with
n-month.
PAID
Metric This Month

OWNED

Metric This Month


EARNED

-

Quick Instructions
Source
YT Analytics- Paid
#DIV/0!
views
FB Insights - 28
#DIV/0!
days paid reach
Source
- CRM / PCE Data

Top 1-2 e-Retailers
-
in Market
YT Analytics- All
#DIV/0!
views except Paid
FB Insights - 28
#DIV/0!
days organic reach
each month.
mance, with
n-month.
PAID
Metric This Month

OWNED

Metric This Month


EARNED

-

Quick Instructions
Source
YT Analytics- Paid
#DIV/0!
views
FB Insights - 28
#DIV/0!
days paid reach
Source
- CRM / PCE Data

Top 1-2 e-Retailers
-
in Market
YT Analytics- All
#DIV/0!
views except Paid
FB Insights - 28
#DIV/0!
days organic reach
each month.
mance, with
n-month.

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BRAND NAN fill this in

MARKET Vietnam fill this in

Trend line for digital owned media interactions, month on month:

3. Your brand has a total of 200,000

5. Your brand has a total of 15,000 0 reviews on top e-Retailers

Trend line for monthly searches of your brand name

7. Of your total views on YouTube this year #DIV/0! is organic.

Trend line for percentage of monthly organic views on YouTube

8. Of your total reach on Facebook this80.0%

60.0% Trend line for monthly organic reach on Facebook

Number website sessions 37,649 54,925 301,929

Interactions with owned properties 37,649 54,925 301,929

Number of positive/neutral brand mentions 19,060 25,752 44,947

% Organic Facebook reach 100.0% 100.0% 100.0%

221,366 189,046 - #REF! - - - -

Digital Investment (YouTube & Facebook)

Paid YouTube views

Paid Facebook reach

Metric This Month

Number website sessions 37,649

Number of mobile app sessions

Number of CRM / PCE opens

Number of CRM / PCE members (total)

Number of brand name searches

Metric This Month

Number of positive/neutral brand mentions 19,060

Number of reviews on top e-Retailers (total)

Number of organic YouTube Video Views

Organic Facebook Reach (not unique Reach) 87,739

YT Analytics- Paid views

FB Insights - 28 days paid reach

CRM / PCE Data

CRM / PCE Data

Top 1-2 e-Retailers in Market

YT Analytics- All views except Paid

FB Insights - 28 days organic reach

Digital Investment (YouTube & Facebook) -

Paid YouTube views -

Paid Facebook reach -

Metric This Month

Number website sessions 54,925

Number of mobile app sessions -

Number of CRM / PCE opens -

Number of CRM / PCE members (total) -

Number of brand name searches -

Metric This Month

Number of positive/neutral brand mentions 25,752 19,060

Number of reviews on top e-Retailers (total) -

Number of organic YouTube Video Views

Organic Facebook Reach (not unique Reach) 95,631

#DIV/0! YT Analytics- Paid views

#DIV/0! FB Insights - 28 days paid reach

#DIV/0! Google Analytics

#DIV/0! Google Analytics

#DIV/0! CRM / PCE Data

0% CRM / PCE Data

#DIV/0! Google AdWords

35% Social listening

0% Top 1-2 e-Retailers in Market

#DIV/0! YT Analytics- All views except Paid

#DIV/0! FB Insights - 28 days organic reach

Digital Investment (YouTube & Facebook) -