WHAT IS NETFLIX?

PRODUCT DESCRIPTION

FEATURE #1 FEATURE #3
Netflix is a subscription- For as low as PHP 149 a
based streaming service month, you can enjoy
that offers various unlimited access to
content, their contents

FEATURE #2 SUMMARY
As long as you have a With Netflix, you can
streaming device that watch as much as you
can connect to the want at your own
internet, you can sign-up convenience.

Netflix Philippines - Watch TV Shows Online, Watch Movies Online. (n.d.). https://www.netflix.com/ph/.
THE SCIENCE & IMAGE THUMBNAILS
TECHNOLOGY Study revealed that this is one way

BEHIND NETFLIX
to provide personalized
recommendations to viewers.

IN 2014, Netflix conducted a study constituted 82% of customer focus

to determine how they can while browsing the application
maximize viewership and ensure
the loyalty of their users through
content recommendations.

Yu, A. (2019, October 1). How Netflix Uses AI, Data Science, and Machine Learning — From A
Product Perspective. Medium. https://becominghuman.ai/how-netflix-uses-ai-and-machine-
learning-a087614630fe.
 WHAT IS AN ALGORITHM?
TRANSFORMING A set of instructions provided to a
machine, such as a computer, to

DATA THROUGH perform a specific task.

INNOVATION NETFLIX'S ALGORITHM

According to Aish Fenton, the INPUTS
Manager of the Research and 1. user’s watch history
2. search history
Engineering Department of Netflix,
3. number of minutes a content is
80% of the contents that watched
subscribers watch come from the
recommendation algorithm. OUTPUT
- RECOMMENDED CONTENT

WeAreNetflix. (4 September 2018). Netflix Research: Recommendations [Video]. https://www.youtube.com/watch?v=f8OK1HBEgn0

Algorithm. Algorithm Definition. (n.d.). https://techterms.com/definition/algorithm
 RECENTLY WATCHED RECOMMENDATION

THROUGH THIS
1. Easily and quickly find similar contents
RECOMMENDATION of their interest (Steck, 2018);
ALGORITHM, USERS 2. Stay engaged and continue their
monthly subscription.
ARE ABLE TO:
 FRAMEWORKS
OFANALYSIS
As part of understanding Netflix’s
product in the frame of science, it
would be appropriate to look at an
economic framing -analyzing the
implications of scientific knowledge
in terms of technological push and
demand-pull (Zuniga 2018).

https://towardsdatascience.com/deep-dive-into-netflixs-recommender-system-341806ae3b48
TECHNOLOGICAL PUSH
Netflix research and development create innovations in AI to help
with custom entertainment

Wifi routers, fiber optics, smartphones / smart devices, market

computers, CPU power, displays, server improvements

DEMAND PULL
People demand better user experience

Netflix uses innovation to answer demands

Answering to demands creates better profitability

RELEVANCE
A main contributing factor behind this would
be how Netflix has instilled the concept of
“binge watching” in its subscribers

Given the overall impact Netflix has had in

society on a global-scale, this streaming
service is relevant now more than ever amidst
It enables us to see this pandemic
the effects and
positive impact it Netflix has played a key role in the lifestyle of
has had on people society through its subscribers
and society as a
whole
 PROS / BENEFITS
All contents can be streamed in Various extensions let you stream
almost all devices together with other people
Offline playback is supported No Commercials

There are four premium plans

Personalized recommendations
to choose from
There is a skip intro buton Allows streaming in multiple
devices
They produce original content
(e.g. queen’s gambit)
It is affordable
CONS / LIMITATIONS
Some of the contents are not available for all countries

Latest shows and movies are not added right away

Not all movies and shows are found in Netflix

“Technical limitations” removed AirPlay functionality in

IOS

You need to pay in order to watch anything

SOURCES:
9to5Mac. (2019, April 7). Netflix explains the “technical limitations” responsible for it removing AirPlay support on iOS -
9to5Mac. Retrieved May 11, 2021, from 9to5Mac website: https://9to5mac.com/2019/04/07/netflix-explains-airplay-removal/

Bogdana Zujic. (2021, April 5). Advantages and Disadvantages of Netflix. Retrieved May 11, 2021, from Technobezz website:
https://www.technobezz.com/advantages-disadvantages-netflix/

Kelson, K. (2017, December 5). Netflix and Its Impact on Society. Retrieved May 11, 2021, from https://medium.com:
https://medium.com/@10805833/netflix-and-its-impact-on-society-8357bcb96a22

Morgan, B. (2019, February 19). What Is The Netflix Effect? Retrieved May 11, 2021, from Forbes:
https://www.forbes.com/sites/blakemorgan/2019/02/19/what-is-the-netflix-effect/?sh=281f91855640
om/deep-dive-into-netflixs-recommender-system-341806ae3b48

What is Netflix, Pros and Cons of Netflix. (2021). Retrieved May 11, 2021, from Kigo-video-converter.com website:
https://www.kigo-video-converter.com/netflix-downloader/pros-and-cons-of-netflix.html

Yu, A. (2019, October 1). How Netflix Uses AI, Data Science, and Machine Learning — From A Product Perspective. Medium.
https://becominghuman.ai/how-netflix-uses-ai-and-machine-learning-a087614630fe.

https://towardsdatascience.cBursztynsky, J. (2021, January 20). Netflix shares see their biggest jump in four years. Retrieved
May 11, 2021, from CNBC: https://www.cnbc.com/2021/01/20/netflix-stock-soars-13percent-on-subscriber-growth-and-possible-
buybacks.html