(Hu$Tlin 4-A Livin Ent, Inc.) ($XX - XX) or (Name) : Legal Notice

Thank you for purchasing the Record Label Business Plan Template.
This Template is designed in professional business plan format and includes

components such as a MISSION STATEMENT, EXECUTIVE SUMMARY,
COMPANY DESCRIPTION , INDUSTRY ANALYSIS ,
MARKETING & PROMOTION, THE FINANCIAL PLAN and much more.
Besides it being a Professional Record Company Business Plan Template, you will find
it packed with tons of ideas. Even though it can be used as is, you should aim to add
your own original ideas and plans to it. This entire template can be customized and
adjusted to suit your specific situation from a band wishing to sell CD's on a more
professional level, to starting and running a Record Label Music Business. This
template can also be adjusted for more or less labels and for any genre of music that
you will be producing and distributing. You will also customize the names, dates,
numbers, etc to make it your own.
In this Record Label Business Plan Template, the star of the plan is the fictional
company [HU$TLIN 4-A LIVIN ENT,INC.] which of course will become your
company once you fill in your company name. In between the sentences you will find
sections such as [$xx.xx] or [Name] etc. These are also intended to be filled
in with your own customised information. In your files you will find separate
numbered documents, and these are intended to be inserted into one
complete document, either in the order they are currently in, or in the order
of your preference to suit your plan.
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Enjoy the record label business plan, and good luck in your music ventures.
RECORD LABEL BUSINESS PLAN
[ HU$TLIN 4-A LIVIN ENT,INC.]
[ HU$TLIN 4-A LIVIN ENT,INC. ]
[ 13901 MIDWAY RD STE 102-111
DALLAS TX 75244
469-260-6094 ]
· MISSION STATEMENT
· EXECUTIVE SUMMARY
· COMPANY DESCRIPTION
· INDUSTRY ANALYSIS
· MARKETING & PROMOTION
· THE MANAGEMENT TEAM
· THE FINANCIAL PLAN

MISSION STATEMENT
[HU$TLIN 4-A LIVIN ENT,INC.] will take advantage of the new technologies and
possibilities available today within the music industry offline and online in order to
dominate the entertainment market across the world by producing and promoting
extremely high quality entertainment products.
We will consistently strive to be profitable by producing and distributing extremely

high quality recorded music product which will be delivered in the form of [Compact
Discs / DVD, Internet downloads,].
[HU$TLIN 4-A LIVIN ENT,INC.] plans to generate additional revenue through the
sale of related traditional merchandise such as [T Shirts, Sweaters, Autographed
Items, Books, posters , flags, stickers, buttons, wristbands, ] and via sales of USB
keys filled with music and other media, [videos,downloads and mp3's]
As an independent record label we will have the advantage of owning and controlling
all the rights to our music including copyrights and related licenses of our product.
This will allow [HU$TLIN 4-A LIVIN ENT,INC.] to create an almost immediate
revenue stream and be profitable in a short period of time while we work on
continuing the growth of our catalogue.
EXECUTIVE SUMMARY
[HU$TLIN 4-A LIVIN ENT,INC.]’s Chairman of the board,

[ BILLY WAYNE WHITAKER ] has produced
[ 25 ] of [ Related Products such as Singles, Albums, Music Videos, MP3's and
Downloads ] throughout his/her career.
These products have generated more than

$ [75,000] in income for his/her companies such as
[HU$TLIN 4-A LIVIN ENT,INC.] over the past years.
Many of these products have gone on to sell well beyond

["Gold" (500,000) ] in sales.
[Local / National / International] Recognition has been achieved through winning

[INTERNET,RADIO and by WORD OF MOUTH]
[Music and video] Productions by [BILLY WAYNE WHITAKER] have also been used in
[Independent Film, Major Film, Television Programs, Documentaries] by networks
and companies such as [Dallas TX local arts].
[HU$TLIN 4-A LIVIN ENT,INC.] has put together an experienced team of artists,
and producers of which when combined, the productions have made it to the top of
the [Reverbnation charts artist such as HU$TLEMANN and YOUNG FELLAS]
[HU$TLIN 4-A LIVIN ENT,INC.] has strong connections in the music industry
through relationships with industry legends such as [J PRINCE OF RAP-ALOT
RECORDS AND SLIM AND BABY OF CASH MONEY RECORDS].
By using international online and offline Distribution Company’s

[CDBABY,ITUNES,SOUNDCLOUD] will provide [HU$TLIN 4-A LIVIN ENT,INC.] the
chance to reach and generate revenue in all of the worlds music markets.
The professional team of [HU$TLIN 4-A LIVIN ENT,INC.] has established a
passion for music genres that includes [ Rhythm & Blues,Hip-Hop,Rap,Country Rap
Tunes]
The passions for this type of music, combined with the experience in how to break
through in the music industry and make a significant impact in all of these genres,
will allow the projects to have no trouble reaching the intended audience.
Over the last few [months] the team of [HU$TLIN 4-A LIVIN ENT,INC.] has been
scouting potential and talented individuals and bands throughout the [City, Country,
World] that have presented themselves professionally within the industry by showing
that they were able to develop a large following.
They have the mailing lists and sales numbers to show for it. We have now signed
this exciting group of recording artists within the genres that we plan to produce.
These talented and serious artists will allow [HU$TLIN 4-A LIVIN ENT,INC.]
to easily penetrate the music industry marketplace.
[HU$TLIN 4-A LIVIN ENT,INC.] plans to set itself apart from all other
independent record labels in the same genre by using a constantly updated
marketing and promotional plan.
By using a unique one of a kind adjustable promotional campaign we will be able to

take advantage of the constant changes that now occur within the industry on an
almost daily basis.
Having monitored the successes that other independent labels and artists have
gained within the last years due to the growing popularity of [digital downloads on
the internet, mp3's and music video's] allowing artists and labels to now reach
audiences at home and capture a new potential fan within minutes, we can now
target the market, present our music as a stream, obtain email addresses of those
who have warmed up to our productions and artists, and finalize a first sale almost
immediately in the first hour by following up with special offers.
Weekly or monthly pre programmed automatic follow up mailings would keep our
products fresh in the mind of the targeted audience. By utilizing auto responder
technology we can now plan an email campaign ahead of time to run on autopilot
and meanwhile focus on other areas of our campaign.
Besides the internet, of course [traditional full-length CD albums and other media]
will be manufactured by [HU$TLIN 4-A LIVIN ENT,INC.], and we will develop
other revenue streams using conventional distribution of merchandise via offline
retail outlets.
Based on extremely conservative calculations [HU$TLIN 4-A LIVIN ENT,INC.]

revenue projections, will generate over [$ 20,000.00] in sales revenue throughout
the fiscal year [2004-2006] and also [$ 75,000.00] in [2006-2012].
[HU$TLIN 4-A LIVIN ENT,INC.] will be able to reach a positive cash flow in the
[first] month of operations while netting profits of [$ 20,000.00] in [2004-2006] and
[$ 75,000.00] in [2006-2012].
[HU$TLIN 4-A LIVIN ENT,INC.] team is seeking [$250,000.00] in equity
investment capital for our exciting company. These funds will mainly be used to: a)
[establish a corporate office,] b) [maintain expenses to run the business,] c)
[develop our artists and secure new artists,] d) [fund music production budgets,
Video Production and other creative expenses] e) [fund marketing and promotional
budgets.] f) [fund free concerts for more exposure]
Once [HU$TLIN 4-A LIVIN ENT,INC.] reaches profitable levels, we would be in a

position to evaluate several options for the future of our company.
1. We could remain completely independent and continue to operate as planned.
2. We may receive the opportunity to be acquired by what may still be considered a

major record company at that time, or by some other form of corporate
entertainment entity which may very well develop over the years. We may also
evaluate the possibilities of an exit strategy which may be considered when our team
and our investors are in synch with the idea.
COMPANY DESCRIPTION
Introduction
[HU$TLIN 4-A LIVIN ENT,INC.] is a Record Label that will be providing high
quality multimedia entertainment in the form of [Audio, Video,]
to a wide range of consumers and will aim to provide a product of commercial
appeal.
"[If you don’t Promote, Nothing Happens]" is one of our motto’s, and by
remembering this on a daily basis, we will use this knowledge and plan to spend
much of our time, energy and finances available ensuring that our marketing efforts
are heard and seen throughout the marketplace.
[HU$TLIN 4-A LIVIN ENT,INC.] will compete in the marketplace by earning

revenue immediately through the creation of high quality and enjoyable music in the
form of [Compact Discs (CDs),DVD’s (sound & picture combination), CD Rom,
Instant Downloadable mp3 files, and vinyl albums for DJ's and other consumers still
using this format.] Additional income will be produced from
[merchandising, concert tickets, and video/radio promotions ].
While conventional marketing paths are being implemented and followed, utilizing
the power of the internet, [HU$TLIN 4-A LIVIN ENT,INC.] will also be able to
immediately turn around and create valuable income streams right away even only
hours after the recordings have been completed.
This can be accomplished by having a pre filled database of ready and waiting fans
with cash in hand who signed up previously to be put on a waiting list. Trough the
power of technology and the talent of our artists and producers we can create new
quality saleable recordings at lightning speed. Using the aforementioned strategy we
can turn this around into fast revenue streams and put the funds towards additional
promotion and growth of
[HU$TLIN 4-A LIVIN ENT,INC.]
[HU$TLIN 4-A LIVIN ENT,INC.] PERSONNEL
[HU$TLIN 4-A LIVIN ENT,INC.] has put together an extremely talented group of
individuals who are educated on the music business and passionate about the music
it self.
We have come together to form this forward thinking company. Combining the two
main ingredients for success will present [HU$TLIN 4-A LIVIN ENT,INC.] as one
of the industry's leading entertainment companies in its genre.
[HU$TLIN 4-A LIVIN ENT,INC.] co-founders are:
[BILLY WAYNE WHITAKER]
[ALIJI TARQI ALI]
[HU$TLE-MANN]
For the music production aspect of the business we teamed up with:
[Durrough and Big Chieffa] who is already a well known producer, and recording
artist and has been in the business for [over 10 years] [Big Chieffa] has also worked
as a [C.E.O] for other major companies and labels such as [ EAT GREEDY
RECORDS ], [DURROUGH MUSIC GROUP], throughout his/her career within these
organizations he/she has directly been responsible for [ GOLD RECORDS] and
contributed to well over [ $500,000.00 ] in revenue for those companies by securing
productions within Film and Television for networks such as [ UNIVERSAL ],
[SONY ], and [GRIFFTER RECORDS]
For the Talent Management aspect of the business we teamed up with
[ALIJI ALI] Who has been the CEO of the well known talent management company
[HU$TLIN MANAGEMENT] has joined us and will use his/her talent management
skills in areas of A&R (Artist & repertoire) and artist promotion, including all aspects
of the music industry, to guide our artists in the development of their careers.
We feel confident that [ALIJI ALI] will provide the proper guidance needed based on
past results from the successful career launches and maintenance of artists such as
[ HUSTLEMANN] [GRIFFTER BOYZ], [ C-PONE], [ GUTTA GAME], [ YOUNG FELLAS].
For the [opporational] aspect of the business we teamed up with:
[KHLISHIA HALL] who graduated from [SOUTHERN UNIVERSITY]. He/She has a solid
business background and also knowledge of the entertainment business. He/She will
bring the necessary business expertise to the table in order to guide [HU$TLIN 4-A
LIVIN ENT,INC.] in daily matters of business accounting and related financial
functions and transactions.
[ HU$TLIN 4-A LIVIN ENT,INC. ] Is in its initial stages going to develop the
talent, produce the music and market the finished product to the masses. Based on
the success of this, [ HU$TLIN 4-A LIVIN ENT,INC. ] will ad more ways to profit
in addition to the distribution of music.
[ HU$TLIN 4-A LIVIN ENT,INC. ] will strive to fully maximize the success and
profit potential of each artist in their genre of music. We plan to produce and
promote inspiration and positive, yet commercially viable music in all the popular
major selling genres such as [ R&B, Hip Hop, Country Rap Tunes ].
Our efforts will be to sign artists who share in these values as our Artist and
Repertoire Department considers additional recording artists to sign with us.
RECORDING OF THE MUSIC
Current technologies such as computer based music production equipment such as

[Cubase (tracking software)] for recording and [Wavlab (editing software)] for
editing will allow us to do much of the music and rhythm programming and pre
production from within a basic environment consisting of a computer and software.
Many projects can be completed up to almost 50% from home or a smaller

commercial music project studio in order to reduce overhead expenses.
Later on, the partial projects can then be transferred over to a larger studio for
continuation and or completion of the project.
This could include recording the artist’s vocals and adding live instrumentation via
the use of studio musicians including guitarists and other essential musicians to add
to the feel of the song and production. By doing so we will be able to lower our
production costs.
Once the pre production stage has been reached, The projects will completed at
recording studios such as [ THE KITCHEN STUDIO], in [DALLAS].
All of these studios are professional multi-million dollar facilities, and have recorded
well known major artists such [SCARFACE] [UGK] [ERICA BADU] [PIMP C AND
BUN B] [HUSTLEMANN].
Artists have chosen to record their projects at the recording studios mentioned for
several important reasons including
1. The design of the studio’s interior recording areas of which the atmosphere
creates inspiration in order to be at the height of creativity when in session.
2. The equipment used at these studios are of the highest quality and are up to date
including the availability of digital recording systems which will allow for editing and
arranging on the fly as opposed to re recording thus saving time and money.
3. The price when pre-purchasing blocks of studio time allows for steep discounts.
[HU$TLIN 4-A LIVIN ENT,INC.] will continue to carefully research and take
advantage of any sales promotions that are being promoted at the time,
and we will be sure to request any information on possible near future promotions
before booking studio time for future projects.
Even though the team of [HU$TLIN 4-A LIVIN ENT,INC.] have an extensive music
production background in order to produce high quality music product cost
effectively, we will also be calling on a number of external record producers for the
recording and overseeing of our projects.
At times when a recording is completed, some productions may require a remix

suitable for the club that needs a certain type of flavour, and usually there are
certain producers that specialize in this.
At other times we may commission a remixer to take the same song and remix it into
a different style all together in order to target a completely different market with the
same song. This will translate in additional revenue being generated from the
recording of the same project.
In order to compensate these producers they will be paid an up-front fee + points
(royalties) from unit sales.
MANUFACTURING
Currently many choices for manufacturing music product are readily available in
order to turn our productions into salable formats such as [compact discs, DVD’s,
videos, downloads,mp3's].
[HU$TLIN 4-A LIVIN ENT,INC.] will be outsourcing this job to manufacturing

facilities that have proven themselves over the years in providing high quality
product.
Even though we will choose our manufacturing facilities based on pricing per units,
we will also be selecting based upon quality of the product as well as the ability to
meet our delivery expectations.
[HU$TLIN 4-A LIVIN ENT,INC.] has narrowed our choices down to several
manufacturers such as [Cdbaby]
[Disc Makers] and [CD Master Copy].
DISTRIBUTING OFFLINE
[HU$TLIN 4-A LIVIN ENT,INC.] will consider distributing it’s product

internationally through [UNIVERSAL RECORDS OR SONY MUSIC]
Some of our team members have dealt with this distributor and have had a positive
working relationship with this company. By allowing this established distributor to
distribute our product [HU$TLIN 4-A LIVIN ENT,INC.] product will be exposed to
the world's music markets.
Through signed agreements and arrangements with

[UNIVERSAL RECORDS OR SONY MUSIC]
[HU$TLIN 4-A LIVIN ENT,INC.] will generate [$10.00 -$15.00] per unit sold.
DISTRIBUTING ONLINE
[HU$TLIN 4-A LIVIN ENT,INC.] Will sign non exclusive licensing agreements with
[Itunes, Cdbaby, DatPiff, Amazon, SoundClick and or Musicxray] in order to make
our products available on the internet as digital downloads.
This will allow us to reach the online audience who have not visited physical record
stores recently. By targeting the online community we will be able to increase our
revenue significantly.
MARKETING AND PROMOTION
[HU$TLIN 4-A LIVIN ENT,INC.] Will develop and implement unique ways to
market and promote our artists. A customized marketing campaign will be devised
for each artist based on the genre of music. Our main goal will be to have a plan in
place prior to the completion of an album in order to keep the momentum going. This
as opposed to finishing an album and then finally beginning the next phase.
[HU$TLIN 4-A LIVIN ENT,INC.] will work with Established Music Video Production
companies in order to create the visual presence for our artists. A music video will be
produced in support of albums released by us.
Our Team has developed a network of contacts in the Music video production area
and this will allow [HU$TLIN 4-A LIVIN ENT,INC.] to make high quality music
videos on a low budget.
Music Videos will be produced for at least [3 SONGS] from the album to be released,
and the production and shooting will be as close to the release of a particular song in
order to keep up with the ever changing trends. For example, if a music video is
targeted to the younger hipper crowd, and the video shows a person using a cell
phone, we would not want that phone to be an older model. We would attempt to
gain access to a phone model that may not have been introduced as yet into the
market in order to keep the video looking fresh.
[HU$TLIN 4-A LIVIN ENT,INC.] plans to hire independent radio promotion

companies in order to reach radio station program directors and music video network
directors.
We will also make use of the services of Public relations firms in order to publicize
and promote [HU$TLIN 4-A LIVIN ENT,INC.] recording artists.
In addition, our marketing plan television promotion, dance club promotion,

submitting our products to the movie industry, and this will be followed up on via
telephone and e-mail, and we will make use of the Internet in order to capture the
online audience via music video websites, Internet radio stations, etc.
MUSIC VIDEOS
Music videos have been an important element in order to contribute to a successful

product launch for an artist.
[HU$TLIN 4-A LIVIN ENT,INC.] plans to shoot at least three music videos for each
new album released.
[HU$TLIN 4-A LIVIN ENT,INC.] has built solid relationships with several Music
Video production companies including,
[214 MEDIA] and [TOP PUP MEDIA].
Through having previously made use of the services provided by these companies,
we are now able to obtain the use of their services from story board development to
finished production at significant discounted pricing.
Upon completion of the music videos, they will be distributed to such networks as
[BET] [MVT] and [106 N PARK]. [YOUTUBE] which currently are the most watched
music channels in [ CENTRAL US ] where we plan to market and promote our
product.
We will also be making use of the services provided by record and video promotion
companies in order to secure air time for [HU$TLIN 4-A LIVIN ENT,INC.] artists.
Besides traditional offline music video promotion channels we will further utilise the
internet in order to gain additional exposure for our music videos. This can be
accomplished by creating profiles for [HU$TLIN 4-A LIVIN ENT,INC.] on popular
video websites such as [Youtube, Mecafe, Reverbnation,] and uploading our music
videos onto these sites.
DISTRIBUTION FOR OTHER LABELS
[HU$TLIN 4-A LIVIN ENT,INC.] will make use of its distribution network to allow
for the distribution of projects for other smaller, independent record labels. A key
factor affording [HU$TLIN 4-A LIVIN ENT,INC.] the opportunity to capitalize on
this, is the company's close, personal relationships with both [EAT GREEDY
RECORDS] and [DORROUGH MUSIC]. [HU$TLIN 4-A LIVIN ENT,INC.]’s ability to
claim top dollar from these international distribution companies will enable it to earn
a middleman fee on the distribution and manufacturing of other companies' products.
[HU$TLIN 4-A LIVIN ENT,INC.] will earn between [$2.00] and
[$4.00] for each unit manufactured and distributed.
Company founders have had discussions with numerous record labels across the
country who are interested in working with [HU$TLIN 4-A LIVIN ENT,INC.].
Partnerships with these companies will be dictated by the strength of company
management, the quality of both their artist and product and the size of their
marketing and promotion budget.
The independent distribution division of the company will be incrementally increased

over a [1 -year period] with [5] independent projects being distributed in [2013], [5]
in [2014] and [5] in [2015].
MERCHANDISING
[HU$TLIN 4-A LIVIN ENT,INC.] will create additional income and profits through
the creation and manufacturing of merchandise. This merchandise will be based on
our company and artist’s image and music that is released.
The creative side of this including the development of images such as logos and
other artwork related matters will be handled by both our internal creative
department and also outsourced to potential talented artists whose work fit into our
creative vision.
The distribution of merchandise including but not limited to [t-shirts, posters,

buttons, etc.] will be outsourced to an established merchandising company which will
handle the online and off-line retail aspects of this.
[HU$TLIN 4-A LIVIN ENT,INC.] has a significant number of associations with

merchandising contacts working within a broad range of areas from sports and
electronics to everyday household items.
Normally were most record labels may only sell standard items such as
[t-shirts, posters, buttons, etc.], [HU$TLIN 4-A LIVIN ENT,INC.] will stay ahead
of the game by continuing to research what is new in today's market and adapt our
merchandising strategies towards this.
This newer type of merchandise would include [USB keys that come preloaded with
our artist’s music, or even fully loaded MP3 players and downloads].
CONCERT PROMOTION
[HU$TLIN 4-A LIVIN ENT,INC.] plans to promote a number of live concert shows
during any given month. These concerts will be held at a diverse selection of popular
concert venues throughout [US]. To begin, [HU$TLIN 4-A LIVIN ENT,INC.] will
aim to put together and promote approximately [3 number] of shows per month. By
doing so this will allow additional exposure for our company and recording artists. In
addition, by putting on concerts will allow [HU$TLIN 4-A LIVIN ENT,INC.] to
generate additional revenues from the sale of [Merchandise, Concert tickets and
CD's].
MUSIC INDUSTRY ANALYSIS - INDEPENDENT RECORD LABELS
Independent record labels, especially newer start up labels usually operate on

smaller budgets in order to find develop and produce music for talent, and also to
put towards the marketing aspect of the business.
In order to compensate for the lack of funds, independent record labels usually end
up being forced to become very creative in finding new ways of getting their music
heard.
For an independent record label it is important to find, sign and develop unique,
dedicated and extremely talented artists right from the start in order to produce and
release well above average high quality music. This is because an independent label
may not be able to afford investing time energy and funds into a project that ends up
producing mediocre results or loss in profits.
Once an independent record label finds an artist that is a sure bet, and the artist has
become popular and has grown a large loyal fan base, the independent label that the
artist signed to will be able to take advantage of the artists popularity, and many
new opportunities may present itself to the label.
One of these opportunities that may present itself is based on the fact that Major
record labels have had a history of either being open to licensing finished product
from an independent label that seems to be doing well, or at times may even invest
funds into other areas such as recording and completing an album projects, up to the
manufacturing, distribution, promotion and marketing of an artist with a potential.
In many cases however, these type of arrangements come with a price for the
independent label as the larger company may ask for larger percentage of the total
income in exchange for the upfront services and funds provided.
At times an independent record label may choose to simply stay with using
independent manufacturing and distribution channels available today such as
[UNIVERSAL] and this makes sense when sufficient demand has already been
created either nationally or internationally for the product intended to be distributed.
MUSIC INDUSTRY SALES VOLUMES.
Compact Disks are still a popular format while digital music sales are catching up to
make a greater share of music sales.
In the first half of 2009, CD sales comprised of 65 percent of all music sold while
paid digital downloads comprised of 35 percent of music sales. 2 years prior in 2007
digital music downloads comprised just 20 percent of sales.
This means that digital music sales are growing at a rate of 15 to 20 percent
annually, while compact disk sales are falling by an equal proportion.
If this trend continues, then it can be predicted that digital music sales will almost
equal CD sales by the end of 2010.
The recorded music industry generates a greater proportion of its revenues through
digital sales than the film, magazine and newspaper industries combined.
Industry Digital share of revenues
Games 35%
Recorded music 20%
Newspapers 4%
Films 4%
Magazines 1%
PWC Global Entertainment and Media Report (2008), IFPI
Key markets
The US is the world leader in digital music sales, accounting for some 50 per cent of
the global digital music market value. Single track downloads crossed the one billion
mark for the first time in 2008, totalling 1.1 billion, up 27 per cent on 2007. Digital
album sales totalled 66 million, an increase of 32 per cent (Nielsen SoundScan).
In Japan, a predominantly mobile music market, digital sales helped overall trade
revenues to growth in the first half of 2008. 140 million mobile singles were sold in
2008, an increase of 26 per cent on the prior year (RIAJ).
The UK saw the biggest increase in digital sales in the first half of 2008 among the
top markets, with sales up by 45 per cent. 110 million single tracks were downloaded
in 2008, up 42 per cent on 2007. Digital album sales also rose sharply, by 65 per
cent to 10.3 million now accounting for 7.7 per cent of the albums market
(OCC/BPI).
France saw digital music sales grow 49 per cent in 2008. 14.5 million online single
tracks were downloaded in 2008, up 20 per cent on 2007, while 1.4 million digital
albums were sold, up 27 percent (SNEP).
In Germany, online single track downloads totalled 37.4 million in 2008, a 22 per
cent growth on 2007. Digital album sales increased by 57 per cent, totalling 4.4
million (Media Control GfK International).
[About 36 million Americans—or 27% of internet users—say they download either

music or video files and about half of them have found ways outside of traditional
peer-to-peer networks or paid online services to swap their files, according to the
most recent survey of the Pew Internet & American Life Project. The Project’s
national survey of 1,421 adult Internet users conducted between January 13 and
February 9, 2005 shows that 19% of current music and video downloaders, or about
7 million adults, say they have downloaded files from someone else’s iPod or MP3
player. About 28%, or 10 million people, say they get music and video files via email
and instant messages. However, there is some overlap between these two groups;
9% of downloaders say they have used both of these sources. The survey has a
margin of error of plus or minus 3 percent for results based on internet users. In all,
48% of current downloaders have used sources other than peer-to-peer networks or
paid music and movie services to get music or video files. Beyond MP3 players, email
and instant messaging, these alternative sources include music and movie websites,
blogs and online review sites. There are several other highlights in the new Pew
Internet Project survey:
• 49% of all Americans and 53% of internet users believe that the firms that own
and operate file-sharing networks should be deemed responsible for the pirating of
music and movie files. Some 18% of all Americans think individual file traders
should be held responsible and 12% say both companies and individuals should
shoulder responsibility. Almost one in five Americans (18%) say they do not
know who should be held responsible or refused to answer the question.
• The public is sharply divided on the question of whether government enforcement
against music and movie pirates will work, but broadband users strongly believe
that a government crackdown will not succeed. Some 38% of all Americans
believe that government efforts would reduce file-sharing and 42% believe that
government enforcement would not work very well. Broadband users are more
skeptical about government anti-piracy efforts. Some 57% of broadband users
believe there is not much the government can do to reduce illegal file-sharing,
compared to 32% who believe that enforcement would help control piracy.
• Current file downloaders are now more likely to say they use online music
services like iTunes than they are to report using p2p services. The percentage of
music downloaders who have tried paid services has grown from 24% in 2004 to
43% in our most recent survey. However, respondents may now be less likely to
report peer-to-peer usage due to the stigma associated with the networks.
• The percentage of internet users who say they download music files has increased
from 18% (measured in a February 2004 survey) to 22% in our latest survey from
January 2005. Still, this number continues to rest well-below the peak level (32%)
that we registered in October 2002. ].
MARKETING GOALS AND OBJECTIVES
To make use of [HU$TLIN 4-A LIVIN ENT,INC.]’s effective marketing &

promotional plan.
Release and promote singles with complementary music videos, followed by a full
length CD and digital album.
Ensure that each project enters and maintains a high position on the music industry
music charts.
Employ independent music promotion services.
Make use of publicity companies to bring together advertising and artist’s

promotional activities.
Create and maintain a positive image for [HU$TLIN 4-A LIVIN ENT,INC.] and its
artists by not only being recognized for achieving popularity in sales and music, but
also by reaching out to the community such as supporting charities, etc.
[Do interviews for hip-hop magazines, photo shoot's, free concerts and free singles
giveaway]
MARKETING AND PROMOTION STRATEGY
When taking into consideration the enormous amount of product being released
online and off-line to the music industry throughout the world, it will be important to
make sure that [HU$TLIN 4-A LIVIN ENT,INC.]’s artists and product remain
visible in this highly competitive market.
The success of [HU$TLIN 4-A LIVIN ENT,INC.]’s releases from a financial

perspective will be guaranteed by having a proper promotional and marketing budget
in place. This will ensure that our company will generate profits from our releases.
The budget will be separated and used to put towards the following plan.
As the intent is to release at least three songs off of any given album, we will begin
by shooting creative music videos for each of these songs. When the production of
these music videos are completed, [HU$TLIN 4-A LIVIN ENT,INC.] will then
release the first single and the accompanying music video.
Once this has been accomplished radio stations, television and video networks off-
line and online will be approached in order to make sure that significant broadcasting
of the first single is in place.
This will be followed up with the release of the second single, and this will take place
approximately 2 months after the first. By using this line of attack it will allow
[HU$TLIN 4-A LIVIN ENT,INC.] to increase the number of singles sold online and
off-line, which in turn will create enough demand for my record label to release a
full-length CD.
Just prior to the release of the full-length CD, [HU$TLIN 4-A LIVIN ENT,INC.] will
begin to concentrate on media promotion. This will include advertisements online and
off-line via print and website promotions. From the success of the initial single
releases, the industry and its consumers will be curious to learn more about the
artist, and we will be providing this through setting up interviews for the artist and
also articles written up in relevant music industry trade publications, and music
websites. In addition of course radio and television will help to expose the artist who
will drop by and give an interview and promote the upcoming full length CD release
at the same time. It is at this point that the artist may announce a specific date
when the new product will be made available to the public.
On the date of the release of the full-length CD, [HU$TLIN 4-A LIVIN ENT,INC.]
will ensure that music retailers will be giving our product significant exposure in
order to ensure that the public is made aware that this is a new product being
released today. This will be accomplished by having previously designed Retailer
programs in place which will include having our product made available for listening
within the stores, and also by having provided the retailer with window displays and
advertisements.
From this point on more singles will be released off the album and by doing so this
will keep the artist fresh in the mind of the public. Using the momentum created by
the above plan will allow [HU$TLIN 4-A LIVIN ENT,INC.]’s artists to perform at
local clubs and also to make appearances at local radio and television stations and
retailers and continued support of the album.
RADIO PROMOTION
In the past, radio promoters were able to try and impress a radio program director
by presenting him or her with a great new artist or song. In turn the station might
give it a spin and see how it goes.
However times have changed, and receiving a radio airplay today, especially on
commercial radio stations can be an extremely difficult thing to achieve. This is due
to the fact that most commercial radio stations do not make the decision on the local
level in regards to what songs are to be played. Those decisions are these days
usually made by a corporate entity.
[HU$TLIN 4-A LIVIN ENT,INC.] will employ [K104, 97.9 THE BEAT and radio
personality “BAYBAY”] which is an experienced and knowledgeable radio promotional
company whom will take a realistic approach to promoting our product. This
company will work from facts and sales figures relating to our artists, and from this
they will approach the appropriate contacts and radio stations based on the current
level of the artist's career. This will ensure that our product is not blindly mailed out
to hundreds or even thousands of radio stations, but that the product is delivered to
radio stations that will be open to playing our music. A significant percentage of
these radio stations will include college radio, as these types of stations are usually
more open to playing music from independent labels and also newer artists.
As our artist’s career rapidly progresses, [K104, 97.9 THE BEAT and radio personality
“BAYBAY”] will already have an established network in place which includes business
relationships with the decision-makers at the larger commercial radio stations as
well.
Once radio airplay has been achieved on commercial stations [K104, 97.9 THE BEAT
and radio personality “BAYBAY”] will remain involved with measuring the results of
the campaign by gathering information from music industry sources pertaining to
current chart position and other relevant statistics.
BROADCAST MUSIC VIDEOS
As part of the promotional campaign, in addition to approaching radio stations,

[HU$TLIN 4-A LIVIN ENT,INC.] will also work on securing television airplay for
the artist’s music videos in order to ensure a larger national and/or worldwide
exposure. Besides television, the promotional department will also ensure that
several videos are uploaded online to popular music video websites allowing potential
new fans who may spend more time online on these websites, than offline watching
music programs on TV, to find our product.
1 YEAR CAMPAIGN SAMPLE BUDGET
Music Videos 2 Videos® $30,000 $60,000
2 @$4,500/month, $54,000
Independent Promotion
6 months
Publicity Company $3,500/month, $31,500

9 months
Touring/Promotional Travel
$15,000
$2,500/month,
6 months
$32,400
$3,600/month,
Print Media 9 months
In-Store/Co-op 6 month campaign $37,500
$5.500
Promotional CDs/Mailings 4,000 CDs/1,000 Singles
Total Marketing & Promotion Budget $235,900
DANCE CLUB PROMOTION
[HU$TLIN 4-A LIVIN ENT,INC.] will be working closely with [ACCESS DALLAS].
This company provides a full range of services that relate to club music promotion
and marketing. This will run in conjunction with our marketing and release plans in
order to achieve the best possible results for all releases that are geared towards the
dance club crowd, and also for releases from our other genres that are remixed for
the clubs.
In the early stages we will be able to test our recordings effectively by having the
club DJs give them a spin in order to test the crowd’s response to the track. This will
provide us with extremely valuable information pertaining to the production of the
track, and also the hit potential.
[ACCESS DALLAS] has already established a large network of contacts within the
clubs throughout the country and also worldwide.
PUBLIC RELATIONS
[HU$TLIN 4-A LIVIN ENT,INC.] will make use of
[O'Dwyer's PR]
in order to create mass interest for our artists in the music marketplace. This
company's responsibilities will include arranging interviews on relevant radio
programs, television programs, etc, and creating articles and marketing materials
relating to our artists. This material will then in turn be sent to music industry
publications and other relevant sources off-line and online.
Print Advertising
[HU$TLIN 4-A LIVIN ENT,INC.] will use a combination of media for our print
advertising campaigns including placing advertisements in mass print media-
magazines and newspapers.
When deciding on which newspapers to advertise in, we will take into consideration
the type of newspaper, geographical area they cover, size of their distribution, and
more importantly the type of readership. My record label will strategically place
display ads in the proper sections of the publications such as new music releases or
upcoming performances in the entertainment section in order to reach our target
audience.
Magazine advertising specifically in music or music business related magazines will

allow us to zoom in on our specific target audience for a particular artist. For
example a hip-hop artist, or rock artist, could be promoted in the relevant
publications catering to that particular genre.
Since advertising deadlines for these type of publications are usually months in
advance from publication we will ensure that all departments within my record label
are working in sync with each other in order to coincide with the release. A positive
point however is that since most magazines are full-color and allow high graphical
content, [HU$TLIN 4-A LIVIN ENT,INC.] ‘s creative department will be able to put
all their creativity into these ads.
CHARITY INVOLVEMENT
Both the company [HU$TLIN 4-A LIVIN ENT,INC.] and its artists will make an
impact
in the community as we become and remain actively involved with Charity.
Our involvement will not only be for the benefit of enhancing the public image of
[HU$TLIN 4-A LIVIN ENT,INC.] and its artists, but also for the benefit of these
charities as we will be able to plan and promote performance type activities which
will generate revenue for these chosen charities and also exposure for us at the
same time.
MOTION PICTURE TIE-INS
[HU$TLIN 4-A LIVIN ENT,INC.] will be submitting the music to the movie industry
in order to gain additional exposure for our music releases. When a song is included
in a movie soundtrack from a major motion picture release, this then translates into
an additional revenue stream and promotion for our music.
INTERNET MUSIC MARKETING STRATEGIES
In response to the growing popularity and necessity for a presence on the Internet,
[HU$TLIN 4-A LIVIN ENT,INC.] will create and design an internet presence for
itself. [HU$TLIN 4-A LIVIN ENT,INC.]’s web site will be intended to advertise the
company, announce and advertise new releases, sell company products and
merchandise and offer e-mail communication to visitors, customers and fans.
Furthermore, visitors to the web site will be able to sample music clips from
[HU$TLIN 4-A LIVIN ENT,INC.] artists. Management has secured a domain name
for the site of which the URL is www. [hustlin4alivinentinc] .com [HU$TLIN 4-A
LIVIN ENT,INC.] will create space on its web site for each artist signed to the
company in order to allow the visitor to learn more about our artists.
In addition each artist will also have their own website allowing for a more intimate
experience for the fan.
Search Engine Optimization.
In order to maintain high rankings within the search engines [HU$TLIN 4-A LIVIN
ENT,INC.] will use to services of a Search Engine Optimization Company. This type
of company will be an invaluable asset in our Internet marketing campaign as they
specialize in knowing how to raise the Search Engine positions of all our websites.
They will monitor those positions on the regular basis, and adjust their optimization
strategies to account for undesirable results in any given month. This job would take
allot of time, effort, and specialized knowledge, therefore it is will be in our best
interest to
outsource this task rather than try to maintain high Search Engine positions on our
own.
PPC (Pay Per Click) Advertising on Search Engines.
Besides using the above search engine optimization strategies in order to reach and
maintain high generic rankings [HU$TLIN 4-A LIVIN ENT,INC.] will also make use
of pay per click advertising on the Search Engines. Currently the largest PCC
program is Google Adwords, however we will also implement pay per click
advertising campaigns on other search engines such as Yahoo, and Bing. This will
allow us to show up almost immediately within the search engines when a search is
performed for a particular type of music or artist.
We will be able to use keywords relating to a particular search phrase and in return
show up under the sponsored results.
Email Marketing And Promotion.
In order to capture the names and e-mail addresses from the visitors to our websites
[HU$TLIN 4-A LIVIN ENT,INC.] will integrate attractive looking e-mail opt in
forms were the visitor can put their name and e-mail address in. We will give them
an incentive to do so in exchange for either a free song, or some other form of
incentive. Mainly the purpose of collecting our visitors e-mail addresses are to be
able to follow up with them with information regarding [HU$TLIN 4-A LIVIN
ENT,INC.]’s upcoming releases and promotions. This will be done by using auto
responder technology were we can pre program a series of e-mails to go out on a
particular time and date. The same will be done on our individual artists websites
were potential fans can sign up to receive e-mail communications regarding the
particular artist they signed up to. In addition however to only sending out
promotional type e-mails [HU$TLIN 4-A LIVIN ENT,INC.] will also be sending
interesting articles, and from time to time another freebie to the subscriber as a
thank you for being on our emailing lists.
Blogging
[HU$TLIN 4-A LIVIN ENT,INC.] will be setting up a blog for the company, and also
for each individual artist. Blogging about our company and our artists will be another
ideal way to create new fans and come in contact with people from all parts of the
world. Since we will also be discussing certain topics within the genre or the general
music industry as a whole, such diverse people who will visit from different countries
and cultures may have different viewpoints and will wish to discuss it. Therefore, this
will open the opportunity for a great deal of discussion and debate, which in turn will
make the blogging site more interactive and sticky as people will more likely come
back often. When the relevance and keywords used in any articles posted on our blog
match the search terms of a user in a search engine, in time this would also increase
the rankings of our websites in the search engine's considerably.
Social Network Marketing
In order to have a presence in all of the popular social network of websites,

[HU$TLIN 4-A LIVIN ENT,INC.] will be joining all the currently popular social
network websites and set up profiles for our company and our artists. Most of these
websites work in a way where you add friends to your profile, and this will allow us
to find, or be found by potential fans with similar tastes in music to the products that
we create. Many of these types of websites also allow for paid advertising similar to
the pay per click concept. We will take advantage of this type of advertising and
create ads targeted to a specific user group of people on these websites. For example
we will be able to narrow down an advertising campaign only to show up on the
profiles of people to listen to a particular type of music etc.
Example of Social Network Marketing - Twitter

[HU$TLIN 4-A LIVIN ENT,INC.] will take advantage of the popular social
networking website Twitter. This micro blogging platform will enable us to
post messages on what we are doing. [HU$TLIN 4-A LIVIN ENT,INC.] will set up a
one main account for [HU$TLIN 4-A LIVIN ENT,INC.] and also individual
accounts, one for each artist.
Our accounts will be fully customized in order to represent the image of [HU$TLIN
4-A LIVIN ENT,INC.] and our artists by using our logo and also the artistic
graphical images in the background of the artist’s page.
Twitter will also allow us to add a URL back to our label website and also our artists
websites.
Our individual artist twitter pages will also contain a short artist Bio which is
currently limited at 160 characters. However this will be sufficient in order for
our artists to sell themselves using keywords relating to their genre, etc.
Since twitter is a great way to meet new people online, particularly those with similar
interests, [HU$TLIN 4-A LIVIN ENT,INC.] will be able to target and attract
potential fans who mention particular musical interests in their own bios on twitter.
Since twitter allows potential fans to use their mobile phone in order to get updates,
we will be able to reach them this way as well with any news from our artists.
[HU$TLIN 4-A LIVIN ENT,INC.] will eventually have a team of staff members
dedicated to setting up and maintaining these accounts.
[www.facebook.com/hustlin4alivinentinc]
Article Marketing.
[HU$TLIN 4-A LIVIN ENT,INC.], and its artists will be able to make use of article
marketing in order to write about any given topic such as a musical style or what's
happening in the industry etc. Articles can be submitted ourselves to article
directories or also via article submission services who in turn will send out the
articles to all of the article directories related to what we are writing about. The
benefit of writing and submitting an article to be posted online is that there is room
for a resource box on the bottom of the article such as this article was written by
[HU$TLIN 4-A LIVIN ENT,INC.], or [“YOUNG FELLAS”] with a link back to any of
our websites. It is of great benefit as well in order to generate additional traffic, if we
allow our articles to be re-posted by others on their own websites as long as the
resource box is kept intact. This allows for a possible viral effect to take place.
Banner Advertising.
With the large number of websites launching daily which are directly related to
different types of musical niches, we will be able to benefit from this by launching
targeted banner advertising campaigns on these websites. This could be done by
paying either for a cost per thousand views, or a cost per click. Many of our potential
fans will frequent the types of websites online that cater to a particular genre such as
reggae, dance, hip-hop, or rock, etc.
Therefore we will be able target our advertising accordingly.
Internet Radio Advertising.
Internet radio advertising will be another avenue for us to explore as they usually
broadcast shows that cater to a particular style of music.
[www.cdbaby.com
www.reverbnation.com
www.soundcloud.com
www.itunes.com
and many more sites to advertise on]
MAILINGS – TELEPHONE FOLLOWUP
[HU$TLIN 4-A LIVIN ENT,INC.] will make use of external promotional staff who
will be responsible for the mailing of promotional copies of the product to radio
stations and television.
Utilizing the experience and the networks that they have already established, they
will make use of their contacts and mailing list databases in order to reach the
appropriate targets.
Once the promotional product has been mailed out, the second phase will be to
follow up via phone calls and e-mail to ensure that the product has been received
and to receive feedback on the product itself.
MARKETING SUMMARY
Even though creating quality music productions are an important part of our success,
even more so is the marketing strategy used in order to obtain the financial results
that [HU$TLIN 4-A LIVIN ENT,INC.] is working towards achieving.
The promotion and marketing facets of the record business are vital to overall
success. A quality product is only the first step in the equation for hit records, videos
and programming. [HU$TLIN 4-A LIVIN ENT,INC.] will ensure its financial success
through consistent and balanced marketing strategies designed to reach desired
target markets.
THE MANAGEMENT TEAM
[HU$TLIN 4-A LIVIN ENT,INC.] team of extremely experienced managers has

been compiled from an essential mixture of creativity, business knowledge and
dedication.
The individuals mentioned below will be operating in key positions within [HU$TLIN
4-A LIVIN ENT,INC.] and will ensure that [HU$TLIN 4-A LIVIN ENT,INC.]
becomes profitable and successful.
[BILLY WAYNE WHITAKER] – [C.E.O.]

[BILLY WAYNE WHITAKER], will be actively involved in providing the vision for
[HU$TLIN 4-A LIVIN ENT,INC.] today and into the future.
[BILLY WAYNE WHITAKER a.k.a. As Hu$tle-Mann is well known and notorious within
the industry as a well-known
[Songwriter, Manager, Recording Artist,] and has worked on a business level with
larger corporations such as [Griffter Records] [ Eat Greedy Records]
[Dorrough Music].
[BILLY WAYNE WHITKER] has generated well over [$5 million] in revenue for these
companies throughout [his/her] career.
Through this experience, [BILLY WAYNE WHITAKER] has gained the necessary
business skills in order to successfully run [HU$TLIN 4-A LIVIN ENT,INC.]. [BILLY
WAYNE WHITAKER] continues to maintain significant business and personal
relationships with successful individuals and companies within the music and
entertainment industry. Having these relationships and important connections will be
extremely beneficial to [HU$TLIN 4-A LIVIN ENT,INC.].
[BILLY WAYNE WHITKER] earned a [degree] in [business management] in [1997],

[BILLY WAYNE WHITAKER] has over the years been actively involved in [music
development].
Having held positions such as [artist], and with the most recent position as [C.E.O.]
for [HU$TLIN 4-A LIVIN ENT, INC.] allowed [BILLY WAYNE WHITAKER] the
opportunity to [do something positive] for [for up and coming artist in Dallas TX.] .
[BILLY WAYNE WHITAKER] will operate as [C.E.O.] for [HU$TLIN 4-A LIVIN
ENT,INC.].
As a graduate of [Business] at the [NORTHLAKE COMMUNITY COLLEAGE]
[he/she] will bring to the table a significant amount of experience.
[KHLISHIA HALL] – [BUSINESS MANAGER AND ACCOUNTANT]
[KHLISHIA HALL] has developed his/her business skills over the last several years
as a [accountant]. Having worked with well over [50 businesses] in the field of
[financial] assisting with [Business activity] as well as
[other significant activity] .
As a [spokesperson or other] for [group or company], [KHLISHIA HALL] has

participated in a series of successful seminars relating to [the music business].
In addition, [KHLISHIA HALL] has been actively involved in [activity] for many
years, and by doing so has gained valuable skills and experiences that will contribute
to his position at [HU$TLIN 4-A LIVIN ENT,INC.].
Some of these include [relevant business skills and experiences gained].

MARKETING AND SALES
[HU$TLIN 4-A LIVIN ENT,INC.]’s marketing and sales department will be

responsible for the sale of our product to wholesalers and retailers. Some
responsibilities will include developing sales campaigns and overseeing sales
activities and billing. This department will be made up of a national sales team of
salespersons and a diverse team of employees of the branch distribution network.
PUBLICITY
[HU$TLIN 4-A LIVIN ENT,INC.]’s publicity department’s main priorities will be to

bring attention to the artist by using conventional and non conventional media
promotional methods.
This includes ensuring that information regarding the artist remains visible in
relevant music sections of newspapers and magazines online and off-line, and
arranging promotional appearances for the artist on radio shows and television.
PROMOTION
[HU$TLIN 4-A LIVIN ENT,INC.] will make use of an external promotional company
in order to ensure the largest possible exposure to radio and television for the artist.
Some responsibilities of the promotional company will include ensuring that product
is delivered to radio stations, and followed up by monitoring the radio stations play
list in order to make sure that the song has been put into rotation. The success of
the music release partially depends on the amount of radio airplay that a song
receives therefore this department's responsibilities will be important.
ARTIST RELATIONS DEPARTMENT

[HU$TLIN 4-A LIVIN ENT,INC.]’s artist relations department will perform a large
range of duties.
One of the major responsibilities of this department will be to act as a liaison

between [HU$TLIN 4-A LIVIN ENT,INC.] and its artists. This entails ensuring that
the artist and [HU$TLIN 4-A LIVIN ENT,INC.] develop and maintain a great
relationship personally and business wise.
Artist relations also will maintain a working relationship with the artist's management
in the case that the artist is managed by an external company.
ARTIST AND REPERTOIRE
The responsibilities of [HU$TLIN 4-A LIVIN ENT,INC.]’s Artist & Repertoire

department include but are not limited to: locating potential talent online and off-
line, listening for potential hit songs, developing the artist, providing professional
input on the development of the release, deciding in which sequence the songs are to
be placed on an album, deciding on and recommending which songs have the most
potential to be released early on, overseeing the music production aspect from
deciding which music producers to use, recording studios, all the way up to the finish
product such as manufacturing.
CREATIVE SERVICES
The Creative Services department of [HU$TLIN 4-A LIVIN ENT,INC.]

will be responsible for the creation and supervision of all the visual elements that go
along with the CD release.
This department will be working very closely with the artist during the process of
recording and finalizing the album.
[HU$TLIN 4-A LIVIN ENT,INC.] will give the artist as much creative freedom as
possible in order for the artist to be represented visually in the way that the artist
would like to be known.
It is the responsibility of the creative services department to handle the artist's photo
shoots, creating everything graphically for the packaging of the product, and
extending the look of the artist's image to their website as well.
This would for example include the CD cover design and graphics,
posters and any other related promotional material such as banners and logos.
In addition, the creative services department will develop marketing campaigns and
other concepts such as writing editorial copy for media.
THE FINANCIAL PLAN
[HU$TLIN 4-A LIVIN ENT,INC.]’s financial plan enables our founders, and
investors to earn a profit from their investment.
The section below presents important facts regarding
the numbers which make up the plan.
Financial Goals & Objectives
Attain a positive cash flow within [2013].

Obtain the necessary funding throughout [2013] .
Reduce the aging of accounts receivable.
Sustain a net profit percentage of [15%] starting in 2013.
Exceed target budgets for operating expenses.
Minimise the manufacturing cost per unit to [$1.25]
Meet the projected sales targets.
Fulfill obligations to investors.
Provide interest payment to holders of debentures [12.5%]
Provide [20%] dividend to investors holding preferred stock
Position our company in order for investors to capitalize.
Maintain proper balance sheets for new potential investors.
Financial Rationale
The financial rationale exactly describes the different assumptions which embrace the
pro forma income statements, statements of cash flow and balance sheet these
assumptions follow a conservative approach.
Income Statement
Sales Revenue
[HU$TLIN 4-A LIVIN ENT,INC.] will generate most of our revenue from the sale of
music related products such as [CD’s DVD’s, Instant Downloads, Mp3's].
We have projected varying unit volumes for each of its projects. Sales will occur
within [24 hours] from the date the product is released.
By using the strength of [HU$TLIN 4-A LIVIN ENT,INC.]’s marketing plan,

we will be able to quickly reach the following projections.
[Label 1] [100,000] units

Over[1,500,000]
[Label 4]
units
[HU$TLIN 4-A LIVIN ENT,INC.] will gross in the region of [$8.00] for each full-
length CD sold, and approximately [$0.70] for each [Instant Download, etc].
In addition, revenue will be earned from the sales of [merchandise]. The retail sales
price for [merchandise] is [$14.00], which will result in a gross revenue of [$14.00]
per unit for [HU$TLIN 4-A LIVIN ENT,INC.]. We will release three to four singles
from each full-length album project. Revenue projections in the financial model are
based upon the following estimates of "single" sales.
Label 1 3 Singles 51,000 units per single release

Additional [HU$TLIN 4-A LIVIN ENT,INC.]’s profits will also be derived from
[distribution, merchandise, concert promotion, other…]. Initially representing less
than [5%] of the company's revenues. These areas will enhance as [HU$TLIN 4-A
LIVIN ENT,INC.] grows and its artists become more established.
Cost of Goods Sold is comprised of: artist/producer royalties, mechanical royalties

and product manufacturing.
Artist/Producer Royalties will be paid from the gross revenue figure of [$0.25] for
CDS and [$0.10] for instant downloads. On average, the artist and producer royalty
percentage are x% and x% respectively. Royalties attributed to "singles" will vary
depending on the volume of "singles" shipped. Recording artists and producers will
accumulate and earn royalties for each unit sold after the project's break even point
has been reached.
Manufacturing of music product will be subcontracted. Applying discounts available

with large quantity purchases, we will obtain a price of [$8.00] per CD. As unit totals
increase, manufacturing costs are expected to drop x%.
General & Administrative Expenses
It is management's intention to minimize G&A expenses in an effort to keep

overhead expenses manageable. A full list of applicable expense items including
associated monthly amounts is available upon request.
Statement of Cash Flow
Accounts Receivable - A/R are conservatively projected with 45% of A/R

collections occurring in a 1-29 day period and the remaining 55% in a 90-120 day
period. The majority of accounts receivable will be outstanding from the distribution
company, which receives payment directly from retailers and will subsequently
remunerate [HU$TLIN 4-A LIVIN ENT,INC.]. Because of the extended nature of
A/R in the industry (typically 60 days), [HU$TLIN 4-A LIVIN ENT,INC.] will utilize
A/R Financing to assist its cash position in the first twenty-seven months of
operations. A 3.5% A/R financing fee is incorporated in the financial model. The size,
strength and reliability of [HU$TLIN 4-A LIVIN ENT,INC.] distribution partners will
provide a traditional financial institution or an A/R Factor with the proper security to
create a working relationship for [HU$TLIN 4-A LIVIN ENT,INC.]'s paper.
Inventory - Inventory for album releases and upcoming product has been
conservatively projected. Despite the fact that lead times for manufactured products
are approximately two weeks, [HU$TLIN 4-A LIVIN ENT,INC.]'s financial model
calculates inventory purchases in the following manner: 30%-60 days prior to sale
and 70% - 30 days prior to sale. The majority of the pre-recorded music product will
be stored with the manufacturer and shipped directly to the distributor's
fulfillment/distribution centers. A small amount of sample (1,000-2,000 units) and
promotional products will be kept on hand at our corporate offices.
Accounts Payable - For purposes of this financial model, A/P is separated into two
categories: Manufacturing A/P, and Artist Royalty/Mechanical A/P. Adhering to the
conservative approach, the model is constructed with Manufacturing A/P being paid
in the same month that the expense is incurred. Artist Royalties will be accumulated
and paid bi-annually, in August and February.
Project Production Budgets - These vary depending on the genre of the project.
Established relationships and affiliations in the industry enable X Music to produce its
projects over a ninety-day period, for approximately half the typical cost paid by a
major label record company. Projects produced through Label 1 and Label 3 require
$121,000, Label 4 Recording's projects require $80,000 and Label 2 projects require
$45,000.
Marketing & Promotion Budgets - These vary depending on the particular genre
of music. Projects produced and released from Label 1 will be allocated
approximately $781,000 while $390,000 will be slotted for Label 2 projects. Projects
from both Label 3 and Label 4 will utilize approximately $240,000. Marketing budgets
will be expired through the course of twelve-month marketing campaigns.
Balance Sheet
The following assumptions are made in the projected Balance Sheets.
Cash - The financial model is designed to portray the accumulation of cash in the
company. Cash outlays relating to dividends on common/preferred stock, employee
profit sharing, and capital expenses, etc., have been intentionally not included.
Moreover, the plan does not address the tax implications of "holding" this amount of
accumulated earnings.
Property & Equipment - Property and equipment acquisitions include initial office
equipment, pre-production studio equipment and leasehold improvements
(office/studio). For purposes of the financial plan, these assets depreciated over sixty
months.
Audio/Video Masters - Combined production expenses for all radio and video
projects. These items are depreciated over the course of 120 months.
Deposits - This line of the balance sheet relates to utilities deposits required for
corporate offices.
Copyrights & Trademarks - Included are the filing and legal fees associated with
copyrights and trademarks for each of our projects. These items are amortized over
a 180-month period.
Organizational Expenses - Legal, accounting and other professional fees necessary

in organizational process. Amortized over 60 months.
Investment Opportunity
We offer several simultaneous investment opportunities to cater to short and long-

term investor needs and requirements, as we seek to keep the structure of the
financing simple and flexible. We are incorporated with 10,000,000 shares of stock.
4,000,000 shares of common stock is authorised to be issued, in addition to
debentures for the first and second phases of the offering.
Phases one and two.
Phase one of the offering is composed of 500,000 shares of common stock and
500,000 debentures (12.5%). Phase one is a linked offering meaning that for each
share of $1.00 common stock purchased, a $1.00 debenture must also be
purchased. We possess the right to re-purchase the debentures at $1.00 within a
five-year period from allotment. Our founders will collectively own 500,000 shares of
common stock. Once Phase one has been fully subscribed, we will issue 1,500,000
shares of common stock at $1.50. Additionally, 1,000,000 shares of $1.50 preferred
stock will be available. The preferred shares will carry 13% dividend to be paid
annually. The shares in the second phase will also be linked offering: two common
shares linked together with one preferred share. [HU$TLIN 4-A LIVIN ENT,INC.]
will hold the right to redeem the preferred shares from holders at $2.50. This action
can take place within eight years from issuance.
Warrants
The founders will be issued warrants for: a) options for two million shares of common
stock at $2.00/share within five years, b) an additional option for one million
common shares will also be available at $5.00/share within eight years.
PROJECTED BALANCE SHEET YEARLY TOTALS
Period Ending Period Ending Period Ending Period Ending

May May May May
2013 2014 2015 2016
Assets
Current Assets
Cash $1,987,987 $5,138,142 $11,239,591 $20,483,684
Accounts Receivable $2,396,768 $3,229,601 $3,145,380 $3,867,681
Inventory $674,983 $977,181 $889,733 $569,393
Total Current Assets $5,059,739 $9,344,924 $15,274,703 $24,920,758
Property and Equipment
(net of accum.
$157,577 $133,747 $282,192 $178,138
depreciation)
Other Assets
Audio/Video Masters,
$633,767 $1,461,548 $2,106,610 $3,039,571
net
Deposits $9,500 $9,500 $9,500 $9,500
Patents/Copyrights, net $11,583 $21,769 $31,195 $41,420
Organizational
$21,600 $16,200 $10,800 $5,400
Expenses, net
Total Other Assets $676,450 $1,509,017 $2,158,104 $3,095,892
Total Assets $5,893,766 $10,987,688 $17,715,000 $28,194,787
Liabilities and Stockholders' Equity
Current Liabilities
Accounts Payable $761,185 $1,462,333 $1,886,200 $1,151,759
Income Taxes Payable $136,029 $78,233 $220,455 $603,593
Revolving line of credit $0 $0 $0 $0
Current Portion of Long-
$0 $0 $0 $0
Term
Total Current Liabilities $897,214 $1,540,567 $893,616 $1,755,351
Long-Term Debt $0 $0 $0 $0
Debentures $500,000 $500,000 $500,000 $0
Total Liabilities $1,397,214 $2,040,567 $2,106,655 $1,755,351
Stockholders' Equity
Common Stock $2,750,000 $2,750,000 $2,750,000 $2,750,000
Preferred Stock $1,500,000 $1,500,000 $1,500,000 $1,500,000
Retained Earnings $246,552 $4,697,121 $11,358,345 $22,189,436
Total Stockholders'
$4,496,552 $8,947,121 $15,608,345 $26,439,436
Equity
Total Liabilities & $5,893,766 $10,987,688 $17,715,000 $28,194,787
Stockholder's Equity
MUSIC PROJECT PRODUCTION COSTS
Below is a budget which breaks down the applicable expenses involved with the production of a music
project. It is estimated that the period of time it will take in order to have available a finished master
recording will be in the region of 90 days.
Production Personnel Cost

Recording Engineer $200.00 per/day 35 days $7,000.00
Mix Engineer $535.71 per/day 15 days $8,035.65
Production Salary built into income
Administrator statement
Project Assistant $71.42 per/day 35 days $2,500.00
Producer Flat Rate, plus 2% of project rev. $10,000.00
Studio Expense
Studio Rental $650.00 per/day 40 days $26,000.00
Travel/Lodging/Food
(For Guest Artist & Production Personnel)
For guest performers &
Air Travel $4,000.00
production person
Furnished three bedroom
Lodging
apartment, see income statement
Food for Apartment, Catering,
Food $1,200.00
Restaurant
For transporting Artists and
Vehicle Rental $500.00
Computers.
Artist
Advance/Artist
Wages
Artist Advance $4,000 per/artist 3 artists $12,000.00
Artist Wages $250 per/artist per/week 12 weeks $9,000.00
Pre-Production
Official Production $300.00
Studio Musicians/Studio Vocalist

Session Musicians $200.00 per/musician 16 musicians $3,200.00
Lead Vox $500.00 per/vocalist 2 vocalists $1,000.00
Lead Musicians $200.00 per/musician 2 musicians $400.00
Background Vox $500.00 per/vocalist 4 vocalists $2,000.00
Tape Cost
Ampex of Digital
$140.00 per/reel 4 reels $560.00
Master Tape
Ampex Digital
$30.00 box l box $30.00
Audio Tape
Pro-Audio
$60.00 box l box $60.00
Cassette Tape
Ampex
$150.00 per/reel 8 reels $1,200.00
2" Master Tape
Ampex
$100.00 per/reel 16 reels $1,600.00
1/2" Analog Tape
Post Production
Studio Fees for
$650.00 per/day 15 days $9,750.00
Mixing Material
Mastering $650.00 per/day 15 days $9,750.00
Computer Rental flat rate $1,000.00
Mastering Engineer $650.00 per/day 3 days $1,950.00
Artwork/Photos/CD Design
Photos $3,500.00
Artwork (Compact Disc Cover, Booklet, Disc) $4,500.00
Preparatory Printing $750.00
$121,785.65
Total Project Cost
PROJECTED STATEMENT OF CASH FLOW - JUNE 2011 - MAY 2012

1 2 3 4 5
Jun-2011 Jul-2011 Aug-2011 Sept-2011 Oct-2011
Cash, Beginning of the Period $0 $802,496 $1,857,074 $2,934,215 $3,619,305
Net income (after taxes) ($63,630) ($70,923) ($85,303) ($98,495) ($232,859)
Cash Flow from Operations
Adjustments to reconcile net income to
cash flow from operations:
Depreciation and amortization $2,086 $3,967 $4,733 $5,750 $6,384
(Increase in CA, Decrease in CA)
Accounts receivable $0 $0 $0 $0 $0
Inventory $0 $0 $0 ($8,337) ($38,667)
Accounts payable $0 $0 $0 $0 $0
Income taxes payable $0 $0 $0 $0 $0
Revolving line of credit $0 $0 $0 $0 $0
Total Cash Flow from Operations ($61,544) ($66,956) ($80,569) ($101,083) ($265,142)
Cash Flow from Investing Activities
Purchase of Equipment, Furniture ($97,470) ($97,470) $0 $0 $0
Payments of Patent/Copyright Costs ($1,990) ($550) ($950) ($950) ($950)
Payment of Production Costs $0 ($30,446) ($91,339) ($121,339) ($75,446)
Payment of Long-term Deposits ($9,500) $0 $0 $0 $0
Payments of Organizational Costs ($27,000) $0 $0 $0 $0
Total Cash Flow from Investing ($135,960
($128,466) ($92,289) ($122,289) ($76,396)
Activities )
Cash Flow from Financing Activities
Borrowings on long-term debts $0 $0 $0 $0 $0
Payments on long-term debts $0 $0 $0 $0 $0
Repayment of Line of Credit $0 $0 $0 $0 $0
Sales of common stock $500,000 $750,000 $750,000 $750,000 $0
Sales of preferred stock $0 $500,000 $500,000 $500,000 $0
Sales of Debentures $500,000 $0 $0 $0 $0
Purchase of Debentures $0 $0 $0 $0 $0
Payment of Dividends $0 $0 $0 $0 $0
$1,000,00
Total Cash Flow - Finance Activities $1,250,000 $1,250,000 $1,250,000 $0
0
Net Cash Flow $802,496 $1,054,578 $1,077,142 $1,026,628 ($341,538)
Cash, End of the Period $802,496 $1,857,074 $2,934,215 $3,960,843 $3,619,305
6 7 8 9 10 11 12
Nov-2011 Dec-2011 Jan-2012 Feb-2012 Mar-2012 Apr-2012 May-2012
$3,619,305 $3,285,244 $2,948,452 $2,682,118 $2,148,248 $2,210,374 $1,831,532
($215,715) ($123,974) $151,672 ($109,897) $662,159 ($224,325) $657,841
$6,514 $6,773 $7,286 $7,545 $7,800 $8,434 $9,325
($48,755) ($91,151) ($361,997) ($185,482) ($665,729) $2,693 ($1,046,346)
($69,019) ($113,617) ($67,269) ($165,973) ($48,769) ($218,169) $54,835
$8,865 $16,573 $65,818 ($48,667) $137,615 $128,922 $452,060
$0 $0 $0 $0 $0 $0 $136,029
$0 $0 $0 $0 $0 $0 $0
($318,110) ($305,396) ($204,491) ($502,474) $93,076 ($302,445) $263,745
$0 $0 $0 $0 $0 $0 $0
($950) ($950) ($950) ($950) ($950) ($950) ($950)
($15,000) ($30,446) ($60,893) ($30,446) ($30,000) ($75,446) ($106,339)
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
($15,950) ($31,396) ($61,843) ($31,396) ($30,950) ($76,396) ($107,289)
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
($334,060) ($336,793) ($266,334) ($533,870) $62,126 ($378,841) $156,455
$3,285,244 $2,948,452 $2,682,118 $2,148,248 $2,210,374 $1,831,532 $1,987,987

13 14 15 16 17
Jun-2012 Jul-2012 Aug-2012 Sep-2012 Oct-2012
Cash, Beginning of the Period $1,987,987 $1,618,118 $2,70,721 $711,641 $1,435,300
Net income (after taxes) ($328,263) $981,079 ($216,376) $1,069,974 $30,328
Adjustments to reconcile net income
to
cash flows from operations
Depreciation and amortization $10,092 $10,351 $10,661 $11,579 $12,699
(Increase in CA, Decrease in CA)
Accounts receivable $345,096 ($1,435,987) $732,786 ($1,576,755) $1,023,163
Inventory ($294,646) $142,692 ($308,813) $209,769 ($187,373)
Accounts payable $126,169 $625,691 ($1,379,677) $648,699 $269,690
Income taxes payable ($136,029) $360,174 ($360,174) $470,950 ($454,218)
Total Cash Flow from Operations ($277,580) $684,000 ($1,521,594) $834,216 $694,290
Purchase of Equipment, Furniture $0 $0 $0 $0 $0
Payment of Patent/Copyright Costs ($950) ($950) ($950) ($950) ($950)
Payment of Production Costs ($91,339) ($30,446) ($36,536) ($109,607) ($133,721)
Payment of Long-term Deposits $0 $0 $0 $0 $0
Payment of Organizational Costs $0 $0 $0 $0 $0
Total Cash Flow from Investing ($92,289) ($31,396) ($37,486) ($110,557) ($134,671)
Borrowings on long-term debt $0 $0 $0 $0 $0
Sales of common stock $0 $0 $0 $0 $0
Sales of preferred stock $0 $0 $0 $0 $0
Sales of Debentures $0 $0 $0 $0 $0
Payment of Dividends
Total Cash Flow from Financing $0 $0 $0 $0 $0
Net Cash Flow ($369,870) $652,603 ($1,559,080) $723,659 $559,620
Cash, End of the Period $1,618,118 $2,270,721 $711,641 $1,435,300 $1,994,920
18 19 20 21 22 23 24
$1,994,920 $2,826,565 $3,947,113 $4,652,579 $3,193,219 $3,803,378 $5,002,597
$865,500 $231,218 $591,101 $220,359 $347,179 $516,672 $141,798
$13,753 $14,503 $14,917 $15,048 $15,261 $16,001 $17,528
($1,278,928) $1,057,687 ($704,516) $782,951 ($179,360) $222,687 $178,342
$194,564 ($79,398) $95,476 ($6,800) ($24,752) $48,356 ($91,275)
$694,297 $328,277 $559,994 ($2,250,420) $407,810 $391,011 $279,607
$460,784 ($349,949) $198,556 ($204,548) $69,970 $93,513 ($206,827)
$0 $0 $0 $0 $0 $0 $0
$949,971 $1,202,339 $755,530 ($1,443,410) $636,109 $1,288,240 $319,173
($8,500) ($8,500) $0 $0 $0 $0 $0
($950) ($950) ($950) ($950) ($950) ($950) ($950)
($108,876) ($72,341) ($49,114) ($15,000) ($25,000) ($88,071) ($182,678)
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$118,326) ($81,791) ($50,064) ($15,950) ($25,950) ($89,021) ($183,628)
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$831,645 $1,120,548 $705,467 ($1,459,360) $610,159 $1,199,219 $135,545
$2,826,565 $3,947,113 $4,652,579 $3,193,219 $3,803,378 $5,002,597 $5,138,142
25 26 27 28 29
Cash, Beginning of the Period $5,138,142 $6,202,688 $6,508,931 $5,272,050 $6,216,550
Net income (after taxes) $636,145 $84,163 $642,323 $111,991 $796,738
Adjustments to reconcile net
income to cash flows from
operations Depreciation and
amortization
$19,056 $19,974 $20,284 $23,345 $25,843
(Increase) in CA, Decrease in
CA
Accounts receivable ($311,723) $514,486 ($575,843) $1,050,297 ($1,650,357)
Inventory $97,564 ($118,305) $87,470 ($133,249) $163,433
Accounts payable $534,388 $221,024 ($1,681,580) $295,661 $622,580
Income taxes payable $272,743 ($304,542) $307,950 ($292,597) $377,791
Total Cash Flow from
$1,248,175 $416,800 ($1,199.35) $1,055,449 $336,028
Operations
Purchase of Equipment,
$0 $0 $0 ($110,000) ($125,000)
Furniture
Payment of Patent/Copyright
($950) ($950) ($950) ($950) ($950)
Costs
Payment of Production Costs ($182,678) ($109,607) ($36,536) $0 ($49,114)
Payment of Long-term
$0 $0 $0 $0 $0
Deposits
Payment of Organizational
$0 $0 $0 $0 $0
Costs
($183,628) ($110,557) ($37,486) ($110,950) ($175,064)
Investing
Borrowings on long-term debt $0 $0 $0 $0 $0
Sales of common stock $0 $0 $0 $0 $0
Sales of Debentures $0 $0 $0 $0 $0
Payment of Dividends
25 26 27 28 29
$0 $0 $0 $0 $0
Financing
Net Cash Flow $1,064,546 $306,243 ($1,236,881) $944,499 $160,964
Cash, End of the Period $6,202,688 $6,508,931 $5,272,050 $6,216,550 $6,377,514
30 31 32 33 34 35 36
$6,377,514 $7,257,672 $7,534,401 $8,850,436 $7,053,725 $6,002,875 $6,893,892
$174,121 $203,274 $356,689 $2,562,576 $516,723 $176,905 $399,575
$26,784 $27,517 $27,724 $28,033 $28,648 $29,262 $29,876
$735,826 $65,110 $864,462 ($4,280,337) ($960,237) $808,793 $3,823,744
$26,027 ($226,762) ($391,526) $510,087 $90,460 ($91,334) $73,583
$374,204 $279,794 $399,107 ($1,796,625) $476,325 $228,898 $470,089
($343,513) $16,084 $84,643 $1,217,041 ($1,128,747) ($187,486) $122,853
$0 $0 $0 $0 $0 $0 $0
$993,449 $365,019 $1,341,099 ($1,759,225) ($976,828) $965,039 $4,919,720
$0 $0 $0 $0 $0 $0 $0
($950) ($950) ($950) ($950) ($950) ($950) ($950)
($112,341) ($87,341) ($24,114) ($36,536) ($73,071) ($73,071) ($73,071)
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
($113,291) ($88,291) ($25,064) ($37,486) ($74,021) ($74,021) ($74,021)
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 ($500,000)
$0 $0 $0 $0 $0 $0 ($500,000)
$880,158 $276,728 $1,316,035 ($1,796,711) ($1,050,850) $891,017 $4,345,698
$7,257,672 $7,534,401 $8,850,436 $7,053,725 $6,002,875 $6,893,892 $11,239,591
PROJECTED BALANCE SHEET JUNE 2011 - MAY 2012
13 14 15 16 17
Current Assets
Cash $1,618,118 $2,270,721 $711,641 $1,435,300 $1,994,920
Accounts Receivable $2,051,672 $3,487,659 $2,754,873 $4,331,628 $3,308,465
Inventory $969,629 $826,938 $1,135,751 $925,982 $1,113,355
Total Current Assets $4,639,419 $6,585,318 $4,602,265 $6,692,910 $6,416,739
(net of accumulated depreciation) $154,328 $151,079 $147,830 $144,581 $141,332
Other Assets
PROJECTED BALANCE SHEET JUNE 2011 - MAY 2012
Audio/Video Masters, net $718,785 $742,657 $772,314 $874,129 $998,943

Deposits $9,500 $9,500 $9,500 $9,500 $9,500
Patents/Copyrights, net $12,461 $13,334 $14,201 $15,063 $15,920
Organizational Expenses, net $21,150 $20,700 $20,250 $19,800 $19,350
Total Other Assets $761,897 $786,191 $816,265 $918,492 $1,043,713
Total Assets $5,555,643 $7,522,587 $5,566,359 $7,755,983 $7,601,784
Liabilities and Stockholders' Equity
Current Liabilities
Accounts Payable $887,354 $1,513,045 $133,368 $782,067 $1,051,757
Income Taxes Payable $0 $360,174 $0 $470,950 $16,733
Revolving line of credit $0 $0 $0 $0
Current Portion of Long-Term D $0 $0 $0 $0
Total Current Liabilities $887,354 $1,873,219 $133,368 $1,253,017 $1,068,490
Long-Term Debt $0 $0 $0 $0
Debentures $500,000 $500,000 $500,000 $500,000 $500,000
Total Liabilities $1,387,354 $2,373,219 $633,368 $1,753,017 $1,568,490
Common Stock $2,750,000 $2,750,000 $2,750,000 $2,750,000 $2,750,000
Preferred Stock $1,500,000 $1,500,000 $1,500,000 $1,500,000 $1,500,000
Retained Earnings ($81,710) $899,368 $682,992 $1,752,966 $1,783,294
Less: Dividends Paid
Retained Earnings, end
Total Stockholders' Equity $4,168,290 $5,149,368 $4,932,992 $6,002,966 $6,033,294
Total Liabilities &
$5,555,643 $7,522,587 $5,566,359 $7,755,983 $7,601,784
18 19 20 21 22 23 24
$2,826,565 $3,947,113 $4,652,579 $3,193,219 $3,803,378 $5,002,597 $5,138,142
$4,587,392 $3,529,705 $4,234,221 $3,451,270 $3,630,630 $3,407,943 $3,229,601
$918,790 $998,188 $902,711 $909,511 $934,263 $885,906 $977,181
$8,332,748 $8,475,006 $9,789,512 $7,554,000 $8,368,271 $9,296,447 $9,344,924
$146,441 $151,409 $147,876 $144,344 $140,812 $137,279 $133,747
$1,098,006 $1,159,930 $1,198,217 $1,202,266 $1,216,107 $1,292,285 $1,461,548
$9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500
$16,771 $17,617 $18,458 $19,294 $20,124 $20,949 $21,769
$18,900 $18,450 $18,000 $17,550 $17,100 $16,650 $16,200
$1,143,177 $1,205,497 $1,244,175 $1,248,610 $1,262,831 $1,339,384 $1,509,017
$9,622,365 $9,831,911 $11,181,563 $8,946,954 $9,771,914 $10,773,110 $10,987,688
$1,746,054 $2,074,331 $2,634,325 $383,905 $791,715 $1,182,726 $1,462,333
$477,517 $127,568 $326,125 $121,577 $191,547 $285,060 $78,233
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$2,223,571 $2,201,900 $2,960,450 $505,482 $983,263 $1,467,787 $1,540,567
$0 $0 $0 $0 $0 $0 $0
$500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000
$2,723,571 $2,701,900 $3,460,450 $1,005,482 $1,483,263 $1,967,787 $2,040,567
$2,750,000 $2,750,000 $2,750,000 $2,750,000 $2,750,000 $2,750,000 $2,750,000
$1,500,000 $1,500,000 $1,500,000 $1,500,000 $1,500,000 $1,500,000 $1,500,000
$2,648,794 $2,880,012 $3,471,113 $3,691,472 $4,038,651 $4,555,323 $4,697,121
$6,898,794 $7,130,012 $7,721,113 $7,941,472 $8,288,651 $8,805,323 $8,947,121
$9,622,363 $9,831,911 $11,181,563 $8,946,954 $9,771,914 $10,773,110 $10,987,688
PROJECTED BALANCE SHEET - June 2012 - May 2013
1 2 3 4 5
Current Assets
Cash $802,496 $1,857,074 $2,934,215 $3,960,843 $3,619,305
Accounts Receivable $0 $0 $0 $0 $0
Inventory $0 $0 $0 $8,337 $47,004
Total Current Assets $802,496 $1,857,074 $2,934,215 $3,969,181 $3,666,309
(net of accumulated depreciation) $95,846 $190,067 $186,818 $183,569 $180,320
Other Assets
Audio/Video Masters, net $0 $30,193 $120,517 $239,830 $312,622
Deposits $9,500 $9,500 $9,500 $9,500 $9,500
Patents/Copyrights, net $1,979 $2,515 $3,445 $4,371 $5,291
Organizational Expenses, net $26,550 $26,100 $25,650 $25,200 $24,750
Total Other Assets $38,029 $68,308 $159,112 $278,901 $352,163
Total Assets $936,370 $2,115,448 $3,280,145 $4,431,650 $4,198,791
Liabilities and Stockholders'
Equity Current Liabilities
Accounts Payable $0 $0 $0 $0 $0
Income Taxes Payable $0 $0 $0 $0 $0
Current Portion of Long-Term D $0 $0 $0 $0 $0
Total Current Liabilities $0 $0 $0 $0 $0
Long-Term Debt $0 $0 $0 $0 $0
Debentures $500,000 $500,000 $500,000 $500,000 $500,000
Total Liabilities $500,000 $500,000 $500,000 $500,000 $500,000
Common Stock $500,000 $1,250,000 $2,000,000 $2,750,000 $2,750,000
Preferred Stock $0 $500,000 $1,000,000 $1,500,000 $1,500,000
Retained Earnings ($63,630) ($134,552) ($219,855) ($318,350) ($551,209)
Less: Dividends Paid
Retained Earnings, end
Total Stockholders' Equity $436,370 $1,615,448 $2,780,145 $3,931,650 $3,698,791
Total Liabilities &
$936,370 $2,115,448 $3,280,145 $4,431,650 $4,198,791
6 7 8 9 10 11 12
$3,285,244 $2,948,452 $1,682,118 $2,148,248 $2,210,374 $1,831,532 $1,987,987
$48,755 $139,906 $501,904 $687,385 $1,353,115 $1,350,422 $2,396,768
$116,023 $229,640 $296,908 $462,881 $511,650 $729,819 $674,983
$3,450,023 $3,317,998 $3,480,930 $3,298,514 $4,075,138 $3,911,773 $5,059,739
$177,071 $173,822 $170,573 $167,324 $164,075 $160,826 $157,577
$324,842 $352,255 $409,607 $436,259 $462,214 $532,987 $633,767
$9,500 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500
$6,206 $7,115 $8,019 $8,918 $9,812 $10,700 $11,583
$24,300 $23,850 $23,400 $22,950 $22,500 $22,050 $21,600
$364,848 $392,720 $450,526 $477,627 $504,026 $575,237 $676,450
$3,991,941 $3,884,539 $4,102,029 $3,943,465 $4,743,239 $4,647,836 $5,893,766
$8,865 $25,437 $91,255 $42,589 $180,203 $309,125 $761,185
$0 $0 $0 $0 $0 $0 $136,029
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$8,865 $25,437 $91,255 $42,589 $180,203 $309,125 $897,214
$0 $0 $0 $0 $0 $0 $0
$500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000
$508,865 $525,437 $591,255 $542,589 $680,203 $809,125 $1,397,214
$2,750,000 $2,750,000 $2,750,000 $2,750,000 $2,750,000 $2,750,000 $2,750,000
$1,500,000 $1,500,000 $1,500,000 $1,500,000 $1,500,000 $1,500,000 $1,500,000
($766,924) ($890,898) ($739,226) ($849,124) ($186,964) ($411,289) $246,552
$3,483,076 $3,359,102 $3,510,774 $3,400,876 $4,063,036 $3,838,711 $4,496,552
$3,991,941 $3,884,539 $4,102,029 $3,943,465 $4,743,239 $4,647,836 $5,893,766
BREAKEVEN - PROFIT ANALYSIS – RECORD LABEL 1
Record Label 1
Total Production Cost $121,786.00
Total Marketing & Promotion Cost $749,000.00
Total Production/Marketing Cost $870,786.00
Sales Revenue, unit $8.75
Manufacturing Expense, unit $1.10
Revenue less manufacturing $7.65
Artist/Producer Royalty, 11%
Mechanical Royalty $0.77
Income per unit $6.89
Breakeven Point, units $126,476.00
Record Label 1
Record Label 1
Scenario A, projected units sale $100,000.00
Revenue $875,000.00
Manufacturing $110,000.00
Artist/Producer Royalty
Mechanicals $76,500.00
Gross Margin $688,500.00
Production & Promotion Costs $870,786.00
Income (Loss) ($182,286.00)
Record Label 1
Scenario B, projected unit sale $250,000.00
Revenue $2,187,500.00
Gross Margin $1,721,250.00
Income (Loss) $850,464.00
Record Label 1
Scenario C, projected units sale $750,000.00
Revenue $6,562,500.00
Income (Loss) $4,292,964.00
Record Label 2
Record Label 2
Revenue $437,500.00
Record Label 2
Income (Loss) ($27,177.00)
Record Label 2
Revenue $$1,093,750.00
Record Label 2
Revenue
Income (Loss) $3,036,648.00
Record Label 3
Record Label 3
Revenue $875,000.00
Record Label 3
Record Label 3
Revenue
Income (Loss) $1,466,750.00
Record Label 3
Revenue
Gross Margin
Income (Loss) $4,744,250.00
Record Label 4
Record Label 4
Scenario A, projected units $50,000.00
Revenue $437,500.00
Record Label 4
Record Label 4
Revenue $2,187,500.00
Income (Loss) $1,611,30.00
Record Label 4
Revenue $4,331,250.00
Income (Loss) $2,882,980.00
MUSIC PRODUCTION EQUIPMENT FOR PRE PRODUCTION STUDIO
Mac PC Including all Pro Music Hardware x 2

Music Software Bundle for Mac x 1
Windows PC Including all Pro Music Hardware x 2
Music Software Bundle for Windows x 1
External Hard Drives With Large Capacity x 4
Sequencer-Sampler workstation x 2
Sampler x 2
USB Microphone x 2
Condenser Microphone x 2
Dynamic Microphone x 2
Ribbon Microphone x 2
Drum Sound Module x 2
64 Voice Synthesizer Sound module x 2
Power Amplifier x 2
Digital Mixing Board x 2
Studio Monitor x 4
Misc Cords, cables, jacks, plugs, etc…

Furniture
Total Pre-Production Equipment [$125,550 ]

USE OF FUNDS STATEMENT
The list below describes the necessary equipment required in order to

commence operations.
A. Office Setup $69,390

B. Pre-Production Equipment $125,550
C. Leasehold Improvements $18,000
D. Deposits $9,500
Total $222,440
Office Setup
10 Desks @ 350 $3,500
10 Chairs @ 100 $1,000
3 Coffee Tables @ 250 $750
15 Lamps @ 60 $900
6 Small Tables @ 75 $1,125
1 Interior Decoration @ 4,000 $4,000
1 Conference Table @ 960 $960
8 Conference Chairs @ 120 $960
8 Filing Cabinets @ 150 $1,200
2 Fax Machine @ 455 $910
1 Refrigerator (small) @ 500 $500
1 Initial Office Supplies @ 500 $500
6 Office Computers (PGs) @ 1,500 $9,000
4 Portable Computers @ 2,700 $10,800
1 Apple Mac Computer, graph @ 3,500 $3,500
6 Monitors @ 550 $3,300
1 Graphics Monitor @ 1,100 $1,100
3 Laser Printers @ 800 $2,400
2 Scanner @ 1,000 $2,000
1 Network Adapter @ 350 $500
1 Software @ 2,200 $2,200
1 Computer Peripherals @ 1,000 $1,000
3 CD Player @ 200 $600
3 Portable CD Player @ 150 $450
1 DAT player @ 800 $800
2 Portable DAT player @ 800 $1,600
3 Speakers (pair) @ 300 $900
3 Deck @ 325 $975
3 Amplifier/Equalizer @ 320 $960
2 VCR @ 200 $400
3 Television @ 550 $1,650
3 VCR @ 200 $600
2 Audio/Video Furniture @ 425 $850
1 Telephone System @ 8,500 $7,500
Total Office Setup $69,390
Leasehold Improvements
1 Office Leasehold Improvements $8,000
1 Studio Leasehold Improvements $10,000
Total Leasehold Improvements $18,000
Deposits
1 Office Lease @ 4,500 $4,500
1 Utilities @ 2,500 $2,500
1 Phone @ 2,500 $2,500
Total Initial Deposits $9,500

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Thank you for purchasing the Record Label Business Plan Template.

This Template is designed in professional business plan format and includes

[ HU$TLIN 4-A LIVIN ENT,INC.]

[ HU$TLIN 4-A LIVIN ENT,INC. ]

[ 13901 MIDWAY RD STE 102-111

· MARKETING & PROMOTION

· THE MANAGEMENT TEAM

· THE FINANCIAL PLAN

We will consistently strive to be profitable by producing and distributing extremely

[HU$TLIN 4-A LIVIN ENT,INC.]’s Chairman of the board,

These products have generated more than

Many of these products have gone on to sell well beyond

[Local / National / International] Recognition has been achieved through winning

By using international online and offline Distribution Company’s

By using a unique one of a kind adjustable promotional campaign we will be able to

Based on extremely conservative calculations [HU$TLIN 4-A LIVIN ENT,INC.]

Once [HU$TLIN 4-A LIVIN ENT,INC.] reaches profitable levels, we would be in a

1. We could remain completely independent and continue to operate as planned.

2. We may receive the opportunity to be acquired by what may still be considered a

[HU$TLIN 4-A LIVIN ENT,INC.] will compete in the marketplace by earning

[HU$TLIN 4-A LIVIN ENT,INC.] PERSONNEL

[HU$TLIN 4-A LIVIN ENT,INC.] co-founders are:

[BILLY WAYNE WHITAKER]

[ALIJI TARQI ALI]

For the music production aspect of the business we teamed up with:

For the Talent Management aspect of the business we teamed up with

For the [opporational] aspect of the business we teamed up with:

RECORDING OF THE MUSIC

Current technologies such as computer based music production equipment such as

Many projects can be completed up to almost 50% from home or a smaller

At times when a recording is completed, some productions may require a remix

[HU$TLIN 4-A LIVIN ENT,INC.] will be outsourcing this job to manufacturing

[HU$TLIN 4-A LIVIN ENT,INC.] will consider distributing it’s product

Through signed agreements and arrangements with

MARKETING AND PROMOTION

[HU$TLIN 4-A LIVIN ENT,INC.] plans to hire independent radio promotion

In addition, our marketing plan television promotion, dance club promotion,

Music videos have been an important element in order to contribute to a successful

DISTRIBUTION FOR OTHER LABELS

The independent distribution division of the company will be incrementally increased

The distribution of merchandise including but not limited to [t-shirts, posters,

[HU$TLIN 4-A LIVIN ENT,INC.] has a significant number of associations with

MUSIC INDUSTRY ANALYSIS - INDEPENDENT RECORD LABELS

Independent record labels, especially newer start up labels usually operate on

Industry Digital share of revenues

Recorded music 20%

PWC Global Entertainment and Media Report (2008), IFPI

[About 36 million Americans—or 27% of internet users—say they download either

To make use of [HU$TLIN 4-A LIVIN ENT,INC.]’s effective marketing &

Employ independent music promotion services.

Make use of publicity companies to bring together advertising and artist’s

MARKETING AND PROMOTION STRATEGY

The success of [HU$TLIN 4-A LIVIN ENT,INC.]’s releases from a financial

BROADCAST MUSIC VIDEOS

As part of the promotional campaign, in addition to approaching radio stations,

1 YEAR CAMPAIGN SAMPLE BUDGET

Music Videos 2 Videos® $30,000 $60,000

Publicity Company $3,500/month, $31,500

In-Store/Co-op 6 month campaign $37,500

Total Marketing & Promotion Budget $235,900

DANCE CLUB PROMOTION

[HU$TLIN 4-A LIVIN ENT,INC.] will make use of

Magazine advertising specifically in music or music business related magazines will