RESEARCH PROPOSAL ON:

HANDICRAFT SECTOR AND ITS LINKAGE WITH THE

TOURIST MARKET IN THE CASE OF GONDAR CITY,
ETHIOPIA

UNIVERSITYOF GONDAR
COLLEGE OF BUSINESS AND ECONOMICS
DEPARTMENT OF TOURISM MANAGEMENT

A research proposal for the course………..

Prepared by:
1. XXX
2. XXX
3. XXX
4. XXX
5. XXX
6. XXX

April, 2021

Gondar, Ethiopia
 Abstract
Handicrafts form an integral part of tourist experience, they represent local traditions and
indigenous populations, also a valuable souvenir. Many countries benefit from handicrafts as
a part of the cultural tourism dominated by archaeological and heritage sites. In Gondar city
the major potential of generating income from handicraft sector, it is unorganized,
decentralized, labor intensive sector. Here the general objective of this paper was assessment
of handicraft sector and its link with tourist market in case of Gondar city. To achieve this
objective, the researcher will use questionnaires and interview from craftsmanship and
seller, published and unpublished of various books different types of documents from culture
and tourism office. Based on this system of data collected to the researcher also will tries to
assess of handicraft sector and linkage with tourist market. The data will be analyzed by
using figure, Graphic and tables. Finally, the researchers also will concluded and
recommended appropriate measures must be taken by the concerned bodies will be suggested
to linkage handicraft sector and tourist market.

Key words:
Table of Content
 CHAPTER ONE
INTRODUCTION
1.1 Background of The study
The first handicraft to be made by humans started right at the down of man kind's
evolution-making it actually induced by the need of food ,the need of tools that were to
be forged in order to hunt for prey, and the primal instinct of survival (Abebe, 2018).
Around 2.6 million years ago early Homo Habilis relied on object from the environment
and shaped surrounding materials to their will, which resulted in the creation on the
first handicraft ever made: TOOLS! Tools and weapons like spears and axes which they
used in order to survive, to hunt to protect themselves in their wild habitats and to
climb over predator higher than themselves on the food chain (Diana, 2019).

Traditional handicraft in the Levant (Syria, Iraq, Jordan, Lebanon, and Palestine) spread
throughout the region and eventually the world, encompassing within their precise
marvelous details many distinctive properties of different culture that lived in the
region throughout the millennia, forming a canvas saturated with beauty and culture
(AFFF, 2017).

Ethiopian art from the 4th C until the 20th C can be divided in to two broad groupings.
First comes a distinctive traditions of Christina art mostly for churches, informs
including painting, crosses, icons, illuminated manuscripts, and other metal work such
as crowns. Secondly there are popular arts and crafts such us textiles, basketry and
jewelers, in which Ethiopian traditions are closer to those of other people in the region.
Its History goes back almost three thousand years to the kingdom of Damote (JSTOR,
2012).

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1.2 statement of the problem

Many studies on the traditional have a pessimistic tone: the number of artisans has
dramatically declined, a new generation of producers cannot be trained due to the
highly limited market; thus , crafts production has become almost impossible in the
contemporary conditions surrounding it. Thus are a combined by official reports on
local craft production in various regions which reveal that many forms of crafts have
been at the brink of extinction for some time now , if not already completely
disappeared (Kilinc,2004).

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The researchers will assess the economic and cultural attribution of handicrafts; and
also, to assess the linkage between handicraft and tourist market.

1.3 Objectives of the study

1.3.1 General objectives
The general objective of the study is to assess of handicraft and its link with tourist
market in case of Gondar city, Ethiopia.

1.3.2 Specific objectives

1. To assess the current status of linkage of Handicraft with tourist market
2. To analysis importance of the link of tourist market with handicraft sector
 3. To identify the challenges of linking tourist marketing with handicraft sector

1.4 Research questions

1. What are the current status of tourist market and Handicraft linkage?
2. What is the importance's of Handicraft sector and tourist market linkage?
3. What are the challenges of linking tourist marketing with Handicraft sector?

1.5 significance of the study

This research will be useful as abases for the researcher who can conducted our
research in handicraft sector and helps the government bodies and policy makers to
understand the basic linkage of handicraft sector with tourist market in addition to
important this research for local community to produces in authentic value of a
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1.6 Scope of the Study

The study will conducted in Felasha Village and around Fasildes castle souvenir,
Gondar city, and also delaminate to Asses Handicraft practices its link with tourist
market.
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1.7 Organization and coverage of the study

The researchers’ paper will be organized in to five chapter, the first chapter will be
includes about an introductory part that focus on background of the study, statement of
the problem, objectives of the study, research question, significance of the study and
scope of the study. The second chapter deals with the review of related literature that
focuses on information that gathered from report, websites and official report. The third
chapter includes research methodology, description of the study, research design,
population of the study, sample and sampling size and instrument procedures. The forth
chapter deals data analysis, report research result, report descriptive statistics and
report the result of heptoses test. The fifth chapter will try to briefly explain about
summery, conclusion and recommendation of the study.

CHAPTER TWO
LITERATURE REVIEW
2.1 Handicraft
Handicrafts are part of tangible cultural heritage of all nations. This cultural component can
lead to economic development.

Handicraft as cultural souvenirs, play a main role in tourism too. Many countries considering
the handicrafts as the main core in tourism development, establish the tourism facilities near
main handicraft production centers. Some try to show their originality and identity by offering
new products made through combination of their national symbol with their handicraft. (Iran
Dostan tours 2019)

Industrialization and that includes stone-working, shoe making, ceramics, weaving and potter.
Arts in general have been divided into two categories, fine art and handicrafts, seems the
renaissance. Before the renaissance, these two categories were considered to be one. Until the
20thc, all activities except fine arts were considered handicrafts and attracted only secondary
attention in society. This leads to the neglect of some handicrafts such as folk architecture and
wood working, which in fact includes examples of most outstanding artistic merit.

 Handicrafts are mostly defined as items made by hand often with the use of simple tools,
and are generally artistic and for traditional in nature they are also object of utility and
object of decoration source.
 It must be predominantly made by hand. It does not matter if some machinery is also
used in the process. (hon'ble supreme court in Louis Shoppe judgment decided on
12.3.1995 ITC, 2019).

2.2 Importance of Handicraft

 The cultural importance: handicrafts play very important role in
representing the culture and traditions of any country or region.
Handicrafts are a substantial made to preserve of rich traditional art,
heritage and culture, traditional skill and talents which are associated
with people lifestyle and history.
 The economic importance: handicrafts are hugely important in terms of
economic development. They provide ample opportunities for
employment even with capital investment and become a prominent
medium of foreign earnings. (essays, UK. Nov 2018)
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2.3 Conceptual Framework of the Study

This part of the study point out to know about the relationship among the points of the
study. The concepts used in this study are going to assess how handicraft practices
connect with tourist market.

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Benefit
Local
Cultural community

Economic

Handicraft Kinds of handicrafts

industry activities
Potter

Weaving
Tourist market
Fig 1 conceptual framework of handicraft sector flow in local community and tourism market

Source ……………….

CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Description of the study area
3.1.1 Location: GONDER (CAMELOT OF AFRICA)
Gondar is found in northwestern Ethiopia. It is located at 736km from Addis Ababa, 175km
from Bahir Dar and 120km from the Simien Mountains an elevation of 2133 meter above sea
level (source)

Gondar was the capital of Ethiopia from 1632 to 1855. Palaces are constructed by a series of
emperors from Fasilides (reigned 1632-67) to Eyasu || (1730-55) (Source).

Wolleka village is around 3 km north of Gondar. Once homes to a thriving population of

Falashas (Ethiopian Jews), most were airlifted to Israel in the 1980 s and today none remain.
There are a few original houses with interesting artwork on their fronts and the small
synagogue (xxxx, 2017).

3.1.2 Climate

The Gondar climate is mild, and generally warm and temperate. The summers here have a
good deal of rainfall, while the winters have very little. The temperature here average is 19.3
0
c. The annual rainfall is 1151 mm.

Precipitation is the lowest in January, with an average of 4 mm. most of the precipitation
here falls in July, averaging 328 mm. At an average temperature of 22.0 0c, April is the
hottest month of the year. August is the coldest month, with temperature averaging 17.6 0c.
Between the driest and wettest months, the difference in precipitation is 324 mm (source)

3.1.3 Topography

Gondar sites at an elevation of roughly 2,200 meters, and is surrounded on three sides by a
ring of 3,000-meter-high Mountains. To the south, the landscape opens to a valley and distant
views of Lake Tana, source of the Blue Nile.
Source………………………………………………

3.1.4 Demography
Based on the 2015, national census conducted by the central statistic agency of Ethiopia
(CSA), Gondar total population is estimated to 424,310 of , of whom 159,000 were men and
265,310 women. The majority of the inhabitants practiced Ethiopian orthodox Christianity,
with 84.2% reporting that as their religion, while 11.8% of the population said they were
Muslim and 1.1% was protestant.
The three largest ethnic groups reported in Gondar around were the Amhara (88.91%), the
Tigriya (6.74%), and the Qemant (2.37%) all other ethnic groups made up 1.98% of the
population. Amharic was spoken as a first language by 94.57%, and 4.67% spoke Tigrinya;
the remaining 0.76% spoke all other primary languages reported.
3.2 Research Design
To conduct this research the researchers will use descriptive research design. The reason
behind using descriptive research design is that it better to describe phenomena and events.
3.3 Research approach
Mixed research strategy will use the basis to conduct this research; these are qualitative
and quantitative research strategy. Qualitative research will use to collect and interpret collect
data. Quantitatively while quantitative research Strategy will use to triangulate collect data
and helps to deduce data qualitatively to get reliable result or findings.
3.4 Target population of the study
As we can see in the topic the researchers target people are those who are engaged in
handicraft work and souvenirs shop.
3.5 Sample and sampling size
3.5.1 Sample
To conduct this research, the researchers will collect data from such respondents; those are
craftsmanship, and sellers, cultural and tourism office of Gondar city. The researchers choose
these target groups because the researcher believes that these groups would have close
contacts with handicraft sector.
3.5.2 Sample size
To analysis this study the researchers will use simple random sampling and purposive
sampling. The researcher use as a sample 40 peoples for our research.
3.6 Source of data
When conducting this research, to collect information, primary and secondary sources of
data will use. Primary sources of data will use to collect information from respondents to
collect primary data, the researchers use interview, questionnaires and document analysis. A
secondary source of data will be collected from published and unpublished of various books
and different types of documents from culture and tourism office. In addition to, the
researcher will be use internet as a source of secondary data.
3.6.1 Questionnaires
A questionnaire is a research instrument that consists of a set of questions or other types of
prompts that aims to collect information from a respondent.
3.6.2 Interview
An interview is essentially a structured conversation where one participant asks questions,
and the other provides answer.
3.6.3 Document analysis
Document analysis is a form of qualitative research in which documents are interpreted by
the researcher to give voice and meaning around an assessment topic.
3.7 Method of data collection
Two methods of data collection will use to carry out this research, to address research
questions, and to get reliable information. These are questionnaire and
interview……………………………………………………………………………………
3.8 Methods of data analysis
To achieve the objectives of the study data will be analyzed in mixed types of research
strategy. Those are quantitative and qualitative. In qualitative analyze of data uses numerical
form of calculations, while in qualitative analysis of data will use interpret a collection of
data.
Time schedules for activities
Month Activities
December We submit title and the department approve it
January Preparing proposal
 February Visit place to collect information about the handicraft
March Data collection and analysis
April-may Evaluation of research and data interpretation

Budget breakdown
Items Cost(birr)
Pen 50.00
Note book 75.00
Questionnaires and other data collection 500.00
Transportation 600.00
Total Cost 1,225.00
References (for sample format only)

Abebe, B. (2018). Title, edition, publication…………………………………… and country.

AXXX, M. (2016). The Factors that Affect Kenyan Domestic Tourists from Visiting Tourism
Facilities in Kenya: Case of Nairobi, Kenya.
Diana, G. (2019)…………………………………………………………………….
MDD, H. (2016). Statistical Analysis of Tourism Development, Management and Industry in
Ethiopia. Journal of Science.