Professional Documents
Culture Documents
MN6P00NI
Management Investigation and Dissertation
Summited by:
Aradhya Khanal
(17032073)
Summited to:
Navraj Bhusal
Assignment Due Date: 19th June 2020
Acknowledgement:
I would like to thank our teacher Mr.Navraj Bhusal sir who gave us opportunity to
analyze and know about the reporting the data and by providing his guidance, comments
and suggestion throughout the course of this report making. I developed my skills and
knowledge so this will really help me in my future. Lastly, I would like to thank Islington
College for providing such an amazing platform.
Role of Local People on Tourism Development in
Kathmandu Valley
Abstract
The main aim of this study is to explore the essence of involvement of local people in tourism
activities in Kathmandu Valley. One of the essential aspects of tourism development is
promoting the participation of new communities, since it is the core of sustainable development
in the tourism industry. While the research shows that a number of local people can actually take
on the importance of tourism development, little focus has been devoted to how local people
should be involved in tourism development. The objective of this review is to help better
understand the role of local people in the development of tourism through an analysis of the
views of the Kathmandu Valley. For sample collection of 139 responses, a combination of
stratified and convenient sampling approaches was used. Specific interest groups have been
found to require various types of individuals to participate in order to achieve their own goals
which can clash. This research also suggested that the anticipated essence of local interest group
participation ranges from non-participation to one form of random involvement.
Contents
1) Introduction...........................................................................................................................................5
1.1 Background......................................................................................................................................5
1.2 History of Tourism in Nepal...........................................................................................................5
1.3 Objective of the Research................................................................................................................6
2) Literature Review..................................................................................................................................7
2.1 Tourism Development.....................................................................................................................7
2.2 People Participation........................................................................................................................7
2.3 Local Community............................................................................................................................8
2.4 Conceptual Framework.................................................................................................................10
2.4.1 Economic development...........................................................................................................10
2.4.2 Social development.................................................................................................................10
2.4.3 Environmental Development.................................................................................................10
2.4.4 Cultural Development............................................................................................................11
2.4.5 Political Development.............................................................................................................11
2.5 Hypothesis......................................................................................................................................11
3) Methodology.....................................................................................................................................12
3.1 Research Design.............................................................................................................................12
3.2 Study Population and Participated..............................................................................................12
3.3 Sources of data collection..............................................................................................................13
3.4 Data Analysis techniques...............................................................................................................13
3.5 Reliability Validity and Ethics......................................................................................................13
4) Data Analysis and discussion............................................................................................................14
5) Conclusion & Recommendation.....................................................................................................22
5.1 Conclusion......................................................................................................................................22
5.2 Recommendation...........................................................................................................................23
6) Bibliography.....................................................................................................................................24
7) Appendix..........................................................................................................................................25
Chapter 1
1) Introduction
1.1 Background
Tourism refers to the act of traveling to a destination away from your neighborhood or local area
for business or leisure purposes. As a tourist, you are visiting a location that is far from your
usual environment. According to UNWTO "Tourism comprises the activities of persons
traveling to and staying in places outside their usual environment for not more than one
consecutive year for leisure, business and other purposes." It also suggests that tourism is a
collection of activities, services and industrial sectors that provide a travel experience by
providing transport services, accommodation, food and drinking establishments, retail stores,
entertainment businesses and other hospitality services for groups or individuals traveling away
from home. Tourism as an industry has been moving with the wild speed of technological
advancements and people from various places and cultures are engaging with growing ease on
board. Tourism is one of the world's largest and fastest growing industries, its advantages and
challenges that policymakers have keenly observed affect nations' economic, socio-cultural,
environmental, and educational capital.[ CITATION Mwe15 \l 1033 ]
Tourism's positive impact on a country's economy include the growth and development of
numerous industries directly linked to a healthy tourism sector, such as transportation, lodging,
wildlife, arts and entertainment; This leads to the development of new employment and revenue
from foreign exchange, spending, and the purchase of goods and services. Although
improvements in the standard of living of locals in heavily visited tourist destinations are
typically limited or non-existent, inflation of basic product prices is a constant feature of these
areas due to the visiting tourists. Although improvements in the standard of living of locals in
heavily visited tourist destinations are typically limited or non-existent, inflation of basic product
prices is a constant feature of these areas due to the visiting tourists. The essence of the world
economy means that it is mainly people from developed nations who travel to the developing
countries as visitors, much more than people from developing nations visit the developed ones as
visitors. This results in a downward stream of cultural influences that have proven to be harmful
in cases, as they are not in harmony with these hosts' climate, economy and community, who
cannot exchange influences in the same capacity.[ CITATION SGo06 \l 1033 ]
Kathmandu is the 5th largest travel destination, according to Lonely Planet, while
tripadvisor.com ranked Kathmandu 19th out of 25 best tourist destinations worldwide for 2019.
Such statistics show that visitors from all over the world may be intrigued by many places like
Kathmandu. The government introduced the 'Visit Nepal 2020' campaign to boost the tourism
industry in the country, with the aim of getting in two million tourists in 2020. Visit Nepal 2020
aims at promoting Nepal as a tourism destination. This year 2020 has been called "Visit Nepal
2020." Nepal has huge potential for tourism development that can boost economic development
and growth. Tourism is the key resource for regional growth for Nepal, with positive economic
effects on income, jobs and production.[ CITATION Bri03 \l 1033 ]
Tourism has become one of the big sources of revenue. It provides employment opportunities,
yields from foreign exchange, and facilitates infrastructure growth in any destination. Local
people plays very important and vital role for a tourism development. Participation of local
people varies from participation at the highest level of decision-making processes to economic
engagement and promotion of the lowest level destination. Participation in the community is also
the participation of an individual or group in a social activity in a specific situation with the
knowledge of its beneficial actions. It should be focused on the process of defining the issue and
the possibilities, the development and decision-making of possible approaches to problem
solving, implementation as an attempt to solve the issues, and the process of evaluating the
improvements that occur. Tourism participation means the active engagement of an individual or
group of people to actively contribute to tourism projects from decision-making, planning,
execution, evaluation to assessment and problem-solving, with full understanding that the
program or tourism activities are beneficial to those involved. Local people participation enables
sustainable growth of tourism in a valley within the tourist region. Public engagement is an
important part of the growth of tourism, as it helps various actors to create strong political
leadership and shared consensus initiatives to build community involvement. [ CITATION Kor13 \l
1033 ]
Chapter 2
2) Literature Review
Development of tourism can be better connected and clarified, using two concepts: sustainable
tourism and sustainable growth. According to The World Tourism Organization (UNWTO)
defines "Tourism that takes full account of its current and future economic, social and
environmental impacts, addressing the needs of visitors, the industry, the environment and
host communities" [ CITATION UNW18 \l 1033 ] The growth of tourism may be pointless if the
social, economic and environmental benefits of tourism do not impact local communities.
The idea of sustainable development of tourism has become the subject of greater interest among
tourism theorists. It is now generally understood as a desirable goal of tourism development
research and planning and several organizations representing locations or tourism industry
sectors have published sustainable tourism development plans and set of policies. [ CITATION
Aut96 \l 1033 ] Sustainable tourism maximizes the positive contribution of tourism to the
protection of biodiversity and, therefore, the reduction of poverty and the achievement of
common goals for sustainable development. It also provides vital economic opportunities to
conserve the environment. Visitor spending proceeds are also channeled back into nature
conservation or capacity building projects to maintain protected areas for local communities.
[ CITATION Zhe03 \l 1033 ]
Therefore the theory of sustainable development can be discussed usefully by integrating the
theory of development with the idea of sustainability. It ultimately over-simplifies the dynamic
amalgam of political, economic, cultural and ecological mechanisms involved in sustainable
development. However, it provides a useful framework for conceptualizing its fundamental
values and objectives and the degree to which they can be translated into the particular context of
tourism growth.
2.5 Hypothesis
H1. There is a significant and a positive relationship between Economic development and
Tourism development.
H2. There is a significant and a positive relationship between Social development and Tourism
development.
H3. There is a significant and a positive relationship between Environmental development and
Tourism development.
H4. There is a significant and a positive relationship between Political development and Tourism
development.
H5. There is a significant and a positive relationship between Cultural development and Tourism
development.
Chapter 3
3) Methodology
This chapter describes the methods used for this study to gather data. It begins at linking the
literature review to the research strategy prior to discussion. Then chapter provides a detailed
discussion of the adopted research strategy and the reasons for that choosing one. It emphasizes
the underlying reasons for implementing a group case study method and the reasons for using a
combination of data techniques collection. The chapter continues with a summary of the area
profile of case study, which provides background details and the context of the study findings are
common. A brief overview is given of the different participants involved in the research. The
analytical framework is implemented which outlines the data analysis patterns. A critical review
is provided regarding the weaknesses and strengths of the report.
As described in the previous chapter, local people participate in the Tourism activities can be
expressed in the decision-making process on tourism and in the sharing of tourism benefits.
Those key aspects of tourism determine the extent to which tourism contributes to alleviating
widespread poverty, particularly among developing country. This research topic, involvement of
local people and participation in tourism activities in Kathmandu valley, is actually derived from
these key aspects. While this research study has its roots in a large variety of previous studies'
work as outlined in the literature review, it is a more complex study, in the sense that it attempts
to combine and empirically examine both aspects of community involvement with the
importance of tourism as a tool for poverty reduction. This complexity is the reason why the
research project is planned to use a combination of multiple data collection techniques to tackle
central research questions successfully.
Table 1.1
As shown in table 1.1 out of 139 people, the percentage of male was 58.3% similarly the
percentage of female was 41.7%.
Valid
Age Frequency Percent
0-19 31 22.3
20-38 108 77.7
Total 139 100.0
Table 1.2
Mostly youth were targeted for the survey. The youngest person who participated in this survey
was 17 years old and the oldest participated was 38 years old. In table 1.2 we can clearly see that
22.3% of people were between age of 0 to 19 and 77.7% of people were between ages of 20 to
38. Above 38 people did not participated is survey.
Marital
status Frequency Valid Percent
Single 139 100.0
' Married 0 0
Table 1.3
Education
Qualification Frequency Valid Percent
I also asked about SLC/SEE 2 1.4 their merited
status and I found +2 35 25.2 that all 139
people who Bachelor 99 71.2 participated in
survey were single. None of
Master 2 1.4
the people were married out of
139 respondents. PhD 1 .7
Total 139 100.0
Table 1.4
As we can see in table 1.4, out of all the respondents only 1.4% of people education level was
SLC/SEE degree. Similarly, respondents who completed +2 degree and Master Degree was
25.2% and 1.4% respectively. Among all participated most of their education level was Bachelor
degree which was 99 out of 139 respondents. The percentage of people whose education level
was bachelor degree is 71.2%. Out of 139 respondents there was only one person whose
education level was PhD.
Table 1.5
Out of 139 people most of them has participated in tourism activities. Number of people who
participated in tourism activities was 84 and rest 55 people told that they have never participated
in tourism activities. As shown in table 1.5 the percentage of participated was 60.4% and 39.6%
of people did not participated in tourism activities.
What kind of
tourism service
can you Valid
provide? Frequency Percent
Accommodatio
42 30.2
n
Food 51 36.7
Sales of
18 12.9
souvenirs
Health care 11 7.9
Transportation
and rental 17 12.2
vehicles
Total 139 100.0
Table 1.6
Tourism contributes to a country's complete growth and development: one, by bringing multiple
economic value & benefits; and second, by helping to create the brand value, reputation and
identity of the country. Being a significant contributor to economic growth, the tourism sector
goes beyond desirable destinations. Tourism industry is a group of industries that provide
services and products to diverse tourist needs. Various kind of services like accommodation,
food, sales of souvenirs, Health care, Transportation and rental vehicles etc. can be provided to
tourism by local people. What the tourists spend on consuming these services and products
becomes tourism industry revenue. As we can clearly see in table 1.6 Food is provided by the
most of the people which is 51 out of 139. Likewise Health care is provided by least number of
people which is only 11 out of 139. So, 36.7% of people who participated in survey want to
provide Food. Similarly, 30.2% and 12.9 % of people want to provide Accommodation and Sales
of souvenirs respectively. Comparably, transportation and rental vehicles want to provide by
12.2% of people and finally out of five service least tourism services was health care which was
only provided by 7.9% people who participated in survey.
What are
suitable
methods to
encourage
community
participation in
tourism Valid
development? Frequency Percent
Promotion 40 28.8
Awareness
49 35.3
training
Participating in
the process of
25 18.0
decision-
making
Participating in
the tourism
25 18.0
investigation
and survey
Total 139 100.0
Table 1.7
Descriptive Statistics
Tourism
Development [It
provide the
opportunities to 139 3.014 .8927
local people to learn
something new]
Tourism
Development [The
increased tourist
139 2.820 .9725
inflows change the
life style of local
people]
Table 1.8
In table 1.8 we can see that most of the people are highly satisfied with "Tourism development
can provide the opportunities to local people to learn something new" because it shows the upper
mean which is 3.014. As tourism slowly engulfs most corners of the globe, local people are
gaining ample opportunities to learn something new from learning the foreign culture to using
the technology as it opens the floodgate to knowledge. Tourists enjoy learning from traditional
cultures and meeting local people. Participation in communities brings significant value to
sustainable tourism projects, although at the same time traditional communities also feel higher
as a result of outsiders' positive interest. And the popularity of these visits encourages local
people to learn languages there.
Descriptive Statistics
Table 1.9
In table 1.9 most of the people are highly satisfied with "Tourist inflow increases the
employment opportunity" because it shows the upper mean which is 3.014. It is absolutely true
that tourism can increase the employment opportunity. Tourism can creates and provides jobs
directly through hotels, restaurants, nightclubs, taxis, and souvenir sales, and indirectly through
the provision of goods and services that tourism-related businesses need. Likewise, some people
are not satisfied with "tourism is responsible for overall regional growth" because its shows that
lower mean is 2.489. So that can be improve for economic development.
Descriptive Statistics
Table 1.10
Social development is one the most important is tourism. Tourism has many social benefits
which demonstrate positive social impacts. It could include preserving local culture and heritage,
creating communities, delivering social services, raising local youth awareness, fostering art and
culture, reinvigorating traditions and forms of art, and preserving heritage. As shown in table
1.10 most people are satisfied with "Tourist inflows create awareness among local youth which
lead them towards urbanization" which upper mean is 2.640.
Descriptive Statistics
Table 1.11
In table 1.11 we can see that most of the people are highly satisfied with" Tourism leads towards
overcrowding, congestion and environmental problems" because it shows the upper mean which
is 2.129. Tourism's most frequently noted positive environmental impact is awareness raising.
Most destinations are encouraging ecotourism and tourism development and this will help inform
people about the effects of tourism. Environmental impacts may also be induced by
environmental necessity. Similarly people are unsatisfied with "Tourism increased the pollution
and destroyed natural environment" which is extremely true because it is negative environment
impacts of tourism. The negative environmental effects of tourism arise when the level of tourist
use is greater than the ecosystem's ability to cope with this use . Uncontrolled conventional
tourism poses potential threats to much of the world's natural areas. It can place tremendous
pressure on an environment and cause such impacts as: soil erosion, increased contamination,
discharges into the sea, loss of natural habitat etc.
Descriptive Statistics
Table 1.12
In table 1.11 we can see that most of the people are highly satisfied with "Cultural tourism is one
of the largest and fastest-growing global tourism market" because it shows the upper mean which
is 2.719. Cultural tourism is one of the largest and fastest-growing global tourism market because
the Effect of Culture on Tourism explores the increasing relationship between tourism and
culture, and how together they have become significant drivers of attractiveness and
competitiveness of destinations. The numerous aspects of the relationship between tourism,
culture and regional attractiveness, and the policy measures that can be taken to improve the
relationship, this publication demonstrates how a strong connection between tourism and culture
can be fostered to make places more appealing to visitors, as well as to increase their
competitiveness as places to stay, visit, work and invest in.
Reliability Statistics
Cronbach's Alpha
Cronbach's Based on Standardized
Alpha Items N of Items
.860 .857 5
Table 1.13
Cronbach's Alpha is used to measure reliabity scale. If cronbach's is 0.6 or greater than 0.6, it
will be reliable. So as shown in table 1.13, Cronbach's Alpha Based on Standardized Item is
0.857 so it is reliable.
Chapter 5
5.1 Conclusion
The purpose of this study was to determine the role of the local people's sense of participation in
local tourism development in the Kathmandu Valley. Community sense is the feeling that a
person is responsible for helping and belonging to the community. Analyzing the sense of
community is an important phase in designing tourism strategies for achieving growth in the
region. Community-sense is a reason to help the engagement of local residents in tourism
activities. Obviously the sense of community plays an important role in the tourism success of
the local communities.
This paper introduced a normative model of forms of participation by local people in tourism
development. The model argues that the participation of local people is considered a categorical
term by which different interest groups participate in the development of tourism in different
ways relative to their power in a given community. The argument raised by the normative model
is supported by some key features that emerged from this research. Tourism participation by
different interest groups varies with the power, objectives, and expectations of different groups
as a result of community participation and these shape their attitudes towards forms of
community participation. The results suggest that while private sector representatives and central
agency respondents oppose people's participation in any form whatsoever, local agencies support
people's participation at general consultative level but oppose people's participation at a decisive
level.
The results also indicate that while local people do not want the Tourism Ministry, appointed
local government, elected local government and market forces to decide, direct and manage the
development of local tourism, they themselves want to be involved in tourism development. This
that show a local people's reaction to the dominant growth of mass tourism in their locality that
has been triggered, developed, and controlled as an international tourism three-tiered hierarchy.
This may also reflect a longer-term step towards the need for a new public tourism
administration due to the lack of confidence of local people in their elected and appointed
representatives who seem to have failed to satisfy local people and the over-centralization of
governance in the country in general.
The findings indicate that sense of community can have a catalyzed impact on the growth of the
tourism industry by boosting local participation. Findings of this study could be used as
regulations to develop scale to measure sense of community in other areas of tourism and
community development.
5.2 Recommendation
Taking into account the insufficient capacity of the public administration framework for local
people participation, the client relationship between political and entrepreneur / developer clients
and the lack of a democratic culture, two key policy recommendations may be suggested in order
to achieve efficient and efficient community participation in tourism growth. Significant parts of
its jurisdiction and responsibility should be transferred to the lower level of governmental bodies.
The inability of the various levels of bureaucracy to relinquish part of their authority, combined
with the relative weakness of the institution of civil society, is a major obstacle to the
involvement of local citizens. The state has formed the structure of local government in the
Kathmandu Valley, reflecting central government bureaucratic and fiscal concerns. It was not a
source of civic engagement by residents in local public spaces. Therefore it may not be possible
to achieve people participation as a citizen power without a meaningful devolution in public
administration. In that context, local governments should be reorganized to defend, protect and
reflect local people's concerns and interests in their administrative territories.
Likewise, local Non-Governmental Organizations (NGOs) should be created to lead local people
to participate in the development of tourism. "As development agents for the vulnerable, NGOs
are similar to the people and therefore better understand them. Given the socio-cultural, political,
environmental, and economic conditions in the field study area, NGOs appear to be a good
institutional tool for empowering indigenous host communities through various educational,
organizational, financial, socio-cultural, psychological, and political means for moving towards a
more participatory approach to tourism development. While the above two main policy
recommendations are believed to facilitate local people 's involvement in tourism development
by shifting over centralized public administration structure, forcing the ruler elite minority to
change their historically negative attitudes toward community participation. They may also
empower local people and build a local community capacity to sustain long-term participatory
activities. Internal factors, such as the lack of local financial resources, the cultural remoteness of
host communities to tourism related businesses, negligible local tourism experience, lack of local
tourism expertise and competence can have a significant impact on the effectiveness and
efficiency of the involvement of local indigenous people in tourism growth. Effective
community involvement requires financial and entrepreneurial engagement of local citizens. It is
not an easy task to remove these economic, political and social obstacles and provide the local
people with cultural familiarity with tourism-related businesses. It takes a long educational
process and flexibility since it needs to be developed as participatory capacity cannot be built.
This research addresses a gap in the literature on tourism, and further studies are required to
build a model to better understand how to effectively engage local people in tourism. Only then
can the outcomes of these studies provide a clearer set of policy recommendations for
participatory tourism growth.
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7) Appendix
1) Gender?
Male
Female
Prefer not to say
2) Age?
0-19
20-38
39-55
56 Above
3) Marital Status?
Single
Married
4) Education Qualification?
SLC/SEE
+2
Bachelor
Masters
PhD
7) Did you receive any supports to participate in tourism activities until now?
Yes
No
9) Tourism Development?
It provide the
opportunities to local
people to learn
something new