A Feasibility Study of

ENGR’S WARE HARDWARE STORE

In Partial Fulfillment to the Subject

Economics 101

Submitted by:
Reden S. Saligumba

Submitted to:
Prof. Nikolas Atos
 TABLE OF CONTENTS

Chapter Page No.

I. Introduction
Background of the Study 1
Statement of the Problem 2
Conceptual Framework of the Study 4
Scope and Limitation of the Study 5
Significance of the Study 5
Definition of Terms 6
II. Methodology  
Sources of Data 10
Research Design 10
Research Locale 11
Respondents 12
III. Technical Study  
Product Purchase Process 13
Product Line Description 14
Equipment and Furnitures to be Use 14
Business Location 15
Plan Layout 16
IV. Marketing Study  
General Business Condition 17
Description and Outlook of the Industry 18
Size of the Industry 19
Target Market 19
Market Segmentation 19
Demand Study 20
Competitive Condition 27
Products/ Services 27
Marketing Strategy 38
Advertising and Promotion Plan 40
Distribution Strategy 40
V. Financial Study  
Initial Capital Requirement 41
Cost and Expense Schedule 41
Statement of Goods Sold 44
Projected Demand 44
Projected Sales 44
Projected Income Statement 45
Projected Statement of Cash Flow 46
Projected Balance Sheet 47
VI. Management Study  
Form of Ownership 48
Organizational Chart 48
Job Analysis 49
Store Policies 51
VII. Socio-economic Study  
Contribution to the Economy 53
Contribution to the Government 53
Contribution to the Society 53
VIII. Conclusion and Recommendation  
Conclusion 54
Recommendation 54
XI. References 55