TABLE OF CONTENTS

Page No.

TITLE PAGE i

APPROVAL SHEET ii

ACKNOWLEGDMENTS iii

DEDICATION iv

TABLE OF CONTENTS v

LIST OF TABLES x

LIST OF FIGURES xi

CHAPTER 1 – EXECUTIVE SUMMARY

Introduction 1

Name of Business 2

Location 2

Description of the Logo 3

Brief Description of the Project 4

Research and Methodology 4

Method of Research Used 4

Respondents 5

Research Locale 7

Research Instruments 8

Development and Validation of Instruments 9

Data Gathering Procedures 10

Statistical Treatment of Data 11

Project Summary 12

Market Summary 12

Technical Summary 13

Management Summary 13

Financial Summary 14

Socio Economic 14

Significance of Study 14

Operational Definition of Terms 15

Scope and Limitation 16

CHAPTER 2 – MARKET STUDY

Market Description 18

Demand 20

Supply 22

Demand and Supply Analysis 23

Market Share 24

Market Strategies 26

Product Strategies 26

Pricing Strategies 27

Place Strategy 31

Promotional Strategies 32
 CHAPTER 3 – TECHNICAL STUDY

Products 40

Business Process 45

Products Preparation Guide 46

Business Location 55

Building and Layout 56

Store Perspective 56

Floor Plan 59

Machine and Equipment 60

Furniture and Fixtures 63

Cooking Tools and Utensils 66

Other Supplies 68

List of Suppliers 74

Utilities 77

CHAPTER 4 – MANAGEMENT STUDY

Form of Ownership 78

Capitalization 78

Organizational Structure 78

Manpower Requirements 80

Compensation 81

Benefits 82
Organizational Policies and Procedures 83

Employment 83

Work Schedule 83

Code of Ethics 84

Hygiene and Sanitation 84

Notice of Disciplinary Action 84

Code of Conduct 85

Legal Requirement 86

CHAPTER 5 – FINANICIAL STUDY

Total Projected Cost 87

Source of Fund 88

Major Assumption Underlying Projection 88

Projected Financial Statements 89

Statement of Cash Flow 89

Statement of Comprehensive Income 91

Statement of Financial Position 93

Accompanying Schedule 96

Financial Analysis 115

Projected Return on Investment (ROI) 115

Projected Payback Period 116

 CHAPTER 6 –SOCIO-ECONOMIC IMPACT

Social Desirability 117

Employment Generation 117

Taxes to Government 117

CHAPTER 7 – FEASIBILITY FINDINGS

Feasibility Findings 118

BIBLIOGRAPHY 120

APPENDICES 122

CURRICULUM VITAE 144