Professional Documents
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Simultaneously published from Hyderabad | Warangal | Tirupati | Amaravati | Visakhapatnam | Khammam | Kurnool | Delhi
WINDOWS
Localised containment must: PM
NEW DELHI of both RT-PCR and rapid
tests, especially in areas
PRIMe Minister Narendra PM Narendra Modi directs with high test positivity
Modi on Saturday called that a distribution plan for rates, he added.
for augmenting healthcare The PMO noted that
resources in rural areas to ensuring oxygen supply in rural testing has gone up rapidly
focus on door-to-door test- areas should be worked out, in the country, from
ing and surveillance, and around 50 lakh tests per
asserted that localised con- including through provision of week in early March to
tainment strategies are the oxygen concentrators around 1.3 crore tests per
P2 need of the hour, especially week now. Modi was
BRAVEHEARTS
in States with high positiv-
ity rate in districts.
Chairing a high-level been under-reporting their (PMO) said. he said neces- when rural India was not
briefed about the gradually
decreasing test positivity
rate and increasing recov-
Govt lists steps to
The second wave has
swept all of us with unimag-
inable devastation. While
meeting, Modi said States
should be encouraged to
report their Covid-19 num-
case and fatality tallies.
Modi also directed that
a distribution plan for en-
sary training should be
provided to health workers
in the operation of such
badly hit, the region has
been seriously affected by
the second wave in several
ery rate, it said, adding that
cases had gone over four
lakh per day and are now
prevent black fungus
the media across various
platforms is reeling figures
bers transparently "with-
out any pressure of high
suring oxygen supply in ru-
ral areas should be worked
equipment, and power
supply should be ensured
states. Prime Minister
Modi sought empowering
coming down as a result of
the efforts of healthcare
Khammam case causes concern
that make even a healthy numbers showing ad- out, including through pro- for smooth operation of AShA and anganwadi workers, state govern- HANS NEWS SERVICE managements have been di-
person sick, The hans India versely on their efforts", re- vision of oxygen concen- such medical devices, it workers with all necessary ments and the central gov- HYDERABAD rected to use distilled or ster-
looks at a cross-section of af- marks that come amid re- trators, a statement from said. Unlike the first wave tools. Testing needs to be ernment. ile water always and never
fected people from all walks ports that many states have the Prime Minister's Office of Covid-19 cases last year scaled up further, with use Continued on Page 5 AS mucormycosis (black use direct tap water or min-
of life who won over coron- fungus) is found to be in- eral water. Fill up to about 10
avirus. The special page cap- creasing among Covid pa- mm below the maximum fill
Venchapalli stands as
CyClONIC storm west of Goa, she added. treatment of moderate to se-
Tauktae had intensified "Goa alongwith Sind- vere Covid-19 cases is likely
and was heading to- hudurg and Ratnagiri to be launched next week.
wards the coast of Gu- districts of Maharashtra Meanwhile, the DRDO has
W
ell, the lockdown period
made most of the Bollywood
movies take a U-turn to OTT
ASKARI JAFFER Brian Epstein Story” is a long- platforms from the theatres due to
time labor-of-love for me. I wrote the rapid spread of the novel Corona
V
ivek J Tiwary, an ac- this graphic novel about the Bea- virus. And after one year, the situation
claimed producer of tles manager who I describe as is the same and a bit high if we are
musical entertain- my historical mentor. He died be- not wrong! Even last year, Tollywood
ment from Tony fore I was born, but I have makers neither showed interest on
Award-winning learned so much from studying OTT platforms nor released the
Broadway shows to groundbreak- his life, that he has become a gen- movies on the small screens. But
ing immersive experiences, a uine mentor. Brian was homosex- when it comes to May, 2021, the situ-
Grammy Award-winning record ual, Jewish, and from Liverpool ation made the makers think a bit and
producer, a #1 New York Times in the 1960's. He was 26 years old cash the craze of small screens ac-
bestselling author, and a media when he started managing the cordingly. screen and the audience were pleased
financier/investor. He is the Beatles and the ultimate outsider. As most of the movies released this to witness Rana’s complete transfor-
founder of Tiwary Entertain- I thought that if a gay Jewish kid year didn’t last more days in the the- mation. He gave his best and made
ment Group (TiwaryEnt.com). from Liverpool could give the atres, the makers have decided to us know the importance of forest and
Vivek shared some important world the Beatles, why couldn’t make them reach the audience wildlife.
things of his life. an Indian kid from New York’s through OTT screens. Thus, movies like
Speaking about his childhood Lower East Side write comic “A1 Express”, “Check”, “Rang De” and
and starting Tiwary Entertain- books and produce Broadway “Aranya” have released on different Check
ment Group, Vivek said, “I was musicals? Brian’s life inspired me small screens platforms this month This Nithiin’s sports drama was re-
born in New York City. My father to believe that no dream is too while “Thank You Brother” casting leased on Sun Next on 14th May and
was a doctor and my mom was an impossible and no person too un- Anasuya and Viraj Ashwin was a direct impressed the audience in this lock-
attorney, but they loved the arts. avant-Garde theater in New York cial achievement and honour for love you, to fight your way to a likely to realize their dreams. We OTT release. Let’s check out how the down period. Nithiin will be shown as
Ever since I was little, they would City’s Lower East Side! I grew up me. It links all my lifetime pas- place of empowerment. And are turning The Fifth Beatle into movies entertained the audiences. a prisoner. He also wins big matches
take me to see Broadway shows, loving all the arts broadly with sions, my efforts, and my journey that’s exactly what we aim to do a TV Limited Series now, I’ve se- for his country and unfortunately, his
Opera, Ballet, and the fine per- music as my first love. It was al- in such a perfect way. As for for audiences with our Broadway cured access to Beatles music, mercy petition gets rejected by the
forming arts. Ever since I was old ways my dream to bring these what’s next? I want to continue musical Jagged Little Pill, for au- and I will be co-writing the Aranya President of India. The story which
enough and allowed to go out, I worlds together. A dream I pur- to do what I do. Work with inspir- diences to leave our show want- scripts. Rana Daggubati’s environmental failed at box-office is entertaining
went on to see Punk Rock shows sued through the University of ing, extraordinary musical talent ing to make their world a better activist and forestry worker, Jadev small screen audience.
at CBGBs and experimental, Pennsylvania, the to tell stories across all platforms; place. I am so proud of this mu- How you feel to be named in the Payeng’s life story didn’t impressed
Wharton School of film, TV, graphic novels, and sical! I can’t wait to reopen A100 list of most impactful Asians the audience in the theatres. But this
Business, on to more. Broadway this Fall and welcome and Pacific Islanders and what kind of movie was released on Zee 5 platform Thank You Brother
working for Sony audiences back to the theater to responsibility does this add to you ? on 14th May, 2021. This movie re- Anasuya Bharadwaj came up with
Music Distribu- What’s the thing that motivated see Jagged Little Pill. I am so happy, humbled, and ceived decent views on the small an interesting elevator tale and im-
tion and Mer- you in your life? honoured to be on the A100 list pressed the audience with all her ace
cury/PolyGram As for my motivation, it’s the How do you see India as a market of most impactful Asians and Pa- acting skills. She essayed the role of
Records, and then lesson I learned from studying for you? cific Islanders, alongside so many a pregnant lady who gets stuck in the
to starting my the Life of Beatles manager Brian I don’t see India as a market. I inspiring people like Kamala lift along with Viraj Ashwin. This
own company, Ti- Epstein-- that no dream is too see it as my homeland! I look for- Harris, Riz Ahmed, H E R and movie got released on 17th May on
wary Entertain- impossible and no person too un- ward to literally bringing my more. I hope that my inclusion the AHA platform.
ment Group, likely to realise that dream. work back home and sharing my on this list, and my life’s work,
where I focus on musical projects with India, will inspire other people of In-
transforming Tell us about your Broadway which has such a rich heritage of dian origin to pursue their A1 Express
high profile mu- musical “Jagged little pill”, what arts and music. dreams, no matter how impossi- Even SundeepKishan’s hockey tale
sic into narrative made you to make this? ble those dreams may seem, and also entertained the audience in this
art and enter- I was a proud producer on What are your future projects? no matter how many expecta- lockdown period. “A1 Express” movie
tainment.” Green Day- American Idiot on I have a slate of 9 shows in de- tions you may need to defy to ac- got released on Sun Next on 1st May,
Broadway, and after the success velopment, all based on interna- complish your dreams! As for 2021 and showed Sundeep and La-
You won the of that show, I was looking for my tionally well-known music, and what I do specifically, I hope to vanya as the hockey players. Murali
Grammys this next project and thought that it being developed for TV, film, and inspire more folks of Indian ori- Sharma and Rao Ramesh also essayed
year, that’s huge. should have a central female per- stage. Stay tuned over the course gin to produce art and entertain- important roles in this movie and
Now what is it spective. Alanis Morissette's of 2021 for announcements. ment. We need more of us in this showed how the team protected their
that you are Jagged Little Pill is one of the field! And for my part, I try to be Hockey ground from the hands of cor-
looking at? most inspiring albums of all time! You also have a best-selling novel extremely inclusive when build- rupt politicians.
Since I am a I believe the album encourages “The fifth Beatle” which is now going ing the teams for my musicals,
music kid at its listeners to confront the diffi- to be made into a show, tell us about and to thereby provide actual op-
heart, winning cult truths in their lives, to know this and how do you feel about it? portunities for Asians and Pacific
the Grammy you’re not alone and to lean on Yes! My bestselling graphic Islanders to get involved, learn,
Vivek J Tiwary was truly a spe- the people who understand and novel “The Fifth Beatle: The work, and chase their dreams.
DESTINATION BOLLYWOOD-24
H
aving begun her career as a child society finds an unlikely outlet on a re-
artiste in 1997, 29-year-old Fatima ality show. Shaikh admits she is excited
Sana Shaikh hit big time with her and nervous in equal measure as she
2016 release ‘Dangal’. A Hyderabadi by gears up to shoulder the movie. “I am
birth, she has a mixed religious back- thrilled to do the Aruvi remake, and am
ground, with her father being a Hindu looking forward to diving deep into the
and her mother a Muslim. Yet, five years character. I am glad that [the two stu-
after her film with Aamir Khan, she has dios] have come together with E Nivas
not made a great impact, only being to make this content.”
seen on OTT platforms in the last one The production team is zeroing in on
year. Of course, her career was not on the principal cast before the film goes
the fast lane even before that as the am- on floors mid-2021. Producer Sameer
bitious ‘Thugs of Hindostan’, (Stream), Shaikh is to be seen in a Nair, CEO, Applause Entertainment, says
laden with a heavy duty star woman- centric role which battles mi- the movie is another attempt by the stu-
cast like Amitabh Bachchan sogyny in an intensely patriarchal set- dio to bring strong feminine voices to
and Aamir Khan and re- ting. As a report in Mid-Day states: the fore. “Equally funny and ferocious,
leased in 2018 flopped ‘While the original featuring Aditi Balan Aruvi is a feminist social satire that
badly leaving her career in was helmed by ArunPrabhuPu- stunned us when we first saw it. We
tatters. rushothaman, the directorial baton has were drawn in by its unconventional nar-
With her onscreen im- been handed to EshwarNivas for the re- rative, deftly balancing its black comedy
age still having a relatively make backed by Applause Entertain- leanings with the beats of a taut thriller,”
better recall value, the ment and Viki Rajani’s Faith Films’. he says.
forthcoming film of hers, Further, the daily adds: The Tamil film, With the pandemic providing great op-
being produced by the widely praised on its release, reflected portunities for various genres of film-
corporate outfit Applause on the misogynistic ways of society making to find its way into public con-
Entertainment seems through the journey of the protagonist sciousness, one is sure this film too can
promising. A reprisal of who is disowned by her family and tries carve a niche, as content is being con-
the 2017 critically ac- to build a life anew in Chennai. If the sumed hungrily by a wide variety of
claimed film ‘Aruvi’ satire shone because of its script, it was viewers across the globe today.
4 CITY hyDeRAbAD SunDAy 16 mAy 2021
‘Take up awareness SRMIST donates `1.10 crore Migrant workers worst LOCKDOWN 2.0
6-member
thieves’ gang
Centre appreciates 5% early bird scheme in property KCR condoles
death of
from Swiggy, online audit of TS PR tax fetches `101 cr for government well-known
Linguist
Zomato held PR Joint Secretary asks TS Audit Director HANS NEWS SERVICE crore from the early bird gHMc. a senior official said
HANS NEWS SERVICE
HYDERABAD scheme. that the citizens need not go to
HANS NEWS SERVICE to give power point presentation The citizens in Warangal the offices to pay the tax and can HYDERABAD
RANGA REDDY THe five per cent rebate pro- utilised the early bird scheme to pay with their mobile phone.
HANS NEWS SERVICE that Rs 8,923.80 crore were re- vided through the early bird its maximum as it has stood The details pertaining to the cHIef Minister K chan-
LeaDIng food delivery com- HYDERABAD leased to the Panchayat Raj lo- scheme by the government has number one in the payment of property owners would come if drashekar Rao condoled the
panies Swiggy and Zomato are cal bodies in 25 States during fetched a revenue of Rs 101 crore property tax. as many as 28,767 the QR code is scanned and after death of well-known Linguist
reportedly shutting down after aPPRecIaTIng the Telan- corona pandemic. He asked as about 2.29 lakh owners in 129 people have paid Rs 12.16 crore this, citizens can pay through and Professor KK Ranganad-
8 pm in the wake of the corona gana Panchayat Raj for giving the officials to take up online municipalities and 12 corpora- and nizampet Municipal corpo- the credit card, debit card or hacharyulu, who made rich
cases surge in the country. their best in the online audit audit of this grant for the year tions have paid property tax and ration followed with Rs 6.84 mobile applications and can also contributions to the develop-
However, it was highlighted in the country, union Pan- 2020-21 as based on this audit got a benefit of Rs 5 crore. crore. get online receipt. apart from ment of Telugu language and
that some of the young men, chayat Raj Joint Secretary KS the centre would release The Telangana government In nizamabad, Rs 4.44 crore this, the authorities provided literature. The cM recalled the
who were working as daytime Sethi has requested the Direc- funds. had brought the 5% rebate was collected, in Dundigal Mu- payment through Whatsapp services rendered by Ran-
Swiggy, Zomato food delivery tor of Telangana audit wing central PR Joint Secretary scheme for the property owners nicipality Rs 3.60 crore was col- with a special number ganadhacharyulu, who worked
boys, are committing night rob- Martineni Venkateshwar Rao Sethi has mandated the offi- in the State in april and now it lected. In other municipalities 9000253342 and the officials in several capacities and also as
beries. Bachupally police have to give a power point presen- cials of all the States to take has also been extended to May the collected figure was narsingi said that the collections would critic, teacher and research
arrested a six-member gang on tation in front of the union online audits only. He said in the wake of corona pandemic. (Rs 2.63 crore), Manikonda (Rs be more in the coming days. guide. KcR conveyed his con-
Saturday who were involved in Panchayat Raj Minister. The that steps were being taken up There are 129 municipalities 2.17 crore), Badangpet (Rs 1.19 The Director of Municipal dolences to members of the be-
looting in and around Hyder- union Joint Secretary said to ensure all states follow 100 and 12 corporations under the crore), Sangareddy (Rs 2.89 administration n Satya- reaved family.
abad. according to the police, that during 2019-20 audit per cent online audits taken commissioner and Directorate crore) etc. narayana has asked the munic-
the gang was found to be tar- year, Telangana audit depart- up by the Telangana govern- of Municipal administration The officials had brought a QR ipal commissioner to encour-
geting people who appeared ment has sent an online audit ment. This would ensure the (cDMa) and 14.05 lakh proper- code facility to pay the property age the property owners in the Medchal DEO
alone at night. Police said that of 5,174 gram Panchayats out centre to know how the cen- ties are eligible under the early tax for the property owners. The state to utilise the services dur-
the gang would sell robbed
goods on oLX. a case has been
of the total 12,769 gram Pan-
chayats and also asked the of-
tral funds were being utilised.
The officials had taken steps
bird scheme and so far 2.29 lakh
property owners had paid Rs
authorities are printing QR code
on demand notice of the prop-
ing the next 14 days. The offi-
cials are taking up campaigns
appointed as
registered and investigation is
under process, police added.
ficials to give explanations on
56,505 objections. He recalled
to have an online audit in
12,769 gPs this year.
101.98 crore. The property own-
ers collectively saved Rs 5.1
erty tax from this year in all the
municipalities except for
to make the citizens aware of
the discount.
Nodal Officer
HYDERABAD
Cops beat
Be vigilant, Collector asks up youth
ETURNAGARAM
INBOX thehansreader@gmail.com
T
here is so much informa- is doing is focussed on mitigation OFTeN I sit and reminisce of
tion and misinformation and taking the citizens of this my school days and the sum-
and abuses and invectives country to safer shores. he may mer holidays of the late sixties,
mostly directed towards Centre, respond once our country con- not only a smile glows on my
especially on Modi right from the quers and comes out of the raging face but feel relaxed recollect-
so-called elite personalities com- pandemic. ing the joyous past. In particu-
prising ex-bureaucrats, scien- None of the loud mouths look lar, when I recollect the ice-
tists, economists, jurists, sec- at States, esp Orissa, with capable cream seller, whom we friends
ularists, politicians of all leaders, for being focussed on the fondly refer as Kulfi wala. Prac-
hues. task in hand and not spew venom tically, his visit to our street
Rahul Gandhi the so- at anyone else. Modi and his gov- more or less every day in the
called great torch bearer of ernment have committed grave late summer afternoons and
Nehru clan delivers mes- errors and earnestly engrossed in announcing variety of ice-
sages every day denouncing remedying the situation. Let us creams quoting cost of each one
Modi and the union govt. Now wait and pass judgement at a made him familiar with young
the great medical journal later date. and old. however, as his face almost every night after dinner etched in my mind sitting
Lancet has added it's ten These personalities have not and voice engaged the immedi- and chit-chat for a long time on lonely, it beckons always that
pence. It commands a respect made even one effective alter- ate attention of all whenever he various topics ranging from things were simpler then and
in international community in natives in the present crisis ex- entered our street is unforget- films, sports and current affairs joyous despite the present
spite of its bogus credibilities cept finding fault with anything table. Further, pedaling his cy- etc besides exchanging anec- times provide speedier contact
after having ascended a self- tre went on bark- directing the Centre to supply the government .does. When cle slowly with the container dotes before going to sleep. At modes and customised options.
proclaimed pedestal ing day in day out tons of oxygen within 12 hours, lockdown was initially an- fitted to the cycle stocked with times, munching snacks after On the contrary, the youth of
One finds everyday some high through all sorts supply lacs of vials of Covaxin/ nounced there was loud objec- ice-creams not only distracted dinner, recollect every moment today surrounded by gadgets,
court or the apex court overhaul- of media, post the first wave. Covishield by the morning . tions for scuttling the livelihood. our attention for a moment of the day spent and laugh facilities, comforts and with so
ing the Centre for its numerable When the vaccine was pro- Manufacture of oxygen is in In the present scenario, there is while playing cricket on the heartily. many stimuli around is restless
failures and breathing down its gressing, the Centre has been the hands of private sector and it reluctance on the part of the cen- street with tennis ball but were On few nights, dividing our- forgetting its own power to do
neck with the threat of contempt. asking the citizens go for vacci- is not a regulated commodity. tral government with concern for also tempted to buy ice-cream selves into two groups and play- a simple task. Further as young-
The courts seem to have put on nation. At that time we had netas Thanks to these private sector, in livelihood, the coterie shouts for of our choice from him. Though ing "Antakshari" with my sib- sters are always tempted and
the shoes of thee executive with- like Rahul and many others de- spite of being derided by great lockdown. In Kerala, the govern- it was priced at twenty paisa, lings also participating always addictive to modern gadgets
out having any expertise on the nouncing the vaccine as " BJP Netas of left and secularists, ment is so focussed on taking yet we did not have the luxury remains memorable and pleas- besides thinking always to earn
matters concerned, simply based vaccine " " Modi vaccine" exhort- these companies have risen to care of the people of the state ,it to buy quite often. ant. In a way, whatever little we more money than anything
on the endless PIL's filed by any- ing people to shun them. Now the occasion and are showing does not have the time to indulge however, he was very gen- had at our disposal, we feel con- else, it is advisable that they
one and the submissions from they all clamour and want every- their patriotism and integrity by in petty politics. erous and offered ice-cream tented and moved on without also devote time in spiritual
various state governments. one to go for it. What sort of pa- converting and diverting their The most questionable part of even if we ran short of money regret or disdain giving our and familial pursuits like us in
Mamata didi never fails to add triotism and integrity is this? entire production of medical oxy- the whole episode is the utter at times. Similarly, I miss the hundred percent presence to order to savour the present in-
spice to the whole issue. Be it India did have a breakthrough gen to the state governments for lack of integrity on the part of in- days when my entire cousin the task that inevitably en- stead of been selfish and think-
shortage of vaccine or oxygen, very early and wanted to help the use in the hospitals. here also dividuals indulging in hording gang visiting our house during hanced our well-being. Thus ing only about themselves
hospital beds, shortage of ambu- poorer nations of the world and states have failed in not organis- and black marketing essential summer vacations. We used to when thinking of the unforget- which will only take them to
lance, inadequate crematoria, exported vaccines to these coun- ing to transport and distribute and life-saving materials. The cit- sit on the terrace of my house table bygone days clearly nowhere.
fires in hospitals, shortage and tries as we were not forthcoming oxygen. There is an acute short- izens have also failed by not ad-
consequent black marketing of to get vaccinated. At the height age of oxygen tankers. hering to basics like use of mask
We need to be
medicines the entire blame has of Covid crisis we shipped hCQ Most of the corporate hospi- and social distancing. No court in
to be borne by Modi and his govt. to US and the west to give them tals have failed in having their the country has reprimanded Releasing
There is a blurring of image in some succour to their citizens own O2 plants and abject neglect them for their share in spreading prisoners, not
more proactive
that Modi has to bear the entire who were dying in hordes. The in maintenance. We can see a the second wave. It's time media
blame. elections and Kumbh goodwill earned is being recipro- number of fire accidents and in- , all sorts, resorted to some hon- without risks
Mela are reported to have been cated now when we are under ternal supply failures. The net re- est reporting and refrained from
instrumental in the explosion of
Covid -19, Chapter 2. Statistics
and theories abound in its sup-
enormous pressure during the
second wave. We should stop for
a moment and think how these
sult is extensive damage to Cen-
tre and especially Modi. These
netas, bogus secularists and the
scaring the public by spewing
negativity in tons.
By constituting various task
I t was interesting to read the let-
ter by a reader who advocated
release of prisoners booked for
T he column of Ramu
Sarma "Adopt multi-
pronged approach to tackle
clutches of covid pandemic
despite all possible efforts.
US government is not forc-
port and against. None of the loose mouths would have han- unethical media have succeeded forces, the apex court is creating petty crimes, and others who were Covid 2.0" (May 15) detailing ing its people who have taken
leaders suggested to the eC for dled such a situation had they and are basking in the glory in more paper without critical of the government. It is with clarity all the relevant two doses of vaccine while
postponing elections till the time been in power. I shudder to imag- spite doing something to mitigate knowing/analysing the situation. true that prisons in the country happenings and how we are others are advised to adopt
the infections and fatalities hit ine that situation. the sufferings of the people or to Centre has established its right- are bursting at the seams due to reeling under severe heat of precautionary protocols. But
them on their faces towards the The state governments go to improve the morale and positiv- ful thought by objecting to the accommodating inmates more in- dreadful corona virus has to in our country, it is not at all
fag end of the exercise. their high court's with a rant ity of the public. courts taking over administra- mates than the intended capacity be adopted in toto with still possible as one more threat is
The public are also having a against the Centre in order to The main issue for all these ex- tion. The courts, it appears are in for which the jails are build, and advanced methods invented ahead that states Covaxin and
major share in the episode in that cover up their failures at the alted personalities is that Modi a hurry to pass orders and play to prevailing Covid situation in the and observed by other nations Covishield are less effective
they renounced masks and social ground level. The courts also, is not getting baited by their in- the gallery. It's time they stopped country, is making matters worse in eliminating China Organ- against B.1.617 or the Indian
distancing in spite of the govern- without having any expertise in vectives and does not respond to for a minute and introspect. by posing challenge to the govern- ised Virus International Dis- strain according to ICMR's
ments both in the states and Cen- these matters simply pass orders any of their accusations. All he — J Kannan, Hyderabad ment and jail authorities as more ease (COVID). It is surely an authorised report. Inocula-
and more inmates are being found undeniable fact that both tion of vaccines is imple-
Covid+ve, owing to congested and state/central governments mented at snails pace due to
TWEET PATROL
SONALIKULKARNI
@SONALIKULKARNI
Happy Birthday dear dear
@MadhuriDixit. You prove that passion,
talent and genuine beauty is absolutely
timeless... 365 days of added awe and
truck loads of love, best wishes
Feathered eyebrows?
THE RICHNESS OF AYURVEDA share with the rest of the try. At that crucial time, they hence our positioning is pre-
Here’s how you can get ‘em
Watch out for light and fluffy brows this season
Shreedha Singh, the Co-Founder of world, which lead her to find decided to take things into cise: Artfully Ancient & Mind-
her brands- Khadi Essentials their hands, and with a team of fully Modern. It is right up in
The Ayurveda Co. talks about the & The Ayurveda Co. 5 people, they worked from our name, and we are The
benefits of Ayurveda on skin Talking about the chal-
lenges, she said, “Focusing on
root to the end, from packaging
to dispatching. They navigated
Ayurveda Co., a balanced amal-
gamation of Modern Science
outputs and expecting the re- through it all and are now 40+ with Ancient Ayurveda. It
ASKARI JAFFER fected my mental health. turns without strengthening strong.” might sound clichéd, but as the
She adds, “I visited numer- the input and laying a solid TAC decided not to create an age-old adage, the customer is
A
yurveda is an an- ous doctors and dermatolo- foundation resulted in the illusion of Ayurveda by claim- the king. The perfect branding
cient system that gists, which yielded little re- most significant setback. It ing they have 'Ayurvedic ingre- and marketing can only work
bases treatment on turn as the medicines taught me to focus on the foun- dients' or the products come so much if your product is not
balancing the primarily targeted suppressing dation of inputs, giving them with 'goodness of Ayurveda'. true to what it claims. After
three doshas. the condition. The heavy the right direction and then “We revere Ayurveda & we reaching the customer's shelf
Ayurvedic skin care can in- dosage also contained sleep-in- route my outputs accordingly. trust contemporary the first time, the product must
clude facials, face masks, and ducing elements that made One might expect a different science, and work for the customer or
herbal formulations. work a challenging task. In my treatment for women alto- not make it there the next
Some of these remedies may primitive years of career, the gether but being a woman with time. So, for us, the cus-
help in the treatment of skin last thing I wanted was to be no-grey-hair is trickier. From tomer is the king, and
issues, like acne, eczema, dry- not at the best of my game. my experience so far, I can say the product is the
ness, redness, and rosacea. The Within two years, I had had that people see a young woman commander-in-chief.
current TAC product portfolio enough. I come from a family in a leading role in the core in- The battle to become
includes a haircare range, face that places immense faith in dustries differently. In a world the favourite is to be
wash & face serum range and a home remedies and treatment where the decision-making po- fought by the prod-
lip care range. through natural ingredient sitions are occupied primarily uct itself. In the
Shreedha Singh, co-founder that essentially target the root by men, it creates a buzz next five years,
of The Ayurveda Co shares, cause of an issue instead of among the people to see a lady we aim to be-
“The research on ingredients suppressing it. After a couple lead the way for a brand. Some- come the largest
and compositions began in of years of battling chronic times when I am making deci- Ayurveda Busi-
2017, and in 2019, we launched hives (Urticaria), I found my- sions for core functions, I’ve ness-to-Con-
our first brand, Khadi Essen- self seeking a solution through been suggested to double- sumer brand in In-
tials. Pan-India research was
conducted with ingredients to
Ayurveda treatment in Kochi,
Kerala. It ended up being a life-
check with my Co-founder. I
believe that rather than trying
dia,” ends
Shreedha.
T he 2021 photo-ready brow look
of the year is ‘Feathered eye-
brows’. Light and fluffy brows that
l Freeze your brows: Next, try to
set your brows using a spoolie
and Brow Gel or Brow Freeze to
find out what worked and what altering phase.” to convince people to walk enhance the natural face structure comb the eyebrow hair upwards.
did not. This period has helped Shreedha underwent ther- with you because of your posi- and at the same time give you fuller- Brow Freeze is an extreme-hold
us build extremely cherishable apy for a mere three months tion, with consistent example looking eyebrows is the beauty colorless styling wax that lifts
and meaningful relationships and started noticing drastic setting, problem-solving & de- trend to watch out for this season. and holds brows in place for a
with some of India's most sig- positive changes. Within six cision making, one can earn Chandni Goyal, Makeup Artistry, feathered effect. You can also use
nificant marketplaces. The months, the problem had dis- that respect and place. But Anastasia Beverly Hills decodes how any natural clear soap as a wax
tremendous response tempted appeared completely. After a the journey has a lot of scope to achieve the feathered look in 5 to and hold the brows.
us to move beyond the beauty few months of treatment, to improve.” simple steps: l Fill in the gaps: Use your eyebrow
and wellness space and cater Ayurveda had given her the There was a time during l Golden ratio method: Map out the pencil or Brow Powder Duo to fill
to a broader audience. So soon priceless gift of peace of mind, Pre-Covid when they had just perfect shape of your eyebrows in any gaps, use a lighter colour
after, in 2021, we decided to something that other forms of started with the bulk orders using the 3-step patented tech- in front part and darker shade to
launch TAC - The Ayurveda wellness therapies had utterly across the nation and were nique - The Golden Ratio® fill in the rest of the brows for a
Co.” failed to achieve. flooded with delivery dead- Method from Anastasia Beverly naturally textured look.
A few years ago, the corpo- The transformation was a lines. It was a booming time Hills that helps in determining l Stroke it: Next, use a Brow Pen to
rate hustle, weather, and pol- defining moment in her life for the brand, and then, where your eyebrows should be- mimic natural soft hair-like
lution levels in the city of Gu- something that she wanted to Coronavirus hit the coun- gin, end and arch. As per The strokes. The super fine-tipped de-
rugram had put a reasonable Golden Ratio Technique, your tailing pen helps in creating natu-
amount of stress on my body. eyebrows should begin directly ral-looking brow hair effortlessly.
It took a physical form of One might expect a different above the centre of the nostril, Brush it again for blending the
rashes on the skin, diagnosed end where the bottom outside strokes with natural hair.
as hives (Urticaria). What
treatment for women corner of the nostril aligns with l Highlight: Finish the look with the
started as an occasional occur- altogether but being a woman the outside corner of the eye, and Pro Pencil on your brow bone to
rence soon developed into a arch from the centre of the tip of highlight the feathered texture of
chronic skin condition that with no-grey-hair is trickier the nose aligning through the your eyebrows and to conceal
was physically visible and af- - Shreedha Singh centre of the iris. stray hairs.
DRAWING DAY
Why Shilpa Shetty said no D
rawing day is there to remind us of
the time when we were too tied up
to be shared with the world. It’s also
there to bring much-needed appreci-
to grocery savings?
in the amazing and beautiful things ation and awareness to illustrators and
that came out of our imagination and onto artists. Anywhere you see a picture,
the page to be self-conscious about them. from a business card to a beautiful mu-
We weren’t worried about how good we ral on a painting, to every birthday card
were or weren’t, we just knew that it was you’ve ever bought, an artist was designed
W
hether its sumptuous kitchen delicacies, useful back- time to take our inner worlds and bring in making it. The best way we can thank
yard garden gyaan, or power yoga punches, Shilpa them out in glorious colour. Some of us these intrepid creative souls is by picking
Shetty has proven that she can never go wrong when were amazing, to begin with, some of us up the pencil and making some noise for
it comes to nutrition thats packed with taste and health. got there drawing after painful drawing, the lost and forgotten artists of the world.
But, what does she do when her brother-in-law orders and some of us let the artist within us die And maybe find a few more in the process.
groceries with a 100-rupee ‘bachat? out under a wave of “not being good This event is also a great chance to in- as a form of emotional therapy. It allows the door. A picture speaks a thousand
Seen these days in a humorous television commer- enough.” troduce a unique kind of treatment. If you them to take their mind off their worries words and drawings will act as a bridge of
cial for Nourish Chakki Fresh Atta with Extra Chokar Drawing Day reminds you that every- have autistic children or depressed mem- and focus on themselves. They say, the expression, transporting them to a better
by BL Agro Industries Limited, Shetty embodies thing inside you is worthwhile and worthy bers of your household, drawing will act eyes are a window to the soul. Drawing is place mentally.
every ounce of the wisdom of the modern Indian
woman, especially when it is about making smart
W
proach. hen we talk about sum- during summers and feel com- summers as our skin tends to be- An instant reliever in summers
Dressed traditionally and elegantly in a pink mers, we are instantly fortable in our own skin, however come really dry and rough be- The summer season can be
kurta, the fitness icon takes the dining table transported to breezy this magic ingredient puts an end cause of the constant loss of water very harsh on some of us suffer-
talk one notch higher by convincing her fam- beaches, cool drinks, comfy cot- to all our summer skincare woes. and immense sweating while we ing from dry skin issues. Aloe
ily to look at the bigger picture while or- ton or linen clothing and our Aloe Vera is the perfect skincare go out for work or stay indoors. Vera is highly advised to people
dering atta or flour. In a rather endear- favourite sport leagues coming fix as it offers the best comforting Applying hydration gels, creams suffering from skin rashes, itches
ing ‘bhabhi' avatar in the Nourish back. While all this stands true, and refreshing solutions giving and moisturizers with added ben- and summer skin burns for in-
commercial, she drives home the summers can also bring a wide us clear, soft and supple skin we efits of Aloe can help in hydrating stant-relief and skin rejuvena-
message that we are what we eat; array of skin problems. love to flaunt in our our skin. It also stands out to be a tion. The medicinal properties of
and immunity is not built by Koushik Sreedhar, #SummerGetaway really soothing ingredient be- Aloe Vera take care of our sum-
eating just about any- NIVEA India’s R&D uploads.” cause of its cooling properties mer skincare woes and help in a
thing on the market Expert shares, While we gear that help in rejuvenating us dur- faster recovery from sunburns or
shelves. “We might’ve up for yet an- ing those hot summer days. rashes. We should apply a gener-
When it comes tried dozens of other tropical ous amount on the affected area,
to healthy food products to quarter, let’s All round sun protection and make sure we attend to the
choices, there's keep us cool try to under- Aloe sunscreen lotions seem summer skin burns on the same
no one better stand why fit to be an all-round protection day for a faster recovery.
than the fitness Aloe & from the harmful UV rays that
icon to ex- Summers might have long-lasting effects A versatile and compatible ingredient
plain the im- are the per- on our skin. While we go out for Aloe Vera is one of the most
portance of fect combo our Sunday brunches, or tick off versatile ingredients that should
choosing for us: our wanderlust list, or even stay be our go-to-choice in the DIY
better. Hydrate & indoors working from home - summer skincare regime that
T h e moisturise for a protecting ourselves from the we’ve been planning. While Aloe
TVC is soft, supple skin harmful UV rays is a must! Mul- is also known for its hair-care
the first in the series It is highly tipurpose products are also now benefits, it can be used in face
of three and garnered advised to keep available that have the dual packs, refreshing skin creams
NEWS ROUND
close to 1.4 million our skin hy- benefits of a body lotion com- and sunscreen body lotions. One
views on YouTube drated dur- bined with sunscreen like of the pros of Aloe is that it is
within two weeks of i n g Nivea’s Aloe Protection Body compatible with almost all skin
being launched. Lotion with SPF 15. It not only types.
Shilpa Shetty's fitness protects our skin from the So, why wait longer? Say Aloe
mantra? ‘SaadharanCh- harmful UV rays of sun to your summer with the perfect
hodo, Nutrition Chuno'. but also keeps it hy- combo and get shopping before
Not convinced? Let the diva drated, soft and smooth it gets too hot to handle! Explore
convince you herself in this in- and that is one secret a plethora of options and benefits
fotaining TVC. pairing we can never of this super-ingredient for sum-
miss. mers.
HYDERABAD SUNDAY 16 MAY 2021 BIZ TRENDZ 9
“H
the country now. ment from the governments is asta La Vista baby.” Managing Trustee of Gland
according to the survey, the need of hour. Further, India has Nobody can say this Fosun Foundation.
pandemic is leaving a devastat- to work out a way to vaccinate dialogue better than as part of this initiative,
ing impact on arnold Schwarzenegger in the raghuram personally handed
millions of movie 'Terminator 2'. This over 10 ventilators to the col-
families as aI-based robot, played by arnold, lector of Jangoan district in
hospital and continuously observes the young the presence of baa Vikasa
other ex- and cool John, the human he is executive director Shoury
penses have supposed to protect. The Termi- Scientists are reddy who collaborated with
gone up multi- nator picks up this line from extensive research is going on to leveraging a talk to and its related applica- the pharma major in coordi-
fold. Job losses the boy's lingo. That was true improve this area. tion. However, one can ponder nating with the district au-
are com- 'machine learning' displayed in Scientists are leveraging a
technique called the following broad factor vari- thorities.
pounding the real-time. technique called reinforcement reinforcement ations based on what the robot raghuraman said the Gland
problem. The The robots we see in movies learning. reinforcement learning learning. can handle. Fosun Foundation is re-
survey re- can walk, talk and move almost is a type of machine learning Reinforcement Object size sponding to the current crisis
vealed that like humans. However, the method which improves the al- Object shape and trying its best to support
many families ground reality is far from it. They gorithm using the hits and misses
learning is a type Gripping strategy the government in saving the
are borrowing at high interest its population at the earliest can perform most tasks under in simulation. This will enhance of machine reachability lives of thousands of people.
rates from different sources in- possible," raju Vanapala, CeO, pre-set environments but falter the motor skills of the robot as learning method Speed Gland Pharma management
cluding private lenders and loan Way2News. under uncontrolled and real- the algorithm learns the best which improves all these factors are interre- is happy to collaborate with
sharks as their savings already Interestingly, a meagre 4.9 time conditions. In the same technique to handle objects. In lated. One factor in isolation does government hospitals who
exhausted. per cent of the respondents said way, they are fantastic at doing essence, they teach themselves the algorithm using not necessarily define the robot are doing great service during
as many as 28 per cent of the they resorted to credit card impossible and complex things to manage the physical world. the hits and misses as "dexterous," but together, they the pandemic situation, he
households said their hospital spending. That means majority while they falter at regular every- One such project is dactyl, a in simulation. This give a broad picture. added.
expenses surged while 24 per of people are borrowing from day human tasks. robot that taught itself to flip a will enhance the While aI and autonomous cars district Collector Nikila
cent cited that job loss wors- other sources including private For instance, robots can pre- small toy block in its palm with dominate the headlines, another said the support of gland
ened their financial situation. lenders and loan sharks to meet cisely cut a bone for knee joint its fingers. The project was run motor skills of the breakthrough technology - robot pharma is very relevant to the
about 49 per cent admitted the expenses. There is a spurt replacement surgery but fail at by OpenaI, a non-profit founded robot as the dexterity - is likely to have an current needs in the hospi-
that they spent more money on in gold loans as middle-class opening a door lock. In the same by the tech billionaire elon algorithm learns even more significant impact in tals. The ventilators will help
hospital bills and also on efforts households have not many op- way, they can beat a Grandmaster Musk. dactyl uses an off-the- the best technique both business and everyday life. the doctors to provide effec-
to stay healthy, while 31.6 per tions to pay their hospital bills. at chess but struggle to achieve shelf robot hand with lights and "robot manipulation is the tive services to critical Covid
cent said they already utilised “Indians are using instant the agility of a two-year-old such cameras around it. The aI soft- to handle objects. next shoe to drop," says dr cases and save hundreds of
their savings. loan/lending money services, as grabbing a pencil from a ran- ware controlling this robot first In essence, they robert Platt, a computer sci- lives. The Collector appreci-
On the brighter side, 21 per where they get higher limits to dom pile of office supplies. learns how to grasp and turn the teach themselves ence professor at Northeastern ated the initiative of Gland
cent of the consumers spent borrow, at higher interest. The key reason is "dexterity in block around in a virtual environ- to manage the University. "Imagine a robot Pharma in providing life sav-
money on nutrition and hy- Meaning, they are ending up in robots", as technology has not ar- ment by trying various permuta- that can do things with its hands ing equipment.
giene. but, a debt trap as they are taking rived yet. Not to lose heart on tions and combinations. Later, it physical world in the real world- anything from Shoury reddy said that the
spending more on nutrition loans from unauthorised that, giant strides are happening tries it out in the real world. Usu- defusing a bomb to doing your Gland Pharma company had
and hygiene is a burden on the lenders at exorbitant interest in this domain as we speak. arti- ally, it is difficult to transfer such adding randomness to the virtual laundry". spent over rs 4 crore on pur-
poor. Nearly 32 per cent of rates. as many as 23 per cent ficial Intelligence, big data and virtual learning into the real training, giving the robot a proxy chase of these ventilators.
households are spending judi- have said they have taken loan computer vision technologies world because of unpredictable for the complexity of reality. (The author is Chairman "The company is doing great
ciously during these trying this way, already,” raju Vana- have started to contribute to the properties like friction. The Ope- The goalpost for robotic dex- and CEO of Hyderabad-based service through this initia-
times. They cut down on non- pala explained. advancement of robot dexterity. naI team got around this by terity changes based on who you Brightcom Group) tive," he added.
173
‘National Armed Forces Day - USA’
KEY IN CO-COVID WORLD 1. The United States of America celebrates
'Armed Forces Day' in May every year to hon-
our the US military forces. Which day in May
Sustainability becomes increasingly relevant against the backdrop of the global conundrum of Covid-19 is celebrated as Armed Forces Day?
a) On the third Sunday
b) On the third Saturday
deavours are indispensable c) 16th May
While CSR is about in times of dire predicament, d) 17th May
self-regulation to but also provide a worthy
achieve philan- model to be carried into the 2. More than 1.4 million active-duty service
thropic aims, cor- foreseeable future. members are stationed in the United States
Corporate sustainability, and worldwide. Which of the below branches
porate differing from Corporate So- constitutes partially under the US military?
sustainability is cial responsibility (CSr) has a) Air Force, Army
geared towards an immediate futuristic im- b) Navy, Coast Guard
holistic develop- perative. While CSr is about c) Space Force, Marine Corps
Viiveck Verma self-regulation to achieve d) Army National Guard and Air National Guard
ment and suste- philanthropic aims, corpo-
nance to think
T HeCovid-19 crisis di-
rectly affected the ways
in which businesses and or-
ahead. Ideas tied
rate sustainability is geared
towards holistic develop-
ment and sustenance to
3. Which Defense Secretary of the USA created
the Armed Forces Day on
August 31, 1949?
ganisations functioned and
to sustainability think ahead. Ideas tied to a) William Perry
as the ravages of the pan- are aimed to sustainability are aimed to b) Louis Johnson 7. Which President of America established
demic continue, corporate achieve plausible achieve plausible results c) Charles Erwin Wilson Armed Forces Day as an official holiday?
sustainability becomes an results such as such as cost-effectiveness, d) George Marshall a) Ronald Reagan in 1985
idea of paramount signifi- cost-effectiveness, image building and better b) Lyndon B Johnson in 1966
cance for both a co-Covid and work experiences. Therefore, 4. There were separate days for some branches c) John F Kennedy in 1962
a post-Covid world. Corpo- image building and as we deal with the co-Covid of the US' forces. 'Armed Forces Day' was cre- d) Harry S Truman in 1950
rate sustainability aims to better work expe- world, we need to be far- ated by the US' Defence Secretary to unify
create long-term stakeholder riences sighted to make the post- which events? 8. Identify the year in which Armed Forces Day
value through the deploy- Covid world inherit a) Army Day and Navy Day celebrated with the theme “Teamed for De-
ment of a holistic and ethical favourable situations. Meas- b) Navy Day and Air Force Day fense”?
approach. It takes care of all up the game on sustainabil- Human rights and social ing to one’s parents and de- ures towards greater em- c) Army Day, Navy Day, and Air Force Day a) 2020
aspects of doing business, ity, instead of withdrawing justice have also acquired veloping content for work be- ployee development and se- d) Army Day, Navy Day, Air Force Day, Coast b) 2000
manages risks and ensures from it. The need of the new pertinence in the same came part of one lifestyle. ac- curity, socio economic Guard Day, Marine Corps Day c) 1970
employee development. as hour is to secure the present vein. This requires compa- cordingly, a flexible work justice, resource utilization d) 1950
remote working becomes the as well as the future, as an nies to recognise the material environment becomes cru- and environmental protec- 5. When did the first observance of Armed
new normal and the world ideal post-Covid scenario is and social conditions work- cial for sustaining a moti- tion will go a long way in cre- Forces Day take place? 9. The President of the USA is the Commander-
remains unlikely to go back dependent on the decisions ers hail from, and commit to vated pool of workers. busi- ating resilient systems which a) 20 May 1950 in-Chief of overall the US armed forces. Secre-
to pre-Covid realities, it is a of today. a regime of fair and timely nesses must keep workforce can withstand the shocks of b) 17 May 1950 tary of the Department of Defense, a cabinet
good idea to revisit and re- In times where environ- wages, greater protections development in mind and human existence and offer c) 16 May 1953 member, is the in-charge of all the military
assess how businesses can mental resources such as and safety at work. In times need to provide new incen- exceedingly better opportu- d) 15 May 1951 branches except?
stimulate longevity while giv- oxygen become scarce in re- of disease and death, these tives to the people they em- nities and spaces for value a) Air Force
ing more to the world and lation to a burgeoning de- measures can prove undeni- ploy— flexible deadlines, creation. 6. Armed Forces Day was first celebrated in b) Army
their employees. mand, the environmental im- ably. instrumental. For in- mandated leave days and in- To quote abraham Lin- the month of May. The event marks the first c) Navy
Sustainability becomes in- pact of doing business cannot stance, several organisations creased communication be- coln, “The best way to predict combined demonstration by America's troops d) Coast Guard
creasingly relevant against be disregarded. This finds ex- transformed the physical tween the management and your future is to create it.” as of all branches of the military. During whose
the backdrop of the global co- emplification in a rise in de- workplace to assure Covid the workers can all prove businesses go ahead to ener- Presidency did the Armed Forces Day come to 10. Which branch is part of the Homeland Se-
nundrum of Covid-19. From carbonisation startups. Inno- safety for employees. Work- beneficial in this regard. gise our existences and pro- existence? curity Department within the US government?
health and safety activities to vation towards sustainability ing on-site, when needed, Forbes notes how a study vide to the world, the future a) Harry S Truman a) Air National Guard
business advisory to philan- has been achieved by start- consequently became a rel- conducted by Ohio State Uni- they craft will be glorious b) Dwight D Eisenhower b) Army
thropy to climate action, it is ups such as Carbfix, which atively applicable idea de- versity observed how as the with an embracing of sus- c) Franklin D Roosevelt c) Coast Guard
the moment for companies figured out ways to perma- spite the dangers posed by thoughts of employees tainability. a holistic engage- d) John F Kennedy d) Army National Guard
to test their resilience in the nently dissolve carbon diox- viral spread. turned increasingly to the ment and a commitment to
face of unexpected upheavals ide in water and congeal it To think of the human as- pandemic, their anxiety lev- create exemplary work con-
and challenges, while bol- into rocks, ensuring storage pect of this approach a little els rose leading to them be- ditions, employ ethical busi- The Hans Biz Quiz has been compiled by Sunil Dhavala, CEO,
stering their commitments of tons of carbon dioxide. further, employees have been coming less engaged in their ness practices and deliver
to the world. Globescan in a Outside these companies de- integrated into a ‘work from work. The best coping oc- value to people will only bol- The Third Umpire Media. He had held senior management roles
2020 survey found out that voted to environmental inno- home’ regime, with minimal curred when managers took ster the durability of a glori- at Bertelsmann, NGC, Fox Broadcasting, Star TV and others.
47 percent of the respon- vation, all organisations must dependence on the usual care of the priorities and ous future to envision.
dents anticipated budget endeavour to reduce their workspace. This has impor- needs of employees, which at
He is an alumnus of Indian Institute of Foreign Trade
cuts for measures to ensure carbon footprint and e-waste tant repercussions as the this time included their emo- (The author is Founder,
sustainability. This could be
dangerous as the prevailing
generation, and figure out
climate-friendly reliance on
work and life domains of em-
ployees became conflated
tional suffering, helping to
empower employees and
Upsurge Global, and Senior
Advisor, Telangana State
KEY 1b 2d 3b 4d 5a 6a 7C 8d 9d 10C
adversity requires us to step technology. and concerns such as attend- boost engagement. Such en- Innovation Council)
10 SPORTS hyDerABAD SuNDAy 16 MAy 2021
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and published from Hyderabad Media House Ltd, Plot No.1042, Road No. 52, Jubilee Hills, Hyderabad-500033, TELANGANA. Editor: V Ramu Sarma. RNI No: TELENG/2011/38858