Competitor Analysis

Company Profile

Company Highlights

Key Competitive Advantage

Target Market

Market Share
Market Information

Marketing Strategy

Products and Services

Product Information

Pricing

Strengths

Weaknessess

SWOT
 SWOT

Opportunities

Threats

Links / Sources
 Samsung

-Samsung C & T corporation was founded in 1938 in South Korea

-Consumer Electronics giant with main emphasis in semiconductors and
telecom segment.
-Ranked 2nd globally for smartphone shipments- 2020
-Ranked 9th among Internet companies

-Vertical Integration with The supplier companies which means Samsung

holds key technologies to itself and shall be The first one to market with
innovative technology to produce.
-Plethora of consumer electronic products due to high capital outlay with
Vertical and horizontal diversification.
-Started in South Korea, domestically and gained an impeccable market
share globally.
-Is the trusted technology partner in the 5G segment in many developed and
developing countries
-Average of 34% in Europe in 2020
-Superior, stylish and high quality products with technical innovation worthy
of a premium price tag.
-Emphasis to create a promotional campaign to instil its presence in
consumers.
-Sponsorships, online advertising, eye cathching TV commericials to
promote technical prowess of their products

-Good amount of portfolio in consumer electronics segment.

-The smartphones are classified into:
S seriers - The flagship models
Z series - Premium models
Note series - Business oriented models
A series - entry and middle range models

-On par with the top tier companies in the multiple segments it is competing
in.
-With its A series it competes in the entry and mid range by providing
plethora of options with good price to quality ratio
-Great Brand reputation
-In house Research and product development capability
-Innovative and Market defining specfications
-Large loyal customer base
-High reliability
-Extended Warranty Service

-Dynastic leadership (leadership in the family for 3 generations since

founding).
-Involved in bribery scandal (2015) which tainted its image throughot the
world.
-Product failures (battery explosion in SamsungA20e) tanishing its image.
-Declining market share in Asian countries and heavy dependency on
American market.
-Great penetration into 5G technology market which shall revolutionize the
many industries
-Wide range of innovative products in the protfolio which defines the
smartphone segment
-Vertical Integration and a plethora of consumer electronic products.

-Fierce competation from new entrants who have low profit margin to
capture market share in developing countries where price sensitivity is high.
-The Switching cost to a different ecosystem for example (IOS) is low for
The consumers.
-Patent infringement issues with Apple where Samsung had to pay huge
damage fee (1.049 billion USD).
-Market uncertainity (from Covid 19, etc.)

https://proechosolutions.com/asheville-marketing/how-samsungs-marketing-strategy-turned-them-into-a-technological-p

https://bstrategyhub.com/swot-analysis-of-samsung-2019-samsung-swot-analysis/

https://www.androidauthority.com/best-samsung-phones-771831/
 Five Forces Evaluation

Buyer Power Strong

Supplier Power Moderate

Threat of Substitutes Moderate

Threat of Entry Moderate

 Reasoning
- Assessed as Strong, since Buyers are large and hence Xiaomi can
negotiate
favourable contract
- Assessed as Moderate
- Since suppliers are crucial players to provide the needed technology,
sub-
components and parts for manufacturing, it leaves supplier reliant on

Supplier agreement.
- Assessed as Moderate
- New entrants may have a high capital outlay
- High threat of competition from established incumbents who have
high
brand reputations and strict HSE (Health safety and environment)

regulations
- Assessed as Moderate

- Rise of smartphones allows the new entrants to expand in Europe.

- Established customer loyalty and market presence also reduces threat

of new
entrants
 Competitor Analysis Samsung
-Samsung C & T corporation was founded in 1938 in South Korea
-Consumer Electronics giant with main emphasis in semiconductors and teleco
Company Profile segment.
-Ranked 2nd globally for smartphone shipments- 2020
-Ranked 9th among Internet companies
Company Highlights
-Vertical Integration with The supplier companies which means Samsung holds
technologies to itself and shall be The first one to market with innovative techn
Key Competitive Advantage to produce.
-Plethora of consumer electronic products due to high capital outlay with Verti
horizontal diversification.

-Started in South Korea, domestically and gained an impeccable market share g

Target Market -Is the trusted technology partner in the 5G segment in many developed and
developing countries

Market Share -Average of 34% in Europe in 2020

Market Information
-Superior, stylish and high quality products with technical innovation worthy o
premium price tag.
Marketing Strategy -Emphasis to create a promotional campaign to instil its presence in consumers
-Sponsorships, online advertising, eye cathching TV commericials to promote t
prowess of their products
-Good amount of portfolio in consumer electronics segment.
-The smartphones are classified into:
S seriers - The flagship models
Products and Services
Z series - Premium models
Product Information Note series - Business oriented models
A series - entry and middle range models
-On par with the top tier companies in the multiple segments it is competing in.
Pricing -With its A series it competes in the entry and mid range by providing plethor
options with good price to quality ratio
-Great Brand reputation
-In house Research and product development capability
-Innovative and Market defining specfications
Strengths
-Large loyal customer base
-High reliability
-Extended Warranty Service

-Dynastic leadership (leadership in the family for 3 generations since founding

-Involved in bribery scandal (2015) which tainted its image throughot the world
Weaknessess
-Product failures (battery explosion in SamsungA20e) tanishing its image.
-Declining market share in Asian countries and heavy dependency on America
market.
-Great penetration into 5G technology market which shall revolutionize the man
SWOT
industries
-Wide range of innovative products in the protfolio which defines the smartph
Opportunities
segment
-Vertical Integration and a plethora of consumer electronic products.

-Fierce competation from new entrants who have low profit margin to capture m
share in developing countries where price sensitivity is high.
-The Switching cost to a different ecosystem for example (IOS) is low for The
consumers.
Threats
-Patent infringement issues with Apple where Samsung had to pay huge damag
(1.049 billion USD).
-Market uncertainity (from Covid 19, etc.)
 -Fierce competation from new entrants who have low profit margin to capture m
share in developing countries where price sensitivity is high.
-The Switching cost to a different ecosystem for example (IOS) is low for The
consumers.
Threats
-Patent infringement issues with Apple where Samsung had to pay huge damag
(1.049 billion USD).
-Market uncertainity (from Covid 19, etc.)

https://proechosolutions.com/asheville-marketing/how-samsungs-marke
Links / Sources
strategy-turned-them-into-a-technological-powerhouse
https://bstrategyhub.com/swot-analysis-of-samsung-2019-samsung-swo
analysis/
https://www.androidauthority.com/best-samsung-phones-771831/
ung
1938 in South Korea
sis in semiconductors and telecom

nts- 2020

nies which means Samsung holds key

ne to market with innovative technology

e to high capital outlay with Vertical and

ned an impeccable market share globally.

egment in many developed and

with technical innovation worthy of a

o instil its presence in consumers.

hing TV commericials to promote technical

onics segment.

ltiple segments it is competing in.

d mid range by providing plethora of

t capability
s

for 3 generations since founding).

nted its image throughot the world.
ngA20e) tanishing its image.
d heavy dependency on American

which shall revolutionize the many

otfolio which defines the smartphone

mer electronic products.

ave low profit margin to capture market

nsitivity is high.
for example (IOS) is low for The

Samsung had to pay huge damage fee

ave low profit margin to capture market
nsitivity is high.
for example (IOS) is low for The

Samsung had to pay huge damage fee

rketing/how-samsungs-marketing-
l-powerhouse
f-samsung-2019-samsung-swot-

amsung-phones-771831/
 Competitor Analysis Samsung
-Samsung C & T corporation was founded in 1938 in South Korea
-Consumer Electronics giant with main emphasis in semiconductors and tele
Company Profile segment.
-Ranked 2nd globally for smartphone shipments- 2020
-Ranked 9th among Internet companies
Company Highlights
-Vertical Integration with The supplier companies which means Samsung ho
technologies to itself and shall be The first one to market with innovative te
Key Competitive Advantage to produce.
-Plethora of consumer electronic products due to high capital outlay with V
horizontal diversification.

-Started in South Korea, domestically and gained an impeccable market shar

Target Market -Is the trusted technology partner in the 5G segment in many developed and
developing countries

Market Share Market Information

-Average of 34% in Europe in 2020
-Superior, stylish and high quality products with technical innovation worth
premium price tag.
Marketing Strategy -Emphasis to create a promotional campaign to instil its presence in consum
-Sponsorships, online advertising, eye cathching TV commericials to promo
prowess of their products
-Good amount of portfolio in consumer electronics segment.
-The smartphones are classified into:
S seriers - The flagship models
Products and Services
Z series - Premium models
Product Information Note series - Business oriented models
A series - entry and middle range models
-On par with the top tier companies in the multiple segments it is competing
Pricing -With its A series it competes in the entry and mid range by providing pleth
options with good price to quality ratio
-Great Brand reputation
-In house Research and product development capability
-Innovative and Market defining specfications
Strengths
-Large loyal customer base
-High reliability
-Extended Warranty Service

-Dynastic leadership (leadership in the family for 3 generations since found

-Involved in bribery scandal (2015) which tainted its image throughot the w
Weaknessess -Product failures (battery explosion in SamsungA20e) tanishing its image.
-Declining market share in Asian countries and heavy dependency on Ame
market.
-Great penetration into 5G technology market which shall revolutionize the m
SWOT
industries
-Wide range of innovative products in the protfolio which defines the smart
Opportunities segment
-Vertical Integration and a plethora of consumer electronic products.

-Fierce competation from new entrants who have low profit margin to captu
share in developing countries where price sensitivity is high.
-The Switching cost to a different ecosystem for example (IOS) is low for Th
consumers.
Threats -Patent infringement issues with Apple where Samsung had to pay huge da
(1.049 billion USD).
-Market uncertainity (from Covid 19, etc.)
 -Fierce competation from new entrants who have low profit margin to captu
share in developing countries where price sensitivity is high.
-The Switching cost to a different ecosystem for example (IOS) is low for Th
consumers.
Threats -Patent infringement issues with Apple where Samsung had to pay huge da
(1.049 billion USD).
-Market uncertainity (from Covid 19, etc.)

https://proechosolutions.com/asheville-marketing/how-samsungs-mar
Links / Sources
strategy-turned-them-into-a-technological-powerhouse
https://bstrategyhub.com/swot-analysis-of-samsung-2019-samsung-s
analysis/
https://www.androidauthority.com/best-samsung-phones-771831/
msung
in 1938 in South Korea
phasis in semiconductors and telecom

ments- 2020

mpanies which means Samsung holds key

t one to market with innovative technology

due to high capital outlay with Vertical and

gained an impeccable market share globally.

G segment in many developed and

ts with technical innovation worthy of a

gn to instil its presence in consumers.

hching TV commericials to promote technical

ctronics segment.

multiple segments it is competing in.

and mid range by providing plethora of

ment capability
ions

mily for 3 generations since founding).

tainted its image throughot the world.
msungA20e) tanishing its image.
and heavy dependency on American

ket which shall revolutionize the many

protfolio which defines the smartphone

sumer electronic products.

o have low profit margin to capture market

sensitivity is high.
em for example (IOS) is low for The

here Samsung had to pay huge damage fee

o have low profit margin to capture market
sensitivity is high.
em for example (IOS) is low for The

here Samsung had to pay huge damage fee

marketing/how-samsungs-marketing-
ical-powerhouse
s-of-samsung-2019-samsung-swot-

t-samsung-phones-771831/