NAME Khushboo Sajid

REG NO 2171037
SUBECT E-MARKETING
FINAL PROJECT SOCAIL MEDIA MARKETING
SUBMITTED TO MAAM SAIMA HASSAN
 SOCAIL MEDIA MARKETING

Social media marketing is the use of social media platforms to connect with
your audience to build your brand, increase sales, and drive website traffic.
This involves publishing great content on your social media profiles,
listening to and engaging your followers, analyzing your results, and running
social media advertisements. As we know that it is the era of social media in
which people connect with each other through different social media
platforms like face book, messenger, snapchat, whatsapp, pinterest, linkin,
youtube Instagram and many more. About half of the world has access to
internet and one of the every of the fourth people have a lot of craze of
social network. In this period of development most of the companies,
brands, and individuals use these social media platforms to sell or purchase
their products.
Social media marketing is the easiest way to promote or advertised their
products. Social media is an important component in e marketing and
integral part of any advertising strategy. In this article I will describe the
Brand locus is a top Social Media Marketing company and provides reach
customer business on a potential audience through Facebook, Instagram,
twitter that gives you more leads for selling and purchasing goods or
products from internet & increase audience to know your brand through
Social Media platform. Brand locus covers Social Media Marketing (SMM)
activities such as sharing of videos, photos, and content for marketing
purposes. Due to the great benefits of social media marketing, it is
recognized as one of the strongest marketing platforms on the Internet.social
media trends and their benefits how to advertise their products online. Face
book is giant social media channel by which people communicate with each
other or purchase their own products easily by posting images, videos, blog,
clips etc. This media platform provides the attractive tool for marketing.
Now-a-days there are about 3.5 billion social media users nearly 45% of the
global population there are list of social media marketing developments that
engage your audience and fulfill their needs wants demands and gives them
satisfaction. And this will help to access these social media trends. It
includes the different types of social media trends which includes Influencer
marketing, Social media for customer service, Use of stories, Rise of
alternative platform, Argumenta Reality (AR). One of the easy and convient
way to promote their products is influencer marketing. Brands can pay
online personalities to advertise products or services to their followers.
Customer services are circular part of providing the brilliant user experience.
By this media platforms customer will purchase online products and have
feedback like reviews and complaints. Email and phone are the top
communication method. There are some tips of using social media or
customer involves social listening to monitor their conversation around you
on Facebook. Another trend ad social media marketing is usage of stories. It
describes the snap chat and other platform such instagram, you tube,
messenger, have made the part of user experience. This type content also
provides an opportunity to share special offers, perhaps using cheeky calls to
Action (CTA). There are different platforms to rise the business to
consumer(B2C) such as Facebook, twitter, and Instagram. This trend will
help the younger shopper to favor these channels and designed them and
engaging themselves. For example, Tiktok it was launched in 2016.Now it
has 500 million active users. And this platform will engage the youth and
promoting their talent and you will want to keep this mind this mind when
deciding whether or not to use it yourself. Another social media platform is
Pinterest. It is not new but there has a wide range of experience by which the
users are interested in new products, campared with 55%of people on
another network. Brand also report having higher returns on ad spend on this
platform. Pinterest is female dominated in which latest clothes designed,
styles and trend.AR includes the digital and physical element that provide
brand to create customer experience. Hence, we concluded from all the
above discussion is that the social media marketing provides the various
forms of media that can help in communication and advertising all types of
products.
There are basically 3 different types of ways in which businesses use the
website to grow their businesses. Namely, Bloggers, Internet Marketers and
Company Brochures.
They are all dependent of getting traffic to the website however the methods
employed are different and when we work with these businesses, we have
noted that the shorten success criteria is also significantly different. Bloggers
are more interested in engagement KPIs I. e. how many shares a post gets,
number of comments traffic to the website. Internet marketing primarily
focus on the number of visitors to their website, i.e., Traffic numbers. Those
operating company brochure websites measure their success in terms of
conversions people wishing to take the conversation offline. Let's look at
each in more detail
There are numerous approaches to using social media in the ads, as you can
see. It is important that you use the tools and techniques that are ideally
tailored to your own unique requirements and that follow your objectives.
You need to have a policy or mission in plain words before you get into the
social media bandwagon. You need to be transparent on your

The Blogger
A Business Blogger's main goal is to magnify their individual persona so
that they become a leading person in their niche of influence. The "go to
person", i.e., Due to various their skills and education, customers are drawn
to the blogger, so their website needs to include information items of
immense importance and relevance to their group in order to be successful.
The website for blogs uses social media channels that are used to funnel
traffic to their website.
The Internet Marketer

Network advertisers became early Internet prospectors. Their mission is to

directly market goods with limited or no consumer interaction through their
website. In order to get visitors to their websites, Internet marketers
historically relied heavily on SEO and online advertising. With increasing
competition for keywords, however, more Internet marketers are moving to
social media to find buyers.

The Company brochure

The aim is to highlight goods and services. To check business credentials,
clients visit or are sent to the website. An online brochure/shop window is an
internet website.

References
https://www.wordstream.com/social-media-marketing

https://velocitize.com/2020/10/12/5-social-media-marketing-trends-in-2020/
https://www.brafton.com/blog/social-media/10-social-media-marketing-
books-to-add-to-your-reading-list/