RED BRICKS

CONSTRUCTION CONSULTANCY
BUSINESS PLAN

Prepared by:
Zain ul Hassan (2171028)
Alyna Khan (2171020)
Imamma Munir (2171010)
Rohan Sheikh (2171029)

Presented to:

Sir Intazar Javied

 Red Bricks 2020

Confidentiality Agreement:

The undersigned reader acknowledges that the information

provided in this business plan is confidential; therefore, the
reader agrees not to disclose it without the express written
permission of Red Bricks

It is acknowledged by the reader that information to be

furnished in this business plan is in all respects confidential in
nature, other than information that is in the public domain
through other means, and that any disclosure or use of this
confidential information by the reader may cause serious harm
or damage to Red Bricks.
Upon request, this document is to be immediately returned to
Red Bricks.

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 Red Bricks 2020

Table of Contents
Executive Summary:......................................................................................................4
Introduction:...........................................................................................................4
The Company:........................................................................................................4
The Market:....................................................................................................................5
Communication and Responsiveness:............................................................................5
Strength and knowledge:................................................................................................5
Construction Management:............................................................................................6
Mission Statement:.........................................................................................................6
Our Values:....................................................................................................................6
Ethics:.............................................................................................................................6
Trust:..............................................................................................................................6
Teamwork:.....................................................................................................................6
Responsibility:................................................................................................................7
Safety:.............................................................................................................................7
Service:...........................................................................................................................7
Customer Segmentation:................................................................................................7
SWOT analysis:..............................................................................................................8
Strengths:........................................................................................................................8
Weakness:.......................................................................................................................8
Opportunities:.................................................................................................................8
Threats:...........................................................................................................................9
Tendered projects:..........................................................................................................9
Bonding and Project Performance:................................................................................9
Owner needs:..................................................................................................................9
Channels:........................................................................................................................9
On the Owners side......................................................................................................10
In pre-design:................................................................................................................10
During Design Phase:...................................................................................................10
During bid process:......................................................................................................10
During construction:.....................................................................................................10
The client and construction management:....................................................................11
Customer Relationship can be build on the basis of....................................................11
Revenue Streams:.........................................................................................................11
Competitors:.................................................................................................................12
Conclusion:...................................................................................................................12

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 Executive Summary:
Introduction:
This business plan seeks to generate a significant increase in company
sales and profits from the services of engineering, procurement and
construction (RB) consultancy projects over the preceding year. This
plan highlights a sales-revenue target for the next five years. This target
is seen as attainable through a proactive approach, by teaming up with
a project financing provider, partnering with reputable local and regional
engineers, suppliers, and construction firms to reduce competition,
and improving pricing while reducing risks. The required marketing
budget for the duration of this plan will grow somewhat each year.
Based on the company's cash flow and previous profits, the company's
expansion can be carried out without any further increase in financial
leverage.

The Company:
Red Bricks was founded in 2020 and is based in Lahore, Pakistan. The
company is a Construction consultancy. Red Bricks offers good quality
and cost effective service in construction, design, procurement, project
management, construction and construction management, and other
consulting services in relation to the design, building and management
of the building or house.
In the near future, Red Bricks will establish a joint venture company
with a reputable local company who has experience and capability in
performing EPC works of power projects, as well as financial capability,
and will broaden the coverage by expanding into additional service
areas. Red Bricks currently has an admin staff of four individuals that
cover sales, marketing, accounting etc. Once projects have been secured,
then project offices will be established and project personnel and staff

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will be recruited. Project office organization and staff will encompass
the construction divisions.

The Market:
Looking at the troubles that people have these days in how to use the
material that is effective and cost effective, people who are having
trouble to get Clearance from LDA they are our market to target

Communication and Responsiveness:

Communication is the key on every project. During construction, RB
will do everything from controlling costs to executing an effective safety
plan, and will provide timely and accurate project status reports,
responsibility for excellent client service continues through the post
construction period. The project team will be the leaders on all post
construction items, especially any warranty items. This approach ensures
that clients always know who to go to for assistance with any issue.

Strength and knowledge:

With a bonding capacity that has no established upper limit, RB
financial strength gives you peace of mind. RB has an unmatched supply
of experienced labour, the ability to self-perform its work where
necessary,
RB can also provide extensive knowledge of sustainable construction,
alternative finance and procurement, and a deep understanding of
regional government compliance.
No matter what the project, no matter how large or small, RB’s project
teams will always be responsive and will remain malleable and versatile
throughout the life cycle of the build.

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Construction Management:
Construction Management is a professional service that applies effective
management techniques to the planning, design and construction of a
project from inception to completion for the purpose of controlling time,
cost and quality.

Mission Statement:
1. To perform for our customers the highest level of quality
construction services at fair and market competitive prices.
2. To ensure the longevity of our company through repeat and
referral business achieved by customer satisfaction in all areas
including timeliness, attention to detail and service-minded
attitudes.
3. To maintain the highest levels of professionalism, integrity,
honesty and fairness in our relationships with our suppliers,
subcontractors, professional associates and customers.

Our Values:

Ethics:
Our culture is grounded in integrity and respect.  This means adhering to
the highest standards of ethics. Our reputation as an ethical company is
one of our most valuable assets.

Trust:
We place trust at the center of every relationship—with customers,
subcontractors, suppliers, architects, engineers and fellow team
members.

Teamwork:
People are our greatest strength we work with customers and business

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partners in a spirit of collaboration and trust to tackle the challenges of
construction.

Responsibility:
We are responsible to team members, customers, subcontractors,
suppliers, architects, engineers and the communities in which we live
and work.

Safety:
We are committed to keeping safety a priority. Our philosophy is simple
every accident, and therefore every injury is preventable. Every team
member and every customer, subcontractor, supplier, architect and
engineer can expect that our work sites place their personal safety as our
highest priority.

Service:
We embrace a customer service culture. We believe our future is secured
by advancing the interests and success of our customers.

Goals:
Our main goal is to satisfy our customers with our expertise and
knowledge. Provide services that are acknowledged by our customers
and provide them with services that are use full to our customers and
cost effective and reliable.

Customer Segmentation:
The potential clients/customers during the five-year implementation of
this plan for Red Bricks .Whoever wants clearance from LDA or can not
decide how their material will be used where to buy from and how to
buy cost effective and reliable material.

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 SWOT Analysis:
Strengths:
• Good working capital and cash rich
• Good leadership
• Well trained management team
• Well trained staff
• All major processes are mapped out and computerized
• There is a need in the market for our services
• The business can be scaled up
• We exceed our customers’ expectations every time.

Weakness:
• Poor customer complaint procedure
• Poor customer experience when dealing with the business
• Roles and responsibilities are not clear and defined
• Target audience is not clear and defined
• Customer database not kept up to date and not used for marketing.

Opportunities:
• Our products are unique INTERNAL (STRENGTH)
• Our customer service is second to none
• We have identified a gap in the market
• We have identified several niche markets
• We have spare production capacity
• We keep up to date with current affairs to capitalize on any
opportunity that comes our way
• We have a proven lead conversion system
• We have several points of difference that we use differentiate
ourselves from our competitors
• We compete on quality and customer service.

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Threats:
• Sales have fallen due to external influences
• We have a high staff turnover
• We are slow to respond to market changes
• Increased competition is squeezing our margins
• We compete on price.
Tendered projects:
• A Prime Contractors lump sum contract has a profit and risk
equation built in
• The market can sustain up to 15% mark-up on labour and materials
• Internal disciplines such as office administration, construction
management and trades are marked up too.

Bonding and Project Performance:

• Client stipulated surety bonding typically costs up to 1.5%
• Often developers projects fail financially as well as, contractors
fail to perform or go broke
• CM’s recommend using risk analysis to pinpoint where bonding is
sensible.
Owner needs:
• Involvement in pre-construction and planning.
• Continued commitment all the way through project delivery and
commissioning.
• Responsive leadership and collaboration throughout.
Channels:
• The new imperative for today’s complex construction projects and
programs.
• Collaboration is everyone’s responsibility.
• CM provides leadership and coordinates a multi-disciplinary team.
• Owners don’t want stars – they want successful projects.

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On the Owners side
In pre-design:
- site analysis and selection
- choice of delivery method
- preliminary budget and schedule
- general performance requirements
- forming a collaborative team
- preparing bid documents.
During Design Phase:
- Responsive, esthetic design
- life cycle cost analysis
- Constructability review
- detailed budget and schedule
- technology implementation.
During bid process:
- Pre-bid conference
- clear bid documents
- all questions answered
- evaluate and compare bids
- recommend choice.
During construction:
- Timely and full reports
- financial management and control
- manage change order process
- assure a safe workplace
- minimizes delays and disputes
- manage close-out and commissioning.

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The client and construction management:
A professional CM firm can augment the owner’s existing resources
with pre-planning, design, construction, engineering and management
expertise that can assure the best possible project outcome no matter
what type of project delivery method is used.

Customer Relationship can be build on the basis of

• Cost effective materials
• Reliable materials
• Satisfaction
• Communication and responsiveness
• Strengths and knowledge.
Revenue Streams:
The client representing Building Construction uses cost reimbursement
contract as payment principle in most cases. Fixed price contracts are
seldom used and only occur if the project is small and well defined.
According to the client, fixed price restricts technical consultants’
creativity and innovative thinking in a project. The interviewee believed
that consultants who work under a fixed price contract do not share their
ideas and alternative solutions with their client. If the consultants were
to share their ideas they might have to redo their work, which can
become costly. Therefore, cost reimbursement contracts benefit the
client by creating an open atmosphere where the technical consultants
are allowed to think innovative.
According to the respondent from Infrastructure, fixed price contract can
also become expensive for the client. He claimed that such contracts put
high responsibility on the client to specify all details regarding the
project in advance. This is difficult to achieve, especially in
investigation assignments such as pre studies. The client stated that
added work in such projects is common. The consultants then have the
possibility to set a low fixed price and high prices on additional work,
which can become costly for the client in the long term.

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Competitors:
Our main competitors are
• Allied Engineering Consultants
• A.R Cooperation
• Tricon Construction
• Invest General Trading.

Conclusion:

 Our business will work in best of the interest of our customers

 We will stay in touch with our customers during the work
 Our customers can trust us with their money and work.

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This document is the proprietary property of Red Bricks
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.