C.E.

O : Sadia Bibi
Contact : 03xx-xxxxxxx
Address : XYZ

Sadia Bibi
Bachelors of Business Administration.
Finance & Operations Manager.
Contact no. 03xx-xxxxxxx
Dawood Hamid Saqib Liaqat
Bachelors of Business Administration. Bachelors of Business Administration.
Marketing Manager. Human Resource Manager
Contact no. 03xx-xxxxxxx Contact no. 03xx-xxxxxxx

1
 Executive Summary

Constructify.com is a company working in construction industry and offers unique features

making it distinguishable from the other competitors . We are aiming to provide our customer
with the well-established houses along with additional services in the form of interior designing .
The whole business plan of ours is based on the comfort level of the customer as we are doing
everything from purchase of the raw material to transportation and up to the final structure of
home , and interior services to the one wanting it . We are offering consultancy and arrangement
of loan for the ones needing it for short-term . We will be working within the premises of
Islamabad and Rawalpindi on any location where the plot of customer is located .

Sadia Bibi is our C.E.O ( Chief Executive Officer ) and also the manager of the Operations
and Finance . The other two core management members are Saqib Liaqat ; the HR manager
( Human Resource Manager ) and Dawood Hamid ; the Marketing Manager . These three are
also the limited liability partners of the company as well and they will be handling all the core set
of activities .

The company is going to be working through an app , which means all the business will be
online . But for the sake of physical meetings for the customers to meet with the owners and
consultant . All the vendors are going to be inn contact with the heads of the company . We have
also hired professional consultants , interior designers along with assistants to help them out in
the work . There is going to be supervisor attached to every single project that will link the
contractor to the higher authority and keep check on the workers . Similarly , there is going to be
other staff for the helpline service management and other activities well .

This company is going to start in Islamabad and Rawalpindi only but we are aimed to expand our
business to the other famous cities of the country as well with the passage of time and on the rate
of return we generate .

2
The advertisement campaign is also been designed in a well-established way . All sort of
promotional techniques like banners , flyers , SMD’s LED screens , billboards and streamers etc.
are going to be used . The print media is also be utilized by giving ads in the newspapers .

Moreover , the social media is also be used in a productive way to promote our company as a
brand in the minds of the customers by using Facebook ads , Google Ads , etc. All in all , we
have tried to do every best and possible thing to make our start-up work in an efficient and
effective way so that we can expand further and be standing among the top infrastructure
companies with all the uniqueness and comfort that we are trying to give to our clients .

3
Executive Summary.........................................................................................................................2

Introduction......................................................................................................................................7

Company name and Punch Line :................................................................................................7

Slogan :........................................................................................................................................7

Core Values :................................................................................................................................7

Logo :...........................................................................................................................................7

Vision Statement :........................................................................................................................8

Mission Statement :......................................................................................................................8

Description.......................................................................................................................................8

Operational activities.....................................................................................................................10

Interaction through app..............................................................................................................10

Meeting with customer and order placement.............................................................................10

Project start up...........................................................................................................................10

Implementation of PMP.............................................................................................................11

Transportation of materials and vendor selection......................................................................11

Acquisition of funds...................................................................................................................11

Issuance of funds........................................................................................................................11

Issuance of project status reports...............................................................................................11

Completion of project................................................................................................................12

Feedback....................................................................................................................................12

Chart of business activities............................................................................................................13

Products and service plan..............................................................................................................14

App Development......................................................................................................................14

Consultancy Services.................................................................................................................14

Material Procurement.................................................................................................................15

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 Transportation............................................................................................................................15

Interior Designing......................................................................................................................15

Marketing Plan...............................................................................................................................16

Target Audience.........................................................................................................................16

Marketing Potential of the Area.................................................................................................16

Brand Identity............................................................................................................................16

Design........................................................................................................................................17

Customer Service.......................................................................................................................17

Competitors................................................................................................................................18

Marketing Strategy.....................................................................................................................18

Marketing Mix...........................................................................................................................19

Products\ Services..................................................................................................................19

Prices of the Products/ Services..........................................................................................19

Place.......................................................................................................................................20

Promotion techniques.............................................................................................................20

i. Print Media......................................................................................................................20

ii. Social Media...................................................................................................................20

iii. Billboards......................................................................................................................21

iv. Setting Google Service Ads...........................................................................................21

v. Guerilla Marketing Services...........................................................................................21

Quality Policy................................................................................................................................21

Six sigma technique on Constructify.............................................................................................23

Techniques.................................................................................................................................23

Focus on customer..................................................................................................................23

Measure the Value Stream and Find Your Problem...............................................................23

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 Get Rid of the Junk.................................................................................................................24

Contribute with your team......................................................................................................24

Six sigma and Pakistan construction industry............................................................................24

Barriers to six sigma in Pakistan construction...........................................................................25

Inspection policies.........................................................................................................................25

Location strategy...........................................................................................................................26

Layout Plan....................................................................................................................................27

Conclusion and recommendations.................................................................................................29

Conclusion.................................................................................................................................29

Recommendations......................................................................................................................30

General Policies.............................................................................................................................31

References......................................................................................................................................34

Annexures......................................................................................................................................36

6
 Introduction

Company name and Punch Line :

Our company name is “ Constructify ”

Punch line is “ You deserve comfort and safety because it’s not a privilege , it’s your right ”

Slogan :

“ YOU DREAM , WE WORK . ”

Core Values :

• Passion

• Team-Work

• Excellence

• Integrity

Logo :

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Vision Statement :

“ To be among the top infrastructure businesses and also helping people achieve better

living standards ” .

Mission Statement :

“ We believe in providing excellence service with innovation in limited resources. Our

dedicated team will provide you with a set of well-articulated ideas from building till

decor ” .

Description

Constructify builders will be a company working in construction industry and will offer unique
features making it distinguishable from the other competitors . We are aiming to provide our
customer with the well-established houses along with additional services in the form of interior
designing . The whole business plan of ours is based on the comfort level of the customer as we
are doing everything from purchase of the raw material to transportation and up to the final
structure of the home , and interior services to the one wanting it . We will be working within the
premises of Islamabad and Rawalpindi on any location where the plot of customer is located .

The company is going to be working through an app , which means all the business will be
online . Our app is going to be super user-friendly one , as so a common person can easily access
it . Our contact information and all the relevant data regarding our location and the heads is
available there . You just have to sign in and chose the dimensions of the plots , after that you
will get a specific pin-code . Once you get the pin-code a form opens where all of your basic
information is gathered from you . At the end of it , there is a confirmation from you that either
you agree to all terms and conditions or not . When you accept it , you are officially connected to
us . The maps are also available on the app . You can also customize the design as well . Detail
of everything including the raw materials , vendors , consultants , plots , contractors will be
available on our app . Once you are connected with us , you would be able to select everything

8
for your dream on just your one click . Detailed prices ranging from low to high prices with
respect to quality and variety of everything will be mentioned on our app .

Our app is going to be super user-friendly one , as so a common person can easily access it . Our
contact information and all the relevant data regarding our location and the heads is available
there. You just have to sign in and chose the dimensions of the plots , after that you will get a
specific pin-code . Once you get the pin-code a form opens where all of your basic information is
gathered from you . At the end of it , there is a confirmation from you that either you agree to all
terms and conditions or not . When you accept it , you are officially connected to us . The maps
are also available on the app. You can also customize the design as well .

But for the sake of physical meetings for the customers to meet with the owners and the
consultant we will also have a physical location . All the vendors are going to be in contact with
the heads of the company . We will also hire professional consultants , interior designers along
with assistants to help them out in the work . There is going to be supervisor attached to every
single project that will link the contractor to the higher authority and keep check on the workers .
Similarly , there is going to be other staff for the helpline service management and other
activities well . The company is going to start in Islamabad and Rawalpindi only but we are
aimed to expand our business to the other famous cities of the country as well with the passage
of time and on the rate of return we generate . The advertisement campaign will also be designed
in a well-established way . All sort promotional techniques like banners , flyers , SMD’s LED
screens , billboards and streamers etc. are going to be used . The print media will also be utilized
by giving ads in the newspapers . The social media will also be used in a productive way to
promote our company by using Facebook ads , Google Ads etc.

9
 Operational activities

Interaction through app

As our company is going to be working online for the convenience of our customers , so first of
all there is going to be interaction with our customers through our app . As soon as the customers
download the app and log in , they will be registered with us . Specific information regarding the
customer will be acquired and customer will be able to have a look on different facilities like raw
materials and our services provided to them and their costs , different dimensions of the plots and
their locations with rates . If he/she had any query they can contact us on our help line .

Meeting with customer and order placement

As soon as the customer decides what kind of demands and desires he/she has , there will be a
meeting with the customer . This meeting will be physical keeping in view the satisfactory needs
of customers because unless you meet physically, customer would not be satisfied . Then the
customer will discuss his needs and demands and let us know about his/her choices . After
negotiation , when both parties agree on common terms, order will be placed and customer will
be asked about loan letter . If he/she has financial support by him/herself then no need for loan
letter but if he/she is not able to meet the financial requirements , loan letter offer will be made
and he/she will be provided with detail of different banks offering loan with their interest rate
and conditions .

Project start up

After everything is done , project will start . An project manager will be assigned to this project
who will carry out the whole process of construction under his/her supervision . The project
manager will devise a plan that will be a PMP and will make an estimate that how much time it
will take using PERT technique . This timing will be shared with the customer . After the project
management plan is define, next step will be the implementation of plan .

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Implementation of PMP

Then there will be implementation on the project management plan devised by project manager .
Construction equipment , tools , labor and materials will be transported to the site as much
needed at a time . After the resources reach to the construction site , project will be started . The
transportation of resources to the site will be continued time to time when needed by manager .

Transportation of materials and vendor selection

The manager will make lists of things required time to time and send them to the transportation
teams . The transportation team will then get the materials required to the site from our
suppliers . We will have different suppliers of raw materials needed for construction , and
material will be acquired from the vendors selected by customers if they wanted to customize , if
not it will be acquired from those who are most reliable and have reasonable prices .

Acquisition of funds

There will be different payment plans offered to the customers . First of all there will be initial
payment before starting a project . After that there can be installment plan that will carry on
along with the project and payments will be made time to time by customer or by the bank with
whom customer decided the loan plan . And then there will be the final payment just before
completion of project .

Issuance of funds

The transportation team will hand over the receipt/bill of each delivery to the finance department
immediately after the delivery and finance department will make payments according to terms
and conditions set with vendors .

Issuance of project status reports

Project status reports will be made and will be shared to the senior management time to time by
the project manager . These reports will let us know about the status and progress being made by
the project manager . These reports will be shared will the customer as well to let them know

11
about completion process of project . Besides this , physical visits will also be made by senior
management to project sites in order to determine and check the facts of the reports . These
reports will also let us know that whether the things are going according to the plan or not .

Completion of project

After the structure of the house is fully developed . Customer will be provided with the interior
designing services by our professionals . The interior designing will be done according to the
preferences made by the customer and project will be completed . After the project is completed
a project completion report will be made by the project manager and different things will be
analyzed . Like if project was completed in the mentioned time or not , and is it according to the
customers preferences or not, and is customer satisfied with it .

Feedback

Feedback will be taken from customer regarding our services provided . Along with that there
will also be self check up system in which we will try to analyze our mistakes . After the
identification of mistakes being made , system will be updated with the performance of the
project manager .

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Chart of business activities

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 Products and service plan

The main thing that our company is built all about is the ease of the people . Our services are
designed in such a way that are going to facilitate the people in construction of their dream house
. The people in the twin cities are living a busy life especially the working class . They purchase
a land with a wish that someday they will build a house of their imagination . But the time has
made us so much indulged in the work life that it almost seems impossible and many people get
time to do so but after retirement . This is the thing on which we are trying to work on and build
an emotional link with the people by offering them everything at their phones online through our
app from which they can get all the information at one click and then decide the package and
start their coordination with us . We are providing mainly services but the main thing is the
house ( which is the product ) that they are getting in return of their money along with services .

The details of all the products and services are as follows :

App Development

The biggest innovative feature of our company is that we are developing the app that is going to
do all the task of making coordination among the owner and the customer . Our app is going to
be super user-friendly one , as so a common person can easily access it . Our contact information
and all the relevant data regarding our location and the heads will be available there . You just
have to sign in and chose the dimensions of the plots, after that you will get a specific pin-code.
Once you get the pin-code a form opens where all of your basic information is gathered from you
. At the end of it , there is a confirmation from you that either you agree to all terms and
conditions or not . When you accept it, you are officially connected to us . The maps are also
available on the app . You can also customize the design as well . The detail of each and
everything that is required to build your dream house will be available on our app .

Consultancy Services

This service is going to be provided to all the customers for the sake of creating an image of the
house structure in their minds in order to give a particular direction to the project in a certain and

14
defined way . We are hiring the well-experienced consultants who are going to do one-to-one
meetings with the ones who want to meet in person and discuss the details of the project . This is
going to help a lot in understanding the exact demand of the customers .

Material Procurement

The service of the material procurement is also to be provided to the customer in order to refrain
them from all the hustle that one needs to do in order to get all the items , raw material like crush
, cement , tiles etc. from different vendor and then collect them in place. All the hustle is going to
be released as all the purchasing of the material is going to be done by us . The customer will just
sit at home and give the relevant directions about what he actually wants from us . This could be
said as the best arrangement as one can do .

Transportation

After the purchase of the material , the biggest concern is about how all of the stuff is going to be
transferred to the construction site . In big cities , it is a matter of great attention as finding a
transport at the exact time is quite a hard rock to be crush down . There is no need to worry about
that when you’re working in collaboration with us . From the purchase point of the material to
the final site transfer , all of the transportation service is going to be provided by the company.
The heavy machinery that is needed in the process of house construction , is difficult to be
transported . But our company will manage to make all sorts of arrangements for that as well .
All the responsibility of handling of everything is on the company .

Interior Designing

This service is going to be introduced as an additional one . If a customer wants us to build the
house and when he is satisfied from our work , he can also get the house décor services form us
as well . We will hire professional designers who are well aware of managing the interior
services in a defined budget . We will decorate your house just the way you like it . We are
working for the ease of customer by providing every possible things needed in house building at
one platform .

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 Marketing Plan

Target Audience

We are aiming to target all the people of the twin cities who somewhere have a desire to build up
the house of their own once in a life. The dream of having a house is the ultimate desire of every
Pakistani citizen. So, all the people from lower-income class to upper middle class who want a
home that fits under our dimensions and their budget are the segment that our company is going
to target. The middle and upper middle class is going to be a major segment for our business as
per our research, market analysis and understanding of the business.

Marketing Potential of the Area

For identifying the need of such company to occur in Rawalpindi and Islamabad, we did some
initial market research and tried to identify the gaps and possible actions that can be taken. The
kind of services that we are offering to provide are going to be with a new defined dimension, so
it definitely requires high-end understanding of the market in which we are about to enter. We
are focusing on the imminent two cities of the country where the people come to settle after
retirement or some come for the sake of their children’s education and career. They aren’t aware
of the challenges of the big cities and having a home here with all the facilities provided. They
really feel in need of an individual or organization, whom they can trust on in building of their
residence efficiently. Also, some are too much busy with their jobs and businesses that it
becomes impossible for them to stay 24/7 on the plot and keep an eye on the labor and check for
the inventory needed and all other stuff. The life is quite busy in cities and this can hinder in the
way for people wanting to construct hose of their desires. Our company is certainly going to be a
helping hand for them. In light of all these facts, the location is for sure has a lot of potential for
the company to grow and establish the roots strongly and also gain a lot of attention.

Brand Identity

We aim to present our services as a strong band in front of the customers by offering them
immense number of quality services that will build their house in the best possible way as it

16
could. The brand identity requires a lot of visibility in the minds of the customers. We are going
to give full attention to the reviews and suggestions by our clients and then make changes in the
structure accordingly. Our mostly work is going to be online, so online surveys, in the form of
though- provoking MCQ’s are to be designed in order to get complete insight of the customer
experiences. 80% of the marketers have a strong believe that building Brand Awareness is
crucially important as it helps to improve the brand power, company recognition and determining
the Brand Attributes. We will be keeping a keen check on the branding efforts that are required
for the start-up.

Design

Instead of following the same trend as other construction companies, we are going online and
providing ease to the people. It’s an era of digitalization, and everyone in today’s world prefer
everything readily available online as most of the world is using smart phones and other gadgets
through which they can easily access the latest information via internet. We are providing most
of the services online by developing an app through which the customer can easily access all the
information about us and can contact us easily. We are also give them the facility to connect with
the heads of finance, marketing and HR department etc. they can also inform us about any sort of
edition that they require in the selected work. There is going to be helpline center for them which
will be accessible 24\7. All of the requisite can be fulfilled through the app by easily staying at
home. We also have an office where physical meetings can also be arranged in case of any
further queries.

Customer Service

Our main priority is going be our customers for sure. We have devise in the most of our efforts in
making our clients satisfied by our services. While working in the construction company, one
must work in close hand with the customer. Therefore, our staff is going to be trained in a way
that they have a clear realization of the fact that the customer is the boss here. On-time delivery,
quality services, feedback facility, contact with the high authority, friendly handling of the
problems, consultancy service for the client in need of guidance etc. are going to be few of the

17
many services that we are destined to be providing to our customers. Positive word-of-mouth is a
must for

progress for the fresh start-ups like us, and it only comes from a happy and delighted client. So,
it is significant to satisfy the present clients so that they bring in new clients for us as a referral
who will tend to seek our services. It will surely help a lot in brand-making of our company as
we certainly need more referrals in start to get recognized by the people and the eventually
become one of the top recognized construction companies in Pakistan.

Competitors

The construction industry of Pakistan is one the most productive and futile industries of Pakistan.
It constitutes about the 2.5 % of the total GDP of the country. Also, the government has also
provided many packages and subsidies for the industry to help in the current pandemic situation
of the state right now. The industry is full of many competitive tycoons that are profiting the
state. There is a very strong list of the direct competitors and indirect competitors in construction
field which are working for a long time and are successful. But the unique features like online
presence and app development and other new transformations, we are definably going to perform
well despite of the tough competition. Our digital features are going to give us the competitive
advantage over others.

Marketing Strategy

Our priority is to provide quality services to our customers on a reasonable rate that is affordable
and justified. The strategy that we are going to apply here is “Focus Strategy”, as we are tend to
provide the quality and services to a special niches of customers before moving towards
expansion. The focus strategy will be for low-cost and best-quality as well. Moreover, other
special strategies that we are going to use here are professional web-designing and graphic
designing through which our customers can chose the design at ease by staying home because
everything will be available online.

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Marketing Mix

The marketing mix includes the 4’Ps which are:

• Product
• Price
• Place
• Promotion

Products\ Services

The kind of our business is dealing both in the products and services, as in we are building
houses (product) delivering it on-time to the customers along with providing consultancy and
interior designing facility (services) as well. Our primary focus is on quality and affordability in
mean time. The niche that we are targeting are those who work with a defined budget and
allocated limited resources, so they want a package that fulfills their demands as well as provide
the cost-effective factor. Our details about the dimensions in which we are working are going to
be available on our app but we will be dealing with the maximum land of 1Kanal (approx. 5445
sq.ft). The few dimensions from where we are going to start are:

• 20 X 40 = 3.2 Marla = 800 sq.ft.

• 25 X 40 = 4 Marla = 1000 sq.ft.
• 30 X 60 = 7.2 Marla = 1800 sq.ft. etc.

Prices of the Products/ Services

Our company is going to apply the economy pricing strategy to target the wide range of the
customers . Middle and lower class is more conscious about the prices of the product and
services so we have tend to adopt such a pricing strategy that will attract the price conscious
customers towards our company to avail the services . Because of the unique nature of
constructed facilities , it is almost imperative to have a separate price for each facility . The
construction contract price includes the direct project cost including field supervision expenses
plus the markup imposed by contractors for general overhead expenses and profit . All pricing
arrangements have some common features in the form of the legal documents binding the owner

19
and the supplier(s) of the facility . We will be working on the basic Negotiated Contracts in the
form of Lump Sum Contract . The owner has essentially assigned all the risk to the contractor ,
who in turn can be expected to ask for a higher markup in order to take care of unforeseen
contingencies .

Place

For the initial basis , we have selected the twin cities ; Islamabad and Rawalpindi to provide our
services and facilitate the local people . We also aim to expand our business to other cities as
well where there is a lot of margin in the construction business . For example , if we achieve our
set target , we will be moving towards Faisalabad , Karachi , Peshawar , etc.

Promotion techniques

We are using various form of promotional techniques to make people aware of our business
including social media campaigns , SEO’s , website development , billboards , flyers , newspaper
ads etc. Apart from that , we will be also uploading lots of video content on our app that is
particularly being designed to come up with all the queries related to everything . Traditional ad
campaigns along with social media appearance is also going to be the most immensely used
forums for promotional purposes .

i. Print Media

Newspaper is going to be a lot of help for promoting the signage’s and pamphlets to the target
niche and they use this medium a lot on daily basis . This sort of medium is going to be used in
pre-launch and post-launch period as well .

ii. Social Media

This is the platform that is going to be the mostly used in one by the company . Now-a-days ,
about 75% of the construction businesses are using the social media for promotional sake . Ads
are going to be placed on various social forums like Facebook , YouTube etc.

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 iii. Billboards

In important and commercial areas of Islamabad and Rawalpindi , we are using billboards as for
promoting our services . It’ll be running for like 15 days and then a gap is going to be made .

iv. Setting Google Service Ads

Setting a lot of Google ads on the various website and as a pop-ups on the YouTube is also under
consideration .

v. Guerilla Marketing Services

It is definitely not only a fun way to step away from the computer but it also allows to be creative
and compel the customer in a strong way. This is also be a part of our promotional strategies .

Quality Policy

The main focus of our company will be on quality of materials that we acquire from our
suppliers , and the quality of services that we are going to deliver to our customers . The key
factors that we will consider while maintaining the quality being delivered to our customers will
be strategic planning , customer preferences and market trends , application of knowledge in our
operations , workforce management and outcomes that we are going to get on completion of our
projects .

First of all there is strategic planning , we will analyze that do we have effective strategic
planning for our projects . Do we cover all the aspects and possible risks while making our
plans ? Do we have plan B and C in case if our first plans don’t work ? We will try to analyze all
our possibilities and probabilities that can lead towards failure of plan . The key role in this
aspect will be played by our project managers . Then there comes the customer preferences. We
will try to follow the customer preferences because customer satisfaction is our main priority .
We will try to make sure that we follow that comprehensive plan that fits best to the customer
preferences and is according to the current trends of the market .

21
Then there comes the application of knowledge that we have . We will try to acquire the latest
information and knowledge regarding the changes occurring in the market . Because the most
important factor for agile organizations is that how they manage their knowledge management .
We will try to make our knowledge systems up to date with market trends and will try to make
best application of our knowledge so that we can satisfy our customers . Then comes the
workforce management . We will try to maintain our focus on our workforce as well . We will
set up a system that will help us in building the performance records of our workforce so that
employees performing well are appreciated and those not performing well , we will try to find
the reasons behind that will try to encourage and motivate them by their engagement in the firm .
Because when we will focus on our workforce , they will be satisfied and we have to make them
committed so that they can deliver their best that will ultimately enhance our quality . And at the
end, outcomes analysis . After completion of each project , we will do analysis of our project and
will try to discover that whether we were able to satisfy our customers in terms of quality or not .
We will identify our weak points and try to remove them in order to enhance quality .

We will try to follow strategies like six sigma in order to improve the quality of our products and
services . This is basically a method that helps business in in improving their capabilities in order
to give improved quality . The steps to be followed in this strategy, first of all we will try to
define the problems present our project plans . After every time we will complete our project, we
will try to identify that where was the problem in our project . After the problem is identified ,
we will try to collect the data regarding the projects in which we will be looking for factors that
caused the problems . We have to make sure that we cover all the aspects while collecting the
data related to the problem and that data should be reliable . After the collection of data, we will
try to analyze the data . We will examine the process and data , will try to confirm and make a
list of the factors causing the problems . After the causes of the problem has been identified, we
will try to improve our process . We will try to find solutions for our problems that would
eliminate the causes of problems . We will choose the best solution possible after comparison
and We will make few steps how we are going to implement that solution . After the solution is
implemented we will closely monitor the projects whether we were able to remove the problems
and to which extent we were successful . This strategy is further discussed in detail as follows .

22
 Six sigma technique on Constructify

The concept of Six Sigma has a simple goal delivering near-perfect goods and services for
business transformation for optimal customer satisfaction so here are some of the principle that
we will be working on to deliver perfect good to the customers .

First you have to identify the problem . If its need to fix then u have to correct it then analyses it
by giving your resources and correct I through different techniques some of them that we are
going to apply is :

Techniques

Focus on customer

Constructify is the company that is firmly based on customer satisfaction and customer feedback
so for that we have to look forward to focus on customer . This is based on the popular belief that
the " customer is the king ." The primary goal is to bring maximum benefit to the customer . For
this, a business needs to understand its customers, their needs, and what drives sales or loyalty .
This requires establishing the standard of quality as defined by what the customer or market
demands . the customer need wants and their ideas in mind about their house and other majors
things our main priority should be customer because a good customer is your marketer if a
customer is happy and satisfied then u will have more customer because that customer will talk
about you to other and then it is like a chain .

Measure the Value Stream and Find Your Problem

Constructify will Map the steps in a given process to determine areas of waste . Gather data to
discover the specific problem area that is to be addressed or transformed . Have clearly defined
goals for data collection , including defining the data to be collected, the reason for the data
gathering , insights expected , ensuring the accuracy of measurements, and establishing a
standardized data collection system . Ascertain if the data is helping to achieve the goals ,
whether or not the data needs to be refined , or additional information collected . Identify the

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problem . Ask questions and find the root cause if the cause is found then apply to fix it so its
need to be done on right time .

Get Rid of the Junk

If the company Constructify identified the problem , make changes to the process to eliminate
variation, thus removing defects . Remove the activities in the process that do not add to the
customer value . If the value stream doesn't reveal where the problem lies, tools are used to help
discover the outliers and problem areas. Streamline functions to achieve quality control and
efficiency . In the end , by taking out the above-mentioned junk, bottlenecks in the process are
removed that the strategies that will be implied to improve the customer value and solve the
problem .

Contribute with your team

Constructify will involve its team in the whole process to identify the problem and also involve
all stakeholders . Adopt a structured process where your team contributes and collaborates their
varied expertise for problem-solving .

Six sigma and Pakistan construction industry

Priorities of Pakistan construction industry In this step, the questions were targeted to know
about the priorities of the construction industry of Pakistan . This was aimed at paving the way
for harmonizing the current priorities of the industry and the possible inputs by Six Sigma.
Current Practices of Pakistan Construction Industry . In this step , the current practices were
collected. Both close and open ended questions were asked to know the current practices
followed in construction industry and their usefulness . This was to be compared with the
potential benefits that Six Sigma can bring if current practices are replaced by it . Six Sigma
CSFs perception of Pakistan Construction industry In this step, the previously identified CSFs
( from literature ) were ranked by the Pakistani professionals in order to know their perception
about these CSFs . In this way , the highly ranked CSFs were obtained which are later used for
preparing the influence model of Six Sigma in construction industry of Pakistan .

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Barriers to six sigma in Pakistan construction

In this step , the respondents were asked to rank and report the potential barriers to Six Sigma
implementation in Pakistani construction industry . Also a generic list was provided which was
obtained from the literature and respondents were asked to report whether these barriers exist in
local construction industry . This step was aimed to compare the industry of Pakistan with its
global counterparts . Deficiencies of Pakistan Construction industry and Six Sigma Effectiveness
Finally , the respondents were asked to rank the deficiencies of Pakistani construction industry
and the effectiveness of Six Sigma in dealing with those deficiencies . The questions were both
open and close ended . This was aimed to get the opinions of professionals on how much
improvements can be brought about by implementing Six Sigma in construction industry of
Pakistan . It must be noted that not all the professionals had idea about Six Sigma . Therefore ,
after the first step in which they were asked about Six Sigma knowledge , the responses of only
those professionals were considered for further analysis who had at least basic idea about Six
Sigma . Furthermore , the basis for the analysis was set at the organizational types : government ,
semi government and private employees .

Inspection policies

Inspection Policy elements define how the main traffic analysis is done for traffic that has been
allowed and selected for deep inspection in the Access rules . They define what action the engine
takes when a match is found . We will try to detect attempts to exploit known vulnerabilities in
our systems and prevent such attempts from succeeding if the system is not patched against it .
We will closely monitor traffic that does not cause alarm on the surface , but when examined for
certain patterns, can turn out to conceal actual threats . For example, we can detect if a series of
occasional service requests are someone secretly scanning the network structure or if a spike in
traffic is a denial-of-service attack . We will try to make sure that our software systems are
protected by firewalls and our organizational systems are also protected by well grounded rules .
We can also detect other sequences in traffic , such as the use of certain applications or even

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access to a particular file . We will try to track any attempts that will try to fail our systems and
remove them .

Routine inspection is essential in construction projects . Inspections help that our work within a
project proceed as planned and is according to requirements and regulations . Running a
construction site involves the coordination of workers , materials and equipment . Construction
inspections are made throughout the entire project duration to ensure that things are running
smoothly . Inspection of the construction process is done to check all the working .

 There will be inspection and documentation .

 There will be reporting of daily inspections .

 There will be maintenance of record in order .

 There will be involvement in project meetings .

 There will be monitoring of the schedule .

 There will be monitoring of documenting materials delivered and used in the work of
construction .

 There will be semi-final and final inspections upon building completion .

 There will be handover inspection for smooth project closing .

Location strategy

Having a good location strategy will helps us to obtain the optimal location aligned to the needs

and objectives of our company , one that allows our firm to increase opportunity while reducing
costs and risks . For identifying the need of such company to occur in Rawalpindi and
Islamabad , we did some initial market research and tried to identify the gaps and possible
actions that can be taken . The kind of services that we are offering to provide are going to be

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with a new defined dimension, so it definitely requires high-end understanding of the market in
which we are about to enter. Constructify is focused on targeting areas like Rawalpindi and
Islamabad. As in Islamabad there are high rates of land, it’s hard for them then to build high cost
houses but still people want high-quality. So that company works on this matter by providing
them fine consultancy and then services according to their convenience and requirements . On
the other hand currently Rawalpindi areas are also our target and then according to the growth of
the business company will think to expand further areas.

We are focusing on the imminent two cities of the country where the people come to settle after
retirement or some come for the sake of their children’s education and career . They aren’t aware
of the challenges of the big cities and having a home here with all the facilities provided . They
really feel in need of an individual or organization , whom they can trust on in building of their
residence efficiently . Also , some are too much busy with their jobs and businesses that it
becomes impossible for them to stay 24/7 on the plot and keep an eye on the labor and check for
the inventory needed and all other stuff . The life is quite busy in cities and this can hinder in the
way for people wanting to construct hose of their desires . Our company is certainly going to be
a helping hand for them. In light of all these facts, the location is for sure has a lot of potential
for the company to grow and establish the roots strongly and also gain a lot of attention .

We will be working within the premises of Islamabad and Rawalpindi on any location where the
plot of customer is located . For the initial basis, we have selected the twin cities ; Islamabad and
Rawalpindi to provide our services and facilitate the local people . We also aim to expand our
business to other cities as well where there is a lot of margin in the construction business . For
example , if we achieve our set target, we will be moving towards Faisalabad , Karachi ,
Peshawar , etc.

Layout Plan

1. Constructify site layout planning is an important activity that involves identifying, sizing,
and placing of facilities within the boundaries of your site location . The basic
consideration in an effective site layout planning is the smooth and low-cost flow of
materials , labor , and equipment within the site , in addition to satisfying various work

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 constraints and safety requirements . This methodology aims at supporting the three
decisions related to site layout planning : identifying necessary facilities and determining
their sizes ; determining the inter-relationships among the facilities and optimizing the
placement of the facilities on the site .

2. The layout of your workplace is extremely important , because the wrong layout can
restrict staff and hinder productivity , while the right layout can help your team to carry
out their tasks more effectively and boost productivity and even creativity .

3. Our business is related to the online activities but we will have physical offices and
warehouse as well . We will try to develop such a layout plan that will help us in
reducing our costs . We will have specific desks for the worker in the management and
separate office rooms for senior management as well as for the project managers . We
will have separate meeting rooms and also have an informal area or room for casual
meeting and discussions . The offices and desks will be set in such a way that there is
smooth flow of information . In the front , there will be reception desk that will receive
the customers and arrange their meeting with the officials .

The layout strategy will also include :

 Material handling equipment
 Capacity and space requirements
 Environment and aesthetics
 Flows of information
 Cost of moving between various work areas

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 Conclusion and recommendations
Conclusion

From the above analysis , it is concluded that Constructify is a company which offers its
customers high quality services without any hustle for the owner through its creative and
innovative ideas . it aims at becoming a locally recognized brand for quality, ease, convenience,
creativity and trust worthiness . Operations of a construction business are very diversified and
effective plan will help reduce its complexity . In our business , operations start from when a
customer approaches us with a predefined budget through app . It involves procurement of
material from cost effective suppliers and then doing contracts with the builders to provide labor
and finally finishing it with the décor facility , which is totally customized and is highly
dependent of customer budget . The kind of our business is dealing both in the products and
services , as in we are building houses ( product ) delivering it on-time to the customers along
with providing consultancy and interior designing facility ( services ) as well.

The business is formed by keeping in mind the lower-middle class who face problems like
finance and supervision in construction . So , this company will provide them all the ease on its
own end. This has been possible as the company designed all services by keeping in mind the
customer complications . The main thing is company will provide the customization to the
market according to the convenience, budget and suitability of them . Constructify is focused on
targeting areas like Rawalpindi and Islamabad . As in Islamabad there are high rates of land , it’s
hard for them then to build high cost houses but still people want high-quality . So that company
works on this matter by providing them fine consultancy and then services according to their
convenience and requirements. This is the competitive edge of the company over the others . On
the other hand currently Rawalpindi areas are also our target and then according to the growth of
the business company will think to expand further areas .

Our primary focus is on quality and affordability in mean time . The niche that we are targeting
are those who work with a defined budget and allocated limited resources , so they want a
package that fulfills their demands as well as provide the cost effective factor . Our company is
going to apply the economy pricing strategy to target the wide range of the customers . Middle
and lower class is more conscious about the prices of the product and services so we have tend to

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adopt such a pricing strategy that will attract the price conscious customers towards our company
to avail the services . Being an online business, we decided that we will reduce our fixed asset to
minimum and to work more effectively we will efficiently use our main current assets that is
inventory . For this we will be following JIT concept . Our customers will approach via app and
will define their requirement to us before ordering . Traditionally the emphasis has been very
much on design and construction .

Recommendations

 Technical skills in the area offices should focus on data collection , facility inspection
and evaluation , and routine operations and maintenance .
 If we want to earn more business then we have to invest time and money into our
company . This means that there is buying of new equipment and technology when
required , training of employees and actively marketing of our business .
 Good project management is key to improving profitability . this means that if we want to
hit our profit goal on a project then we have to keep your costs down and finish the
project within the planned completion date .
 There should be no additional work on a project until a price has been decided upon and
it has been approved by the client .
 One of the key to success in the construction industry is adaptability as construction is a
quite a volatile industry. If we will not make adjustments in our business to keep up with
the changing trends then we are setting ourself towards failure .
 Pleasing the clients should be a top priority and for this purpose we should be actively
communicating with our client on all aspects of a project so they can be equal partners in
the decision-making process .
 Cutting corners to reduce costs speed up for completion of a project can be
disadvantageous so be careful on the matter of quality as reputation of company for doing
quality work is only as good as your last project so never compromise on high standards
of performing quality work .
 Information should be readily available about the processes and practices , both in
general and for specific projects and activities .

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 Recruit , train and nurture those personnel who have the skills needed to manage
processes involving technical capabilities , communications and collaborative processes .
Collaborative proficiencies should be systematically related to job categories and the
processes of hiring , training , evaluating the performance of employees and their
promotion .
 Project managers should have professional certification and experience as well to carry
out their responsibilities .
 Take a hard look at estimates that are made versus the actual costs . Make note of costs
that were over or under from expectations so there is chance of performing better next
time .

General Policies

 We will minimize the waste of raw materials and energy

 We will increase cost-effectiveness by observing the environmental regulations
 We will be recognized as a good corporate citizen because of our policies .
 Passion , Team-Work , Excellence and Integrity will be our core values .
 We will obey the rules of company , communication will be effective , responsibility will
be taken and fulfilled , we will trust each other and we will respect our fellow workers .
 Eliminate all forms of personal damage, the prevention of unsafe acts and a systematic
reduction of workplace hazards and risk
 Establish Health and Safety targets to support the achievement of our policy objectives
 Comply with all Statutory and Regulatory requirements relevant to Occupational Health
& Safety and any other obligations to which the company subscribes
 Encourage a Culture of personal responsibility for Health & Safety behaviour in all
employees and stakeholders associated with our business activities
 Develop a supportive Health & Safety Culture through Accountable Leadership

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 Develop the capabilities of our Leaders to positively impact the Health & Safety
behaviour of contractors and employees
 Promote a Culture of Health & Safety through effective Ownership, Communication and
Consultation
 Implement an effective Safety Management System consistent with our work activities
and enable the building of knowledge resources and the sharing of information
 Provide appropriate Safety Training for all employees and ensure that Contractor Health
and Safety concerns are regarded with the same importance as that of our own people;
 Provide effective Rehabilitation Support and Services to Employees in the event of work
related incident or illness
 Actively implement these policy objectives and review outcomes in Safety Performance
to facilitate Continuous Improvement across our business activities.
 Promote a culture of innovation, engagement and participation;
 Promote the efficient use of energy and water, reduction of waste, recycling of materials
and prevention of pollution
 Improve our energy efficiency and management of our greenhouse emissions;
 Maintain an Environmental Management System in accordance with AS/NZS ISO
14001, and to continually improve upon those standards through defined objectives and
targets
 Meet or exceed relevant environmental legislation and other criteria to which we
subscribe
 Regularly review our environmental performance and identify and implement
opportunities for improvement
 Influence our suppliers and subcontractors with our approach towards responsible
environmental practices
 Site Inductions and tool box training will incorporate the aspects of Environmental
protection and sustainability relevant to YTO Construction staff and sub-contractor
employees
 Promote practices, systems, values and behaviors that contribute to environmental
sustainability

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 Demonstrate leadership in environmental management both internally and within the
industries we operate
 Ensure all stakeholders in Constructify are proficient with the new integrated system
 Minimize all Aspects of work activities and their Impact on Quality, Safety, and the
environment
 Develop an employee-oriented company culture that emphasizes quality product,
continuous improvement, and high performance. The company wants to provide all
employees with ongoing personal development, as well as an organizational development
 Consultation with all employees on Quality, Safety & Environmental issues, including
any changes to work practices, procedures or before the introduction of new equipment.
 Provide adequate resources required to effectively implement all Quality, Safety and
Environmental issues
 Continuously review and monitor through Internal Auditing to ensure legal and third
Party compliance
 Undertake regular Monthly Management Reviews to ensure social governance and
commitment that its policy is promoted and supported by all staff in the company
 Have replication of best practice through all work activities conducted by Constructify
staff
 integrate the requirements of the key management system standards into a cohesive and
functional Business Management System
 Be monitored and managed by our senior management, but provide recognition of the
efforts of our staff in achieving the objectives
 Be documented, implemented and maintained so that consistent levels of service and
safety are realized
 Be based on Risk Management philosophies to identify challenges to sustainability.
 Be focused on Continual Improvement in all our endeavors

Conformance to requirements shall be substantiated by auditable evidence . Our Policy and

Procedures are communicated to all personnel and are accessible to anyone with our business
operations .

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 References

Authors David Arditi, Member, ASCE; and Assoc. Prof. of Civ. Engrg., Illinois Inst. of
Tech., Chicago
ASCE Subject Headings:Surveys (non-geomatic), Bibliographies, Construction
companies, Construction industry, Marketing, Construction management,
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Arditi, D., & Gunaydin, H. M. (1997). Total quality management in the construction

process. International Journal of Project Management, 

https://www.sciencedirect.com/science/article/abs/pii/S0263786396000762

Banawi, A., & Bilec, M. M. (2014). A framework to improve construction processes:

Integrating Lean, Green and Six Sigma. International Journal of Construction
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Ullah, F., Thaheem, M. J., Siddiqui, S. Q., & Khurshid, M. B. (2017). Influence of Six
Sigma on project success in construction industry of Pakistan
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Sheppard, E. S. (1974). A Conceptual Framework for Dynamic Location—Allocation

Analysis. Environment and Planning A: Economy and Space
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Aarhus, K. (2000). Office location decisions, modal split and the environment: the
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34
https://www.sciencedirect.com/science/article/abs/pii/S0966692300000090

Madanat, S., & Ben-Akiva, M. (1994). Optimal Inspection and Repair Policies for
Infrastructure Facilities
https://pubsonline.informs.org/doi/abs/10.1287/trsc.28.1.55

Tommelein, I. D., Levitt, R. E., & Hayes‐Roth, B. (1992). Site‐Layout Modeling: How

Can Artificial Intelligence Help? Journal of Construction Engineering and Management,

https://ascelibrary.org/doi/abs/10.1061/(ASCE)0733-9364(1992)118:3(594)

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 Annexures

Business card:

Logo:

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Banners:

Flyers:

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38