Define Strategic Management .

-The strategic management process is made up of three main stepswhich is strategy formulation,
strategy implementation and strategy evaluation. Strategic management also emphasizes the
analysis of the external and internal environment of a company in order to achieve the company’s
objectives.

Explain the concept of strategic management

-Strategic management involves planning, analyzing and implementing a business strategy. Strategic
management is most effective if you can step back far enough and say "all things are possible." The
essence of strategic management is matching business resources to market opportunities.

Discuss 3 main strategies involved in the strategic management proses .

-Strategy formulation, strategy implementation and also strategy evaluation .

Why is it important for organizations to construct a mission and vision statement?

-It is important for organizations to construct such things is to be clear about what they are doing or
going for . Having a vision is crucial for every organization to drive themselves to achive what the set
while having a mission is what keep the vision more achievable .

Find any 2 companies in Malaysia and Elaborate their strategic planning practice .

-The first company that I found Is Hype Clothing . They way they practice strategic practice is by
having their brand seem as a expensive and premium . Their business start back there in early 2005
and now are going rapidly in Malaysia through teenager supporter . They created a product that can
attract teenager and sometimes adult with their “minimalist” kind of look and bring premium vibe
into their name . And what I found hard to believe , whenever I launch Instagram eiter using my
phone or my friend’s , there will always be an ads that they paid to Instagram . They are targeting us,
young people .

The second one is , Proton . Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile
manufacturer. It isheadquartered in Shah Alam, Selangor and operates an additional manufacturing
plant inTanjung Malim, Perak. The company was established in 1983 as the sole national
carcompany until the advent of Perodua in 1993. Proton is a Malay acronym for
PerusahaanOtomobil Nasional Sendirian Berhad (National Automobile Company Private
Limited).Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi
Motorsbetween 1985 and the early 2000s. The company has since produced several
indigenouslydesigned models and operates in at least 26 countries today, the majority of which are
in Asia.Proton used to be owned by Khazanah Nasional, the investment holding arm of
thegovernment of Malaysia. In January 2012, it was taken over by DRB-HICOM, a
Malaysianconglomerate in a transaction amounting RM1.2 billion.Proton, predominantly reliant on
its domestic market, is undergoing structural and internalchanges, as evident in the appointment of
a new owner, a new partner, and a new chairman,and in the launch of various new models in an
effort to gain an international presence andincrease profitability.On 16 February 2016, Proton
unveiled its new corporate logo and a new slogan, "It's in theDrive!"