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    The document compares the click-through rates (CTR), conversion rates, and cost-per-click (CPC) of different media channels for advertising, including pay-per-click (PPC), display, email, Facebook ads, YouTube, and affiliate marketing. It finds that email has the highest CTR at 9.48% and conversion rate at 14.65%, but one of the lowest CPCs at £0.05. PPC has a CTR of 7.65% and CPC of £2.43. Affiliate marketing has a CTR of 1.9% and the lowest reported conversion rate of 0.7%.

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    The document compares the click-through rates (CTR), conversion rates, and cost-per-click (CPC) of different media channels for advertising, including pay-per-click (PPC), display, email, Facebook ads, YouTube, and affiliate marketing. It finds that email has the highest CTR at 9.48% and conversion rate at 14.65%, but one of the lowest CPCs at £0.05. PPC has a CTR of 7.65% and CPC of £2.43. Affiliate marketing has a CTR of 1.9% and the lowest reported conversion rate of 0.7%.

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    © All Rights Reserved
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    47 views2 pages

    Benchmark Reports

    Uploaded by

    api-550769623
    The document compares the click-through rates (CTR), conversion rates, and cost-per-click (CPC) of different media channels for advertising, including pay-per-click (PPC), display, email, Facebook ads, YouTube, and affiliate marketing. It finds that email has the highest CTR at 9.48% and conversion rate at 14.65%, but one of the lowest CPCs at £0.05. PPC has a CTR of 7.65% and CPC of £2.43. Affiliate marketing has a CTR of 1.9% and the lowest reported conversion rate of 0.7%.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Benchmark reports comparation between channels

    Media Channel CTR Conversion rate CPC


    PPC 7,65%[ CITATION 8,22% £2.43[ CITATION
    Irv21 \l 1033 ] [ CITATION Irv21 \l 1033 ]
    Irv21 \l 1033 ]
    Display 0,52%[ CITATION 4,81%[ CITATION £0.47[ CITATION
    Irv21 \l 1033 ] Irv21 \l 1033 ] Irv21 \l 1033 ]
    Email 9,48%[ CITATION 14,65% £0,05[ CITATION
    Cha211 \l 1033 ] [ CITATION Top21 \l 1033 ]
    Ser21 \l 1033 ]
    Facebook ads 0,80%[CITATION 5,11%[ CITATION £2.24[ CITATION
    Irv20 \l 1033 ] Irv20 \l 1033 ] Irv20 \l 1033 ]
    You Tube 0,65%[ CITATION 1,4% [ CITATION £0.49 [ CITATION
    Den21 \l 1033 ] The18 \l 1033 ] Den21 \l 1033 ]
    Affiliate 1,9% [ CITATION 0,7% [ CITATION N/A
    She19 \l 1033 ] Gry20 \l 1033 ]

    Bibliography
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    marketing statistics compilation. Retrieved from smartinsights.com:
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    sources-for-email-marketing/#q1

    Dennis. (2021, 5 6). YouTube Ads Benchmarks (2021). Retrieved from storegrowers.com:
    https://www.storegrowers.com/youtube-ads-benchmarks/

    Gryaznova, S. (2020, 09 1). Everything you should know about affiliate conversion tracking. Retrieved
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    %200.5%25%20to%201%25.

    Irvine, M. (2020, 08 5). Facebook Ad Benchmarks for YOUR Industry. Retrieved from wordstream.com:
    https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks

    Irvine, M. (2021, 03 16). Updated Google Ads Benchmarks for Your Industry During COVID-19. Retrieved
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    benchmarks-during-covid-19

    Serrano, S. (2021, 03 1). 2021 Email Marketing ROI Statistics: Open Rate to Revenue. Retrieved from
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    %20Email%20Conversion%20Rates%20(CR)%20Statistics%20Over%20Time,-The%20first
    %20thing&text=The%20average%20conversion%20rate%20peaked,overall%20conversion
    %20rates%20to%2014.65%25.

    Sherer, S. (2019, 03 19). How to use affiliate marketing to drive low-cost conversions for your brand.
    Retrieved from awin.com: https://www.awin.com/us/how-to-use-awin/how-to-use-affiliate-
    marketing-to-drive-low-cost-conversions-for-your-brand#:~:text=What%20is%20the%20average
    %20affiliate,platforms%2C%20and%20types%20of%20advertising.

    The Advertising Conversion Rates For Every Major Tech Platform. (2018, 5 1). Retrieved from forbes.com:
    https://www.forbes.com/sites/priceonomics/2018/03/09/the-advertising-conversion-rates-for-
    every-major-tech-platform/?sh=3d77bafb5957

    Top-Level Email Marketing Management Services. (2021, 05 14). Retrieved from webfx.com:
    https://www.webfx.com/Email-Marketing-Management-Services.html#pricing

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