Group Assignment | Understand an E-commerce Transaction

GA | Online Shopping
Premise: You need to purchase one product per member of your group from different e-commerce websites
that are medium to large in size e.g. Daraz, ChalDal, MeenaBazaar, Shopno, Bagdoom, Pickaboo, Food
Panda, The Mall Bd, Bangla Shoppers. In the process you will go through various decision making process
as a typical consumer. Subsequently you will reflect on the process to gain the perspective (as a manager)
of the destination site.

Table of Content

Introduction
This is the road map for the rest of your report
● Clearly defined problems at hand (What you will do)
● Explain the analysis & expected results (What you expect by doing those)

Purchase Products (Consumer’s Perspective)

Use a table each for the following sections. Use the tables to consider similarities/differences and explain
the tendencies with justification. Consider attributes that are important and different.

Product Attributes
Which products should you buy online? Consider product attributes like brands, alternatives, availability,
quality and the similar. This is before you choose an organization (Hint: Consider Buyer decision making
process)

Attribute 1 Attribute 2 Attribute 3 Brand

Product 1 Reputed brand

Product 2 Not branded

Product 3 New brand

Consider attributes that are important and differ across products.

Discuss the differences/findings with justification.

Adeyl Khan | Faculty, Management Department

Office: NAC 851 North South University
 Group Assignment | Understand an E-commerce Transaction

Intermediaries
Which e-commerce intermediaries did you use to buy the product (search engines, social network and other
media sites)? Compare among other members.
Use tables, and discuss findings.

Google Search Facebook Youtube Instagram ...

Product 1

Product 2

Product 3

Shops/marketplaces Value Proposition

Consider e-tailers (destination site) where you bought the product. What was their value proposition (price,
delivery, variety, review)?
Use tables, and discuss findings.

Value Proposition 1 Value Proposition 2 Value Proposition 3 Value Proposition 4

Shop 1

Shop 2

Shop 3

Shop’s Customer Service

Ask a question for each of the products. Consider different ways you can get in touch and you did get in
touch (chat, voice chat, phone call, email).
Use tables, and discuss findings.

Chat Email ... ...

Shop 1

Shop 2

Shop 3

Adeyl Khan | Faculty, Management Department

Office: NAC 851 North South University
 Group Assignment | Understand an E-commerce Transaction

Shop’s Payment Options

For each product, consider available payment options. Which one did you choose? Why?
Use tables, and discuss findings.

Bkash Visa/MasterCard Cash xxx

Shop 1 Used Available Not available

Shop 2 Used

Shop 3

Shop’s Delivery Options

Consider available options. Explain the one(s) you have chosen.
Use tables, and discuss findings.

Home Delivery Pickup Station Quick Delivery Scheduled xxx

Anywhere Delivery

Shop 1 Used Available Not available

Shop 2 Used

Shop 3

Shop’s Return Policy

Analyze the various return policies. Return 1 or more products. Explain the one you have chosen.
Use tables, and discuss findings.

Timeframe Product Category Reimbursement Replacement Reasons

Option (If available)

Shop 1

Shop 2

Shop 3

Shop 4

Adeyl Khan | Faculty, Management Department

Office: NAC 851 North South University
 Group Assignment | Understand an E-commerce Transaction

Reflection (Manager’s Perspective)

Consider within the perspective of the organization.

Processes (Relevant)
● Explain the ordering, delivery and return (Business) processes using diagrams.
● Briefly explain five major internal activities that support the business processes.

Infrastructure (IT)
● Ecommerce Software/technology used. Consider the builtwith software to determine different web
technologies used in each of the e-commerce sites.
Use tables, and discuss findings.

Web Server Content Delivery JavaScript Frameworks/ Analytics and

Network Libraries Content Tracking
Management
System
(If available)

Shop 1

Shop 2

Shop 3

Shop 4

Explain attributes that are important and different.

Segments (Relevant)
● Consider major segments. Provide contextual evidence.
Behavioural Geographic Segment 3 Segment 4 ...

Shop 1

Shop 2

Adeyl Khan | Faculty, Management Department

Office: NAC 851 North South University
 Group Assignment | Understand an E-commerce Transaction

Shop 3

Shop 4

...

Use tables, and discuss findings.

Consider attributes that are important and different.

Conclusion
In the conclusion,
● stress the importance of the different analysis
● give the report a sense of completeness
While responding to these requirements, please make sure you do substantial group work.

Appendix:
● Picture of products you bought- Student with the chosen project.
● Order receipts (With identification parts blurred)

A practical analysis like this will help you understand e-commerce and better prepare you to solve real world
e-business challenges.

Wikipedia References
https://en.wikipedia.org/wiki/Online_shopping
https://en.wikipedia.org/wiki/Buyer_decision_process
https://en.wikipedia.org/wiki/Online_marketplace
https://en.wikipedia.org/wiki/E-commerce_payment_system
https://en.wikipedia.org/wiki/Consumer_behaviour
https://en.wikipedia.org/wiki/Market_segmentation

Adeyl Khan | Faculty, Management Department

Office: NAC 851 North South University