1.

The introduction of a new intermediary, such as a fee-for-transaction Web site, into a value
chain is called ___.
Response:
reintermediation

disintermediation
countermediation
2. Web sites usually offer links to specific products/pages designed for specific
categories/segments of customers. Example of this include(s)

Response:

home

small business

government

Some of these

None of these

education

All of these

3. challenges of online advertising include

Response:

no consensus has emerged on how to measure and charge for site visitor views

very few Web sites have sufficient numbers of visitors to interest large advertisers

reduction in profit

Some of these

None of these

All of these
 4. Most successful web catalog sales businesses are firms that were already operating in their
business capacity and simply expanded their operations to the web compared to the web-only
ones.

Response:

Correct Answer User answer

True True

5. It can be difficult to determine whether a given Website is attracting a specific market segment
unless that site collects demographic information from its visitors.
Response:

Correct Answer User answer

True

6. Objectives of the web presence of a typical business or organization include ___

Response:

Building a trusting relationship with visitors

Reinforcing positive images that the visitor might already have about the organization

Encouraging visitors to return to the site

Encouraging visitors to return to the site

Making the site interesting enough that visitors stay and explore

Attracting visitors to the Web site

Convincing visitors to follow the site’s links to obtain information

Creating an impression consistent with the organization’s desired image

All of these

None of these

Some of these
 7. Retailers often intentionally design its site for a select, affluent group of customers who has high
speed internet connection.

Response:

Correct User  
Answer answer

False False Luxury retailers often intentionally design its site for a select, affluent group of

customers who has high speed internet connection.

8. Advertisers are willing to pay less for targeted ads

Correct User  
Answe answer
r

False False Advertisers are willing to pay more for targeted ad as these visitors are more likely to be

potential customers

9. A ___ monitor inventory levels, order products, maintain in-store product displays, and
coordinate marketing and advertising of products for their partners.

channel distribution manager

Cannibalization

Strategic Alliances

Channel Conflict

10. Products that sell best on the Internet are those customers are willing to buy without inspecting
them in person.

Correct User answer

Answer

True True

11. Most portals include features such as ___

shopping directories, white pages and yellow pages

 searchable databases

chat rooms, file storage services

games

calendar tools

All of these

Some of these

None of these

12. ___ are companies that take over responsibility for a particular product line within a retail store.

Channel
distribution
managers

Some of these

Cannibalization

Channel Conflict

Category managers

All of these

Fulfillment managers

13. Overstocks (discounted products) often sell well in the web catalog revenue model.

Correct Answer User answer

True

14. Only a few well-established companies that operated physical bookstores adopted the web
catalog model in their online sales endeavors.

false False A number of well-established companies that operated physical bookstores adopted the
 Web catalog model in their online sales endeavors.

15. BSCO Information Services also sells subscriptions to digital versions of journals to corporate and
university libraries. This is an example of ___ revenue model.

Web catalog

Digital content

Fee for a service

Transaction Fee-based

Advertising-subscription mixed

Advertising

16. Traditional discount retailers who were slow to introduce electronic commerce on their Web
sites are now expected to do very well competing against the retailers that started on the Web.
Ans; True
17. Web sites can provide options and execute transactions much less expensively than traditional
transaction service providers.

Correct Answer User answer

True

18. All electronic commerce initiatives have the goal of providing revenue.

False False Not all electronic commerce initiatives have the goal of providing revenue; some are

undertaken to reduce costs or improve customer service.

19. Examples of digital content revenue model includes.

Journals

news

government information
 corporate information

legal information

All of these

Some of these

20. One way to ensure retailer participation is that after searching and gathering information about
specific products from the manufacturer Web site, a customer can select a retailer who will
deliver and install the appliance.

True True

21. Electronic publishing makes dissemination of research results expensive.

False False Electronic publishing eliminates the high costs of paper, printing, and delivery, and makes

dissemination of research results less expensive and timelier.

22. By understanding how the Web differs from other media and by designing a Web site to
capitalize on those differences, companies can create an effective Web presence that delivers
value to visitors (Usability).

Correct Answer User answer

True True

23. Network conflict can occur whenever sales activities on a company’s Web site interfere with its
existing sales outlets.

Fals Fals Channel conflict can occur whenever sales activities on a company’s Web site interfere with its
e e
existing sales outlets.

24. Common measurement of website visitors includes

numbe
r of
visitors

number of unique visitors

number of click-throughs
 number of pages viewed

Some of these

All of these

visitor's budget

25. Sales through the web site could cannibalize sales through the traditional channels. One solution
is to compensate employees considering this.

Correct Answer User answer

True True

26. Business processes supported by an e-business application includes

Response:

customers obtain account information

customers manage investments

None of these

All of these

Some of these

customers purchase more products

27. A good Web site design can provide many image-creation and image-enhancing features very
effectively. It can serve as ___
Response:

All of these

Some of these

a sales brochure

a product showroom
 a customer contact point.

an employment ad

a financial report

28. Companies might move from one revenue model to another to achieve success.
Response:

Correct Answer User answer

True True

29. It is rather difficult to copy a web-only retailers business model.

Response:

Correct User  
Answer answer

False False It is rather easy to copy a web-only retailers business model which makes

competition fierce.

30. Using keywords (search) advertisers can target customers without obtaining demographic
details about them.
Response:

Correct User answer

Answer

True True

31. A ___ is a site that people use as a launching point to enter the Web
Response:

portal

online file storage

searchable databases

yellow pages

shopping directories
 Directory

32. The removal of an intermediary, such as a human agent, from a value chain is called ___.
Response:

disintermediation

reintermediation

countermediation

33. A web presence can be a competitive advantage if you offer value addition that your
competitors do not
Response:

Correct Answer User answer  

True True (e.g. ChalDal offers 1 ho

34. ___ is a critical element in creating a presence that attracts advertisers.

Response:

stickiness

attract repeat visitors

expose to more advertising

links to articles, reports, a message board, and chat sessions

providing relevant content

keep visitors at the site

35. Visitors arrive at a website for many different reasons, like

Response:

All of these

Some of these

Obtaining general information about the company or organization

 Obtaining information about warranty, service, or repair policies

Buying products or services

Learning about products or services

Identifying the people who manage the company or organization

Obtaining contact information for a person or department in the organization

36. Every organization must realize that visitors to its Web site arrive with a variety of
expectations, prior knowledge, and skill levels, and are connected to the Internet through
different technologies.

Response:

Correct User answer

Answer

True True

37. Examples of digital content revenue model includes

Response:

Journals

home

government

education

small business

38. Color settings on computer monitors vary widely making it difficult for customers to get an
accurate idea
of what the product’s color. How can you solve this?

Response:

Send swatch

Generous return policy

 Customer (purchased) feedback integration

All of these

Some of these

39. Few companies today are very optimistic about the general potential of advertising-supported
revenue models.

Response:

User  
answe
r

True After trying to develop profitable advertising-supported revenue models on the Web,

most companies today are considerably less optimistic about the general potential of

these revenue models.

40. Now most shoppers used the web to obtain information about products and compare prices
and features, but then made their purchases by telephone or other means.

Response:

User  
answe
r

False In the early e-commerce, most shoppers used the Web to obtain information about

products and compare prices and features, but then made their purchases by telephone.