Friendlier labels, flavor and function

“Clean label” may be the most wide-reaching influence in modern food and
beverage development… but it can be difficult to define, often meaning
different things to different people.

Proprietary Cargill research are “extremely likely”/”likely” to

helps shed light on consumer
label-friendly perceptions. 70% seek out products meeting their
definition of “clean label”1

How consumers define “clean label”

68% 61% 58% 51% 50% 48%

Organic Found in Contains Made with Found in a Is a brand
the part of only familiar ingredients store where I that I expect
store where I ingredients that come expect products to have a
expect to find from plants to have a clean label
fresh foods or animals clean label

Attributes not associated with “clean label”

55% 52% 45% 44% 43%

Made with Seems highly Contains Contains Contains
ingredients that processed artificial GMO’s* artificial
sound like a ingredients sweeteners
chemical

Label-friendly perceptions
are often tied to specific values:
HEALTH SUSTAINABILITY

69% seek out ingredients 59% say food products’

with nutritional value3 environmental sustainability
is important4

TRANSPARENCY SIMPLICITY

53% feel it’s important to 48% define “clean label” as

know where food simple/natural ingredients6
comes from5

Label-friendly strategies for success

Simplifying a product’s ingredient deck depends on two key elements:
ingredients that resonate with consumers and the expertise to deliver the
experience they expect. For nearly 20 years, Cargill has helped customers
achieve label-friendly success.

FEATURED LABEL-FRIENDLY INGREDIENTS

SimPure™ Plant-based Stevia

label-friendly starches proteins sweeteners
Functional, label-friendly Pea and soy proteins, Our label-friendly stevia
starches from a range concentrates and flours portfolio includes leaf-based
of botanical sources combine added protein extract and stevia sweetener
provide an alternative to content with a consumer- produced sustainably
modified starches. pleasing sensory experience. via fermentation.

Your partner in label-friendly formulation

The ingredients above are just the beginning.
Cargill offers a full portfolio of ingredients to
support your label-friendly goals, including
sweeteners, texturizers, oils, proteins, salt and
chocolate – backed by world-class technical
expertise and a collaborative approach to finding
the right solution for your application.

Learn more at cargill.com/labelfriendly

Sources:
1
Cargill proprietary research. “Transparency & Simplicity: The New Normal in Product Development.”
70% statistic based on respondents who claim to know what “clean label” means.
2
Ibid., Cargill proprietary research.
3
Ibid., Cargill proprietary research.
4
IFIC 2020 Food and Health Report.
5
Ibid., IFIC.
6
Ibid., Cargill proprietary research.
* There is no single definition of “non-GMO” in the USA. Contact Cargill for source and processing information.

© 2020 Cargill, Incorporated. All Rights Reserved.