MEL7670 - Global & Indian

Retail
Siddhant Jha Tushar Walia
19B0068 19B0062
SoC - Animation & Game Design SoD - Product Design
Siddhant Tushar
Captain America current footwear
Product

● Currently Captain America wears knee-high boots. The main problem of

that footwear is that it has hard soles and made out of animal leather
which is not sustainable.

● It has been noted by scientist that our bare feet are best for running.
Keeping this as an inspiration we decided to incorporate a few that would
resemble the foot.

● At the same time integrate itself to the existing attire of Captain America.
Bare feet shoes + 3d print soles +
stockings = new age footwear
Price Promotion
● After extensive ● Since Captain America is
research about existing working with the US Military
military footwear and these shoes will be reserved
bare feet shoes we
for military personnels.
have estimated the
cost to come around
● However, few exemptions will
RS 30,000 INR.
be made for athletes
representing United States in
international events of sports.
Place
● As mentioned before
these shoes will be
available only at military
bases or the Avengers
headquarters.
● This is a expensive gear
and made for only special
purposes. It won’t be
available to the general
public.
Mobile Game Monetization Strategies

▪ Due to the current Global Pandemic scenario many

people have discovered new forms of entertainment.

▪ This resulted in the huge growth of mobile gaming

industry with record growth of 35%.
EFFECT OF 2020
ON MOBILE
GAMING ▪ Some of the top earning games are PUBG and Honor
INDUSTRY of Kings which generated 225.2 million and $156
million.

▪ Many experts believe that mobile gaming will earn

$98 billion in revenue by 2024.
 ▪ Most of the core strategies are organized in a way to
optimize monetization rather than the gameplay.

▪ This is done by deliberately adding inconvenience

THE DESIGN in a game which encourages players to purchase
GAME convenience.

▪ Examples of this could be seen in many games for

example Clash of Clans which allows user to skip
long waiting period by paying a certain price.

▪ These are known as Pain Points. These are designed

to force players to pay a certain amount in order to
move ahead and remove the pain point.
 ▪ Microtransactions range from $0.99 to $99 so that
while buying them, the user doesn’t feel to be
spending too much.

▪ the complex exchange rate will encourage the

Microtransactions player to make these microtransactions multiple

times. Over time, the cumulative total becomes
and Dynamic huge, and the players spend more than they
Pricing assumed.

▪ dynamic pricing - developers track every player,

data helps them to update the game by inserting
appropriate pain points so that players purchase
more and more “convenience.”