Societal perception:

A different kind of similarity that is studied is based on societal perception.

This includes physical attraction. Studies have been proof that friends and
romantic partners tend to select their respective mates based on the
degree of attractiveness. They tend to measure the desirable traits and
how well his or her status can be uplifted in society. For example, in a pair
of couples, when the girl is much attractive physically than the boy, society
assumes that the boy must be very rich or successful or wealthy. Many
times, young women fall in love with wealthier men who are much older
than them. Although, certain studies in which such attraction in the pre-
mature stages studied, it was suggested that if a chance was given, almost
everyone would select a partner who is the most desirable. And in cases
when the chances of being rejected are high, one might select his or her
partner based on his or her desirability and his or her change to be
approached. The attraction is also influenced by self-love. A friendship or a
romantic relation can start strong when one discovers he or she is
appreciated and admired by a person who is attractive and desirable. The
moment when the person finds out, that moment is decorated by the
commencement of strong positive feelings towards the other individual.
This concept is known as the reciprocity of interpersonal attraction. Certain
characteristics of the reciprocity effect of interpersonal attraction are feeling
of admiration, affection, love, and respect between those two individuals. In
the reciprocity effect of interpersonal attraction, mutual liking and attraction
are very strong. Such individuals might also demonstrate feelings of
warmth and intimacy. When two individuals feel the strong urge and desire
to spend time with one another, it is a strong indicator for reciprocal linking.
Reciprocity can affect our choice of individuals with whom we have
relationships. Such relations can be including romantic, sexual, or platonic.
The reciprocity principle states that people get inclined to those partners
who can return the interest. When people select their partners, they tend to
search for those qualities and the status, physical attractiveness, and
personal qualities that are the same as their own. One theory suggests that
a person is more likely to select his/her partner who will upgrade their
persona in society. There are two stages of reciprocity of interpersonal
attraction. They are the individual and the dyadic level. The individual level
is the relationship between the degree to which a person gives liking
relative to others, and the degree to which a person receives liking relative
to other targets. The percentage to which an individual may give and
receive liking thus differs.The second type of reciprocity of interpersonal
attraction is an attraction at the dyadic level. This can be explained with an
example. Sam is attracted to Megan. Sam’s attraction can be partially
accounted for by Sam’s average degree of giving liking and Megan’s
average level of receiving liking. What remains is the relative attraction of
Sam to Megan. The dyadic level correlation is between Sam's relative
attraction toward Megan and Megan's relative attraction toward Sam. The
effects of giving and receiving liking get automatically subtracted in such a
partial correlation.