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BUSINESS SCHOOL
Department of Economics
4. Examine a recent report by McKinsey&Company (see the link below) and discuss
the following questions:
a) How have consumer sentiment around the globe changed?
b) How have consumer willingness to pay and spend across different categories
of products altered since the outbreak of the Covid19 pandemic?
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-
global-view-of-how-consumer-behavior-is-changing-amid-covid-19