CHAPTER I

Executive summary

The Philippines is a developing country that continues to grow as it benefits from other

rich countries that help boost the economy and other major factors in the Philippines. A major

contributor to the country’s growth comes from its airlines as it brings tourists in the country and

provide transportation for Overseas Filipino Workers(OFWs) and Filipinos who intend to travel.

The quality of comfort of the passengers must always be kept high but problems such as nearby

cheap places to sleep and spend the night causes stress for the passengers. Scheduled Flights that

are too early can be quite difficult to catch if you’re all alone or if you live far away and the only

choice is to commute.

There are lots of hotels near airports but only those who has lots of money enjoy these

services. Others, who only have enough money for food often just stays in the nearest hostels or

maybe just spends the night in the airport itself. Hostels may be a cheaper way to rest in but it is

usually quite dirty and the services are pretty much non-existent. This problem has been a major

headache for constant travelers and even airport officials.

The “Sleeping Pods” is the solution to this problem. It is a hybrid between a hotel and

hostel which offers hotel quality experience but at prices similar to that of hostels using escape

pods as rooms. It aims to provide all of this in just a single floor in order to have less footprint to

be more environment-friendly. This business is open to everyone but is best for low-budget

individuals who are also open to socialize. The facilities mentioned includes a laundry/dry

cleaning room, restroom and shower room, and for socialization and recreation, a

common room available for all customers. The sleeping pod is a pod-shaped hotel room

with an area similar to that of a single bed, with sufficient height for a hotel guest to

crawl in and sit up on the bed. The walls of the pod will be made of fiberglass but with a
foundation made of metal, for stability. This pod offers amenities such as bed, small

television, air conditioning, an electronic console, and power sockets. The concept of this

business is derived from Japan’s capsule hotels. This business mainly focuses on the

needs of travelers, commuters, and tourists who cannot or do not want to pay for hotel

accommodations. Founded on January 7, 2020, Sleeping Pods started operating on March 31,

2020. It is located near the NAIA Terminal 3 because it is the most applicable location for the

business. It is solely owned by a young aspiring businessman and traveler.

Sleeping Pods is a hit for everyone. Not only is it visited by travelers but also people that

came to experience the pods and it’s sci-fi vibe. Due to the constant positive feedback from the

business, the Sleeping Pods’ sole owner seeks to expand to other areas near airports to further

provide quality experience for everyone.

The business is named “Sleeping Pods”. It is a hybrid between a hotel and hostel which

offers pod shaped rooms with dimensions a little over the area of a single size mattress. It offers

hotel quality experience but at prices similar to that of hostels. It aims to provide all of this in just

a single floor in order to have less footprint to be more environment-friendly. The concept came

from Japan’s capsule hotels. This business is open to everyone but is best for low-budget

individuals who are also open to socialize. The business can be opened anywhere that has enough

space together with the partnership between the business owners and the building owner. This

idea came to mind due to the reason that lots of individuals struggle to find a cheap but nice place

to spend the night on many areas in the country.

 CHAPTER II

Business Description

A. LEGAL NAME AND FORM OF BUSINESS

Sleeping Pods is the official name of the business. It is a hybrid between a

hotel and a hostel service which provides private room accommodations to guests like

a hotel but with facilities similar to that of a hostel. “Sleeping Pods” refers to the

room in which the guest will be staying at. It is structured like the escape pods in sci-

fi movies which provides its users with minimal life support to survive but in this

case, it provides the guest with their necessities for an average stay.

The legal form of this business is sole proprietorship. The owner will

employ staff who will be tasked with the maintenance of the establishment,

attendance of the needs of the guests, and safeguarding of the rights and belongings

of the said guest. Only one person owns the business.

B. MISSION STATEMENT/OBJECTIVES

VISION

Envisions itself as a business franchise above the level of hostels and in the same

level as hotels in terms of cleanliness, services, safety, and accommodation to its

guests

MISSION
To provide quality nightlong accommodation to guests, uphold the needs and wants

of the guests during their stay, promote peace and relaxation to the fatigued guests,

and lastly, grant safety and security during their overnight stay.

OBJECTIVES

 Productivity

o The business aims to provide quality employee training: maintenance

of facilities, hotel room management, and customer service, for the

productivity of the employees

 Customer Service

o The business aims to provide customer satisfaction with the overall

quality of services they will be able to avail during their stay. The

business also aims to reduce the number and frequency of employee-

related and facility-related complaints.

 Company Growth

o Unlike hotels, the business aims to expand to become a nationwide

franchise which offers private room accommodations at an affordable

price.

CORE VALUES

S- Satisfaction
 The Sleeping Pods has dedicated to fulfilling the proper service and

accommodation promised to the guests by attending to their comments, feedbacks,

and concerns.

L- Lawful

The business follows the rules and regulations constituted by the law

meaning no act of defiance to these laws may happen in the premises of the business

whether it be between an employee and customer or customer and customer.

E- Equality

The business treats all their guests with the level of respect and

commitment they deserve. Its treatment does not depend on the race, social standing,

religion, or other discriminating factors. For the business, all guests are equal.

E- Experience

The business prioritizes the guest’s experience. A superior customer

experience creates loyalty and brand recognition that differentiates you from the

competition and generates more revenue for your business.

P- Peace

The business, as hotel-hostel hybrid, promotes peace, relaxation, and

tranquility. This kind of business is made to provide a resting place for tired or

fatigued guests therefore, it should offer peace and silence during their stay.

C. LOCATION AND GEOGRAPHICAL INFORMATION

 Determining the location for an enterprise such as this is a difficult choice

to make. Due to the nature of this kind of business, the location will play an

important role in the development and success of the business. The average

Filipino citizen does not normally choose to rent a hotel unless it is for their

vacation, travel, or other reasons. Therefore, the challenge for this enterprise is to

choose a location where the kind of the service the business is providing will be

used to its proper purpose.

The Sleeping Pods is located at __________ where a lot of students, employees,

workers, commuters, or travelers go through before they go to their destinations.

We hope to give travelers a place where they can sleep, rest, and recharge

themselves for an affordable price.

D. DEVELOPMENT STAGE

 Generating ideas

 Evaluating and screening service ideas

 Protecting your ideas

 Finalizing design research and development

 Promoting and marketing your product

E. TRADEMARKS, COPYRIGHTS, AND OTHER LEGAL NAMES

The Sleeping Pods have undergone multiple legal registration processes in

different government agencies to ensure the customers of its legality, security,

sanitation, and authority in opening the business.

 Barangay Clearance
 o This is the primary requirement in opening such business. The

Sleeping Pods have obtained this document. Without this

document, admission for other government registrations will not be

proceeded

 Department of Trade and Industry

o This issues the certificate of business registration for the name of

the company. It is essential for the company to register in order for

the company to be treated as a legal or judicial entity.

 Local Government Unit

o This document is the Mayor’s Permit, Sanitary Permit, and

Business tax of one’s business, we have obtained this from the

Business Permit Office (BPO).

 Bureau of Internal Revenue

o The Sleeping Pods has paid the B.I.R the annual registration fee to

register the business and apply for business’ taxpayer identification

number (T.I.N) and for their registration of book of accounts.

 Taxpayer Identification Number

o This is the nine-digit identification number used as a tracking

number by the B.I.R for tax purposes.

 Community Tax
 o It is the prerequisite requirement to have the application for the

business materials.

F. PRODUCTS

The Sleeping Pods is in the service category of business. It offers private

room accommodation in a pod-shaped hotel room with an area similar to that of a

single bed, with sufficient height for a hotel guest to crawl in and sit up on the

bed. Additional facilities is also included in the accommodation, facilities such as

a laundry/dry cleaning room, restroom and shower room, and for socialization and

recreation, a common room available for all guests. Attendants will also be hired

to maintain the cleanliness and hospitality of the enterprise.

G. SPECIALTY BUSINESS OPERATION

The Sleeping Pods is focused in offering quality overnight

accommodation for planned or unplanned guests at an affordable price. It is a

minimalistic kind of hotel which centers on the main needs off the guests. It gives

more importance on the comfortability than the image or looks.

H. FINANCIAL STATUS

The sole owner of the Sleeping Pods paid an amount of one million pesos

(P1,000,000.00).

I. MILESTONES ACHIEVED TO DATE

The Sleeping Pods was founded in January 7, 2020 , the company started

their operation in March 31, 2020.

 ACTIVITIES TIMELINE (WEEK)
1 2 3 4 5 6 7 8 9 1 11 12
0
Research Planning
Branding
Market Survey
Decision Making
ACTIVITIES TIMELINE (WEEK)
1 2 3 4 5 6 7 8 9 1 11 12
0
Negotiations of Location
Establishment Design and Floor
Plan
Business Registration
Acquisition of Building Materials
Job Hiring
Training and Orientation
Acquisition of Equipments
Facility Testing
Launch of the Business
Service Improvement
Business Proper

The facilities mentioned includes a laundry/dry cleaning room, restroom and

shower room, and for socialization and recreation, a common room available for all

customers. The sleeping pod is a pod-shaped hotel room with an area similar to that of a

single bed, with sufficient height for a hotel guest to crawl in and sit up on the bed. The

walls of the pod will be made of fiberglass but with a foundation made of metal, for

stability. This pod offers amenities such as bed, small television, air conditioning, an

electronic console, and power sockets. The concept of this business is derived from

Japan’s capsule hotels. This business mainly focuses on the needs of travelers,

commuters, and tourists who cannot or do not want to pay for hotel accommodations.
CHAPTER III
 Industry analysis and trend

A. SIZE, GROWTH, AND MATURITY OF INDUSTRY

Philippines is a country known for its tourist attractions, rich culture, and

welcoming people, which is why tourists all around the world travel and visit the country.

Tourism in the Philippines is an important component of their economy, as well as a

significant source of foreign exchange revenues, contributing to 12.7% of country's GDP

in the year 2018. These good travel and tourism policies enabled the 7.1 million

international visitors in 2018. The government has also revised its visa-free access policy

in 2015 to attract more foreign tourists, which in short lead to the rise of businesses like

hotels and resort in order to cater the need of tourists.

According to Jones Lang LaSalle or JLL Philippines which is a global real estate

services firm specializing in commercial property and investment management. This

increasing growth and support in the Philippines tourism will result in the continuous

growth of the hospitality industry in the Philippines in the year 2019, in short

opportunities for entrepreneurs and also investors are expected due to the continuous

thrive of hospitality industry.

B. MATURITY OF INDUSTRY

In Japan, a unique type of hotel has been created, it is called capsule hotel. It was

first created in 1979 because of the overtime culture of the Japanese people where they

would miss the evening final train departure, and also the raising fare for taxis. Due to

this reason “capsule hotels” became sensible and thrifty alternative way to save money

instead of taking a taxi after missing the last train.

 In the Philippines, the concepts of capsule hotels are new to the local ears, but

there are already some businesses that offer this type of service. According again to a

statement of JLL Philippines in 2017 Capsule hotels in the Philippines are still new in the

market, but has a great potential to cater to a wide portion of the market.

C. VULNERABILITY OF ECONOMIC FACTORS

The company is aware of its vulnerability to economic factors. The company is

aware that its objective to accommodate its customers may be affected due to the

unexpected crises that the country is facing. These crises may affect the reputation of the

company. The company makes sure that these unwanted events will not hugely affect

their services by being aware on the current happenings and by planning and preparing

for the worst.

D. SEASONAL FACTORS

Philippines is an archipelago with more than 7,600 travel-worthy islands. It is a

tropical country located near the equator, due to this reason Philippines only has two

seasons, rainy and summer. Being a tropical country, during summer Philippines

becomes a tourist destination for those who wants to have a vacation, whether it is the

local or the travelers around the world. Still, like all things, summer season also brings

problem that may affect the business. During summer, the average temperature rises,

sometimes even shortage of power becomes a problem.

Sleeping Pods ensures that its business can adapt to the changes that may occur

during the change of seasons. It promises to provide the same quality service every time.

E. TECHNOLOGICAL FACTORS
 Sleeping pods is a business that aims to offer service through private room

accommodation in a pod-shaped hotel room with an area similar to that of a single bed,

with sufficient height for a hotel guest to crawl in and sit up on the bed. In order to

achieve this, the business would need high-end equipment and facilities. Through this

sleeping pods will be able to offer the quality service it envisions to provide. To also

ensure that the high-end equipment and facilities are working and is safe to use, routinely

maintenance will be conducted. The use of technology would also be helpful to advertise

the business to the social world.

F. REGULATORY ISSUE

Proper food, maintenance, and sanitation are implemented by Sleeping pods,

employees are required to wear the proper attire for their work. They are also required to

make sure that the food and facilities being served are clean and safe to eat or use.

Sleeping pods is also strict regarding the number of hours and the safety and wellness of

its employees, especially since it provides a 24/7 service.

G. SUPPLY AND DISTRIBUTION

Sleeping Pods requires finished goods, like mattresses, pillow, bed sheet and

many more. Most of these supplies can be used repeatedly so the need to constantly

replace these things are not necessary, though it requires constant care to keep it sterile

and safe for use. Also, most of the supplies needed to run the business are easy to find

and is always being produced, so resupplying would not be a problem.

In the distribution of services, Sleeping Pods uses the method of direct personal

selling in which customers visits our hotel in order to offer its services.
H. FINANCIAL CONSIDERATION

Like other businesses, Sleeping Pods aim to profit while providing quality service

to its customers, that is why it considers its finances and also the factors that affects them

financially. Sleeping Pods records the money that it gains and uses using financial and

income statements. Tabulating these data and keeping it up to date, enables it to keep

track of their business status, so they can assess the progress of their business.

I. ANTICIPATE CHANGES AND TRENDS IN INDUSTRY

People behind Sleeping Pods understands that change is constant and that it has a

great impact in the business. Sleeping Pods anticipates the following changes and trends

in the industry.

 Changing demand of lodging: People’s demand for lodging might change in an

instant which might be due to economic factors or something different, when this

happens Sleeping Pods is willing to amend to these changes by also providing

different service.

 Social Media Trend: In this day and age, social media has a big role in businesses,

as well as people’s lives. Sleeping Pods ensure that its business is social media

worthy and is up to date on the current trends and is willing to amend in order to

improve its business.

CHAPTER IV

The Target Market

A. DEMOGRAPHICS/ GEOGRAPHIC
 The Sleeping Pods is targeting the commuters and at the same time the travel

junkies, as they are the ones who are in need of some resting places to go that are budget-

friendly and at the same time has the ambiance and feels of a true hotel. The business

aims to introduce a new style of comfort and relaxation with the services and aura of a 5-

star hotel but in a lower price.

TARGET CUSTOMERS

• AGE: 18-45 years old

• GENDER: Good for all genders

• SOCIAL CLASS: Middle – Upper Class

• LIFESTYLE: Commuters, Travellers

• INCOME: ₱200,000-₱1,000,000

Sleeping Pods is located at Pasay City, Metro Manila that is near the Ninoy

Aquino International Airport Terminal 3 .

B. LIFESTYLE AND PSYCHOGRAPHICS

Since the business is located near an airport, tourists, travel junkies and

commuters are the possible customers of the business. They are taking the advantage of

the tourists, and travellers body state as they need to get good rest because of their long

flights and trips.

C. PURCHASING PATTERNS
 As the business only wants the best for its customers and guests, the company

looks forward to further enhance the already “world-class” sleeping pods and even add

more amenities and facilities to the business. The business of sleeping pods are already

reaching its period of fame and wealth as it is talked about, not only in one country but

aall around the world.

D. BUYING SENSITIVE

HIGH MODERATE LOW NOT AT

ALL

PRICE

QUALITY

BRAND NAME

PRODUCT
FEATURES

SALES PERSON

SALES/SPECIAL
OFFERS

ADVERTISING

SERVICE

AMBIANCE
 ACCESSIBILITY

CLEANLINESS

FACILITIES

The table above presents the buying sensitivity of the possible customers of the

enterprise that does a crucial part in purchase decision making of an individual. It can be

seen that customers not just merely based their purchase selection on the service per se,

the clientele also contemplate on various facets such as customer service, ambiance, price

and quality, before availing service from the business. In The Sleeping Pods business,

customers think about the service and the attitude of the employees.