COURSE OUTLINE

Course Name Entrepreneurship Prepared

Course Code MGT 363 On
Credit Hours 3-Credit Hours (48 Hours)
Course Prereq. Code N/A Revised
Course Type Core Course Elective On
Program BBA [2 Years]
Semester 4th
Instructor: Umar Chaudhry
Course Description
Business-to-Business marketing is marketing of products to businesses or other organizations for use in

Course Learning Outcomes Program Goal

Sr. No PG1 PG2 PG3 PG4 PG5

CLO1 Operationalization and integration of

business knowledge into a systematic market  
relevant problem-solving tools
CLO2 Develop critical faculties like environment
scanning, problem identification, problem   
solving
CLO3 Develop appreciation of internal and
external environment to leverage on the   
opportunities in the business settings
CLO4 Develop an understanding of the key roles
 
and activities of entrepreneurship
CLO5 Identify entrepreneurship as a career and
  
lifestyle option

Teaching & Learning Methodology

 Lecture slides.
 Hand outs/ reading material/ exercises
 Group discussions.
 Journal and Magazine articles as home reading assignment.
 Case studies and their presentation.

Textbook(s)
The importance of a good text book in enhancing the learning process cannot be overemphasized. Students
are recommended to purchase the following text book that will be followed in this course:

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 Barringer, B., R. & Ireland, D. (2012). Entrepreneurship: Successfully Launching New Ventures. New
York: Pearson Prentice Hall. ISBN 13: 978-0-13-255552-4
Reference articles, case studies, and other helpful readings will be provided in addition to the
recommended text for each individual session.
Mode of Assessment
Mode of Assessment
The course has following 5 types of assessments.
1. Exam
a. Mid-Term
b. Terminal/Final
2. Assignment
3. Quizzes
4. Discussions
5. Project

Exams
Exams account for 65% of assessment. The breakdowns and weightage of the exams are as follows
Exam Type Proportional Distribution Duration (Hour/s)
Mid-Term 25% 1.5 Hour
Terminal 40% 2 Hours

Assignments
Assignments make up 10% of the total grade. Assignments may have different score and weights allotted.
Assignments are mostly subjective questions however an MCQ based or objective type assignment may be
given as deemed necessary. All assignment must be completed in the stipulated time frame as defined by
Lecturer.
1. Assignments will be Practical Learning exercises and will prepare you for semester project.
2. It is mandatory to submit all assignments.
3. All assignments must be completed in the stipulated time framed as defined in Teacher.
4. Late assignments are not acceptable.
5. For extenuating circumstances, a proof must be supplied, however it shall remain on the discretion
of the teacher to accept late assignment.
6. All assignments must be submitted in softcopy as well.
Guidelines for Assignment
1. It is of paramount importance that you clearly mention your Name and Registration ID on the first
page of the assignment including your:
a. Course Name
b. Course Code
c. Program (MBA, BSBA etc.)
d. Semester
e. University
f. Date of Submission.
2. Please submit your assignments in word document format (.doc or .docx). All versions of word
document are acceptable (2003, 2007, 2010 etc.)
3. Make sure that you save your word file in the following format:
a. YourRegistrationNo_YourName (example: 01-106105-025_UmarChaudhry)
b. Other file names like Assigment1 or Final are not acceptable.
4. Please make an effort not to copy from the internet as sophisticated anti-plagiarism software called
turnitin has the ability to show source of copied text. Try to write in your own words. (See
section 9.0 Academic Dishonesty for details)

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 5. Please properly format your assignment, a good presentation leads to better grades. You should
define proper heading and use consistent fonts throughout. I would advise you to use Times New
Roman or Calibri as fonts.

Grading Criteria
Following shall serve as the grading criteria of assessment and evaluation of all assignments:
1. Coherence
2. Structure
3. Clarity of Ideas
4. Strength of Argument
5. Identification of Issues
6. Comprehension of Issue
7. Academic Rigor
8. Sources of Ideas

Quizzes
Quizzes constitute 15% of your total assessment. Each Quiz may have different score allotted however all
quizzes carry equal weights. Quizzes can be Computer based or Paper based comprising of Multiples
Choice Questions (MCQs) and/or short questions. All quizzes will be time barred and auto graded only in
case of Computer Based Quizzes. Login for VLE will be provided after week three. All quizzes must be
completed in the stipulated time frame as defined by Lecturer.
Quiz Retake Policy.
• Under all ordinary circumstance there will be NO retake for Quizzes. For extenuating
circumstances, a proof must be supplied, however it shall remain on the discretion of teacher to
retake the quiz.
Project:
1. Constitute 20% of your total assessment.
2. It has two parts
a. Group Report
b. Group Presentation
3. Must be completed in stipulated time frame.
4. Presentation softcopies will be submitted by all, prior to commencement of presentation session.
(Due date shall be announced later during semester)
5. All Syndicates will submit a Hardcopy of report and a softcopy of the same.
6. Reports are to be handed in before presentation sessions.
7. Presentations will commence after Mid-Term Exam. Due date will be communicated in due course
of time.
8.4.1 Group Report
1. Group report must be printed on white A4 size paper
2. The report must be properly bound (Spiral or Thesis)
3. 3000 words (Word Count to be mentioned on the title page)
8.4.1.1 Grading Criteria
You will be graded on:
1. Structure of Report
2. Use of theory and tools
3. Application of theoretical knowledge
4. Use of sources
5. Citation/Bibliography
Presentation
1. It is mandatory for all groups to attend final presentation sessions.
2. Formal attire must be worn on final presentation.

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 3. You will be allotted 20 minutes for presentation and 10 minutes for Q & A.
4. Time Slack: 10% of allotted time.
5. All members must present or take part in Q & A session
Grading Criteria
You will be graded on:
1. Coherence and structure
2. Clarity of Ideas
3. Time keeping
4. Q and A Session
5. Group Effort
6. Eye contact
7. Pitch, Tone and Paralanguage
8. Overall use of visual media
Syndicate Formation Guidelines
• All students are required to form a Syndicate for Semester Project.
• Each Syndicate must consist of minimum 4 members and maximum 5.
• The names of the Syndicate Members must be submitted before week 3rd Week of Semester.
• Syndicate member names once submitted and approved will not be changed and shall remain same
for the rest of the semester.
• Syndicate Names will be submitted by an online form. (links will be communicated)
(Example: https://docs.google.com/forms/d/1XzOy1KBzob7TIGmHADJ-
nLeF_t60tACuwj9aIBeRQYQ/viewform)
• All students will work in Syndicates for the entire semester.

Academic Dishonesty:
Academic dishonesty is an offence that will not be tolerated in any form. Any student who is involved in
any such activity will be penalised to the fullest extent possible allowed by university regulations. If you
have any doubts about whether an action constitutes academic dishonesty, consult with your instructor
before taking the action.

Plagiarism and Cheating: the presentation by a student as his or her own work but is actually stolen from
someone else. Whenever a student submits a piece of writing claiming it to be his own authorship, it is
generally understood that all the ideas, opinions, facts, figures, conclusions, revisions, words are the
student’s original work, unless he/she has explicitly indicated otherwise using citations, footnotes,
attribution in the text, and/or used quotation marks.
The use of unauthorised material during an examination in order to secure or give help will not be
tolerated. Academic dishonesty also encompasses unauthorised copying and distribution of examinations,
assignments, reports, projects or term papers or the presentation of unacknowledged material as if it were
the student’s own work.
A person failing to acknowledge and recognize the contribution of the original author, will be held
responsible under academic deception. Such action will necessitate measures to discipline the student
under the University’s academic dishonesty policy. Any academic dishonesty would call for swift punitive
action by the faculty and the names of the students involved would be reported to the concerned Head of
Department.
Grading Policy
Assessment Instruments Percentage
Quizzes 15%
Assignments + project 20%
Mid Term Exam 25%
Final Exam 40%

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Week-wise Course Outline
Week/ Contents
Session
1 Entrepreneurship Module Brief
Course Polices, Procedures and Protocols
Introduction to entrepreneurship
Learning Platform Orientation
2 Conceptual framework of state, market and
society in the backdrop of entrepreneurship.
3 The Development of Entrepreneurial Discourse.
4 Ideation and Entrepreneurial Sprit
5 Entrepreneurial Ecology Assessment
6 Business Modelling
7 Lean Startup
Business Canvas Model
8 Opportunity Recognition
Brandless and DRG Case
9 Mid Term Exam
Outcomes
The Development of Entrepreneurial Discourse.
Understanding the interplay of the state,
marketing and society in creating the right
conditions for entrepreneurial development
Appreciation of historical discourse development
of literature
Examination of ideational process and its
components.
A review of various industrial revolutions and
world events shaping the contemporary
entrepreneurial environment
Dissection of intricacies of business modeling
Hands-on experiential learning for business
development game plan
Sharpening of cognitive faculties to recognize and
capitalize on business opportunities
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 10 Viva For midterm exam.

11 Creativity and Ideation Appreciation of tools and techniques to foster

creativity

12 Feasibility Analysis Learning the tools to assess the visibility of the

business

13 Industry Analysis Appraisal of industry competition and their impact

on budding enterprise

14 Challenges of contemporary entrepreneurship Exploration of pervasive challenges in modern

entrepreneurship and enterprise creation

15 Final Presentation Assessment

16 Final Presentation Assessment

17 Revision Review of the course.

18 Final Exam

BBA Program Goals

PG1 – Ethical consideration and behavior

PLO 1: Inculcating ethical values and prosocial behavior among students through community support programs and other related activities.

PLO 2: Ensuring ethical considerations while making effective business decisions.

PG2- Analytical skills

PLO 3: Developing analytical skills by evaluating current and emerging business problems to enhance critical thinking of students.

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PG3 – Communication and interpersonal skills

PLO 4: Enhancing business communication skills for self and professional development through class room teaching, co-curricular and extra-
curricular activities.

PLO 5: Developing interpersonal skills by preparing students to work in teams in diverse professional environment to better understand and to
respect the opinion of others.

PG4-Core business knowledge

PLO 6: Providing core knowledge in the field of management, marketing, finance, human resource, information technology, statistical analysis,
and research.

PLO 7: Imparting industry specific knowledge while bridging the gap between academia and industry.

PG5 – Technological skills

PLO 8: Depict knowledge and problem solving through technology based instructional design.

PLO 9: Instill among students the use of current technology through application of relevant and latest software across broad business domains.