Final Term Examination Fall-2020

Name of Student Reg. No.

Subject: CBMS Wednesday 18:30- 21:30 Program: MBA

Facilitator: Minhaj Ikram Max. Marks: 40

Date: 24th Jan, 2021 (09:00 AM) – 30th Jan, Course Code MKT441
2021 (10:00 AM)

PART 1 (28 Marks)

Must read the following Instructions carefully.

 Part 1 is based on Multiple Choice Objective Questions.

 Attempt Part 1 “Final Exam Part 1” available in Black Board Final Exam
Folder.
 In part 1 you need to attempt 56 MCQs for 28 marks (0.5 Mark each)
 You have 3 attempts for part 1 (60 Minutes Each). However, part 1 is based
on large question bank, thus in every attempt different questions will appear.
 You can start your 60 minutes’ attempt anytime during the examination week
24th Jan, 2021 (09:00 AM) – 30th Jan, 2021 (10:00 AM). However, once
started, it needs to be completed with 60 minutes.
 Part 1 will automatically submit after 60 minutes, if you failed to complete
with the given time.
 Highest graded attempt will be considered for final grades.
 Single question will appear at a time. However, you are allowed to backtrack
to pervious questions with in the allowed time.
 Scores of your attempts will be only available after the announcement of final
result.
 You are encouraged to complete and submit your exam well before deadline
to avoid any technical issues.
.
 PART 2 (12 Marks)

Read the following Instructions carefully.

 Attempt all the questions from the paper

 Please make sure to mention your name, ID number and section code on top of
the first page of your MS Word file.
 Submit your answers in MS Word File only and hand written documents are
not allowed.
 Solve the questions in sequence as given in the paper.
 Justify your answers with the help of real-life examples/ practical application.
 If any fact and figures are considered to justify the answer, cite the source
properly.
 Identical answers will be marked ‘zero’ thus, refrain from cheating or copying
from the internet.
 The whole one week starting from 24th Jan, 2021 (09:00 AM) – 30th Jan, 2021
(10:00 AM) is allocated to attempt and submit the paper.
 Students should meet their submission deadline as there is no re-take or re-
attempt after the deadline.
 Do not post the answers of the exam on any medium.
 Do not store electronic files of the exam anywhere.

Q1. Consider you are Marketing Manager in a Toyota Indus Motors, which is
the leading automobile manufacturer in Pakistan. As you know that lot of new
players are coming in Pakistan recently and more are expected to come in
result of lucrative government policies. Considering the current growing
automobile market in Pakistan suggest best defensive and offensive strategies
for Toyota to help them stay number one. (Word Limit: 500- 700,
Marks 08)

Requirements:
 Before answering this question, you must do some market research
about competitors and consumers to understand the current market
situation. You will easily find lot of relevant data on internet.
 Relate your suggested strategies with current market dynamics.
 Provide proper references.
 Use bullets, tables, graphs etc to support your arguments.

Q2. Discuss four functional theories of Attitude and explain them with the
help of your personal examples where you have used these theories.
(Word Limit: 350- 500, Marks 04)

GOOD LUCK 