University of Carthage

National School of Advanced Sciences and Technologies Borj Cedria

English project :

Business ethics

Developed by:
Thouraya Hadj Hassen
2nd year SIC

University year : 2020/2021

 DEFINITION

ETHICS BUSINESS
ETHICS

•Business ethics : the study of business situations,

• Ethics : is a set of rules that define right and
activities, and decisions where issues of right and wrong
wrong conduct .
are addressed . It is also known as corporate ethics. It
• It has a twofold objective: it evaluates human
is a form of applied ethics that examines ethical
practices by calling upon moral standards.
principles and moral or ethical problems that arise in a
• It may give prescriptive advice on how to act
business environment.
morally in a given situation. .
 • Philosophers and writers viewed ethics as a matter of choice.

• Individuals must make choices in their lives. This is important

to note—businesses don't make choices. Choices are made or
implemented by individuals within the economic enterprise.

How is Ethics Related • People in government make choices, people in educational

to Economics ? institutions make choices, people in businesses make choices,

people with churches make choices; everyone is forced to
make choices, and even the choice not to choose is a decision.
 Ethical problems may vary from one person to another according to the factors
influencing the Ethical Behavior.

Individual Factors
Individuals come to work with different values
based on the personal values and morals, family
influences, peer influence and life experiences.
Organizational Factors
Legal Interpretations The organization too can affect
In secular societies, legal or influence participant’s
interpretations are based upon behavior based on the degree of
contemporary values and commitment of the
standards according to time, organization's leader conduct.
country or situation.

FACTOS INFLUENCING
THE ETHICAL BEHAVIOR
 Healthy Competition

Create good image of Business

Consumer Satisfaction

Consumer movement

Smooth functioning of Business

Develops good relations between Business and society

Improve consumers confidence

LOREM IPSUM
Survival of Business
IMPORTANCE OF BUSINESS ETHICS

LOREM IPSUM
Protecting consumers rights

Stop Business malpractices

Importance of labour
 Sense of employee
01 responsibility.

Freedom to raise concerns

02 without fear of retaliation.
the attributes
of an ethical ETHICS
03
Managers modeling ethical
behavior and expressing the
importance of integrity.
culture
An understanding by leadership of the
04 pressure points that drive unethical
behavior.

05 Processes to find and fix these

areas of pressure.
PRINCIPLES OF BUSINESS ETHICS
LEVELS OF BUSINESS ETHICS

Four different levels of business ethics have been identified based on what type of business and how their
actions are evaluated.
The industry level
01 The society level
which defines ethical behavior and
02 which suggests that different industries have their
own set of ethical standards (e.g., chemical industry
assesses the effect of business on society. vs. pharmaceutical industry).

03 The company level

under which different companies have
their own set of ethical standards.
04 The individual manager level
at which each manager and other corporate
participants are responsible for their own ethical
behavior.
CONSEQUENTLY, one feasible way to judge ethical behavior is to focus on determinants of business ethics and
behavior such as corporate culture, incentives, opportunities, and choices.
 Corporate Culture
Companies should promote a spirit of integrity
that goes beyond compliance.

CONSEQUENTLY, one
feasible way to judge Incentives
ethical behavior is to Individuals within the company tend to act according to
incentives provided to them in terms of rewards and the
focus on determinants of performance evaluation process.
business ethics and
behavior such as Opportunities
corporate culture, Effective corporate governance, internal controls, and
enterprise risk management can reduce the opportunity
incentives, opportunities, for unethical conduct.
and choices.
Choices
Individuals, in general, are given the freedom to
make choices and usually choose those that will
maximize their well-being.
 SOURCES OF BUSINESS ETHICS
STANDARDS
Text Here

Text Here

Text Here

Text Here

THE
THE Right THE Fairness or THE Common THE Virtue
Utilitarian
approach Justice Approach good approach approach
approach
TYPES OF BUSINESS ETHICS

Transactional
Ethics
Participatory
Ethics
Recognitional
Ethics
 FIELD OF BUSINESS ETHICS

Different societies have different

moral standards .
Descriptive
Ethics
This action is wrong in this society ,
Normative but is right in another.
Ethics
Morality is relative .

Analytic Ethics
A MODEL OF BUSINESS Ethics
APPLICATIONS OF BUSINES ETHICS
Attention to Business Ethics has
substantially improved society .

Ethics programs help maintain a moral

course in turbulent times .

Ethics progrms cultivate strong teamwork

and productivity .

Ethics programs support employee growth

and meaning .

Ethics programs help avoid criminal acts

‘’of omission’’ and can lower fines .
CONCLUSION
Cultivates a greater
Cultivate strong
sensitivity towards the
teamwork and
impact of the entreprise’s
productivity .
values and massages .

Improves trust Supports employees

and relationship . growth .
Ethics are important not only in business
Helps to ensure but in all aspects of life because it’s an
Promotes strong policies are legal .
public image . essential part of the foundation on which
of a civilized society is build . A business
or society that lacks ethical principales is

bound to fail sooner or later .