Module 7: Media Literacy 105 Module MEDIA LITERACY Deine medi ioracy Cite the impotent es of mela Reacy Easlain Media Inomation Leroy. Ml along wih various sopects a meen Examine the advantages and disadvant Eons ges and disadvantages Demonstrate how MIL can be integrated in the curriculum Draw relevant life lessons and. significant values in generating, ung andrea media tools 7 euie Analyze esearch abstract on mea Weracy ands implesttona on oochingeoeng process | Conducta research. suvey_on media eracy integration and draw findings and recommendations INTERACTIVE PRESENTATION Family Feud. This is an activity in which two groups of students match to give wordsiterms based on the given category. It denotes ' critical thinking in connecting, collating, collecting and categorizing those terms. Procedure: 4. The students will be grouped into 4 or 6 depending on class size. 2. The first two groups will match to give terms based on the given category. 3. The teacher challenges the groups by saying ‘we have asked 100 people about their preferred media tools”, 4, The groups will give at least five terms based’ on the given category. 5, The teacher will then, say: The survey says, the top five answers } are: (he/she will flash on screen through LCD projector the prepared data) 6. The group, with the highest points based on given database ratings, wins that match. 7. The winning group will match with other winning groups to find out whose group shall prevail. 8. The class will find time for a brief reflection on the activity. a106 Buoinc ano Ennacine New Literacies Across THE CURRICULUM Sample of data: Most liked audio-visual gadgets: Most trending media 1. Earphones — 4% 1. Instagram— 2 2. Ipad — 5% 2. Waze — 10! 3. Stereo — 8% 3.|WantTV- 12% 4, Transistor radio— 10% 4. Spotify — 15 5. Play station— 15% 5.Podcast- 20% | CONCEPT EXPLORATION ‘Today, information comes through an interwoven system of m technologies. The ability to read many types of media has become essential skill in the 21% Century. Thus, schools are greatly confron with this challenge. q Media Literacy Lynch (2018) coined the term “media” that refers to all electron or digital means and print or artistic visuals used to transmit m through reading (print media), seeing (visual media), hearing (audi media), or changing and playing with (interactive media), or som combinations of each. Media can be a component of active learning Strategies, such as group discussions or case studies (Mater and Ghent, n.d.). : Media literacy is the ability to access, analyze, evaluate, and create media (Firestone, 1993). Media literate youth and adults can understand. the complex messages received from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media. Therefore, media literacy skills are included in the educational standards in language aris, social studies, health, science, and other subjects. Many educators have discovered that media literacy is an effective and engaging way to apply critical thinking skills to a wide range of issues. _(ntp// ‘medialiteracyproject.org) The Ontario Ministry of Education (1989) stressed that media literacy means helping students develop an informed and critical understanding of the nature of mass media, the techniques used and their impact. It aims to enhance students’ understanding and appreciation how media work, how they produce meaning, how they are organized, and how they construct reality. More so, it intends to provide students the ability to create media products (hitp:/mwumodiat org). Media literacy therefore, is the ability to identify different types of media from wide array of sources and understand the messages they bring (Hobbs, 1997).Module 7: Meda Literacy eee shal, these have one thing in common: that someone an ey eee ison is the basis of media literacy, , understanding that reason Media Literacy Concepts 1. Itis the ability to critically assess the accuracy and validity of information transmitted by the mass media and produce information through various forms. Also known as Media Education, it is the ability to realize that all kinds of media show a representation of reality Itis the process of accessing, decoding, evaluating, analyzing and creating both print and electronic media (Aufderheide, 1993). It depicts experience of reading texts and designing hypertexts made possible through technology (Hobbs, 2007). 5. It pertains to understanding how to use today's technology, how to operate equipment, use various softwares and explore the Internet 6. As a 21" Century approach to education, media literacy builds | understanding of the role of media in society, as well as the | essential skills of inquiry and self-expression necessary for | democratic citizens. |. 7. Itrepresents response to the complexity of the ever-changing | electronic environment and communication channels. | 8. Critical evaluation of media requires the ability to analyze and | disseminate various features to others. | 9, it is about teaching critical media management strategies, | including ICTs in'schools and learning centers. 10. t includes the ability to perform effective Internet searches, awareness and respect of intellectual property and copyright law ‘and the ability to identify truth from fake news. (itos:/nwigt- global. com/lictionary/modta-Iteracy/18156) Roles of Media Literacy It becomes easy to create media, however, its difficult to know the creator of this, his/her reason, and its credibility. Specifically, it helps individuals to 1. Learn to think critically. When people evaluate media, they decide if the messages make sense, including the key ideas before being convinced on the information that they get from it. 2. Becomeasmart consumer of products and information. Media literacy ‘helps individuals learn how to determine whether sometning is credible, especially the advertising before they can be persuaded with the products on sale. 107 —_——4 108 Burows mo Ewen New LieRActes AcROSS THe CURRCLLUN 3. Recognize point of view. Identifying an author's Perspectivg helps individuals appreciate different ideas in the context of yi. they already know. 4. Create media responsibly. Recognizing one’s ideas a4 appropriately expressing one’s thoughts lead to effectig ‘communication. 5. Identify the role of media in our culture. Media convey, something, shapes understanding of the world, and makes an individual to act or think in certain ways. 6. Understand the author's goal. Understanding and recognizing the type of influence something has, people can make bette, choices. (Common Sense Media, n.d.) Social Media Social media is a term that describes websites to connect people ang involve user-generated content, which is the hallmark of a social mesia site. Itis sometimes called Web 2.0, which is currently a huge opportunity to reach target audience and increase online sales (Go, 2019) Types of Social Media Websites There are different types of social media websites and the ways of using them to reach the target audience. 1. Social Media News Websites. It entails users to submit links to Web content like articles, podcasts, videos, etc. that they find interesting, such as Digg, Reddit and Stumble Upon. 2. Social Media Networking Websites. It depicts ability to upload personal profile that usually connects with other people, such as Linkedin (social networking for proféssionals) and facebook (social networking for everyone). These sites serve as avenue for meeting people and developing relationships that can lead to joint-venture partnerships, career opportunities, and research 3. Social Media Photo and Video Sharing. It allows users to UP load photos through facebook, Instagram and Pinterest wile videos through YouTube. 4, Microblogging and Blogging Websites. Sometimes called “presence apps’, these services let users post very short mes sages like blogging, and easily keep up with what their friends 2" posting. Twitter is the most popular microblogging service that limits to 280 characters per post and allows to follow a set % users from one dashboard. Another popular social media ap? § ‘SnapChat, which is video-based 5. Social Media Review Websites. It shows how social reviev'® can make or break a company or an organization, such as AM zon and eBay.Module 7: Media Lieracy 109 Modia and Information Literacy (MIL) Media and Information Literacy (MIL) is a combination of knowledge, atitudes, skills, and practices required to access, analyze, evaluate, use, produce, and communicate information and knowledge in creative, legal and ethical ways that respect human. rights (Moscow Declaration on Media and Information Literacy, 2012). The UNESCO defines it as the set of competencies to search, critically evaluate, use and contribute information and media content wisely; the knowledge of one's rights online; refraining from cyberbullying; understanding related ethical issues; and engaging with media and ICTS to promote equality, free expression, interculturaliinterreligious dialog, peace, etc. (UNESCO, 2016). Aspects of MIL According to Reineck and Lublinski (2015), MIL is the optimal ‘outcome of media, information and communication technology (ICT) education along three aspects: technical skills, critical attitudes and facts about media and ICT. Technical skills involve ability to access and use computers, mobile and other technical devices that offer media and information content. UNESCO's (2011) MIL curriculum delves on ‘accessing information effectively and efficiently” as an aspect put into practice. Baacke (1996) included compositional skills in his media competence model that involves creating new kinds of media content, encouraging self-determination, and increasing individuals’ chances for participation. MIL also involves performative aspect that entails the competence to do rather than just to know certain things. Moeller (2009) summarized the facets of MIL from the user perspective, emphasizing media consumers in identifying news and Understanding media's role in reshaping the global issues. Norbert Groeben (2002) pointed out the importance of knowledge of the inner workings (contexts, routines, contents) and the effects of media, Fostering certain attitudes toward media and other information sources involves both being critical on the negative impact of media and defending it against sources of influence. Seven Dimensions of MIL ‘Shapiro and Hughes (1996) identified the seven dimensions of media information literacy: 4. Tool Literacy. This is the ability to understand and use practical ‘and conceptual tools of current information technology, including ‘oftware, hardware and multimedia that are relevant to education ‘and the areas of work and professional life.110 Bunons avo Envancine New Lreracies Across T#€ CURRICULUM 2. Resource Literacy. This is the ability to understand the f 3. Social-Structural Literacy. This is knowing how informati socially situated and produced, fits into the life of groups al the institutions and social networks. 4. Research Literacy. It is the ability t¢ understand and use based tools relevant to the work of researchers and scholars include computer software for quantitative analysis, quali analysis and simulation. | 5. Publishing Literacy. Itis the ability to format and publish rese and ideas electronically, in textual and multimedia forms. Emerging Technology Literacy. It is the ability to adapt understand, evaluate and use emerging innovations in informal technology. 7. Critical Literacy. itis the ability to evaluate critically the intellec human and social strengths and weaknesses, potentials limits, benefits and costs of information technologies. Advantages and Disadvantages of Media Media are powerful tools of communication which entail positive negative impacts. Advantages of Media 1. Media educate people on health matters, environmer conservation and others through various forms. 2. People get the latest world news in a very short time regardle: distance, 3. People can bring out their hidden talents in the multimedia al visual arts, comedy, acting, dancing and singing. 4, Media increase knowledge learned from quiz progral educational shows’and other information-giving programs. 5. People feel convenient in accessing information through mi phones, 6. They become a vehicle in promoting products toward increa sales. 7. They serve as a good source of entertainment, 8. Television allows electronic duplication of information that redu mass education costing. 9. Media lead to the diffusion of diverse cultures and cult practices. 10. They help people around the world understand each other at respect differences.Module 7: Meda Lisracy 114 pisadvantages of Media 4, They lead to individualism, temet and watching televi friends, family and others, Spending too much time on the In- sion usually impedes socialization with 2, Some media contents are not suitable for children. Anewspaper is geographically selective. The increase in advertisements in television and radio makes them less attractive, he The internet can be a possible way for scams, fraud and hacking. Media can be addictive that may result in people's decreased productivity, . They can cause health hazards, such as radiation effects, poor eyesight, hearing defects, and others. They may induce drugs and alcohol use. They can lead to personal injury by imitating the stunts showcased in media. 10. They can ruin reputation through an anonymous account, malicious scandals, false accusations and rumors. (titps:/wwovimportantindia.com/22940/mecla-advantages- Media literacy is the ability to access, analyze, evaluate, and create media thereby, It performs a great role in education, development and innovation, > Media and Information Literacy (MIL) is a. combination of knowledge, altitudes, skills, and practices required to ‘access, analyze, evaluate, use, produce, and communicate information and knowledge in creative, legal and ethical ways that respect human rights. While there are aspects of MIL, it has also seven dimensions that include tool literacy, resource literacy, social-structural literacy, research literacy, publishing literacy, emerging technology literacy, and critical literacy. ‘ > Media are powerful tools of communication. They are used to interact and interrelate with people. They entail a two-sided impact - the positive side and the downside. > Considering the role of media literacy, it is necessary to integrate this meaningfully in class. SYNTHESIS Direction: Give the advantages and disadvantages of Media. Write them in the fishbone below. z § § ADVANTAGES g 4 z 2 1 a ms a iS 2. % © G 8 ; z z iskovanTages CURRICULUM APPLICATION ) ti h survey on media literacy integration, Direct Conduct a researc! a Present the data using a table, graph, chart, etc. Then, interpret the data, draw conclusions and recommendations,