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Kenjeran Coastal Area, Surabaya Department of Food Security and
Agriculture in Government of Surabaya
City
To cite this article: K D M E Handayeni et al 2017 IOP Conf. Ser.: Earth Environ. Sci. 79 012030

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CITIES 2016 IOP Publishing
IOP Conf. Series: Earth and Environmental Science1234567890
79 (2017) 012030 doi:10.1088/1755-1315/79/1/012030

The Evaluation of Facilitation Process in Building Community

Capacity about OVOP Concept in Kenjeran Coastal Area,
Surabaya

K D M E Handayeni, E B Santoso, V K Siswanto

Urban and Regional Planning Department
Institute Technology of Sepuluh Nopember

E-Mail: erli.martha@urplan.its.ac.id

Abstract. The concept of One Village One Product (OVOP) is an approach to the development
potential of the area in the region to produce products that can compete in the global market,
while still having unique characteristics of the area. Bulak District is one of the Kenjeran coastal
area in Surabaya, Indonesia. Bulak District has had a great potential of marine products, but still
contribute greatly in improving the people's welfare. Total activities of SMEs in the District of
Bulak quite a lot, but the resulting product unknown to the wider community and the global
marketplace. Activity of facilitation for SMEs society do to build community capacity in the
implementation of the concept of OVOP. Based on the results of the evaluation assistance
through Wilcoxon Signed Ranks Test result an increased understanding of the community
regarding to the five subjects related OVOP concept. There are six factors to note in mentoring
activities that need to be considered for the sustainability of community capacity building
programs on OVOP.

1. Introduction
Concept of One Village One Product (OVOP) was first initiate in Oita, Japan. OVOP is an approach to
potential development areas in the region to produce products that can compete in the global market,
while still having unique characteristics of the area. The resulting product is a product that utilize local
resources, both natural resources, and human resources [3]. One Village One Product (OVOP) is a
government effort to increase the value-added products in the regions in order to improve the welfare of
society in a container cooperatives or SMEs [1]. Program of one village one product (OVOP) which has
been successfully develop in some Asian countries such as Japan and Taiwan are now proclaim as a
national movement in Indonesia. Application of OVOP in Indonesia implemented through the Ministry
of Industry program since 2008 to develop the potential of small and medium industries in various
sectors. Implementation of this program is expected to improve the welfare of local residents by
optimizing the potential for a global market.
OVOP containing the spirit of empowering the community really rely on micro, small and medium
enterprises (MSMEs) and cooperatives as the spearhead. SMEs are able to absorb 99.9 percent of the
workforce in Indonesia. Average economic contribution of SMEs to GDP for Indonesia is 59 percent.
For the improvement of the SME sector is very important and strategic. However, as happened during
the time, SMEs often hampered classic problem, namely the marketing gap. Products are already good
often cannot be sold-or if it can be sold cheaply valued-because small businesses have not had sufficient
access to market it. Therefore, it is necessary to develop a concept of One Village One Product to solve
the problems. Hopefully, it will create economic growth in the region which is the increase of public
revenue that occurred in the region, which is the entire value added (added value) that occurred [2].

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CITIES 2016 IOP Publishing
IOP Conf. Series: Earth and Environmental Science1234567890
79 (2017) 012030 doi:10.1088/1755-1315/79/1/012030

Bulak District is one of the Kenjeran coastal area in Surabaya. District of Bulak have less welfare. This
is evident from the number of poor people amounted to 10% of the overall population in the District of
Bulak. The potential of the marine products still does not contribute significantly to the efforts to
increase the welfare. Therefore, it is necessary to do the mentoring activities in order to optimize all the
advantages with the concept of OVOP based PEL order to improve the welfare of residents in the District
of Bulak.

2. Methods
The method used in this study is a non-parametric inference method by Wilcoxon Signed Ranks Test.
This method aims to test the effectiveness of assistance activities in the introduction to the public OVOP
concept SMEs in District of Bulak. Effectiveness from the absence of understanding of the concept of
OVOP change in conditions before and after their mentoring activities. The use of non-parametric
inference method based on a conclusion reached on the number of population samples that are not too
many and not the assumption of normality on the tests performed. The samples used in this study were
30 respondents from SME representative types of food products processed in the District of Bulak,
Surabaya. A number of respondents follow through mentoring activities concerning the material OVOP.
Therefore, all respondents follow the pre-test and post-test to measure their understanding of the concept
of OVOP. Then the pre-test and post-test will be assessed and measured into a Likert scale with a value
scale of 1 means that it is not understood; scale of 2 means do not understand; scale 3 means moderate;
4 scale means understand; 5 scale means that it is understood. Through this method of testing the
hypothesis, that consists of the null hypothesis (H0) and the alternative hypothesis (H1) as follows:
• H0 : understanding of the concept of OVOP in conditions before and after the assistance was the
same, meaning that no effective mentoring activities affect the level of public understanding of
SMEs
• H1 : understanding of the concept of OVOP in conditions before and after the assistance is
different, which means that effective mentoring activities affect the level of public
understanding of SMEs
Conclusion on the hypothesis testing using a confidence level of 95% or 5% alpha. The null hypothesis
(H0) is rejected if the probability value <0.05 and vice versa H0 if the probability value> 0.05.
In this study also used a descriptive method to evaluate how the mentoring activities / facilities can
effectively increase the capacity of MSME community. The success of this facilitation activity was also
influence by the role of facilitator in presenting the material as well as design assistance activities of
interest.

3. Result and Discussions

Implementation of assistance activities carried out by 6 teams of facilitators and 30 SMEs. This activity
begins with a pre-test to determine the extent of SMEs to understand and apply the concept of OVOP.
Furthermore, at the end of the program, 30 SMEs to follow the post-test to measure whether there is any
change in the understanding of the concept of OVOP and implementation. In the five subjects, related
OVOP concept tested to 30 participants, the results showed an average increase understanding of the
pre-test (average score of 39.19) to post-test (average score of 63.75), as in chart 1 below, this means
that the assistance activities undertaken an impact increase public understanding of OVOP. People are
realizing that the product has been produced should be based locally but globally competitive.

Figure 1. Comparison of Results Assessment between Pre-test and Post-test

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CITIES 2016 IOP Publishing
IOP Conf. Series: Earth and Environmental Science1234567890
79 (2017) 012030 doi:10.1088/1755-1315/79/1/012030

Results of the assessment pre-test and post-test is measure into a Likert scale of a scale of 1 to 5. Further,
the measurement results were teste by Wilcoxon Signed Rank method to see if mentoring is effective or
not. In Figure 2 and 3 below shows the results of testing with Wilcoxon Signed Rank method. In Table
1 is explained that there is one participant with a negative value which means the ranking of post-test
value is lower than the pre-test, 23 participants with a positive ranking meaning that post-test value is
greater than the pre-test, and 6 participants with the post- test equivalent to the pre-test. Overall, the
process of mentoring activities provides an understanding change for SMEs on OVOP.

Figure 2. Rank Results between Pre-test and Post-test

Figure 3. Statistical Tests with Method of Wilcoxon Signed Rank

Statistical tests with methods Wilcoxon Signed Rank also showed a significant difference in the value
between the pre-test to post-test, as shown in Table 2. This shows that there is a significant influence on
the activities of the community capacity building assistance to SMEs in understanding the concept of
OVOP. The effectiveness of assistance activities is influence by the role of the facilitator team and the
mentoring process. Five factors influence the success of the mentoring activities in improving the
capacity of the community about OVOP understanding, namely:
a) Knowledge SMEs on how the public perception and acceptance of the product produced. In this
mentoring activity played back video that contains interviews with people outside Surabaya and
related products typical Kenjeran. The result most people do not know the typical products
Kenjeran. Through this video, SMEs aware that the products that has been made by the
community in Kenjeran still not yet widely known. The market share of products produced only
a local scale. Based on this, SMEs feel intrigued by the concept of OVOP that can offer product
development strategies of local but global competitiveness. Participants are becoming
increasingly interested in mentoring activities to participate in mentoring activities.
b) The facilitator team play a huge role in providing analogies and examples to improve
competitiveness of local scale product. It provides a clear and easy for participants to understand
OVOP. In addition, the facilitator gives examples of the practice in the form of pictures and
videos that are interesting and easy to understand.

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CITIES 2016 IOP Publishing
IOP Conf. Series: Earth and Environmental Science1234567890
79 (2017) 012030 doi:10.1088/1755-1315/79/1/012030

Figure 4. Comparison of Results Assessment between Pre-test and Post-test

c) The team of facilitators provide assistance in groups, so that the delivery of content OVOP
easily accepted. Participants were divided into 4 groups each accompanied by one facilitator.
Each group have a task to identify the potential and problems of product development efforts.
As shown in the picture below.

(a) (b)

(c) (d)
Figure 5. (a) Facilitator in Group 1; (b) Facilitator in Group 2; (c) Facilitator in Group 3; (d)
Facilitator in Group 4

d) It should be their reward on the activity of the group in the process of mentoring. Each group
ultimately competing to give the best results to obtain the reward. It is very effective in
encouraging group and individual levels of participation in mentoring process. As a result, all
of the group following the mentoring process with great enthusiasm.

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CITIES 2016 IOP Publishing
IOP Conf. Series: Earth and Environmental Science1234567890
79 (2017) 012030 doi:10.1088/1755-1315/79/1/012030

Figure 6. Group Rewarding

e) It is necessary to reward the achievements of participants to increase their participation in the

group discussions. The mentoring process done by selecting the most active participants in
following the mentoring process.

Figure 7. Participant Rewarding

f) Need any assistance activities to disseminate the results of local government publicity efforts
of the community capacity building process OVOP so that these activities can be sustain.

Figure 8. Publication of Facilitation Result to the Local Government

4. Conclusion
The concept of One Village One Product (OVOP) is an approach to the development potential of the
area in the region to produce products that can compete in the global market, while still having unique
characteristics of the area. Bulak District is one of the coastal area in Surabaya, Indonesia. Bulak District
has had a great potential of marine products, but still contribute greatly in improving the people's
welfare. Total activities of SMEs in the District of Bulak quite a lot, but the resulting product unknown
to the wider community and the global marketplace. Activity of facilitation for SMEs society do to build
community capacity in the implementation of the concept of OVOP. Based on the results of the
evaluation assistance through Wilcoxon Signed Ranks Test result an increased understanding of the

5
CITIES 2016 IOP Publishing
IOP Conf. Series: Earth and Environmental Science1234567890
79 (2017) 012030 doi:10.1088/1755-1315/79/1/012030

community regarding to the five subjects related OVOP concept. There are six factors to note in
mentoring activities that need to be considered for the sustainability of community capacity building
programs on OVOP. This activity of facilitation needs to be done sustainably to strengthen the capacity
of SMEs community in the implementation of OVOP.

References
[1] Ministry of Cooperatives and SMEs RI, 2013. Local Product Development through OVOP (One
Village One Product). Paparan Rakornas
[2] Tarigan, R (2005), Regional Development Planning, Bumi Aksara, Jakarta
[3] Triharini, M. Larasati, D dan Susanto, R.2014. One Village One Product (OVOP) Approach to
Develop Potential of Regional Handicraft Case Study: Pottery Craft in District Plered, Purwakarta
Regency. Journal of ITB J.Vis Art & Des, Vol.6, No. 1, 2014, 29-42
[4] Wangke, Humphrey. 2014. Indonesia Opportunities in ASEAN Economic Community 2015. Brief
Information on International Relations Vol. VI, No.10/II/P3DI/Mei/2014