ACTIVIDAD DE PROYECTO 03 - EVIDENCIA 04 PROPUESTA EN

IDIOMA INGLESDE UN PRODUCTO O SERVICIO

PRESENTADO POR:

DAYANA NAYIVE OSPINA GONZALEZ

(APRENDIZ)

PRESENTADO A:

SASKIA GOMEZ

(INSTRUCTOR)

SERVICIO NACIONAL DE APRENDIZAJE SENA

REGIONAL CORDOBA
 ACTIVIDAD DE PROYECTO 03 - EVIDENCIA 04
PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O SERVICIO

• VOCABULARY

• LEST´S READ - FOOD AROUN WORL

• LET´S READ - COUNTABLE AND UNCOUNTABLE

• LET´ S LISTEN - ALBERT ROBERTS

• LET´S SPEAK - AUDIO

Good morning to all,

Taking into account Albert Roberts report on the characteristics of the city
It has come to the idea of a new product, but before saying it is important to mention:

1. When segmenting the market in age groups, a product is needed that benefits the
entire population

2. Analyzing the segmentation by the income of the people, the product must be easily
accessible for both the low-income population and the high-income population.

VARIABLE DEFINITION
Geographic With this company specialized in money orders,
Segmentation payments, recharges and collections at the national
level with more than 20 years of experience in the
market and with a network of 8,000 customer service
points, located in more than 1,070 municipalities
nationwide, wants to replace the need to achieve
proximity between customers and their families.
Age and Life - Cycle of Facilitate life generating experiences of trust,
Segmentation closeness and tranquility. Present as an alternative the
sending and payment of money orders without
distinction of gender, age, etc. Sending of Money:
Persons over 18 years of age. Payment of Money
Orders: People from 14 years of age.

According to the DANE:

0-14 years: 25.3% (men 5,998,645 / women
5,720,229)
15-24 years: 18% (male 4,243,251 / female 4,099,299)
25-54 years: 41.6% (men 9,515,723 / women
9,720,894)
3. When implementing the new product, the city should be at the forefront of other cities
in entertainment for its inhabitants

With these elements exposed, I think it would be good to have a multipurpose community
park as a new product, the idea it is really cutting edge and has room for people outdoor,
environmental trails, recreational and cultural programs.

Prevent shopping centers tis to corner the market of entertainment

The city’s blockbuster is the free gym in the center of park,
These are, in general terms, the main things
We just need to work out our new product successfully in the market.

PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

COMPANY: EFECTY LTDA
 55-64 years: 8.3% (men 1,796,050 / women
2,051,948)
65 years and over: 6.7% (men 1,293,258 / women
1,806,000) (2016 est.)
A large part of the population is in the Urban area with
Population Segmentation 37,816,051 and in the Rural area with 11,475,558
(according to data projected to June 30, 2017)
Benefit Segmentation Provide sustainable solutions in transactions and
means of payment that contribute to the economic,
social and environmental wellbeing of our
stakeholders, with innovation and excellence, offering
all:

 Low prices.
 More comfort and convenience.
 Product innovation in the market.
 Optimal attention points for customer service in
any region of the country.
 Excellent quality product.
Psychological Efecty Ltda has established the above purpose as
Segmentation "Facilitate life generating experiences of trust,
closeness and tranquility, Provide sustainable
solutions in transactions and means of payment that
contribute to the economic, social and environmental
well-being of our stakeholders, with innovation and
excellence", Without distinction of gender, age, sex, all
services will be provided in the same way.
OCCASION Meeting basic needs, exchanging products and
SEGMETATION services through money orders, has become one of
the best options for trade, reducing time and reliability.
With accuracy, it can be determined with what
frequency people make use of the services offered by
this type of commercial activity.
INCOME Income sectors in Colombia:
SEGMENTACION Agriculture, livestock, hunting, forestry and fishing
6.11%
Exploitation of mines and quarries 7.32%
Manufacturing industries 10.70%
Electricity supply gas and water 3.45%
Construction 7.47%
Commerce, repair, restaurants and hotels 12.04%
Transport, storage and telecommunications 7,10%
Financial establishments, insurance and real estate
activities 19.86%
Social, communal and personal services activities
15.35%
There can be three types of consumers in the middle
of finance and banking. They are differentiated by their
 related attitudes with competitive prices and low costs,
and your level of interest in a high quality and efficient
service. Two additional factors trustworthiness are
important (measured by the ability of the bank to
protect personal
BEHAVIORAL data) and interest in an innovative digital model,
SEGMENTACION reflected by the provision of consumers to consider an
online provider as Amazon or Google for financial
services.

The consumers:
Nomads: High activity group digital, prepared for
a new delivery model.
Hunters: High activity group digital, prepared for
a new delivery model.
Quality Seekers: Seek a high service quality and
effective and the Data Protection.
BIBLIOGRAPHY

https://www.dane.gov.co/index.php/estadisticas-por-tema

https://www.efecty.com.co/nosotros

https://www.accenture.com/t00010101T000000Z__w__/co-
es/_acnmedia/Accenture/ConversionAssets/DotCom/Documents/Local/cl-es/Accenture-Banking-
Global-Distribution-Marketing-ConsumerStudy-Espanol.pdf