Jon Bryan Montejo BSBA-MM III

E-Commerce

Final Examination

Instructor: Mr. Cyril Rueras

General Instruction: Read and analyze each item carefully. Answer the following
questions briefly. Use black ball point pen only. Write all your answers on a clean sheet
of paper.

1. Explain the five common myths regarding entrepreneurs.

 Myth 1: You Gotta Raise Money To Start Or Grow A Business. The
reason why this is not good is that more money equals more responsibility
and when you bring other people, like investors, into the picture, you’re not
just worried about making the business work; you’re worried about paying
people back.
 Myth 2: You Need To Just Work Hard, Everything Will Work out. False.
You need to work hard and you need to work smart.
 Myth 3: Just Build It! They Will Come. The best thing you can do as
someone who wants to become an entrepreneur but doesn’t know how to
start is to go out and see if there is an actual want or need for your product
or service.
 Myth 4: You’ll Be A Multi-Millionaire One Day! Being an entrepreneur is
hard work and by being practical from the beginning, you’ll be able to have
realistic expectations for how successful you’ll be despite the amount of
work you put in.
 Myth 5: Anyone Can Be An Entrepreneur. It takes a lot of time, effort,
energy, attention, sacrifice, grit, persistence, skill, talent, delegation,
patience and even a little luck.

2. Explain the aspects of entrepreneurial process.

 Entrepreneurial process can be defined as the steps taken in order to
establish a new enterprise. It is a step-by-step method, one has to follow
to set up an enterprise. There are mainly five steps one needs to follow.
These steps are − Preliminary steps. It represents the process through
which people pursue opportunities without regarding the resources which
they currently control. There are various reasons as to why individuals
decide to become entrepreneurs.
3. Discuss how implementing an online strategy differs from implementing an offline
strategy, and what occurs when there is poor implementation. Consider the
different aspects of implementation, including the management team, hiring,
human resource system, and technology systems.
 Online marketing is the practice of leveraging web-based channels to
spread a message about a company's brand, products, or services to its
potential customers. The methods and techniques used for online
marketing include email, social media, display advertising, search engine
optimization, Google AdWords and more while Offline marketing
strategies utilize offline media channels to create awareness of a
company's products and services. These campaigns can include radio and
print advertising – including billboards, signs and pamphlets –
telemarketing, and television ads. While online marketing relies on the
internet to disseminate messages, offline marketing still has its place in
traditional channels and even live events. Online strategies range from the
use of mobile-responsive websites, social media, display ads on websites,
and pay-per-click campaigns. Poor implementation of any strategies will
lead you to lose of money, time, effort and opportunities.

4. In order to save money and employee time, a company decides to institute a

telecommunicating program. What internet technology could be used to enable
workers to dial up the company’s internal network?
 Gmail is one of the best network to use in dialing up the company's
internal network because Gmail (pronounced Gee-mail) is a free Web-
based e-mail service that provides users with a gigabyte of storage for
messages and provides the ability to search for specific messages. The
Gmail program also automatically organizes successively related
messages into a conversational thread. It also can be used at home and
through cellphones and for sure by utilizing this technology, the company
will save a lot of money.

5. Describe two major types of online services industries. Cite at-least 3 similarities
and differences on the services it offers. What strategic advantages does it
provide online?
 The two major types of online service industries are financial services and
travel services. Financial services are the economic services provided by
the finance industry, which encompasses a broad range of businesses
that manage money, including credit unions, banks, and credit-card
 companies while Travel services is the one arranging or booking vacation
or travel packages, travel reservations or accommodations, tickets for
domestic or foreign travel by air, rail, ship, bus, or other medium of
transportation, or hotel or other lodging accommodations. Both services
provides accommodations and hassle free transaction and it is more
suitable in today’s time of pandemic where going face to face is very
dangerous.

6. The on-line employment services make it easy to change jobs; therefore,

turnover rate may increase. This could result in a high cost of recruiting and
training new employees, and paying higher salaries and wages. What can
companies do to ease the problem? On the other hand, intelligent agents are
reading resumes and bring their content to attention of potential employers. Why
is this done?
 The main solution for this problem is simply when someone is applying in
your company, the company should first look for the job history of the
applicant to see if the applicant change company time after time and if
he'd do so then you can reject his application for sure he or she will go to
other company as well if he or she doesn't like or doesn't fit in your
company. Hire newly graduate applicants because they are the ones who
is eager to find their first job and also new graduates doesn't them and
bigger salaries compared to the applicants who has a longer work
experience.

7. Compare and contrast two methods of online advertisements. The two methods
of online advertisement are media and blogs and social media websites. If you
want to make the best of online advertising then you need to have a website or
blog. Most online advertising is geared to direct people to your website, a central
hub if you will. A large percentage of internet users use the internet as their
preferred choice to find information about goods and services. Your website or
blog is a permanent shop window that is available 24 hours a day 7 days a week.
Social Media websites such as Facebook and YouTube are constantly seeking to
increase their advertising revenues. Both provide full details of their advertising
possibilities on their websites. Facebook allows you to select your audience by
location, age and interests and to test out simple image and text based ads.
Blogs are a type of website. The only real difference between a blog and other
types of websites and social media platform is that blogs are updated on a
regular basis with new content, which is displayed in reverse chronological order
(new blog posts first). Whereas a blog is dynamic, and it is usually updated more
frequently.