Assessment Tool

Written Response Tasks

General Instruction.
 All answers must be written in short size bond paper. Follow the format given below.
Submit your output on Friday, May 21, 2021.

Name: Jon Bryan N. Montejo Course code & descriptive title: MMPC 5 Advertising
Course & Year: BSBA-MM, 3rd year Module No. & Inclusive week/s:Module17-18,May 10-May21
Date Submitted: May 21, 2021 Grading Period: Midterm Exer No. _____

1. What are some of the reasons marketing and brand managers our allocating more of their
promotional budget to sales promotion rather than media advertising? Do you agree with the
critics who argued that the increase use of sales promotion is undermining brand equity for
many was powerful brands?
 The reason why marketing and brand managers are allocating more of their
promotional budget to sales promotion rather than media advertising is because sales
promotion is much cheaper and more effective than media advertising. Sales promotion
attracts more customers because of the discounts your company is offering rather than
media promotion who's customers skip and didn't watch.

2. Discuss how sales promotion can be used as an acceleration tool that can speed up the
selling and or the purchasing process and help increase sales volume.
 Sales promotion is essentially an accelerating tool, designed to speed up the selling
process and maximize the sales volume. Sales promotion programs encourage
customers and dealers to take immediate action.