Age Differences in Social Media

The rising dominance of social media posses a challenge for businesses. How is it possible to get
messages to consumers? You might think that advertising can simply translate to social media, but are
all social media platforms productive? A recent article in Business Insider attempted to explain how
one's age influences perceptions of various social media outlets. For instance, older people tend to love
Facebook, whereas teens view it like an awkward family dinner with relatives. Adults love Twitter, but
teens largely don't get the point. And, whereas, Snapchat is liberating to younger users, older adults
have really not figured out that it even exists. The point? Age influences how we interact with social
media. As we interact people of different ages, we have to remember that the menu of social media
alternatives differs.