Brand

Strategy
Workbook
10 steps for an extraordinary brand

JACOB CASS
@justcreative
Brand Strategy
Workbook
Make an impact in the world through
business... craft your brand’s strategy.
Your Proposition / Who You Are
Your Why / Why You Do What You Do
Your Vision / What You Want To Achieve
Your Mission / How You're Going To Do It
Your Customers / Who You Serve
Your Position / The Niche You Own
Your Values / What You Believe In
Your Personality / How You Present Yourself
Your Tone Of Voice / How You Communicate
Your Core Messages / What You Want To Communicate

Cited from Circular’s ‘10-Point Brand Strategy’ (madebycircular.com.au)

JACOB CASS
@justcreative
01.
BRAND STRATEGY WORKBOOK

Your
proposition
Who you are

@justcreative
02.
BRAND STRATEGY WORKBOOK

Your
Why
Why you do what you do

@justcreative
03.
BRAND STRATEGY WORKBOOK

Your
Vision
What you want to achieve

@justcreative
04.
BRAND STRATEGY WORKBOOK

Your
Mission
How you’re going to do it

@justcreative
05.
BRAND STRATEGY WORKBOOK

Your
Customers
Who you serve

@justcreative
06.
BRAND STRATEGY WORKBOOK

Your
Positioning
The niche you own

@justcreative
07.
BRAND STRATEGY WORKBOOK

Your
Values
What you believe in

@justcreative
08.
BRAND STRATEGY WORKBOOK

Your
Personality
How you present yourself

@justcreative
09.
BRAND STRATEGY WORKBOOK

Your
Tone of Voice
How you communicate

@justcreative
10.
BRAND STRATEGY WORKBOOK

Your
Core Messages
What you want to communicate

@justcreative