ASUS shop in shop guideline

&
ASUS shop decoration guideline

Corporate Marketing Department

Freda Kuo , 2012. August version.

1
 Content
•Introduction

•ASUS shop-in-shop display stands and shelves design

 Types of product display stand
 Types of product display showcase
 Types of product display stand for hero products
 Types of product display stand– Special design
• Branding wall bollard design
• Island style display shelves - with bollard in the middle
• Island style display shelves - with wall in the middle
• Island style display shelves - three-tier cabinet
• display shelves for corner usage

•ASUS shop in shop types

•ASUS shop decoration guideline

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 Introduction
Since ASUS shop guideline released in early 2011, we start to collect local feedbacks
and responses to see how headquarter could do better and to support more for
worldwide requirements

“ASUS shop” - under a broad definition should involve ASUS shop, ASUS shop-in-shop,
ASUS point (corner). And already been executed largest number and spread world
wildly.

For currently implement situation, We notice that it is necessary to update and release
one ASUS shop in shop guideline to meet all local demands.

Collect
Guideline
Global feedbacks Update
release in
Implement and Information
early 2011
response

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 ASUS Shop Design
ASUS shop guideline which headquarter released in early 2011 keep few key elements
including blue pyramid polo board branding wall, white pyramid polo board for display
stands. As you may understand that we keep this two special elements to make ASUS
shop under a consistency design.

However, shop in shop with many different types and limitations due to its size and
budget considerations.

After one year execute ASUS shop guideline form early 2011 to 2012, we would like to
officially release ASUS shop-in-shop guideline to make ASUS shop channel become more
complete and clear.

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 ASUS Shop Design
• Types of product display stand
• Types of product display showcase
• Types of product display stand for hero products
• Types of product display stand– Special design
a) Branding wall bollard design
b) Island style display shelves - with bollard in the middle
c) Island style display shelves - with wall in the middle
d) Island style display shelves - three-tier cabinet
e) display shelves for corner usage

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 Individual Display Stands
Types of product display stand
Style 1 – Island product
display stand
• Arranged in ASUS Shop center or
SIS main aisle.
• The purpose is to emphasize
the hero product.
Style 2 –Product Style 3 – Product
display stand Display Stand
• Arranged by the window, or
• Arranged against the wall against the wall.
• A Key Visual poster can also be • Can also be placed in the
arranged on the storage door central, module with other
showcase.
Style 4 – Individual Product
display Stand
• For the SIS or the island shop
• Blue backplane combined with
the brand Logo Lightbox, can
highlight hero products.
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Individual Display Stands

Types of product display stand

Style 5 – Glass display stand Style 6 –
Multiple layers display stand

• Placed in the windows, or SIS aisle Suitable for the

• Product can face toward the store for SIS, and island store
customers to experience, or toward
outside to attract passers

Style 7 – Style 8 –
display stand with open storage place Two layers of product display counter:

• Two layers of
• Use the space below display counter: product display
• open the storage space for displaying color counter:
boxes / accessory • add glass cover
on top of the
original display
stand

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Individual Display stands
Types of product display stand – without storage place
Based on ASUS guideline and local needs, here update a new display stand style
which still keep pervious silver melamine board but decrease the percentage of
pyramid polo board usage make it looks more lightweight and neat.

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Shop in shop simulation

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Shop in shop simulation
Display counter without storage

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Display Showcase & Shelve

Types of product display showcase

Style 1 –with door Style 2 –without glass door Style 3 –open wall with slot board

• Arranged against the wall • Slot board can use hooks to display
• Arranged against the wall
• The Showcase without glass door accessories.
• The main purpose of the showcase with
is open and available for customer • Add laminates can be display products,
glass doors is for static display, can place
experience box, etc.
products or accessories.
• height and spacing can be adjusted

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Hero Product Display Stand

Types of product display stand for hero products

• Based on traffic flow to arrange island product

display stand or glass product display stand in
the aisle.
• In the middle of SIS, arrange big constructed
display counter, so that it can display products,
accessories, and also ASUS Logo / KV poster can
highlight the branding visibility.

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 Hero product highlight stand design – with wall mounted TV

Arrange hero product model name

or series number here which could
been revise and reuse.

Arrange TV ( or monitor) to play

product’s video.

Product display/demo stand which

also for consumer to experience it.
Product DM tray.

lighting

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Hero product highlight display stand – on the table

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 Showcase

Types of product display stand– Special design

A. Branding wall bollard design

• Branding wall face main path

• Other sides could arrange light box or display
showcase or arrange hooks for accessory display.

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 Special design

Types of product display stand– Special design

B. Island style display shelves - with bollard in the middle

C. Island style display shelves - with wall in the middle
D. Island style display shelves - three-tier cabinet

Due to some shop-in-shop with its space limitation issue, here have another design
drawing which make whole place as a complete display/demo zone with bollard or wall
to have a wall mount TV to highlight branding image or here product information.

These designs could been freely combination. Based on your needs, you can choice to
have a poster showcase or poster with showcase together.

B C D
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 Combination example:

ASUS logo with corporate message

TV for corporate or
product video

Display showcase for accessory

Arrange product visual or for product display

with showcase + visual with visual only
Optional – depends on your needs for product
display or put KY to highlight hero product Optional – depends on your needs for product
display or put KY to highlight hero product
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Combination example:
Here provide you an idea about how to arrange shop layout once you facing a shop-
in-shop with a pillar.

• Arrange ASUS logo light box on pillar.

• Arrange wall mount TV for branding or hero product exposure.
• Arrange product poster on the wall.
• Arrange accessory shelves beside display stand.
• Arrange storage place under display stand.

TV arrangement to
Light box
demo product video
poster

Accessory placement Storage Storage For accessory 18

Shop design stands and shelves for
different shop in shop types

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 ASUS shop in shop types
A, Shop in shop close to one aisle:
• The most common shop-in-shop style.
• Have in store wall place could arrange
branding wall.
• Use single display stands for hero products.
• Use display shelves for static display or for
accessary.
• Use normal pyramid polo board stand or
melamine board stand for in store product
display.
• Arrange posters or monitor for in store
product advertising.
• Could arrange a hero product shelve for
hero product demo.

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 ASUS shop in shop types
B, Shop in shop with to two aisles

Shop near by two aisles.

• Have in store wall place could arrange
branding wall.
• Use single display stands for hero products.
• Use display shelves for static display or for
accessary.
• Use normal pyramid polo board stand or
melamine board stand for in store product
display.
• Arrange posters or monitor for in store
product advertising.
• Could arrange a hero product shelve for hero
product demo.

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 ASUS shop in shop types
C, Shop in shop
– one part inside a shop area share with other brands together

• Shop in shop share with other brands.

• With wall to arrange a branding wall inside shop-in-shop.
• Use single display stands for hero products.
• Use display shelves for static display or for accessary. ASUS
• Use normal pyramid polo board stand or melamine board corner
stand for in store product display.
• Arrange posters or monitor for in store product advertising.
• Could arrange a hero product shelve for hero product
demo.

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 ASUS shop in shop types
E, Shop in shop with three aisles

• Shop in shop with three aisles.

• Could arrange a heading for ASUS logo and corporate
messages.
• With wall to arrange a branding wall inside shop-in-shop.
• Use single display stands for hero products.
• Use display shelves for static display or for accessary.
• Use normal pyramid polo board stand or melamine board
stand for in store product display.
• Arrange posters or monitor for in store product advertising.
• Could arrange a hero product shelve for hero product
demo.

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 ASUS shop in shop types
E, Shop in shop surrounding by aisles
• Shop surrounding by aisles. aisle
Other aisle Other
• The most common shop-in-shop style. ASUS aisle
Brand Brand
• Do not have place to arrange a branding wall. aisle
• Use single display stands for hero products.
• Use display shelves for static display or for
accessary.
• Use normal pyramid polo board stand or melamine
board stand for in store product display.
• Arrange posters or monitor for in store product
advertising.
• Could arrange a hero product shelve for hero
product demo.

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ASUS Shop Decoration Guideline

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 Why shop decoration guideline is important

• Shop decoration is last mile in the shop that to show branding

quality
• Standard shop decoration will let local easy to maintain
• Unified branding vision and product decoration method to
make ASUS with an orderly and systematization branding
exposure.
• Provide a consistency branding image.
• Optimization product display method.
• Provide best product experience environment in ASUS shop.

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 Content

Shop decoration
• Out of store
• Wall decoration
• On the table

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Outside of store 1. Outdoor Signboard
2. Pillar
3. Window Display

Wall decoration 1. Branding Wall

2. Wall decoration
• Visual poster
• Wall mounted TV
On table decoration 1. On-table display stand
• NB acrylic stand
• Hero Product highlight stand
2. On-table small showcase
3. Acrylic made Spec sheet, feature sheet
4. On-table DM Tray
5. On-table light-box to show ASUS DNA story
7. Multicolor display

Appendix 1. Display stand supplement

2. Display showcase supplement
3. Cost down version

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 Outside of store

1 Signboard

2 Pillar

3 shop window

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Outdoor
Horizontal Style
Signboard
Light-box and printing (non-lightbox)

Dimension : Customized
Material : Built-in 3 rows of lamps, white zinc-plated iron corners, double coating of paint, 3M inked
sticker, pasted on thin wooden board, placed together on the raised 1.5 foot back pillars
Price : USD 200-250

Style 1 - ASUS Logo only Style 2 - ASUS Logo + FAB Style 3 - ASUS Logo + FAB with
For ASUS Branding Shop For ASUS SIS, Corner Dealer name
For Dealer’s shop

ASUS logo and FAB messages should

aligned in the same line.
The width of ASUS Logo should not be
Small than 4/10 of total signboard width
Dealer’s Name should be placed on the
lower right corner
The width of dealer’s name should no
wider than 1/4 of the signboard

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Outdoor

Pillar decoration
Dimension : Customized
Material : Color Print
Materials : light box or poster frame for printing

Color print +frame

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Outdoor
Window Display
Style1: Individual product display stand +
suspended poster
Individual product display stand
Arrange individual product display stands in window area,
to display the hero products.
Key visual poster:
Behind the product display stand, to suspend
the KV poster of hero product from ceiling
• Mount hooks on the ceiling to hang the poster
• The width of poster should at least be 150 cm
• Posters are full color printed on matt materials
• The KSP on the poster cannot be covered by
products, the layout can be revised from the KV that
HQ released if necessary.
Style 2: Glass product display stand +
suspended TV(optional)
Glass product display stand
Arrange glass product display stands in
window area, to display the hero products.
Suspended TV:
Broadcasting ASUS branding & Product Videos
• Mount railings on the ceiling and connect TV with
suspender bridges
• The power core and wire must be hidden in ceiling and
suspenders, avoid expose
• TV size can be adjusted according to the dimensions of
window area, but should at least be 32” screen
• The center point of screen should be located in the
range between 160-180cm above the floor
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Outdoor
Window Display (continued)
Style3: Boutique Window Display

For premium / exclusive ASUS shop

For premium ASUS shop, which has enough window
space, to arrange boutique style window display design

Product display:
• Display hero products mainly
• The design style should keep elegant and best quality
• The product display stand should be able to last at
least 2-3 years long, and easy for local to replace hero
products 33
 Wall decoration

1. Branding Wall arrangement

2. Wall decoration
• Visual Poster
• Mounted TV

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 Branding wall
Branding wall is a must have part for ASUS shop and this is the reason why we like
to keep pyramid polo board to enhance ASUS branding image.

For economic version shop design, you can use “blue barking glass” to instead of
pyramid polo board.

For shop in shop design, we notice local with difficult to execute branding wall
due to limit display space or short of pyramid polo board material. What’s more,
it is difficult to show ASUS branding image if we only have few display stands in
shop-in-shop. Based on above issues, we are considering to design other display
counter style which with strong element to create ASUS unique branding image.

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Wall decoration
Branding Wall arrangement
Style 1 - Full Wall
• The height of branding wall is
equal to the store height
• The width of branding wall
should at least be 150 cm
Style 2 - Upper half wall
• Only upper part of wall for
branding wall, lower part can
arrange product display
• The width of branding wall
should at least be 150 cm
Style 3 - Branding wall on the side
For SIS, Point with no wall
• For SIS with no wall, choose one side
of the product display stand which is
located nearby the aisle or the space
has better visibility to arrange
branding wall.
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Wall decoration

• Above product display stand: arrange poster or wall mounted TV

Style 1 - Poster with no frame Style 2 - Poster with Frame Style 3 - Wall Mounted TV

• TV for broadcasting branding video and

• Full-color digital print out in 3mm panel
• The KV poster can be re-layout if necessary •
• FAB messages and KSP should be located in
the range between 140 -170 cm
Arrange poster with frame on the
wall above product showcase
• Full-color digital print out in 3mm panel
• FAB messages and KSP in the poster
cannot be covered by products displayed
on the counter
• The KV poster can be re-layout if
necessary
• FAB messages and KSP should be located
in the range between 140 -170 cm
product CF
• Place messages below TV to indicate the
content of “what’s playing”
• TV should be at least 32” screen, branding
logo on TV should be covered
• The location of TV set should be in the eye
level the center point of TV screen be
between 140cm-160cm above the ground
• The power core and wire should go behind
the wall, avoiding expose

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 On-table Display
1. On-table display stand
• NB stand
• Hero Product highlight stand

2. On-table small showcase

3. Spec sheet, feature sheet
4. On-table DM Tray
5. On-table lightbox
6. On-machine POP
• NB POP
• Pad POP

7. Multicolor display
8. How to divide different products on the same stand

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On the table

acrylic made of Notebook stand and spec sheet stand

Style 1 : Style 2 :

Tilt angle display rack allows customers

Premium design for Notebook acrylic stand
to experience the touch keyboard
more easily

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On the table

Hero product highlight stand

For hero product highlight stand, we would like to arrange an on-table light box stand with
switchable product message/spec card to highlight hero product in shop-in-shop because
light box with conspicuous ability.

Style 1 : With Light Style 2 : Without Light

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On the table

On-table showcase

To display accessory products

Unit : cm
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On the table

On-table DM tray

Style 1 – slim shape Style 2 – Straight up shape

Slim shape is good for space

usage, can be placed right Straight up shape let
next to the product customer can see the DM
more clear, available for
more than one product DM

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On the table

On-table light box to show hero product or innovation technologies messages

Dimension :
H 30cm * W 15cm * D 15cm

Optional A Optional B

To show product messages To enhance ASUS branding visibility

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Thank you

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