PSDA PRESENTATION OF VISUAL MERCHANDISING AND SPACE PLANNING

SUBMITTED TO : DR. POOJA SEAGHAL TABECK

SUBMITTED BY : BANDARU RAMAKANTH MBA RM ( A0116220002 )

 STORE FORMAT
The store “BREW HOUSE ” is a specialty store. The store
carries a specialty in beverages.
Specialty stores are retail businesses that focus on specific product
categories
Advantages of being a specialty
store:
•Specialization and Expertise
•Trained Staff
•Inspires Customer Loyalty
 STORE LAYOUT

G •Free Flow layout

L
A
S
S
•Simplest type of store layout
C
A
S
H

• Increase in impulse buying

• Opportunity to create unique and
  Advantages:
exciting displays.
• Great for small spaces
 STORE FAÇADE
•A storefront’s function is to attract visual attention to a business
and its merchandise.
•Single entrance & exit.
 Amity Business
School

FIXTURES

In retail, fixtures refer to any piece of equipment or furniture

used to display products.

• Guide Customers and Secure our Store

• Give Unique Customer Experiences
• Make the Ambiance We Want
In our store “ BREW HOUSE ” we have made use of fixtures
such as display racks, such as glass display.

Glass Display Counter

 STORE ATMOSPHERICS
The controllable characteristics of retail space which entice
customers to enter the store, shop, and purchase are atmospherics.
Aspects such as lighting, ambient sound, merchandise layout, and
other features are all components of atmospherics.
Since “Brew House ” is food specialty store, we have made use of warm lighting inside
the store to give customers a feeling that freshly produced food items are available.
The overall theme colour of the café is kept from brown to beige.
Different shades are used. As this colour theme goes perfectly with
the store name “BREW HOUSE ”.
Digital pricing boards are used as it gives a feeling of
premiumness among the customers.
The store uses coffee beans inside the store so as to provide a hint
to customers in the back of their mind that the store deals in
beverages specialty.
•To give a pleasant feeling to customers visiting the store, small
speakers are placed on the ceilings that uses soothing instrumental
music.

•To make the customers feel that they belong to the store, a small
board with sticky notes is placed near the entrance so that when
customers exit the store, they can write down their reviews and
suggestions and paste those sticky notes on the board.
THANK YOU