Presentation

on

Retail Store Operation

Presented
By
Md. Ashraful Haque
12 years working experience on Retail Sales & Operation
at
Ecstasy, Meena Bazar, Partex Furniture
and
Ashley Furniture HomeStore
Ashley is #1 Furniture Brand in America. Largest Furniture Manufacturer, Operating in 123 countries in the World.
Retail Store Operation
-Retail operations can encompass everything
about how a store operates each day.

Key Points of Retail Store Operation

Store Atmosphere
The store must offer a positive ambience to the customers for
them to enjoy their shopping and leave with a smile.

Daily Check List

- Below areas have to look after at the store opening time for maintain a good Store Atmosphere
• Entrance, Signage, Floor Area, Cash Counter, Washroom, Parking Area clean Properly.
• Software(POS/ERP), Internet, Computer, Scanner, Store Light, AC, Generator working properly.
• Rostered Employee, Security attended with neat & clean.
• New Products, Delivery Van present as per requisition.
• Warehouse well Merchandise and Neat & Clean.
• All Display Area/Rack/Shelves fill up as per store layout and Visual merchandise planogram.
 Team Meeting / Briefing
- Conduct a daily Short Team Meeting or Briefing
• Sharing last day and till date of current at opening time or when new shift join at duty.
month achievement of Store Goal.
• Celebrating and Motivating
individual/Team/Sub Category/Category
who has done well and behind of
achievement.
• Sharing knowledge of New Products,
Campaign and available stock of Store.
• Role play with New Products.
• Birthday or Anniversary Celebration of
Team Member.
• Sharing Message from Top Management.
• Today’s Goal of Store or Individual
Department.
Customer Service
- Customers are assets of the retail business and the retailer can’t afford
to lose even a single customer. Customers are paying our salary. So help
Customer in a way that benefit the brand/Store.
Some Key Points of Excellent Customer Service-
• Greet customers with a smile.
• Identify and Anticipate Needs.
• Demonstrate Customer about the products.
• Assist them in their shopping.
• Make Customers Feel Important and Appreciated.
• Handling Objection and Complain politely.
• Formulate a concrete refund and return policy for your store.

Visual Merchandising
• Visual Merchandising helps the customers to easily find out what they are
looking for.
• Visual merchandising makes shopping a pleasant experience.
• Visual merchandising gives the store its unique image and makes it distinct
from others.
• Maintaining First in First out (FIFO) it’s very important for Retail Business.
 Inventory and Stock Management
• The retailer must ensure to manage inventory to avoid being “Out
of stock” or “Over Stock”.
• Controlling damage and scrub of Products.
• Warehouse should keep well organized to controlling wastage.
• Maintaining First in First out (FIFO) to reduce damage and expire
products.

Ensuring Safety and Security

• The Customers and Employee should feel safe inside the
store.
• Prevent Shoplifting by monitoring in standard ways.
• Manage Cash as per management guideline.
• Ensure the Safety and Security of Store at Closing Time.

Daily Reports to Authority

• Send requisition for new products/delivery van or others requirements to concern dept. .
• Reports for Sales, Collection, Delivery, Administrational to concern Dept.
 Retail Store Operation
Key Points
• Maintaining Store Atmosphere
• Team Meeting / Briefing
• Excellent Customer Service
• Visual Merchandising
• Inventory and Stock
Management
• Ensuring Safety and Security
• Daily Reports to Authority

By maintaining this key points

We will Achieve