Promotional Activities:

We as a team are willing to take marketing of our brand on huge level.

Marketing is the most crucial stage. We are planning to promote on
every social networking site. To gain market share and aware everyone
on national level about our brand we will do following things such as
sending PR packages to Social Media Food Bloggers on Instagram like
peplumsandpineapples,Karachifoodaventure,thegraphicfoodie,foodietr
avels.pk, girlgottaeat. On Facebook, Social media campaigns designed
on groups such as Soul Sisters and Soul Brothers would do the job.
Moreover, the idea is to hold Competitions in both groups- Winner gets
any 4 recipe mixes free.
On a larger level, we will be Sending PR’s to celebrities. They will post
videos about their honest feedbacks. Popular trending personalities will
also be approached such as Dananeer(pawri gurl) gradually to increase
our physical presence we will hold Competitions and games in Dolmen
mall and Lucky one in which Winners will get free samples.
Furthermore we will run ads on YouTube between dramas, rum
promoted posts on Instagram, twitter, Facebook, Pinterest. We will
make sure to customize our target audience while promoting to reach
our higher audience. Facebook has so many platforms for self-
promotions also the talk of mouth matter a lot. Facebook groups like
SWOT, Food talks and Karachi food diary.
With the fast online media world, digital magazine still plays a vital role.
We will get our articles posted on magazines such as dawn, Jung ,
digest Pakistan. We will run TVc’s- 30 seconds Ad on news and drama
channels apart from all this, In store branding in Imtiaz, Naheed,
Carrefour will be preferred where Sales representatives will be
persuading people buy offering Buy 1 get 1 free offers to attract
customers.
Apart from all the campaigns we will be doing to gain organic reach on
online platforms we will be needing campaigns for gaining customer
base physically as well. For this we will be Visiting universities and put
up snacks stalls like mac n cheese, spaghetti and macaroni. Further we
will Divide students into groups of 1 male, 1 female and Ask Them
General knowledge questions gradually at the end, Winner team will
win meals. We will create awareness of what our brands have to offer
to students living away from their homes and who are short on time in
their dorms and especially fast-food everyday can prevail unhealthy
lifestyles amongst students. Our mission is to not let our customers miss
out on homemade food or ghar ka ziaqa amidst fast growing global
world. Our second most major class which will be targeted will be
working class (middle and upper class) who are too short on time and
want healthy hygienic food every day. Not only this but people who
don’t know how to cook can save themselves as well
We will also start a campaign in which we will Normalize men working
in kitchens. The purpose will be to Reinforce the message “skills is
independent of gender” as On the go meals will just require to be
microwaved this way we will Expand target audience from dominance
in women’s segment to males
Lastly to promote good will and to promote customer- business
relationships, Food tastings for audience at food trucks which will be
setup at 3 popular places in the posh areas of cities.
Conclusion:

For a better sound and clear picture, we would like to conclude in a way
where we can make our objective stand out and what we have to bring
on the board and also to let you know our point of difference. We are
willing to launch Readymade meals for an instant solution especially for
People who are short on time such as students, working class. To
promote this idea, we will run through awareness ads, universities,
social media campaigns, PR, bloggers and will be generating Around 28
lacs in first year and gradually building up to expand up to 20 million.
For this we need 90 million funds to put this idea into reality. we have
to offer our profit as 80 % to investors, 20 % team
Lastly we want you to bring our vision, our idea to fruition. our product
is a perfect match for your needs. If there is any more information we
can provide, please let us know.
We look forward to meeting your every need and We would be ecstatic
to have you as our investors